scholarly journals The Data loop of media and audience

2020 ◽  
Vol 36 (69) ◽  
pp. 116-138
Author(s):  
David Mathieu ◽  
Pille Pruulmann Vengerfeldt
Keyword(s):  
Media Studies ◽  
Current Understanding ◽  
Mutual Dependence ◽  
The Media ◽  
Media And Communication ◽  
Digital Footprints ◽  
Media Audience

As our digital footprints are collected and analysed by the media and fed backat us as new experiences, providing more data to collect, data circulates in a loopfrom audiences to media and back. This data loop is for media studies an occasionto revisit the media–audience nexus in an age of datafication. We argue that anaudience perspective is needed in order to break with the structure–agency linearityin current understanding of datafication. In this article, we develop a modelof the data loop that first presents the fundamentals of data circulation betweensocial actors and digital interfaces, then the moments of agency between actorsin a relation of mutual dependence. The article closes with a discussion of previousmodels within media and communication that have addressed similar ideas, suchas audience feedback, mutuality and circularity.

scholarly journals Media Ecology – (Un)necessary Research Perspective in Communication and Media Studies

2019 ◽  
Vol 3 ◽  
pp. 53
Author(s):  
Małgorzata Laskowska ◽  
Krzysztof Marcyński
Keyword(s):  
Media Studies ◽  
Media Ecology ◽  
Communication Research ◽  
Research Perspective ◽  
Research Perspectives ◽  
Research Goal ◽  
The Media ◽  
The Subject ◽  
Research Questions ◽  
Media And Communication

<p>The aim of this review and theoretical study is to determine the importance of media ecology theory for communication and media studies. Bearing in mind this research goal, the following research questions were asked: What is the media ecology theory? What approach to media and communication research does it represent? What research perspectives are proposed in the field of media ecology? What new can media ecology bring to communication and media studies? An additional objective of the article, and, at the same, time the intention of the authors, is to raise the interest of Polish researchers in the subject of media ecology and its various aspects, enriching research in the field of communication and media studies.</p>

scholarly journals Critical animal and media studies: Expanding the understanding of oppression in communication research

2018 ◽  
Vol 33 (4) ◽  
pp. 367-380 ◽  
Author(s):  
Núria Almiron ◽  
Matthew Cole ◽  
Carrie P Freeman
Keyword(s):  
Media Studies ◽  
Animal Studies ◽  
Communication Studies ◽  
Critical Animal Studies ◽  
The Social ◽  
Critical Media ◽  
The Media ◽  
Ethical Thinking ◽  
Media And Communication ◽  
Moral Stance

Critical and communication studies have traditionally neglected the oppression conducted by humans towards other animals. However, our (mis)treatment of other animals is the result of public consent supported by a morally speciesist-anthropocentric system of values. Speciesism or anthroparchy, as much as any other mainstream ideologies, feeds the media and at the same time is perpetuated by them. The goal of this article is to remedy this neglect by introducing the subdiscipline of Critical Animal and Media Studies. Critical Animal and Media Studies takes inspiration both from critical animal studies – which is so far the most consolidated critical field of research in the social sciences addressing our exploitation of other animals – and from the normative-moral stance rooted in the cornerstones of traditional critical media studies. The authors argue that the Critical Animal and Media Studies approach is an unavoidable step forward for critical media and communication studies to engage with the expanded circle of concerns of contemporary ethical thinking.

scholarly journals Youth as Media Audience: Theoretical Approaches in Russian Media Studies

2020 ◽  
Vol 9 (1) ◽  
pp. 106-122
Author(s):  
Denis Dunas ◽  
Sergey Vartanov
Keyword(s):  
Media Studies ◽  
Marketing Research ◽  
Current Period ◽  
Generation Z ◽  
Theoretical Approaches ◽  
Interdisciplinary Approaches ◽  
Youth Media ◽  
Russian Media ◽  
The Media ◽  
Media Audience

The article analyzes and systematizes theoretical approaches to youth segment of Russian media audience in the academic studies in the period 1960s to present. The authors estimate the dynamics of the scientific thought, and describe its national peculiarities. They also propose a periodization of studies of youth media audience. The study is based on the media-centric and interdisciplinary approaches to the analysis of media audience, which involves mathematical modelling as method of studying media consumption processes. The results of the analysis include the following. Before 1991, media audience was viewed as the object of Soviet propaganda, and the approaches to understanding young audience added to providing social stability and attempts to turn them to the dominant values and regulations. The studies were carried out, basically, in the field of sociology. After 1991, media audience became not only the subject of media studies but also the object of marketing research, which partially replaced (or even displaced) the theoretical researches. The current period is characterized by poly-paradigm approaches to media studies, which has resulted in multiple conceptions of youth audience (millennials, generation Z, generation Alfa, etc.). The key feature of the latter is its digital nature, and the main approach to studying youth audience as trendsetter is via its media behavior in the digital environment.

scholarly journals Just Talk? Anthropological Reflections on the Object of Media Studies in Indonesia

2006 ◽  
Vol 34 (3) ◽  
pp. 492-519 ◽  
Author(s):  
Mark Hobart
Keyword(s):  
Mass Media ◽  
Focus Groups ◽  
Media Studies ◽  
Communication Studies ◽  
Central Concept ◽  
The Media ◽  
The Mass Media ◽  
Radical Revision ◽  
Object Of Study ◽  
Media And Communication

AbstractThis article sets out to reflect critically on the object of study in media and communication studies. It argues that not only the conventional analytical categories but also the modes of explanation and interpretation used are both problematic and Eurocentric, because they are mediated by a whole series of industrial and intellectual practices which have remained unacknowledged. The article aims to show how taking media-related practices as an object of study, requires radical revision to much of media studies. Central among these practices is commentary of various kinds. The mass media spend much time commenting on themselves and one another, just as research through questionnaires, focus groups and interviews are invitations to participants to comment. Commenting in its many forms emerges therefore as an important way of indicating how articulation, a central concept in media and cultural studies, works. Drawing on examples from Indonesia, an analysis of commentary provides a way of understanding how audiences relate to media production, not least because people talk about the mass media and how they are implicated, or perhaps even disarticulated by the media. In failing to appreciate how commentary works, media scholars are complicit in this process of disarticulation, a notion elaborated in the article.

scholarly journals The media image of Chinese older people: From stigmatic stereotype to diverse self-representation

2021 ◽  
pp. 205943642110125
Author(s):  
Kun Li
Keyword(s):  
Older Adults ◽  
Older People ◽  
Old Age ◽  
Media Studies ◽  
Positive Attitude ◽  
Media Image ◽  
Past Life ◽  
The Media ◽  
Leisure And Recreation ◽  
Chinese Older People

From the perspective of communication and media studies, this article explores a comparison between the image of older adults presented on media and online self-representation facilitated by the use of smartphones. The qualitative textual analysis was conducted with a sample (228 posts, from 1 January to 31 December,2019) selected from a representative WeChat Public Account targeting at older adults in China. The results demonstrate that leisure and recreation is the most frequently mentioned topic (58%) with memories of past life receiving the least references (3%). The striking features of popular posts among older people include a highly emotional tone, bright colours and multimedia. Sentiment analyses shows 68.42%, 13.16% and 18.42% of positive, neutral and negative emotions, respectively. A generally positive attitude of self-representation is in a sharp contrast with the stigmatic media image of older adults. The article concludes that the visibility of Chinese older people may help to reduce the stigma surrounding old age in China.

Digital news on public libraries: Media mapping and thematic and consumption analysis based on Facebook interactions

2021 ◽  
Author(s):  
Pedro Lázaro-Rodríguez
Keyword(s):  
Cultural Capital ◽  
Digital Media ◽  
Media Studies ◽  
Public Libraries ◽  
Capital Social ◽  
Digital News ◽  
New Knowledge ◽  
The Media ◽  
Future Work ◽  
Medios De Comunicacion

A study of digital news on public libraries is presented through media mapping and a thematic and consumption analysis based on Facebook interactions. A total of 7,629 digital news items published in 2019 have been considered. The media mapping includes the evolution of the volume of news publications, the most prominent media outlets and journalists, and the sections in which most news items are published. For the thematic and consumption analysis, the top 250 news items with the highest number of Facebook interactions are considered, defining 15 thematic categories. The most published topics include: new libraries and spaces, collections, and libraries from a historical perspective. The topics that generate the most interactions are the value of libraries (social, human, and cultural capital), libraries from other countries, and new libraries and spaces. The value and originality of the current study lie in the measurement of the consumption of news and digital media through Facebook interactions. The methods used and results obtained also provide new knowledge for the disciplines of Communication and Media Studies by developing the idea of media mapping for its application to other topics and media in future work, as well as for Librarianship, particularly the information obtained on public libraries. Resumen Se presenta un estudio de noticias digitales sobre bibliotecas públicas en España mediante un mapeo de medios y un análisis temático y de consumo basado en las interacciones en Facebook. Se han considerado 7.629 noticias publicadas en 2019. El mapeo de medios incluye la evolución del volumen de la publicación de noticias, los medios y periodistas más prominentes, y las secciones en las que más se publica. Para el análisis temático y de consumo se consideran las 250 noticias con mayores interacciones en Facebook definiendo 15 categorías temáticas. Los temas sobre los que más se publica son: nuevas bibliotecas y espacios, la colección y las bibliotecas desde la perspectiva de su historia. Los que más interacciones y consumo generan son: el valor de las bibliotecas (capital social, humano y cultural), bibliotecas de otros países y las nuevas bibliotecas y espacios. El valor y la originalidad del estudio consisten en considerar las interacciones en Facebook como medida del consumo de noticias y medios digitales. Los métodos y resultados alcanzados aportan además nuevo conocimiento para dos disciplinas: la comunicación y los medios de comunicación, por el desarrollo de la idea del mapeo de medios que puede aplicarse a otros temas y medios en futuros trabajos; y para la biblioteconomía y la documentación, por la información alcanzada sobre las bibliotecas públicas.

A comparison of degree intensifiers across English corpora: Is it ‘flagrant’, ‘blatant’, or ‘sheer’ audacity?

2021 ◽  
Vol 12 ◽  
pp. 74-92
Author(s):  
Julija Korostenskienė ◽  
◽  
Lina Bikelienė
Keyword(s):  
Media Studies ◽  
English Language ◽  
Academic English ◽  
News Values ◽  
Corpus Study ◽  
Grammatical Relations ◽  
Language Classrooms ◽  
The Media ◽  
Present World ◽  
Linguistic Means

Due to its free-adjoining nature, the category of adjuncts is generally viewed as somewhat peripheral to the forefront of grammatical relations. Meanwhile, given the significance of the media in the present world and the ever-growing prevalence of the notion of news values, outlining the criteria conducive to a message becoming news and including values such as negativity, superlativeness, prominence, timeliness, proximity, etc. (Bednarek, Caple 2014), the broad range of linguistic means encoding intensification, thereby foregrounding a given phenomenon, presents a considerable interest. In this corpus study, we focus on three adjectival emphasisers, flagrant, blatant, and sheer, and examine their use in adjective + noun collocations across a variety of English corpora on the Sketch Engine tool (Kilgarriff et al. 2014) in the academic and the news registers: the “British Academic Written English Corpus”, the “Cambridge Academic English Corpus”, the “English Language Newspapers Corpus”, the “Brexit WR Corpus”, and the “English Timestamped JSI Corpus 2020–10”. We also consider the nominal element the adjectives in question collocate with, seeking to provide an account as to their differences in English. The findings of the study may have implications both for language classrooms and for more specialized fields, such as media studies.

scholarly journals O romance de Ricardo Lísias: janelas escancaradas para o sujeito hipermoderno

2016 ◽  
Vol 51 (4) ◽  
pp. 491
Author(s):  
Ana Cláudia Munari ◽  
Taíssi Alessandra Cardoso da Silva
Keyword(s):  
Media Studies ◽  
Contemporary Literature ◽  
The Self ◽  
Police Chief ◽  
The Novel ◽  
The Media ◽  
The Subject ◽  
Media Narratives ◽  
Self Reference ◽  
Critical Production

A partir da análise dos romances de Ricardo Lísias e da sua produção autocrítica, este trabalho busca entender algumas relações entre a literatura de autoficção e a publicização do sujeito autor imerso no universo midiático. Partindo de uma revisão bibliográfica que conceitua os objetos aqui circunscritos e de uma apreciação anterior sobre a produção literária de jovens escritores brasileiros selecionados pela revista Granta em 2012, estreitamos nossa focalização no movimento do romancista em direção à escrita de si e à autorreferência. Nesse sentido, analisamos e contextualizamos a modalidade de escritura denominada autoficção, especialmente no que tange às aproximações entre as instâncias do narrador e do autor e entre biografemas e ficção (FIGUEIREDO, 2013; KLINGER, 2012), e evocamos estudos da Sociologia e da Comunicação de modo a caracterizar a sociedade da qual emerge o corpus deste estudo (LIPOVESTKY, 2004; SANTAELLA, 2012). A partir desse contexto, investigamos as obras literárias – O céu dos suicidas (2012), Divórcio (2013) e Delegado Tobias (2014) – e as narrativas midiáticas de Ricardo Lísias e identificamos nelas estratégias da publicidade.********************************************************************The novel by Ricardo Lísias: wide open windows to the subject hypermodernAbstract: Through the analysis of the novels of Ricardo Lísias and its self-critical production, this work intends to understand some relationships between the self-fiction literature and the popularization of the subject author immersed in the media universe. Starting from a literature review that conceptualizes the objects herein bounded and an earlier assessment of the literary production of young Brazilian writers selected by Granta magazine in 2012, we strengthened  ur focus on the novelist's movement toward the writing itself  nd self-reference. Pursuing this aim, we analyzed and contextualized the form of writing named autofiction, especially with regard to the similarities between instances of the narrator and the author and between biographema and fiction (FIGUEIREDO, 2013; KLINGER, 2012). We also evoked Sociology and Media Studies to characterize the society of which emerges the corpus of this study (LIPOVESTKY, 2004; SANTAELLA, 2012). From these premises, we investigated the literary works – Céu dos suicidas (Heaven suicide, 2012), Divórcio (Divorce, 2013) and Delegado Tobias (Tobias, the police chief, 2014) – and the media narratives of Ricardo Lísias and finally we identified his advertising strategies.Keywords: Self-ficction; Contemporary literature; Hypermodernity; Ricardo Lísias

scholarly journals Rethinking the Rethinking

2006 ◽  
Vol 27 (1) ◽  
pp. 31-44 ◽  
Author(s):  
Göran Eriksson
Keyword(s):  
Critical Realism ◽  
Point Of View ◽  
Media Consumption ◽  
General Knowledge ◽  
Audience Research ◽  
Communication Research ◽  
Media And Communication ◽  
Oriented Research ◽  
Media Audience

Abstract During the last few decades, the possibilities and limitations of qualitative media audience research have regularly been discussed in media and communication research. Quantitatively oriented researchers have claimed that qualitatively oriented research is incapable of producing general knowledge. From a ‘radical ethnographic’ point of view it has been stated that such knowledge is more or less useless, while other qualitatively oriented researchers have approached the question of generality in a more balanced way, and argued for the necessity to interpret specific events within a framework of more general theories. But these solutions are not satisfactory. The aim of this article is to suggest an alternative conceptualisation of generality. From the meta-theoretical viewpoint of critical realism, this article states that generalisations have to take into consideration the domain of the deep structures of reality. Qualitative media audience research should aim at producing general knowledge about the constituent properties or transfactual conditions of the process of media consumption.

scholarly journals Television from Digital Generation’s Perspective: Concerning the Problem of Media Consumption

2019 ◽  
pp. 374-385
Author(s):  
Marina Myasnikova
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Survey Method ◽  
Media Consumption ◽  
Qualitative Properties ◽  
Communication Processes ◽  
Digital Generation ◽  
The Media ◽  
Journalism Students ◽  
Media Audience

The paper focuses on the problem of new digital generation’s participation in the media consumption process and first of all in television watching under conditions when the contemporary television audience transforms due to the emergence of mobile digital technologies. The digital generation is the most vivid segment of the society in terms of diverse interests and active media consumption; it possesses new selection opportunities and influences the elder generation. This article aims to define the digital generation’s role in contemporary media processes; identify its current functions and current attitude to traditional media, particularly television, as well as Russian telecontent. Methods of researching the media audience also change. The main object of mediametry measurements is now the process, not the result of media consumption. In practice, however, the audience is still viewed as a homogenous mass, not a dynamic system. That is why “mass” calculations cannot be used to judge specific audience needs. It is important not simply to measure views but also to study the audience, taking into account the content and formats of media texts consumed by it within the telecommunication process. The research applies the expert survey method within homogenous groups of young people and focuses on qualitative properties of media consumption, specifically its motivation structure and audience needs. Results of three expert surveys conducted among 17–27 years old journalism students of the Ural Federal University at various times are presented. The motives of telecontent consumption are defined. The paper reveals that the new digital generation relies on the telecontent posted on various online platforms. The youth have a critical attitude towards broadcast television not only because of competition from the new media but also due to low quality of professional media products. Additionally, representatives of the young media audience participate in mass communication processes not only as consumers but also as creators of their own video content.

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