Food And Drink Advertising Analysis On Television : Structure And Language Functions

2019 ◽  
Vol 1 (1) ◽  
pp. 37-41
Author(s):  
Sri Wahyuni ◽  
Handoko Handoko
Keyword(s):  
Discourse Analysis ◽  
Foreign Language ◽  
Qualitative Approach ◽  
Cultural Value ◽  
Observational Method ◽  
Language Functions ◽  
Television Advertisement ◽  
Emotional Aspect ◽  
Food And Beverage ◽  
Food And Drink

The current research focuses on the discourse analysis of the food and drinks advertisement. The data were collected from television advertisement by using observational method. The analysis is based on the qualitative approach by focusing the analysis on the discourse approach. Data of this study in the form of words, phrases, clauses, and sentences in food and beverage advertisements on television. The result of the analysis shows that the emotional aspect was frequently used to engage the costumers to the product. Some advertisements also use foreign language to give a good impression to the costumer. From the result of the analysis, it can be inferred that food and drinks advertisement not only provided information and about the product but also reflect the cultural value of the costumers.

ANALISIS WACANA IKLAN PRODUK KECANTIKAN BERUPA LIPSTIK PADA TELEVISI BERDASARKAN STRUKTUR DAN FUNGSI BAHASA

2021 ◽  
Vol 2 (2) ◽  
pp. 119-130
Author(s):  
Rahmadani Linda Fadillah
Keyword(s):  
Discourse Analysis ◽  
Descriptive Analysis ◽  
Structure And Function ◽  
Analysis Approach ◽  
Information Functions ◽  
Language Functions ◽  
Positive Image ◽  
Food And Beverage ◽  
Data Source ◽  
And Function

This research describes the structure and function of Lipstick Beauty Product advertisements on television. This study uses a discourse analysis approach, this type of research is qualitative. The method used in this research is descriptive analysis. The data source of this research is in the form of Lipstick Beauty Product advertisements on television, which contains the structure and function of the advertising language. The results of the study describe the structure of lipstick beauty product advertisements on television consisting of language functions contained in food and beverage product advertisements on television including: (a) information functions, (b) persuasive functions and to form a positive image of the product to potential consumers.

scholarly journals LANGUAGE FUNCTIONS USED BY THE CARETAKERS OF AUTISTIC CHILDREN IN “MIRACLE RUN”

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Agwin Degaf
Keyword(s):  
Discourse Analysis ◽  
Qualitative Approach ◽  
Autistic Children ◽  
Language Functions ◽  
Descriptive Qualitative

This study investigates language functions used by the caretakers of autistic children in ―Miracle Run‖. The objectives of the study are to find out the kinds and the effectiveness of language functions used by caretakers in the film. This study uses descriptive qualitative approach. It is categorized as discourse analysis because this study analyzes phenomena of talk in interaction. The data are collected from the utterances used by the caretakers; they are mother, doctor, teacher, and therapist when talk to the autistic children and those are analyzed by using M.A.K Halliday theory on language functions.

The Translation of Passive Voice in Harry Potter Novel into Bahasa Indonesia

2015 ◽  
Vol 12 (1) ◽  
Author(s):  
Harry Sumbayu ◽  
Amrin Saragih ◽  
Syahron Lubis
Keyword(s):  
Key Words ◽  
Cultural Context ◽  
Harry Potter ◽  
Qualitative Approach ◽  
Cultural Value ◽  
Passive Voice ◽  
Active Voice ◽  
Source Language ◽  
Lexical Categories ◽  
Bahasa Indonesia

This study addresses the translation of passive voice in Harry Potter and the Prisoner of Azakaban into Bahasa Indonesia. The study was based on descriptive qualitative approach. The data were collected by applying documentary techniques. There were three chapters taken as the source of the data. They were chapters 1, 8 and 15. The findings indicated that there were two types of passive voices as a product of passive voices’ translation in Bahasa Indonesia. The passive voice retained as passive one in TL was more dominantly translated into passive voice type one than type two in TL. It caused the use of prefix di+verb base, prefix di+verb base suffix i, and prefix di +verb base+ suffix+ kan are able to represent the meaning of the SL literally and culturally. The changing of English passive voice into Bahasa Indonesia active voice when they were translated indicated that the translator has attempted to find the closest natural equivalent of the source language in aspect of grammar, style, and cultural value. In essence naturalization rate of an expression is a matter of looking for matches in level lexical categories, grammatical categories, semantic, and cultural context.   Key words: translation, passive voice, English, Bahasa Indonesia.

scholarly journals Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management

2021 ◽  
Vol 18 (7) ◽  
pp. 3588
Author(s):  
Rodrigo Elías Zambrano ◽  
Gloria Jiménez-Marín ◽  
Araceli Galiano-Coronil ◽  
Rafael Ravina-Ripoll
Keyword(s):  
Eating Habits ◽  
Self Regulation ◽  
World Health Organisation ◽  
World Health ◽  
New Paradigm ◽  
Number Of Children ◽  
Food And Beverage ◽  
Qualitative Technique ◽  
Food And Drink ◽  
The One

The growing number of children who are obese or overweight in certain countries or geographical areas is a fact, as evidenced by the continuous studies and reports on the subject, endorsed or carried out by the World Health Organisation and independent research. In this context, food and beverage advertising can contribute to this. The main objective of this research is to evaluate compliance with the Food and Drink Advertising Code for Children (PAOS Code) in Spain and its relationship with nutritional habits on television, specifically on channels aimed at children. The methodology is therefore mixed: on the one hand, a qualitative technique based on discourse analysis and, on the other, a quantitative technique based on the content analysis of the advertising broadcast for seven consecutive days on three specialised channels and two generalist channels on Spanish television. The results reveal a systematic noncompliance with this code, which translates into inadequate eating habits among children. The immediate conclusion is that 9 out of 10 parts of food and drink advertising do not comply with any of the rules of the PAOS Code and that self-regulation by the advertising companies is negligible and insufficient.

scholarly journals Complexity on the Menu and in the Meal

Foods ◽  
2018 ◽  
Vol 7 (10) ◽  
pp. 158 ◽  
Author(s):  
Charles Spence
Keyword(s):  
Food And Beverage ◽  
Food And Drink ◽  
The Moment ◽  
Over Time

Complexity is generally perceived to be a desirable attribute as far as the design/delivery of food and beverage experiences is concerned. However, that said, there are many different kinds of complexity, or at least people use the term when talking about quite different things, and not all of them are relevant to the design of food and drink experiences nor are they all necessarily perceptible within the tasting experience (either in the moment or over time). Consequently, the consumer often needs to infer the complexity of a tasting experience that is unlikely to be perceptible (in its entirety) in the moment. This paper outlines a number of different routes by which the chef, mixologist, and/or blender can both design and signal the complexity in the tasting experience.

scholarly journals Fossilized Use of Active and Passive Simple Present by Iraqi M.A. Students

2019 ◽  
Author(s):  
Nawal Fadhil Abbas ◽  
Lina Laith Younus ◽  
Huda Hadi Khalil
Keyword(s):  
Discourse Analysis ◽  
Foreign Language ◽  
Error Analysis ◽  
Language Learners ◽  
English Language ◽  
Current Problem ◽  
College Of Education ◽  
Language Transfer ◽  
Foreign Language Learners ◽  
Master Of Arts

Interlanguage fossilization is a crucial dilemma that foreign language learners may fall in. The problem of the present study is shown clearly in the answers of Iraqi students of Master of Arts in the College of Education for Women University of Baghdad. In spite of all the previous years of studying English language, some still have the problem of fossilized active and passive simple present tense. The present study aims at shedding light on the reasons behind the Iraqi students’ problem. An error analysis is applied to critically examine the students’ answers in their final course exam of two courses namely; pragmatics and discourse analysis. Depending on Selinker’s model (1972) of error analysis, students errors are all traced back to the language transfer of their native language. Among the results of analysis the researchers have arrived at a suitable solution for the current problem embodied by Sharwood’s Consciousness-Raising Approach (1981). It is recommended as a psycholinguistic model for defossilization. It is very suitable for mentally matured learners and help to solve the dilemma.

scholarly journals Communicative activities to enhance oral production in the EFL classroom

2022 ◽  
Vol 6 (1) ◽  
pp. 6-26
Author(s):  
Adriana Carolina Lara Velarde ◽  
Jessica María Guaranga Lema ◽  
Mayra Jacqueline Iguasnia Guala ◽  
Jhon Jairo Inca Guerrero
Keyword(s):  
Literature Review ◽  
Foreign Language ◽  
Language Teaching ◽  
Qualitative Approach ◽  
Oral Production ◽  
General Overview ◽  
Communicative Approach ◽  
Communicative Activities ◽  
Language Competencies

Introduction. Speaking is considered one of the most difficult skills to be developed in class when teaching a foreign language. Therefore, teachers need to look for alternatives to enhance learners’ oral production. In this regard, Communicative activities (CA) play a fundamental role in language teaching due to the fact they provide them with opportunities to use language as in real situations. Objective. The main goal of this research is to provide a general overview of Communicative activities to enhance oral production in the EFL classroom. Methodology. This article was based on the qualitative approach. A descriptive - documentary research was carried out through an extensive bibliographic literature review about the main principles of the Communicative Approach, communicative activities, types of CA, and speaking. Results. Results from the reviewed research investigations show that they are quite useful for teachers and learners since CA facilitate learners’ oral production employing the interaction among classmates and teachers. Conclusion. Besides, Communicative activities encourage learners to develop their language competencies due to the dynamic in which these activities are carried out in the EFL classroom.

scholarly journals ANALISIS NILAI BUDAYA DALAM HIKAYAT BANTA AMAT JILID I DAN II KARYA T. A. SAKTI

2020 ◽  
Vol 8 (2) ◽  
pp. 231-244
Author(s):  
Teuku Mahmud
Keyword(s):  
Cultural Values ◽  
Qualitative Approach ◽  
Cultural Value ◽  
Human Relationship ◽  
Human Relations ◽  
Relationship With God ◽  
The People ◽  
Data Source ◽  
Mutual Care ◽  
Descriptive Method

This study aims to describe the cultural values ​​contained in the Hikayat Banta Amat Volume I and II by T. A. Sakti. Cultural value is very important to be studied in order to preserve the cultural heritage of the people of Aceh so that it can be known by the younger generation and re-cultivated in life in the present. The formulation of the problem raised in this study is how the cultural values ​​contained in the Hikayat Banta Amat Volume I and II by T. A. Sakti. The data source in this research is Hikayat Banta Amat Volume I and II by T. A. Sakti. The selected data is each quotation that has a relation to cultural values ​​in the saga. The approach and method used in this research is a qualitative approach and a descriptive method by describing the facts which are then followed by analysis. The cultural values ​​analyzed in Banta Amat sects are grouped according to five categories, namely (1) cultural values ​​in human relations with God, (2) cultural values ​​in human relations with nature, (3) cultural values ​​in human relations with other humans, (4) cultural values ​​in human relations with society, and (5) cultural values ​​in human relations with oneself. The results showed there were 37 quotations related to cultural values ​​that exist in the Banta Amat saga, namely: (1) Cultural values ​​in the human relationship with God there are 6 values ​​in 24 quotes; a) Give thanks to God 3 quotes, b) Give to Allah the Prophet 1 quote, c) Pray and ask God 9 quotes, d) surrender to God 8 quotes, e) Fear God 1 quote, and f) Obey to worship God 2 quotes, (2) Cultural values ​​in human relations with nature are found in 2 quotations about utilizing the forest, (3) Cultural values ​​in human relations with other humans there are 3 values ​​in 4 quotations; a) respect for others 2 quotes, b) say greetings 1 quote, and c) answer greetings 1 quote, (4) Cultural values ​​in human relations with the community there are 3 quotes namely about mutual care, and (5) Cultural values ​​in relationships humans with themselves there are 3 values ​​in 4 quotes; a) Never give up 2 quotes, b) responsibility 1 quote, and c) hard work 1 quote. Based on the results of the study it can be seen that the cultural values ​​in the human relationship with God are more numerous than the other values. This illustrates that the people of Aceh are religious and devout people who worship God. Suggestions from researchers that the people of Aceh continue to preserve cultural values ​​such as the Banta Amat saga in daily life. Abstrak Penelitian ini bertujuan untuk mendeskripsikan nilai budaya yang terkandung dalam Hikayat Banta Amat Jilid I dan II Karya T. A. Sakti. Nilai budaya sangat penting untuk dikaji guna melestarikan warisan budaya masyarakat Aceh agar dapat diketahui oleh generasi muda dan kembali dibudidayakan dalam kehidupan pada masa sekarang. Rumusan masalah yang diangkat dalam penelitian ini adalah bagaimana nilai budaya yang terkandung dalam Hikayat Banta Amat Jilid I dan II Karya T. A. Sakti. Sumber data dalam penelitian ini adalah Hikayat Banta Amat Jilid I dan II karya T. A. Sakti. Data yang dipilih adalah setiap kutipan yang ada kaitannya dengan nilai budaya dalam hikayat. Pendekatan dan metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dan metode deskritif dengan mendeskripsikan fakta-fakta yang kemudian disusul dengan analisis. Nilai budaya yang dianalisis dalam hikayat Banta Amat dikelompokkan berdasarkan lima kategori, yaitu (1) nilai budaya dalam hubungan manusia dengan Tuhan, (2) nilai budaya dalam hubungan manusia dengan alam, (3) nilai budaya dalam hubungan manusia dengan manusia lain, (4) nilai budaya dalam hubungan manusia dengan masyarakat, dan (5) nilai budaya dalam hubungan manusia dengan diri sendiri. Hasil penelitian menunjukkan terdapat 37 kutipan yang terkait dengan nilai budaya yang ada dalam hikayat Banta Amat, yaitu: (1) Nilai budaya dalam hubungan manusia dengan Tuhan terdapat 6 nilai pada 24 kutipan; a) Bersyukur kepada Allah 3 kutipan, b) Berselawat kepada Nabi Allah 1 kutipan, c) Berdoa dan memohon kepada Allah 9 kutipan, d) menyerahkan diri kepada Allah 8 kutipan, e) Takut kepada Allah 1 kutipan, dan f) Taat beribadah kepada Allah 2 kutipan, (2) Nilai budaya dalam hubungan manusia dengan alam terdapat pada 2 kutipan tentang memanfaatkan hutan, (3) Nilai budaya dalam hubungan manusia dengan manusia lain terdapat 3 nilai pada 4 kutipan; a) menghormati orang lain 2 kutipan, b) mengucapkan salam 1 kutipan, dan c) menjawab salam 1 kutipan, (4) Nilai budaya dalam hubungan manusia dengan masyarakat terdapat 3 kutipan yaitu tentang rasa saling peduli, dan (5) Nilai budaya dalam hubungan manusia dengan diri sendiri terdapat 3 nilai pada 4 kutipan; a) Pantang menyerah 2 kutipan, b) tanggung jawab 1 kutipan, dan c) kerja keras 1 kutipan. Berdasarkan hasil penelitian dapat dilihat bahwa nilai budaya dalam hubungan manusia dengan Tuhan lebih banyak dari nilai yang lainnya. Hal ini menggambarkan bahwa masyarakat Aceh adalah masyarakat yang religius dan taat beribadah kepada Allah. Saran dari peneliti agar masyarakat Aceh terus melestarikan nilai budaya seperti pada hikayat Banta Amat dalam kehidupan sehari-hari. Kata Kunci: Hikayat, Nilai Budaya

scholarly journals The Construction of Meaning Through the Visual Images and Written Texts in Nature Republic

K ta Kita ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 92-100
Author(s):  
Wendy Cynthia Gunawan
Keyword(s):  
Discourse Analysis ◽  
Research Question ◽  
Aloe Vera ◽  
Qualitative Approach ◽  
Visual Images ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Written Texts ◽  
Construction Of Meaning

Advertisement is an important business tool that enables companies to promote their products, as well as delivering a message. In this research, I use Nature Republic posters entitled “Soothing Gel” and “Soothing & Moisture Aloe Vera 90% Body”. I used qualitative approach in this research. Next, I use the theories of Multimodal Discourse Analysis for the first research question and Denotative and Connotative for the second research question. I aimed to discover what the meanings that are constructed through the visual images and how the meanings are supported by the written texts. Through the poster, Nature Republic is building the feelings of being beautiful, young, confident, natural, pure, and trustworthy to its consumers. In conclusion, Nature Republic is trying to make consumers believe in their products and deliver many values through its posters. Keywords: Advertisement, marketing, poster, multimodal discourse analysis, denotation, connotation.

scholarly journals AN EXPLORATION OF GRAFFITI ON UNIVERSITY’S WALLS: A CORPUS-BASED DISCOURSE ANALYSIS STUDY

2017 ◽  
Vol 7 (1) ◽  
pp. 29 ◽  
Author(s):  
Nisreen Naji Al-Khawaldeh ◽  
Imad Khawaldeh ◽  
Baker Bani-Khair ◽  
Amal Al-Khawaldeh
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Values ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Language Functions ◽  
Analysis Technique ◽  
Teachers And Parents ◽  
The University ◽  
Hashemite University

Graffiti have received a great attention from scholars as they have been considered a vital cultural phenomenon for many years (Trahan, 2011; Divsalar & Nemati, 2012; Zakareviciute, 2014; Farnia, 2014; El-Nashar & Nayef; 2016). Although there are extensive contemporary researches on graffiti in many disciplines, such as linguistics, cultural studies, politics, art, and communication (Pietrosanti, 2010;  Farnia, 2014; Oganda, 2015), there are few studies exploring graffiti on classrooms’ walls in higher education milieus (Farnia, 2014). To the best knowledge of the researchers, very few studies were done on the Jordanian context (e.g. Al-Haj Eid, 2008; Abu-Jaber, et al., 2012) and none was done on the Jordanian universities. Therefore, this study aims at analysing the content and communicative features of writings found on universities’ classrooms’ walls, corridors, and washrooms and their relation to the socio-cultural values of the society in order to explore how universities help students voice their attitudes and thoughts. The linguistic features that characterise these writings were also examined. Graffiti-writings, which were collected from the University of Jordan and the Hashemite University, were coded and analysed using the thematic content analysis technique (Braun & Clarke, 2006) and Critical Discourse Analysis (Fairclough, 1995). The analysis of the data has shown that graffiti serve different communicative language functions related to personal, social, national, religious, political, and taboo matters. The most salient linguistic features of these graffiti are simplicity and variation. It can be concluded that graffiti are distinctive and silent ways of communication, particularly in students’ society. The study will be of great importance to linguists, sociologists, educators, administrators, teachers and parents. It is enrichment to the available literature on linguistic studies.

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