scholarly journals The Influence of Self-esteem in the Relationship of Social Media Usage and Conspicuous Consumption

2019 ◽  
Vol 9 (2) ◽  
Author(s):  
Lee Kar Wai ◽  
Syuhaily Osman
Keyword(s):  
Social Media ◽  
Conspicuous Consumption ◽  
Self Esteem ◽  
Media Usage ◽  
Relationship Of ◽  
The Relationship

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

scholarly journals Factors Influencing Online Purchasing Intention among Private Sector Workers in Malaysia

2020 ◽  
Vol 6 (2) ◽  
pp. 30
Author(s):  
Nini Hartini Asnawi ◽  
Nur Atiqah Zakiyyah Ramlee ◽  
Lina Nadia Abd Rahim ◽  
Nor Fazalina Salleh ◽  
Norfazlina Ghazali ◽  
...  
Keyword(s):  
Social Media ◽  
Private Sector ◽  
Research Study ◽  
Ease Of Use ◽  
Media Usage ◽  
Online Purchase ◽  
Purchasing Intention ◽  
Literature Reviews ◽  
Relationship Of ◽  
The Relationship

The propose of this research study is to identify for the relationship social media usage and the effectiveness to encourage people to do online purchasing and also their intention to buy. This study focus on workers from private sector. The literature reviews on the main issues about the power of social media in influencing people with online purchase. Correlation Research is suitable for this research study to find the solution for the problem stated. Therefore, in order to get the significant results and findings, survey research method is applied by distributing a set of questionnaire to the target respondents among private sector workers. There are three research objectives for this research study. The first one is to determine the relationship of ease of use towards intention to buy. Secondly is to examine the influence of usefulness towards intention to buy. Lastly is to analyze the influence of easiness towards intention to buy. Hence, this research study is also explained and reviewed specifically by the researcher based on the data findings at the end of this research. 50 set of questionnaires have been distributed to five different departments in the company.   

scholarly journals The Relationship of Social Media Usage to the Satisfaction and Practice of Friendship (Silaturahmi) among Students of Universitas Sumatera Utara

2019 ◽  
Vol 2 (4) ◽  
pp. 575-589
Author(s):  
Feni Khairifa ◽  
Suwardi Lubis ◽  
Iskandar Zulkarnain
Keyword(s):  
Social Media ◽  
Media Usage ◽  
Social Satisfaction ◽  
Space And Time ◽  
Positive Side ◽  
Use Of Social Media ◽  
The University ◽  
Relationship Of ◽  
The Relationship ◽  
North Sumatra

The study aims is to find out The Relationship of Social Media Usage to the Satisfaction and Practice of Friendship (Silaturahmi) among Students of Universitas Sumatera Utara. This research is conducted at Universitas Sumatera Utara, Dr. Mansur Street, Padang Bulan, Medan. The result shows that there is a relationship between the use of social media and social satisfaction among students of the University of North Sumatra. The form of relationships is low, but certain relationships. In addition, the relationship between the two variables is positive, which means more and more use of social media, the satisfaction of friendship among students of the University of North Sumatra will also be higher. This is because, there is a positive side to social media. A variety of features are offered, making it easier for users to communicate. Distance, space and time are no longer a barrier to stay in touch (communication).

HUBUNGAN ANTARA INTENSITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM DENGAN HARGA DIRI

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Firda Dalila ◽  
Asri Mutiara Putri ◽  
Prida Harkina
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Virtual World ◽  
Positive Relationship ◽  
Self Esteem ◽  
Media Usage ◽  
Correlational Design ◽  
Spearman's Rho ◽  
Spearman’S Rho ◽  
The Relationship

ABSTRACT: RELATIONSHIP BETWEEN THE INTENSITY OF INSTAGRAM SOCIAL MEDIA USAGE WITH SELF ESTEEM  Self-esteem is formed by interactions with other people. At present, social interaction can not only be done in the real world but can also be done in the virtual world, through social media such as Instagram. This study aimed to determine the relationship between the intensity of Instagram social media usage and self-esteem. This research is a quantitative study with a correlational design. The sample in this study were 205 undergraduate students of Malahayati University, aged between 17 to 25 years. The data in this study were obtained using an Instagram social media intensity usage questionnaire and a self-esteem scale. The results of data analysis using Spearman's rho show that there is a significant positive relationship between intensity of Instagram social media usage and self-esteem. Keywords: Intensity of Social Media Usage, Instagram, Self Esteem Harga diri terbentuk dari interaksi dengan orang lain. Saat ini untuk melakukan interaksi sosial tidak hanya dapat dilakukan didunia nyata namun juga dapat dilakukan didunia maya, melalui media sosial seperti instagram. Penelitian ini bertujuan untuk mengetahui hubungan antara intensitas penggunaan media sosial instagram dengan harga diri. Penelitian ini merupakan penelitian kuantitatif dengan desain korelasional. Sampel dalam penelitian ini adalah 205 mahasiswa S1 Universitas Malahayati, berusia antara 17 sampai 25 tahun. Data dalam penelitian ini diperoleh menggunakan kuesioner intensitas penggunaan media sosial instagram dan skala harga diri. Hasil analisis data menggunakan Spearman’s rho menunjukkan bahwa terdapat hubungan positif yang signifikan antara intensitas penggunaan media sosial instagram dengan harga diri. Kata Kunci: Intensitas Penggunaan Media Sosial, Instagram, Harga Diri

scholarly journals The impact of social media usage intensity on self-esteem: survey on emerging adulthood of instagram user

2021 ◽  
Vol 8 (1) ◽  
pp. 39-46
Author(s):  
Lili Mira Julia Rahma ◽  
Setiasih Setiasih
Keyword(s):  
Social Media ◽  
Emerging Adulthood ◽  
Self Esteem ◽  
Emotional Attachment ◽  
Measuring Instrument ◽  
Media Usage ◽  
The Individual ◽  
Individual Self ◽  
The Impact ◽  
The Relationship

Social media can be used to increase individual popularity, one of which is Instagram. Instagram can be used to increase individual self-popularity or increase self-esteem. The purpose of this study, namely to determine the relationship between the intensity of using Instagram and self-esteem in emerging adulthood. This research is a quantitative-survey research, with 259 students at “X” University as many as male and female participants aged 18-25 years. The measuring instrument used is the Rosenberg Self Esteem Scale and the Instagram Intensity Scale. The analysis used was the Spearman non-parametric correlation test. The results show that there is a significant correlation between the intensity of using Instagram and self-esteem on emerging adulthood, there is also a correlation between emotional attachment to Instagram and self-esteem on emerging adulthood. Thus the higher the intensity of using Instagram or the higher the emotional attachment to Instagram, the higher the self-esteem of emerging adulthood. The higher the intensity of a person using Instagram, the higher the desire or motivation of the individual to become more prominent.

Social Media Usage, Psychosocial Wellbeing and Academic Performance

2021 ◽  
pp. 0272684X2110334
Author(s):  
Beneyam Lake Yimer
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Pearson Correlation ◽  
Self Esteem ◽  
Female Students ◽  
Male Students ◽  
Media Usage ◽  
Psychosocial Wellbeing ◽  
Dire Dawa ◽  
The Relationship

Psychosocial wellbeing questionnaires were administered to Dire Dawa Polytechnic college students ( n, 204) to examine the interrelationship of social media usage, psychosocial wellbeing, and academic performance. The result revealed that male students use social media for the reason of making new relationships and female participants used social media to maintain the relationship, those students who spend more time on Facebook followed by telegram and Whatsapp. Results of the Pearson correlation indicated that the academic performance of students negatively correlated and significantly with social media usage (telegram, Facebook, and Whatsapp), while they are positively correlated with self-esteem. Besides, depression correlated positively with telegram, Facebook, and Whatsapp usage. Facebook usage was significantly and negatively correlated with students' self-esteem and social anxiety. Moreover, female students were low self-esteem and more depressed than male students regarding social media usage. Students who had a low level of social media usage are better in their psychosocial wellbeing than those students who had a high and moderate level of media usage.

scholarly journals A Correlational study of Personality Traits, Self-esteem and Desire for Fame in TikTok Makers

2021 ◽  
Vol 01 (01) ◽  
pp. 1-32
Author(s):  
Ayesha Batool
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Big Five ◽  
Significant Positive Correlation ◽  
Self Esteem ◽  
Correlational Study ◽  
Positive Correlation ◽  
Big Cities ◽  
Relationship Of ◽  
The Relationship

This study was undertaken to (i) identify the relationship among personality traits, self-esteem and desire for fame and (ii) to explore the relationship of personality traits and self-esteem in prediction of desire for fame in TikTok makers. The sample was recruited through the snowball technique and consisted of 200 TikTok makers of Pakistan. The following internationally standardized scales were used: The Big Five Inventory, The Rosenberg Self-esteem Scale (1965) and The Desire for Fame Scale. A significant positive correlation was found between (1) openness, (2) extroversion, (3) agreeableness, (4) conscientiousness, (5) self-esteem and (6) desire for fame. Additionally, neuroticism correlated negatively with the six mentioned variables; and self-esteem significantly predicted desire for fame. Females scored higher in extroversion, agreeableness, conscientiousness and self-esteem; whereas males scored higher in neuroticism. Also, higher levels of self-esteem and desire for fame were found in those who had increased frequency of making TikTok videos and those who belonged to big cities. In conclusion, personality traits, self-esteem and desire for fame significantly correlate with each other in TikTok makers. Researchers, social media activists, students, psychologists, and counselors can benefit from the findings of study. Keywords: Personality Traits, Self-esteem, Desire for Fame, TikTok Makers.

scholarly journals Impact of Social Media on Self-Esteem

2017 ◽  
Vol 13 (23) ◽  
pp. 329 ◽  
Author(s):  
Muqaddas Jan ◽  
Sanobia Anwwer Soomro ◽  
Nawaz Ahmad
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Comparisons ◽  
Strong Relationship ◽  
Self Esteem ◽  
Social Networking Site ◽  
The Self ◽  
Media Usage ◽  
The Relationship

Social media has gained immense popularity in the last decade and its power has left certain long-lasting effects on people. The upward comparisons made using social networking sites have caused people to have lower self-esteems. In order to test the hypothesis 150 students from institute of business management were surveyed through questionnaires and interviews. This research was limited to the students of IoBM and Facebook, being the most popular social networking site was used as the representative of social media. Correlation and regression model was applied to the data with the help of SPSS statistics to test the relationship between social media and self-esteem. The major findings suggest that approximately 88% people engage in making social comparisons on Facebook and out of the 88%, 98% of the comparisons are upward social comparisons. Further this research proves there that there is a strong relationship between social media and selfesteem. Increase in social media usage causes the self-esteem of individuals to decrease. One hour spent on Facebook daily results in a 5.574 decrease in the self-esteem score of an individual.

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