scholarly journals Youth as Media Audience: Theoretical Approaches in Russian Media Studies

2020 ◽  
Vol 9 (1) ◽  
pp. 106-122
Author(s):  
Denis Dunas ◽  
Sergey Vartanov
Keyword(s):  
Media Studies ◽  
Marketing Research ◽  
Current Period ◽  
Generation Z ◽  
Theoretical Approaches ◽  
Interdisciplinary Approaches ◽  
Youth Media ◽  
Russian Media ◽  
The Media ◽  
Media Audience

The article analyzes and systematizes theoretical approaches to youth segment of Russian media audience in the academic studies in the period 1960s to present. The authors estimate the dynamics of the scientific thought, and describe its national peculiarities. They also propose a periodization of studies of youth media audience. The study is based on the media-centric and interdisciplinary approaches to the analysis of media audience, which involves mathematical modelling as method of studying media consumption processes. The results of the analysis include the following. Before 1991, media audience was viewed as the object of Soviet propaganda, and the approaches to understanding young audience added to providing social stability and attempts to turn them to the dominant values and regulations. The studies were carried out, basically, in the field of sociology. After 1991, media audience became not only the subject of media studies but also the object of marketing research, which partially replaced (or even displaced) the theoretical researches. The current period is characterized by poly-paradigm approaches to media studies, which has resulted in multiple conceptions of youth audience (millennials, generation Z, generation Alfa, etc.). The key feature of the latter is its digital nature, and the main approach to studying youth audience as trendsetter is via its media behavior in the digital environment.

scholarly journals Journalism and Intellectual Potential of Society: Theoretical Approaches to System Analysis of Intellectual Interaction in Media Landscape

2020 ◽  
Vol 9 (1) ◽  
pp. 90-105
Author(s):  
Tatiana Vladimirova ◽  
Valentina Panferova ◽  
Olga Smirnova ◽  
Luisa Svitich ◽  
Mikhail Shkondin
Keyword(s):  
Public Reason ◽  
System Analysis ◽  
Intellectual Culture ◽  
Editorial Boards ◽  
Theoretical Approaches ◽  
Systemic Factors ◽  
Russian Media ◽  
The Media ◽  
Intellectual Level ◽  
Intellectual Potential

The article describes systemic factors of optimization of Russian media landscape in the context of the societys growing intellectual level. This process provides for the best possible intellectual interaction between economic, political, scientific, educational, artistic and other social layers. The authors deal with the criteria of media publicity as combination of informational relations between the participants of this process. Using systemic and synergetic approaches the authors also study an optimal model of informational support of freedom of social creative activities based on interaction of such media realities as public reason, writers and audience communities, editorial boards and other media organizations, and others. In this relation, they analyze how the commentariat is motivated to be on the mission of increasing the societys intellectual level. The authors conclude that the purpose of intellectual interaction in the media landscape is repeat renewal of the societys intellectual potential via social creative activities. This provides the basis for intellectual maturity of each individual, which adds not only to development of intellectual culture of a person and that of various communities, but also to improvement of the current goal setting and achieving system.

scholarly journals Generation Y and Z: Features Media Consumption

2020 ◽  
Vol 19 (6) ◽  
pp. 131-140
Author(s):  
Ekaterina A. Zvereva ◽  
Valeriya A. Chvorova
Keyword(s):  
Generation Y ◽  
Comparative Method ◽  
Media Consumption ◽  
Young Generation ◽  
Individual Choice ◽  
Technological Culture ◽  
Generation Z ◽  
Youth Media ◽  
The Media ◽  
High Level

The relevance of the study is associated with the transformation of media consumption of the young generation under the influence of the realities of the information society. Of particular theoretical significance is the identification of the degree of objectivity of the rationale for differentiating the young generation of media consumers into two sub-groups – Y and Z. The empirical basis was both the results of studies of youth media consumption presented by various domestic authors, as well as their own study of media consumption by Tambov schoolchildren and students. The research material is the online publications Meduza and NR, which were named as the source of news by the majority of the polled millenials and centenials. The methodological base of the work is based on a systematic approach and a comparative method. The results of this study show that the media consumption of generations Y and Z has identical characteristics: multitasking thinking, a high level of technological culture, the desire for active consumption of information, the need for individual choice of media content. However, one can state the objectivity of justifying the differentiation of the young generation of media consumers into two subgroups. Millennials are characterized by egocentricity, centennials – by tolerance; in the content of information for generation Y, an element of the game is obligatory, and for generation Z – the actual basis; millennials are self-confident, open to various streams of information, while centenials are distinguished by an ironic view of the world.

scholarly journals The Data loop of media and audience

2020 ◽  
Vol 36 (69) ◽  
pp. 116-138
Author(s):  
David Mathieu ◽  
Pille Pruulmann Vengerfeldt
Keyword(s):  
Media Studies ◽  
Current Understanding ◽  
Mutual Dependence ◽  
The Media ◽  
Media And Communication ◽  
Digital Footprints ◽  
Media Audience

As our digital footprints are collected and analysed by the media and fed backat us as new experiences, providing more data to collect, data circulates in a loopfrom audiences to media and back. This data loop is for media studies an occasionto revisit the media–audience nexus in an age of datafication. We argue that anaudience perspective is needed in order to break with the structure–agency linearityin current understanding of datafication. In this article, we develop a modelof the data loop that first presents the fundamentals of data circulation betweensocial actors and digital interfaces, then the moments of agency between actorsin a relation of mutual dependence. The article closes with a discussion of previousmodels within media and communication that have addressed similar ideas, suchas audience feedback, mutuality and circularity.

scholarly journals The Subject-Object Field of the Russian Media Studies: the Metatheoretic Approach

2019 ◽  
Vol 8 (3) ◽  
pp. 455-468
Author(s):  
Elena Vartanova ◽  
Maria Anikina ◽  
Anna Gureeva ◽  
Denis Dunas
Keyword(s):  
Media Studies ◽  
Mass Communication ◽  
Communication Process ◽  
Mass Communications ◽  
Modern Media ◽  
Communication Space ◽  
Russian Media ◽  
The Media ◽  
Analytical Research ◽  
The Subject

The article considers the specifics of the modern studies of the media and mass communications. It describes the possibility and the necessity of metatheoretic research in this field similarly to the studies in social sciences. The authors stress the need for analytical research aimed at conceptualizing the existing approaches to the media studies. The paper presents the methods and the results of the analysis of the dissertations in 10.01.10 — Journalism which belong to the period from 2012 to 2016. This period was chosen as a relevant one taking into account the necessity of studying the real state of the modern media research projects with a possibility of identifying certain dynamics of the researchers’ interest in the context of digitization, extension of communication space and transformation of sociocultural practices. The communication process scheme was taken as a basis of the empirical analysis. It includes a communicator, a channel of communication, its content, audience and communication effect and is completed by contextual factors of interaction. Taking into account the obtained empirical data, the study demonstrates the misbalance of the scholars’ attention to different elements of the communication process and the stress on separate elements of the mass communication process. It also points out the lack of studies dedicated to the modern media audience. The authors trace certain disproportion of the scientific knowledge structure about the media sphere, the lack of generalizations and also emphasize the difficulties in the description of the subject-object field of the media studies caused by inconstancy and changeability of the media landscape. The authors suppose that the typological specifics of dissertation works on journalism and mass communications could be seen as a factor of a general media theory construction.

Vernacularisation of media: stylistic change in Basque youth media

Multilingua ◽  
2018 ◽  
Vol 37 (6) ◽  
pp. 561-586
Author(s):  
Agurtzane Elordui
Keyword(s):  
Public Service ◽  
Data Sources ◽  
Stylistic Change ◽  
Youth Media ◽  
The Media ◽  
Design And Practice

AbstractVernaculars are increasingly used in media. They are considered to be stylistic resources to attract audiences and to construct media identities. That increase seems to be particularly significant in the case of youth media, which is also the case of Gaztea, a youth webradio station within the Basque public EITB group that we analyse in this work. Gaztea was created in the 90’s and, at that time, its whole production was in Standard Basque. In fact, promoting the newly created Standard Basque was considered to be Gaztea’s principal public service remit. Nowadays, however, the hegemony of that standard in Gaztea has been challenged by a more heteroglossic model in which vernacular speech is strategically used to empathize with the young Basque audience and to construct media identities. At the same time, though, the dominance of Standard Basque persists in Gaztea’s general stylistic design and practice: Vernaculars are excluded from writing, as well as from informative genres and serious and leading voices. Those are some of the conclusions of the research we have carried out on the distribution of vernaculars and Standard Basque across modes, genres and voices in Gaztea, and also from the information we have drawn from interviews with the managers of the media in question. Results from both data sources are important to understand the current ideological views Gaztea shares with young Basque people, as well as how Gaztea positions itself as a stylizer in the language ideological world of Basque youth.

scholarly journals The media image of Chinese older people: From stigmatic stereotype to diverse self-representation

2021 ◽  
pp. 205943642110125
Author(s):  
Kun Li
Keyword(s):  
Older Adults ◽  
Older People ◽  
Old Age ◽  
Media Studies ◽  
Positive Attitude ◽  
Media Image ◽  
Past Life ◽  
The Media ◽  
Leisure And Recreation ◽  
Chinese Older People

From the perspective of communication and media studies, this article explores a comparison between the image of older adults presented on media and online self-representation facilitated by the use of smartphones. The qualitative textual analysis was conducted with a sample (228 posts, from 1 January to 31 December,2019) selected from a representative WeChat Public Account targeting at older adults in China. The results demonstrate that leisure and recreation is the most frequently mentioned topic (58%) with memories of past life receiving the least references (3%). The striking features of popular posts among older people include a highly emotional tone, bright colours and multimedia. Sentiment analyses shows 68.42%, 13.16% and 18.42% of positive, neutral and negative emotions, respectively. A generally positive attitude of self-representation is in a sharp contrast with the stigmatic media image of older adults. The article concludes that the visibility of Chinese older people may help to reduce the stigma surrounding old age in China.

Digital news on public libraries: Media mapping and thematic and consumption analysis based on Facebook interactions

2021 ◽  
Author(s):  
Pedro Lázaro-Rodríguez
Keyword(s):  
Cultural Capital ◽  
Digital Media ◽  
Media Studies ◽  
Public Libraries ◽  
Capital Social ◽  
Digital News ◽  
New Knowledge ◽  
The Media ◽  
Future Work ◽  
Medios De Comunicacion

A study of digital news on public libraries is presented through media mapping and a thematic and consumption analysis based on Facebook interactions. A total of 7,629 digital news items published in 2019 have been considered. The media mapping includes the evolution of the volume of news publications, the most prominent media outlets and journalists, and the sections in which most news items are published. For the thematic and consumption analysis, the top 250 news items with the highest number of Facebook interactions are considered, defining 15 thematic categories. The most published topics include: new libraries and spaces, collections, and libraries from a historical perspective. The topics that generate the most interactions are the value of libraries (social, human, and cultural capital), libraries from other countries, and new libraries and spaces. The value and originality of the current study lie in the measurement of the consumption of news and digital media through Facebook interactions. The methods used and results obtained also provide new knowledge for the disciplines of Communication and Media Studies by developing the idea of media mapping for its application to other topics and media in future work, as well as for Librarianship, particularly the information obtained on public libraries. Resumen Se presenta un estudio de noticias digitales sobre bibliotecas públicas en España mediante un mapeo de medios y un análisis temático y de consumo basado en las interacciones en Facebook. Se han considerado 7.629 noticias publicadas en 2019. El mapeo de medios incluye la evolución del volumen de la publicación de noticias, los medios y periodistas más prominentes, y las secciones en las que más se publica. Para el análisis temático y de consumo se consideran las 250 noticias con mayores interacciones en Facebook definiendo 15 categorías temáticas. Los temas sobre los que más se publica son: nuevas bibliotecas y espacios, la colección y las bibliotecas desde la perspectiva de su historia. Los que más interacciones y consumo generan son: el valor de las bibliotecas (capital social, humano y cultural), bibliotecas de otros países y las nuevas bibliotecas y espacios. El valor y la originalidad del estudio consisten en considerar las interacciones en Facebook como medida del consumo de noticias y medios digitales. Los métodos y resultados alcanzados aportan además nuevo conocimiento para dos disciplinas: la comunicación y los medios de comunicación, por el desarrollo de la idea del mapeo de medios que puede aplicarse a otros temas y medios en futuros trabajos; y para la biblioteconomía y la documentación, por la información alcanzada sobre las bibliotecas públicas.

A comparison of degree intensifiers across English corpora: Is it ‘flagrant’, ‘blatant’, or ‘sheer’ audacity?

2021 ◽  
Vol 12 ◽  
pp. 74-92
Author(s):  
Julija Korostenskienė ◽  
◽  
Lina Bikelienė
Keyword(s):  
Media Studies ◽  
English Language ◽  
Academic English ◽  
News Values ◽  
Corpus Study ◽  
Grammatical Relations ◽  
Language Classrooms ◽  
The Media ◽  
Present World ◽  
Linguistic Means

Due to its free-adjoining nature, the category of adjuncts is generally viewed as somewhat peripheral to the forefront of grammatical relations. Meanwhile, given the significance of the media in the present world and the ever-growing prevalence of the notion of news values, outlining the criteria conducive to a message becoming news and including values such as negativity, superlativeness, prominence, timeliness, proximity, etc. (Bednarek, Caple 2014), the broad range of linguistic means encoding intensification, thereby foregrounding a given phenomenon, presents a considerable interest. In this corpus study, we focus on three adjectival emphasisers, flagrant, blatant, and sheer, and examine their use in adjective + noun collocations across a variety of English corpora on the Sketch Engine tool (Kilgarriff et al. 2014) in the academic and the news registers: the “British Academic Written English Corpus”, the “Cambridge Academic English Corpus”, the “English Language Newspapers Corpus”, the “Brexit WR Corpus”, and the “English Timestamped JSI Corpus 2020–10”. We also consider the nominal element the adjectives in question collocate with, seeking to provide an account as to their differences in English. The findings of the study may have implications both for language classrooms and for more specialized fields, such as media studies.

scholarly journals O romance de Ricardo Lísias: janelas escancaradas para o sujeito hipermoderno

2016 ◽  
Vol 51 (4) ◽  
pp. 491
Author(s):  
Ana Cláudia Munari ◽  
Taíssi Alessandra Cardoso da Silva
Keyword(s):  
Media Studies ◽  
Contemporary Literature ◽  
The Self ◽  
Police Chief ◽  
The Novel ◽  
The Media ◽  
The Subject ◽  
Media Narratives ◽  
Self Reference ◽  
Critical Production

A partir da análise dos romances de Ricardo Lísias e da sua produção autocrítica, este trabalho busca entender algumas relações entre a literatura de autoficção e a publicização do sujeito autor imerso no universo midiático. Partindo de uma revisão bibliográfica que conceitua os objetos aqui circunscritos e de uma apreciação anterior sobre a produção literária de jovens escritores brasileiros selecionados pela revista Granta em 2012, estreitamos nossa focalização no movimento do romancista em direção à escrita de si e à autorreferência. Nesse sentido, analisamos e contextualizamos a modalidade de escritura denominada autoficção, especialmente no que tange às aproximações entre as instâncias do narrador e do autor e entre biografemas e ficção (FIGUEIREDO, 2013; KLINGER, 2012), e evocamos estudos da Sociologia e da Comunicação de modo a caracterizar a sociedade da qual emerge o corpus deste estudo (LIPOVESTKY, 2004; SANTAELLA, 2012). A partir desse contexto, investigamos as obras literárias – O céu dos suicidas (2012), Divórcio (2013) e Delegado Tobias (2014) – e as narrativas midiáticas de Ricardo Lísias e identificamos nelas estratégias da publicidade.********************************************************************The novel by Ricardo Lísias: wide open windows to the subject hypermodernAbstract: Through the analysis of the novels of Ricardo Lísias and its self-critical production, this work intends to understand some relationships between the self-fiction literature and the popularization of the subject author immersed in the media universe. Starting from a literature review that conceptualizes the objects herein bounded and an earlier assessment of the literary production of young Brazilian writers selected by Granta magazine in 2012, we strengthened  ur focus on the novelist's movement toward the writing itself  nd self-reference. Pursuing this aim, we analyzed and contextualized the form of writing named autofiction, especially with regard to the similarities between instances of the narrator and the author and between biographema and fiction (FIGUEIREDO, 2013; KLINGER, 2012). We also evoked Sociology and Media Studies to characterize the society of which emerges the corpus of this study (LIPOVESTKY, 2004; SANTAELLA, 2012). From these premises, we investigated the literary works – Céu dos suicidas (Heaven suicide, 2012), Divórcio (Divorce, 2013) and Delegado Tobias (Tobias, the police chief, 2014) – and the media narratives of Ricardo Lísias and finally we identified his advertising strategies.Keywords: Self-ficction; Contemporary literature; Hypermodernity; Ricardo Lísias

scholarly journals IMPORTANT FACTORS FOR MORE EFFECTIVE LEARNING OF MATHEMATICS

2021 ◽  
Vol 2 ◽  
pp. 139-150
Author(s):  
Aija Cunska
Keyword(s):  
General Education ◽  
Teaching Methods ◽  
Research Strategy ◽  
Group Discussions ◽  
Effective Learning ◽  
Success Stories ◽  
Interdisciplinary Approaches ◽  
The Media ◽  
Industry Professionals ◽  
Depth Interviews

Mathematics is an important and complex subject, and research in the field of neuroscience shows that 50% of people have a fear of mathematics. However, it is a subject that students will need for the rest of their lives. Educators recognize that every student needs an individual approach, but the teaching methods are still the same for the whole class. The poor results in mathematics also suggest that students' perceptions and interests have changed, and that old teaching methods are no longer as effective as before and that new solutions need to be invented. The aim of the research is to identify important factors that are necessary for more effective learning of mathematics in general education schools. Qualitative research methods were used for the research strategy - in-depth interviews, focus group discussions, surveys of pupils and students, information analysis in the media, pedagogical and business experience, as well as world success stories. As a result of the research, the following have been identified: 1) problems that were identified using the distance learning during the Covid19 pandemic; 2) students' wishes that arouse interest in mathematics; 3) the interests of students, which indicate the need for interdisciplinary approaches; 4) advantages of artificial intelligence (AI) in education. The study points to the necessity for collaboration between educators, industry professionals, entrepreneurs and researchers, and for AI solutions to create deeper, faster and more personalized learning of mathematics in general education schools in the future, increasing the growth of every student.

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