scholarly journals Testing of the Model of Creating a Specialized Tourist Product for Post-COVID Time

2021 ◽  
Vol 10 (2) ◽  
pp. 526-538
Author(s):  
Neven Šerić ◽  
Lidija Bagarić ◽  
Anđela Jakšić Stojanović ◽  
Nevena Keković
Keyword(s):  
Marketing Strategy ◽  
Brand Management ◽  
Marketing Strategies ◽  
Cross Border ◽  
Travel Agencies ◽  
New Challenges ◽  
The Creation ◽  
Desk Research ◽  
Cross Border Cooperation

Specialized tourists offer in the post covid time is an important reason in choosing the destination to travel to. A new perception of this offer puts new challenges to those who design such offers. Most specialized offers are the result of entrepreneurial initiative and intuition. Authors have dealt with the creation of such offers as an important destination concurrent factor in their own cross-border cooperation. Based on their findings, they have developed a model of creating specialized tourism products for post covid time by linking core, additional, and expanded contents with brand creation and the marketing strategy. In this paper authors continue their research by testing that model through two platforms: desk research of the latest cognitions related to the repercussions of Covid-19 on tourist mind, and on a convenient sample of connoisseurs. The testing of the model is connected with one case study in which authors cooperate in practice. The findings have been tested through a survey on a sample of experts (representatives of travel agencies) related to their experiences in sales for 2020 and 2021.They have also found important changes in tourist perception of specialized tourist product. The findings offer the answers as to why the basic contents of the specialized tourist offer is no longer sufficient, as well as a way for developing additional and expanded contents, on which the brand and brand management activities in the post corona period should be primarily  based, i.e. on what to base the marketing strategies in the post covid time.

scholarly journals Analysis on Marketing Strategies of Tencent Games—Take Honor of Kings as an Example

2021 ◽  
Vol 235 ◽  
pp. 03028
Author(s):  
Dantong Shen
Keyword(s):  
Intellectual Property ◽  
Marketing Strategies ◽  
Global Competition ◽  
Cross Border ◽  
Entertainment Marketing ◽  
The World ◽  
Product Marketing ◽  
Cross Border Cooperation

This paper mainly focuses on the marketing strategies of Tencent Games. Tencent Games has the largest revenue all over the world. It is considered that the effective marketing strategies play important roles in global competition. Many researches have been focusing on this topic. In this article, strategies are summarized into four main points: product marketing, entertainment marketing, cross-border cooperation and intellectual property creation. Then the author conducts out a deep case study of Honor of Kings, introducing the most striking and latest strategies of the game. The game has cross-border cooperation with a cosmetics brand, idolizes the in-game characters and gets hold of festivals to launch virtual products. The experience of Tencent Games indicates that different strategies fit different periods and the developer should listen to the users and follow the trend.

scholarly journals ‘Rules of the game’ in cross-border cooperation: legal-administrative differences in Finnish–Russian crime prevention

2016 ◽  
Vol 84 (2) ◽  
pp. 354-370 ◽  
Author(s):  
Anna-Liisa Heusala ◽  
Jarmo Koistinen
Keyword(s):  
Crime Prevention ◽  
Russian Federation ◽  
Preliminary Investigation ◽  
Political Commitment ◽  
Dominant Form ◽  
Cross Border ◽  
The Russian Federation ◽  
Cross Border Cooperation

The article illuminates the dynamics of bilateral cross-border cooperation between two vastly different legal-administrative partners. The analysis utilizes empirical findings of a case study on bilateral Finnish–Russian crime prevention cooperation. Currently, both the differences in national legislations and the fast-changing administrative environment make this cooperation challenging. The case study showed that bilateral cooperation, which is the dominant form of cooperation between EU member states and Russia, is currently affected by disjointed and even competing multilateral and bilateral structures, differences in criminal law and procedure, gaps between international treaties and national legislation, local and regional variations of practices, weak institutional trust and abrupt policy changes. The results indicate that the effectiveness of cross-border networks cannot be assessed strictly in terms of quantitative outcomes. Further long-term development of the cooperation requires both realistic understanding of legal-administrative constraints and strong commitment at the national and supranational political levels. Points for practitioners Future long-term development of cross-border crime prevention cooperation between EU member countries and the Russian Federation requires more flexible crime prevention instruments and institutionalization of joint investigation teams. The optimal model in joint criminal investigations with Russian authorities could be one where the evidence of the protocol of the preliminary investigation could be acquired through direct regional connections between authorities. In practice, this requires a much stronger practical trust between different levels of authorities in the EU member countries and the Russian Federation, reconciliation of differences in national legislations and long-term political commitment at the highest level.

Cross-Border Cooperation and Transformation of Regional Identities in the Ukrainian–Russian Borderlands: Towards a Euroregion “Slobozhanshchyna”? Part 2*

2004 ◽  
Vol 32 (2) ◽  
pp. 497-514 ◽  
Author(s):  
Tatiana Zhurzhenko
Keyword(s):  
Border Region ◽  
The Other ◽  
Cross Border ◽  
Symbolic Resources ◽  
Cultural Specificity ◽  
The Cross ◽  
Administrative Units ◽  
Cross Border Cooperation

Let us now have a closer look at the Kharkiv-Belgorod (potential) cross-border region as a case study of Ukrainian-Russian cross-border cooperation. Not only is the case of Kharkiv-Belgorod special because of the historical and cultural specificity of the region, which provides additional symbolic resources for its “reinvention” as a borderland (this will be discussed in the last section of the paper); it also represents an interesting combination of (remaining) cultural closeness and (growing) social and economic differences between the two bordering territories; significantly, these two administrative units became the initiators of the cross-border cooperation between Ukraine and Russia and see themselves as pioneers whose experience can be used for the other parts of the border.

scholarly journals Identification of green marketing strategies: perspective of a developing country

2019 ◽  
Vol 15 (4) ◽  
pp. 42-56 ◽  
Author(s):  
Maria Hayu Agustini ◽  
Sentot Suciarto Athanasius ◽  
Berta Bekti Retnawati
Keyword(s):  
Developing Countries ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Green Product ◽  
Depth Interview ◽  
Green Practices ◽  
Beauty Products

Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable strategy, and this happens, particularly, in developing countries. As a result, the green marketing strategies of companies in developing countries are not yet fully recognized. So, this study is intended to explore marketing practices of the selected companies in Indonesia. The research is a case study of three selected companies producing herbal medical drinks, natural spa-related beauty products, and natural coloring fabric. They were selected for several reasons: producing of green products, conducting of green practices, and marketing the products abroad. In-depth interview of the owner or in-charged manager of each company was used to obtain the data about its marketing practices. The data were then classified into four Ps of marketing mix, and interrelationship concepts generated from the data were systematically identified using NVivo to get clear picture of their marketing strategy. The results indicated that the companies undertook only quasi green marketing: dealt with green product and conducted green practices but did not apply green pricing, green distribution, and green promotion. This brings implication for companies marketing a green product to take advantage by differentiating their product based on the green characteristics of the product. This study also contributes to knowledge about green marketing strategy in a developing economy that is still limited.

scholarly journals DIGITAL MARKETING STRATEGIES TO BOOST TOURISM ECONOMY: A CASE STUDY OF ATLANTIS LAND SURABAYA

2019 ◽  
Vol 7 (5) ◽  
pp. 468-473 ◽  
Author(s):  
Slamet Riyadi ◽  
Daniel Susilo ◽  
Siska Armawati Sufa ◽  
Teguh Dwi Putranto
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Face To Face ◽  
The Government ◽  
Surrounding Areas ◽  
Tourism Economy ◽  
Tourism Services

Purpose: This research has a purpose to know how PT. Granting Jaya implementing a digital marketing strategy to promote the Atlantis Land Surabaya theme park in the field of one of the tourism services located in Surabaya city. The Mayor of Surabaya has established the Atlantis Land area as an integrated marine tourism area since 2017. Ria Kenjeran Beach (Kenjeran Park) previously managed by the Government of Surabaya. Methodology: This study uses a qualitative approach and interview techniques for collecting material that is done with the question and answers verbally unilaterally face to face. Main Finding: The results of the study found that PT. Granting Jaya prefers to use Social Media as a Digital Marketing Strategy is a way to promote a new brand, build preference, and increase the visitors of Atlantis Land Surabaya through Instagram Strategic Marketing. Implications/ Applications: This research can have implications for the selection and use of promotions more precisely through social media. Because the novelty in this study can be applied to attracting the number of visitors in the world of tourism, especially in Surabaya and surrounding areas.

scholarly journals State Border as a Boundary Object in Cross-border Cooperation Network: A Case of Latvia-Estonia-Russia Border

2019 ◽  
Vol 42 (2) ◽  
pp. 17-28
Author(s):  
Santa Usāne
Keyword(s):  
Boundary Object ◽  
Case Study Approach ◽  
Qualitative And Quantitative ◽  
Study Approach ◽  
Cross Border ◽  
Cooperation Network ◽  
National Border ◽  
Cross Border Cooperation ◽  
The Eu

The aim of the article is to reveal the functioning of the state border as a boundary object in a cross-border cooperation network in the case of the internal and the external border of the EU. The author uses case study approach in the Latvian-Estonian-Russian border area, including both qualitative and quantitative data obtaining methods. The author uses S. L. Star and J. Griesemer’s boundary objects theory to analyze national border as a boundary object which is involved in cross-border cooperation network as the main actor which has both unifying and separating features.

Digital Marketing Optimization

2017 ◽  
pp. 559-567
Author(s):  
Neha Jain ◽  
Vandana Ahuja ◽  
Yajulu Medury
Keyword(s):  
Return On Investment ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Online Presence ◽  
Virtual Presence ◽  
New Challenges ◽  
The Creation ◽  
Online Traffic ◽  
Aids Organizations

Digital marketing is a proliferating field that has opened new challenges for marketers. These challenges address concepts of website navigation, searchability, and garnering online traffic –issues that are critical to any organization's online presence. This chapter identifies website characteristics, studies the role they perform in the context of an organization's virtual presence, and proposes the creation of a framework that aids organizations in optimizing their digital marketing strategies for better return on investment.

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