scholarly journals Is the Consumer Ready for Innovative Fruit Wines? Perception and Acceptability of Young Consumers

Foods ◽  
2021 ◽  
Vol 10 (7) ◽  
pp. 1545
Author(s):  
Valentina Maria Merlino ◽  
Daniela Fracassetti ◽  
Alessandra Di Canito ◽  
Simona Pizzi ◽  
Danielle Borra ◽  
...  

The consumption of traditional wine has decreased in Europe during the last fifteen years. In parallel, new wine alternatives obtained by blending wines and fruit juices or by flavoring wines with artificial or natural flavors have appeared on the market. Recently, an innovative fruit wine obtained by co-fermentation of grape must and kiwi juice has been proposed and its potential of attraction for consumers should be exploited. To assess the potential consumer acceptability and expectations towards this new product, an online choice experiment has been conducted involving a consumer group of young adults (18–35 years old; n = 373). After the data collection, participants were divided into two groups according to whether they had already tasted a fruit wine (neophiles) or had never tasted it (new entries). For each group, the individual’s responses (on wine consumption habits, expectations and willingness to consume and pay a fruit wine) were analyzed through Principal Component Analysis. Different consumption styles and expectation patterns were defined in the two groups. However, in general, neophiles showed consumption patterns based on the evaluation of fruit quality, sales format, alcoholic content and the presence or not of bubbles, not giving importance to the brand. In contrast, new entries’ responses identified consumption patterns driven by the willingness to pay for a new product, the product value for money and packaging features. Differences between the two groups in expectations about the product sensory characteristics also emerged. These findings should contribute to this area of study by integrating environmental, economic and social dimensions and addressing food innovation and sustainability in the fruit and wine chains.

2021 ◽  
Vol 4 ◽  
pp. 205920432110328
Author(s):  
Mia Kuch ◽  
Clemens Wöllner

Mobile music listening is widely recognized as an integral part of everyday music use. It is also a rather peculiar experience, since the listeners are surrounded by strangers in public and at the same time engaged in a solitary and private activity. The current study aimed at investigating the functions and experiences of mobile listening with a quantitative online questionnaire, and collected further information about mobile listening situations and listening habits. Among respondents ( n = 203), 89% reported listening to music while being on the move. We found mood-related and cognitive functions to be most prevalent (e.g., enhancing mood, relaxation, prevention of being bored), whereas least important functions relate to social dimensions (e.g., feeling less lonely, feeling less watched). Regarding experiences of mobile music, respondents most commonly adapted their mood to the music and lost touch with the current surroundings. A principal component analysis on ratings of functions and experiences resulted in an underlying structure of five dimensions, representing different levels of involvement: (1) Mood Management comprises functions to satisfy individual needs; (2) Absorption and Aestheticization encompasses deep listening experiences and altered perception of the surroundings; (3) Social Encapsulation and Self-Focus describe the distancing of oneself and changes in attention; (4) Distraction and Passing Time include the prevention of being bored and making time pass faster; and (5) Auditory Background is defined by a non-attentive and rather unaffected music listening. These results highlight the immersiveness of mobile music listening. By creating an individual soundworld, listeners distance themselves from the surroundings aurally and mentally, and modify their attention, perception, moods, and emotions, leading to an improvement of daily life experiences while moving.


2017 ◽  
Vol 45 ◽  
pp. 11-31
Author(s):  
Marek Nowacki

Purpose. The aim of this study is: (1) to compare the features of ski resorts in Poland, the Czech Republic and Slovakia in relation to the prices of ski passes, (2) to indicate the best ski resorts in these countries in terms of value for money - the ratio of offered quality to the price of ski passes, (3) to compare of differences in value for money (e.g. offered quality compared to the price of a ski pass) in these countries. Method. Data for analysis were features of quality and prices of one-day ski passes for 245 ski resorts in Poland, the Czech Republic and Slovakia. The data was obtained from the websites of the surveyed ski resorts and web pages: skiinfo.pl, holidayinfo.cz and holidayinfo.sk. The quality index of ski resorts was constructed using Principal Component Analysis of the seventeen quality features regarding the studied resorts. The comparison of ski resorts was conducted using the Free Disposable Hull analysis. Differences in the level of quality of the resorts' and ski pass prices were calculated using the Kruskal-Wallis H nonparametric test. Findings. Eleven features of the eighteen surveyed locations were differentiated between surveyed countries (including the price of the ski pass: Polish ski passes are the most expensive and the cheapest are in Slovakia). The FDH analysis revealed the existence of eight effective – from the skiers' point of view – ski resorts, i.e. those that offer the given quality at the lowest price (value for money). Polish ski resorts are characterized by significantly higher quality than Czech or Slovak resorts. Research and conclusion limitations. The analysis did not take the impact that congestion and queues to lifts, prices of accommodation, restaurants and nightlife in the resort (except night skiing) might have had on the skiers decision into account. The results may also be influenced by the method of quality index construction. Practical implications. The results of FDH analysis enable the identification of inefficient ski resorts in the analysed countries and indication of the differences existing in terms of quality between ski resorts. The conclusions allow to select the most efficient ski resorts which can be helpful in the design of tourist offers and it may also indicate the need for adjustments in prices of ski passes at some ski resorts. Originality. No comparative analyses of Polish, Czech and Slovak ski resorts were found in the literature to date. Type of paper. The article presents the results of empirical research.


10.5772/56816 ◽  
2013 ◽  
Vol 5 ◽  
pp. 42 ◽  
Author(s):  
Elisa Battistoni ◽  
Andrea Fronzetti Colladon ◽  
Laura Scarabotti ◽  
Massimiliano M. Schiraldi

The success of a New Product Development (NPD) process strongly depends on the deep comprehension of market needs and Analytic Hierarchy Process (AHP) has been commonly used to find weights for customers' preferences. AHP best practices suggest that low-consistency respondents should be considered untrustworthy; however, in some NPD cases – such as the one presented here – this stake can be extremely big. This paper deals with the usage of AHP methodology to define the weights of customer needs connected to the NPD process of a typical impulse buying good, a snack. The aim of the paper is to analyse in a critical way the opportunity to exclude or include non-consistent respondents in market analysis, addressing the following question: should a non-consistent potential customer be excluded from the analysis due to his inconsistency or should he be included because, after all, he is still a potential consumer? The chosen methodological approach focuses on evaluating the compatibility of weight vectors among different subsets of respondents, filtered according to their consistency level. Results surprisingly show that weights do not significantly change when non-consistent respondents are excluded.


2021 ◽  
Vol 5 (Supplement_2) ◽  
pp. 402-402
Author(s):  
Ming-Jie Duan ◽  
Petra C Vinke ◽  
Gerjan Navis ◽  
Eva Corpeleijn ◽  
Louise Dekker

Abstract Objectives Although consumption of ultra-processed food (UPF) has previously been associated with adverse health outcomes, it is unclear how the consumption of UPF and its underlying habitual consumption patterns are associated with incident type 2 diabetes. Methods In 70 421 participants (35–70 years, 58.6% women) from the Lifelines cohort study, dietary intake was assessed with a food frequency questionnaire. Principal component analysis (PCA) was performed to derive UPF consumption patterns. UPF was related to incident diabetes with adjustments for confounders, including overall diet quality. Results During a median follow-up of 41 months, the intake of UPF was associated with higher risk of type 2 diabetes (1128 cases, OR for a 10% increment in UPF intake 1.33 [95% CI 1.26, 1.41]), and remained significant after adjustment for confounders (OR 1.25 [95% CI 1.16, 1.34]). PCA revealed four habitual UPF consumption patterns. A pattern high in cold savory snacks (OR 1.16 [95% CI 1.09, 1.22]) and a pattern high in warm savory snacks (OR 1.15 [95% CI 1.08, 1.21]) were associated with an increased diabetes risk; a pattern high in traditional Dutch cuisine was not associated with diabetes risk (OR 1.05 [95% CI 0.97, 1.14]); while a pattern high in sweet snacks and pastries was inversely associated with diabetes risk (OR 0.82 [95% CI 0.76, 0.89]). There was a clear inverse association between diabetes risk at baseline and the sweet snacks and pastries pattern (β = −0.104 [95% CI − 0.113, −0.094]). Conclusions A higher consumption of UPF was associated with higher risk of type 2 diabetes. For consumption patterns, this association was most pronounced for the patterns that were high in savory snacks. Our findings emphasize that in addition to promoting the consumption of healthy food products, discouraging the consumption of UPF, specifically savory snacks, should be considered as part of future diabetes prevention strategies. Funding Sources This project has received funding from the European Union's Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 754425.


Foods ◽  
2021 ◽  
Vol 10 (11) ◽  
pp. 2860
Author(s):  
Yongseok Kwon ◽  
Jihye Ryu ◽  
Seyoung Ju

Buckwheat contains more essential proteins, dietary fiber, vitamins, minerals, and diverse phytochemicals than wheat and rice. The aims of this study are to develop the descriptive sensory attributes and evaluate the consumer acceptability of six buckwheat jellies (memilmuk) with added mung bean starch and to analyze the relationship between their descriptive sensory attributes and consumer acceptability. Statistical analyses were performed by one-way analysis of variance (ANOVA), principal component analysis (PCA), and partial least squares regression (PLSR). A total of 18 sensory attributes of buckwheat jelly, including appearance (brown, brightness, and roughness), odor/aroma (soymilk smell, grain smell, red bean porridge smell, and buckwheat tea smell), flavor or taste (savory flavor, plain taste, buckwheat taste, sweet taste, salty taste, and umami), and texture (squashed, dry, smooth, elasticity and stickiness) were developed. Consumer acceptability tests of six buckwheat jellies were conducted by 93 consumers evaluating for color, smell, savory taste, aftertaste, harmony with the sauce, overall liking, and would recommend or try again. Buckwheat jelly with 25% of mung bean starch (BJ_916) was the most favorable jelly sample among the six samples. All attributes except color, smell, and the savory taste of samples showed a significant difference (p < 0.001). BJ_916 showed a close relationship with a grain smell, elasticity, red bean porridge smell, and sweet taste of descriptive attributes and also all attributes of consumer acceptability. The determination of sensory attributes and consumer acceptability of buckwheat jelly will help to improve sensory characteristics to fulfill consumer needs and desires. Furthermore, this current study will help facilitate the expansion of the buckwheat consumption market.


Author(s):  
Jelena Filipović ◽  
Vladimir Filipović ◽  
Milenko Košutić

In this paper the quality of spelt pasta with the addition of ω-3 fatty acid, which is positively contributing to thefunctional and technological changes of the product is investigated.ω-3 fatty acids are added in the quantity of 0%,0.2%, 0.4% and 0.6% based on farina. Concerning pasta quality addition of ω-3 fatty acids is related to increasedcooking time and cooking loss, as well as reduced pasta stickiness. Gas chromatography with mass spectrometry wasused for carrying out a quantitative analysis of the liposoluble pasta extract. Pasta with 0.6% ω-3 fatty acids contains0.6048 g /100 fatty acids, which positively contributes to ω-6/ω-3 fatty acid ratio in daily meal, thus meeting valuesrecommended by nutritionists. This type of pasta is a new product with good technological quality, improved fattyacids profile and sensory characteristics with consumer acceptability range.


2020 ◽  
Vol 4 (1) ◽  
pp. 1-16
Author(s):  
Janice Ardelia Hareka ◽  
Alexander Wahyudi

This research is done to find out the relationship between consumer doubt and value for money on purchase intention. This research uses quantitative method by collecting data through questionnaires of 30 respondents, sample is done by purposive random sampling method. In this research, analysis of relationship was done between consumer doubt, and value for money on purchase intention to find out which variables affects purchase intention. What distinguishes this research from other researches is that there is a new product that has been owned yet by the more well-known brand of smartphones, namely the existence of the back screen that is used to take self- photographs by using the rear camera. Hypothesis is done to produces calculation statistics that the factor of purchase intention, that is consumer doubt affecting negatively on purchase intention, and value for money affecting positively on purchase intention.


2018 ◽  
Vol 48 (3) ◽  
pp. 433-441 ◽  
Author(s):  
Nada Benajiba ◽  
Rokkaya Sami Eldib

Purpose Soft drinks consumption in Saudi Arabia is high, although these drinks are nutritionally poor and might lead to various health problems. This paper aims to assess sweetened soft drinks consumption patterns among adult Saudis and explore the association between different attitudes and these patterns. Design/methodology/approach In total, 1,194 eligible Saudi adults answered an online questionnaire including soft drinks consumption patterns (frequency of consumption and quantity) and attitudes influencing them. Statistical analysis was performed using SPSS. Pearson test was used to assess the association of attitudes with frequency of sweetened soft drinks consumption. A p-value of <0.05 was set as the significance cut-off. Findings Sixteen per cent of participants consumed sweetened soft drinks either daily or usually. Frequency and quantity of consumption were significantly and positively associated (R2 = 0.4, p < 0.0001). The highest correlations were obtained between frequency of consumption and positive attitudes towards perceiving sweetened soft drinks as enjoyable, value for money and indispensable at eating (R2 = 0.55; 0.43 and 0.6, respectively, p < 0.0001). Average score in different attitudes was significantly lower frequency of consumption “never” compared to “always” (p < 0.001) (Healthy: 1 vs 1.9, Enjoyable: 1.5 vs 4.4, value for money: 1.7 vs 3.9, indispensable at eating: 1.1 vs 4.0 and social gathering: 1.2 vs 3.8, respectively). Research limitations/implications Main limitation of this study relates to the sampling technique through a snowballing, which could influence on the representativeness of the study population. Originality/value Findings advance the understanding on the high consumption of sweetened soft drinks among Saudis, making an emphasis on the complexity of this dietary pattern and the importance of different attitudes influencing on it. Thus, changing this pattern implies a global strategy to reduce both frequency and quantity of consumption.


2021 ◽  
pp. 217-227
Author(s):  
Jovanka Popov-Raljic ◽  
Ivana Blesic ◽  
Milan Ivkov ◽  
Marko Petrovic ◽  
Tamara Gajic ◽  
...  

The study examines consumer sensory preferences of 12 different handmade pastry products in the form of minions, made of rice and flaxseed flour, tapioca starch with natural taste ingredients and with addition of prebiotic (inulin), herbs and other ingredients. The sensory evaluation was performed by professionals (experienced tasters). Preferred minion flavour was tested at group of 324 consumers (hotel guests) of different nationality. ANOVA and t-test were performed to reveal differences in attitudes related to socio-demographic characteristics of the consumers. Also, determination of taste preferences according to consumer nationality was examined as an additional consumer care aspect. The evaluation of equality of the samples? average rates, as well as the groups of minions, is done by parametric or nonparametric model of variance analysis. Principal component analysis (PCA) was applied in order to group the investigated minions regarding their sensory properties, while the sum of ranking differences (SRD) was used to determine the minions with the best sensory properties. Consumers and experienced tasters have almost the same opinion about the sensory quality of minions, which indicates that assessment of the consumer can be considered as a representative opinion in the near future. Such functional food - minions could be widely used as a substitute for the most common commercial sweets rich in sugar and fat.


Author(s):  
Virag Agnes Kiss ◽  
Nikolett Balsa-Budai ◽  
Mihaly Soos ◽  
Zoltan Szakaly

The implementation of sustainable development and the associated values in consumer behavior is becoming more and more emphasized as well as increased attention to our health. In both of the two value dimensions, consumer interest is constantly increasing, and demand for healthy and sustainable products is growing. In our research, this trend was primarily investigated in the field of food consumption. The research was based on the segmentation theory of NMI’s LOHAS (Lifestyle of Health and Sustainability). The research consisted of three parts. First, in a representative national survey, we examined the attachment of Hungarian adult consumers to the aforementioned values (N = 1000), then high school students (N = 1000), and finally, university students (N = 298) were interviewed on the same topic. In each case, principal component analysis was used to isolate the individual value dimensions and then cluster analysis was used to identify the various segments. In all of the three studies, each group was significantly separated from each other by the values of health consciousness and sustainable development. Based on our results, it can be concluded that the younger age group is more strongly committed to the tested values than the older generation. As a result, younger generations can be considered a potential consumer market for products and services representing sustainability and health awareness. We believe that further European research of this topic would be useful for both the researchers and the business sector.


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