SEO and Digital News Media: Visibility of Cultural Information in Spain’s Leading Newspapers

This paper undertakes a comparative analysis of the visibility, and of other SEO indicators, of the culture sections of Spain’s leading digital newspapers —specifically, elmundo.es, elpais. com, lavanguardia.com, abc.es, el­confidencial.com and 20minutos.es— based on data collected by the media analytics company, comScore, and the web traffic metric, Alexa Rank. The analysis employs a set of positioning in­dicators: namely, a visibility index, keywords, social signals, keyword profiles, URLs, SERP-Snippets, reference domains and best anchor texts, as made availa­ble by SISTRIX, an SEO analytics audit toolbox. Thus, we were able to deter­mine which of the digital newspapers’ culture sections has the best visibility. Likewise, we were able to identify which of these media are best positioned on Google, presumably as a result of more effective positioning strategies. We con­clude with a discussion of our results and, on the basis of these findings, re­commend ways in which the visibility of journalistic information can be optimi­sed in search engines. SEO i cibermitjans: visibilitat de la informació cultural dels principals diaris d’Espanya Aquest article realitza una anàlisi com­parativa de visibilitat i altres indicadors SEO de la secció de cultura dels principals cibermitjans espanyols: elmundo.es, elpais.com, lavanguardia.com, abc. es, elconfidencial.com i 20minutos. es. Les anàlisis s’han dut a terme amb la utilització d’un conjunt d’indicadors de posicionament (visibilitat, paraules clau, senyals socials, paraules clau, url, snippets, dominis de referència i mi­llors textos àncora) utilitzant l’eina de auditoria i anàlisi de posicionament en cercadors, SISTRIX. Ens preguntem quin d’aquests mitjans té millor una secció de notícies culturals amb millor visibilitat. L’estudi dut a terme amb els indicadors seleccionats permet, d’aquesta manera, presentar una anàlisi comparativa del periodisme cultural i identificar quins d’aquests mitjans presenten millors posicions a Google, presumiblement, com a resultat d’estratègies de posicio­nament. Finalitzem amb una discussió dels resultats juntament amb unes re­comanacions finals per optimitzar la vi­sibilitat de la informació periodística en els cercadors.

Forecast of the trend of heavy fog based on the VARIMAX model

This paper works out relationship between visibility and near-surface meteorological factors. The formation of heavy fog is affected by meteorological factors near the ground and fog in the past period. In this paper, we abstract and simplify the problem as a time series problem. First, the airport AWOS observation data is reprocessed, and some missing and incorrect data are supplemented and corrected. Then draw a distribution map of “Visibility-Near-surface Meteorological Factors” to intuitively grasp the correlation between them. Finally, model the classic VARIMAX to fit the mapping relationship between visibility and near-surface meteorological factors. The results show temperature has the greatest impact on visibility index, positively correlated with it; secondly, dew point temperature index negatively correlated with it. The results show that, with the temperature low and the humidity high, the water vapor in the atmosphere is more likely to condense into mist, which is not easy to dissipate, resulting in reduced visibility. The indicators related to air pressure and wind speed are positively correlated with visibility, indicating that the increase in air pressure and the increase in wind speed will promote the dissipation of heavy fog. Generally speaking, the MOR index fits better with near-surface meteorological factors.

Observation and Records of Spatial Behavior For Wayfinding: A Case Study in a Hospital Built Environment

Autonomous and intuitive displacement is a parameter to verify the potential of information for spatial orientation in a built environment. Being oriented implies not getting lost on the route linked to a task, both in known or unknown environments. This topic is a maximum measurement of a user's behavior in their displacement. First, some main concepts will be presented, proposing some indicators for users’observation in the built environment. After that, a case study will be presented, using the indicators that are proposed based on the task, routes, strategies, and user behavior for a data collection. As a result, this data was checked with the Visibility Index (VI) method.

ORTHOSIS MANAGEMENT OF CHILDREN WITH SPASTIC FORMS OF CEREBRAL PALSY: COMPARATIVE ANALYSIS OF THE INITIAL FILLING OF THE INDIVIDUAL REHABILITATION AND HABILITATION PROGRAM AND RECOMMENDATIONS OF THE MEDICAL AND TECHNICAL COMMISSION

Introduction. Cerebral palsy (CP) is one of the most common neurological causes of childhood disability. In patients with cerebral palsy, the underlying disease is often complicated by secondary orthopedic disorders, for the prevention of which orthopedic methods of treatment, including orthoses and other technical means of rehabilitation (TMR) are widely used. Funding for orthosis is carried out from the Federal budget on the basis of an individual program of rehabilitation and habilitation (IPRH) of a disabled child. IPRH, in turn, is filled in taking into account the appointments of the attending physician of the orthopedist. Purpose. To analyze the compliance of recommendations on orthosis, initially introduced in the IPRH, and clinical recommendations of the medical and technical commission (MTC) of the rehabilitation Center for disabled children with spastic forms of cerebral palsy. Materials and methods. Conducted a prospective analysis of IPRH and MTK findings was made in a group of 63 disabled children aged 2 to 17 years, formed by random sampling. All patients were divided into 5 groups depending on the level of motor activity in accordance with the classification of GMFCS. Results. There were statistically significant differences (p < 0.05) between the number of orthoses initially introduced into the IPRH and the recommended MTK with a fluctuation of the visibility index depending on the group (GMFCS) from 38.9% to 56.0%. Summary. All groups noted the need for orthopedic equipment recommended by the MTC and not included primarily in the IPRH, which suggests the need for a multidisciplinary approach to the selection of TMR, including orthoses for children with spastic forms of cerebral palsy. The level of motor activity is an important expert factor in the formation of IPRH recommendations: with a decrease in the level of motor activity, the number and range of orthoses required for the patient increases. The maximum number of orthoses is recommended for additional introduction in IPRH, noted in patients in groups 3 and 5 of GMFCS.

Marketing Potential of Websites of Rural Tourism Facilities in Poland

SummarySubject and purpose of work: The aim of the study is to assess the marketing potential of websites of rural tourism facilities’ in Poland.Materials and methods: It was assumed that the marketing potential of a website provided the basis for placing it in global popularity rankings. The study involved 1000 paid domain websites. Each website was analysed using four tools which yielded values of selected indices, including Serpstat Visibility, Alexa Global Rank and SimilarWeb Global Rank.Results: Almost half of the websites of rural tourism facilities’ obtained 0 or 1 point in the Open Page Rank index evaluation. For 764 websites from the analysed set, the Serpstat Visibility index value was not available, while in the remaining cases it was very low. The websites either reached distant positions in Alexa and SimilarWeb rankings or were not included in them at all.Conclusions: The adopted research model does not allow for absolute assessment of the actual marketing potential of websites. However, the study confirmed that it was not used.

Extracting Information from an Urban Network by Combining a Visibility Index and a City Data Set

Cities can be represented by spatial networks, and the mathematical structure that defines a spatial network is a graph. Taking into account this premise, this paper is focused on analysing information on an urban scale by combining a new ray-casting visibility index with a data set of the urban street network. The visibility index provides information about the most visible buildings or areas. We relate this index with other data extracted from the city, with the aim of generating and analysing information about urban elements. To corroborate this idea, real data are analysed. The dataset is related to the heritage conservation of the buildings of the Villaflora suburb, located in the city of Quito (Ecuador). This information is processed, together with the visibility index, with the aim of determining the conservation degree of the urban areas most visually exposed to pedestrians or visitors. The combination of both values—heritage conservation and visibility index—is carried out by means of two new indices, I P and I N , which are defined using two-variable exponential functions.

REPEATED DISABILITY DUE TO CANCER IN THE CHECHEN REPUBLIC

The article presents the results of a study of the dynamics of recurrent disability due to malignant neoplasms (ZNO) of the adult population in the Chechen Republic for the period 2008-2017. in comparison with the figures for the Russian Federation. In the Russian Federation, the dynamics of re-disability of the adult population due to the ZNO in the period 2008-2017 was characterized by an increase in the number of repeatedly recognized disabled (PPI), the level of which increased from 19.9 to 27.0 per 10 thousand people. Compared to 2008 (taken as 100%), the indicator of visibility of PPI was 135%. In the PPI contingent, the elderly prevailed with a negative trend of growth in their numbers. The proportion of young and middle-aged PPI decreased. In the Chechen Republic, the epidemiological picture of the disability of the adult population due to the ZNO was characterized by different dynamics. The number of PPI due to ZNO in the country decreased. Compared to 2008 (taken as 100%), the visibility index of the PPI was 57.0%; In the structure of recurrent disability due to ZNO, middle-aged and old-aged PPI prevailed, however, their proportion declined. There is a negative growth trend in the proportion of young people.