scholarly journals Personalisation as Currency

2015 ◽  
Vol 4 (1) ◽  
pp. 17-28
Author(s):  
Renée Ridgway

‘Cybercapitalism’, commonly termed ‘digital capitalism’, refers to the Internet, or ‘cyber- space’ and seeks to engage in business models within this territory in order to make financial profit. Cybercapitalism is structured by a highly intricate series of communication networks, which connect us through our participation on social platforms, but outside of these platforms how do we navigate and explore this information superhighway? We do so predominantly through search requests. Algorithms ostensibly know what we want before we even type them, as with Google’s ‘autocomplete’. Thus search is not merely an abstract logic but a lived practice that helps manage and sort the nature of information we seek as well as the direction of our queries. Nowadays it has become clear that users pay for such services with their data, which is increasingly the means to finance various corporations’ growth as they sell this data to third party advertisers. It is a transaction and in the exchange we get relevance. But is this really true? 

Author(s):  
Sathya Rao ◽  
Eric Mannie-Corbisier ◽  
Leszek Siwik

The way of life has changed with the introduction of information and communication technologies (ICT) in every one’s day to day activities and the business. As ICT technologies are constantly evolving, many people attribute the success of enterprises to the ways they deploy and take advantage of new technologies, not only to make their operations more efficient but most importantly to refine and adopt new effective and adaptive business models. Since the advent of the Internet and the very first Internet service providers (ISP) in operation, the traditional ISP market has been in constant evolution due to the gradual globalisation and commoditisation of ISP services. Deregulation and ICT policies have fostered competition (e.g., unbundling of the local loop and so forth) as well. The Internet is as an important channel of interaction inside and/or outside enterprises. The essence of the Internet is conducting business and running of business processes over data communication networks based on nonproprietary standards (Porter, 2001). The World Wide Web as a portal represents a major electronic business (e-business) platform accessed through communication channels provisioned by network and service providers (such as ISDN, DSL, WLAN, UMTS, etc.). There are many challenging aspects of the e-Business that must be considered for a sustainable business of an ISP (Petrie et al., 2004).


Author(s):  
Jarrod M. Rifkind ◽  
Seymour E. Goodman

Information technology has drastically changed the ways in which individuals are accounted for and monitored in societies. Over the past two decades, the United States and other countries worldwide have seen a tremendous increase in the number of individuals with access to the Internet. Data collected by the World Bank shows that 17.5 of every 100 people in the world had access to the Internet in 2006, and this number increased to 23.2 in 2008, 29.5 in 2010, and 32.8 in 2011 (World Bank 2012). According to the latest Cisco traffic report, Internet traffic exceeded 30 exabytes (1018 bytes) per month in 2011 and is expected to reach a zettabyte (1021 bytes) per month by 2015 (Cisco Systems 2011). Activities on the Web are no longer limited to seemingly noncontroversial practices like e-mail. The sheer growth of the Internet as a medium for communication and information sharing as well as the development of large, high-performance data centers have made it easier and less expensive for companies and governments to aggregate large amounts of data generated by individuals. Today, many people’s personal lives can be pieced together relatively easily according to their search histories and the information that they provide on social networking websites such as Facebook and Twitter. Therefore, technological breakthroughs associated with computing raise important questions regarding information security and the role of privacy in society. As individuals begin using the Internet for e-commerce, e-government, and a variety of other services, data about their activities has been collected and stored by entities in both the public and private sectors. For the private sector, consumer activities on the Internet provide lucrative information about user spending habits that can then be used to generate targeted advertisements. Companies have developed business models that rely on the sale of such information to third-party entities, whether they are other companies or the federal government. As for the public sector, data collection occurs through any exchange a government may have with its citizens.


Author(s):  
Izabella V. Lokshina ◽  
Cees J. M. Lanting ◽  
Barbara Durkin

This chapter focuses on ubiquitous sensing devices, enabled by Wireless Sensor Network (WSN) technologies, that cut across every area of modern day living, affecting individuals and businesses and offering the ability to measure and understand environmental indicators. The proliferation of these devices in a communicating-actuating network creates the internet of things (IoT). The IoT provides the tools to establish a major global data-driven ecosystem with its emphasis on Big Data. Currently, business models may focus on the provision of services, i.e., the internet of services (IoS). These models assume the presence and development of the necessary IoT measurement and control instruments, communications infrastructure, and easy access to the data collected and information generated. Different business models may support creating revenue and value for different types of customers. This chapter contributes to the literature by considering, innovatively, knowledge-based management practices, strategic opportunities and resulting business models for third-party data analysis services.


2018 ◽  
Author(s):  
ganesh gopal ◽  
Debanjum Singh Solanky ◽  
Govindaraj Rajamanickam

As we move towards more data intensive, devicecentric global communication networks, our ability to usefully harvest these large datastores is degrading. The widening asym-metry in the explosive growth of data versus our ability to use it, is forcing us towards centralized analytics. This splintered concentration of data further consolidates analytical capabilities in the hands of the few and divides the network into the analysors and the analysed. The fracturing of the system into opaque datastores and analytics blocks creates a strong positive feedback loop and has a significant negative impact on the stability, transparency and freedom of the network. This paper attempted toidentify problems associated with the internet, internet dependent business models and reviewing available solutions and discuss possible solutions which became necessary.


Author(s):  
Izabella V. Lokshina ◽  
Cees J. M. Lanting ◽  
Barbara Durkin

This chapter focuses on ubiquitous sensing devices, enabled by Wireless Sensor Network (WSN) technologies, that cut across every area of modern day living, affecting individuals and businesses and offering the ability to measure and understand environmental indicators. The proliferation of these devices in a communicating-actuating network creates the internet of things (IoT). The IoT provides the tools to establish a major global data-driven ecosystem with its emphasis on Big Data. Currently, business models may focus on the provision of services, i.e., the internet of services (IoS). These models assume the presence and development of the necessary IoT measurement and control instruments, communications infrastructure, and easy access to the data collected and information generated. Different business models may support creating revenue and value for different types of customers. This chapter contributes to the literature by considering, innovatively, knowledge-based management practices, strategic opportunities and resulting business models for third-party data analysis services.


Author(s):  
Neha Gupta

Wireless communication networks are highly prone to security threats. The major applications of wireless communication networks are in military, business, healthcare, retail, and transportations. These systems use wired, cellular, or adhoc networks. Wireless sensor networks, actuator networks, and vehicular networks have received a great attention in society and industry. In recent years, the internet of things (IoT) has received considerable research attention. The IoT is considered as future of the internet. In the future, IoT will play a vital role and will change our living styles, standards, as well as business models. The usage of IoT in different applications is expected to rise rapidly in the coming years. The IoT allows billions of devices, peoples, and services to connect with others and exchange information. Due to the increased usage of IoT devices, the IoT networks are prone to various security attacks.


2018 ◽  
Vol 14 (4) ◽  
pp. 88-107 ◽  
Author(s):  
Izabella V. Lokshina ◽  
Barbara J. Durkin ◽  
Cees Lanting

Ubiquitous sensing devices, enabled by wireless sensor network (WSN) technologies, cut across every area of modern day living, affecting individuals and businesses and offering the ability to measure and understand environmental indicators. The proliferation of these devices in a communicating-actuating network creates the Internet of Things (IoT). The IoT provides the tools to establish a major global data-driven ecosystem with its emphasis on Big Data. Now business models may focus on the provision of services, i.e., the Internet of Services (IoS). These models assume the presence and development of the necessary IoT measurement and control instruments, communications infrastructure, and easy access to the data collected and information generated. Different business models may support potential opportunities to create revenue and value for various types of customers. This article contributes to the literature by considering, for the first time, business models, strategic implications and business opportunities for third-party data analysis services.


Author(s):  
Nestor J. Zaluzec

The Information SuperHighway, Email, The Internet, FTP, BBS, Modems, : all buzz words which are becoming more and more routine in our daily life. Confusing terminology? Hopefully it won't be in a few minutes, all you need is to have a handle on a few basic concepts and terms and you will be on-line with the rest of the "telecommunication experts". These terms all refer to some type or aspect of tools associated with a range of computer-based communication software and hardware. They are in fact far less complex than the instruments we use on a day to day basis as microscopist's and microanalyst's. The key is for each of us to know what each is and how to make use of the wealth of information which they can make available to us for the asking. Basically all of these items relate to mechanisms and protocols by which we as scientists can easily exchange information rapidly and efficiently to colleagues in the office down the hall, or half-way around the world using computers and various communications media. The purpose of this tutorial/paper is to outline and demonstrate the basic ideas of some of the major information systems available to all of us today. For the sake of simplicity we will break this presentation down into two distinct (but as we shall see later connected) areas: telecommunications over conventional phone lines, and telecommunications by computer networks. Live tutorial/demonstrations of both procedures will be presented in the Computer Workshop/Software Exchange during the course of the meeting.


2019 ◽  
Vol 20 (8) ◽  
pp. 800-807 ◽  
Author(s):  
Jose Luis Marzo ◽  
Josep Miquel Jornet ◽  
Massimiliano Pierobon

By interconnecting nanomachines and forming nanonetworks, the capacities of single nanomachines are expected to be enhanced, as the ensuing information exchange will allow them to cooperate towards a common goal. Nowadays, systems normally use electromagnetic signals to encode, send and receive information, however, in a novel communication paradigm, molecular transceivers, channel models or protocols use molecules. This article presents the current developments in nanomachines along with their future architecture to better understand nanonetwork scenarios in biomedical applications. Furthermore, to highlight the communication needs between nanomachines, two applications for nanonetworks are also presented: i) a new networking paradigm, called the Internet of NanoThings, that allows nanoscale devices to interconnect with existing communication networks, and ii) Molecular Communication, where the propagation of chemical compounds like drug particles, carry out the information exchange.


Sign in / Sign up

Export Citation Format

Share Document