scholarly journals METRICS OF VIRTUAL PROMOTION OF A PRODUCT

2021 ◽  
pp. 23-26
Author(s):  
Sergey Orekhov ◽  
Hennadiy Malyhon
Keyword(s):  
Maximum Efficiency ◽  
The Internet ◽  
Product Knowledge ◽  
Internet Site ◽  
Web Content ◽  
Product Price ◽  
Internet Technologies ◽  
Web Resource ◽  
The One ◽  
Delivery Channel

An approach to the mathematical description of the criterion for the effectiveness of a new object of research – virtual promotion is presented in thepaper. The emergence of this new object of research is connected, on the one hand, with the classical theory of marketing, and on the other withmodern Internet technologies. Marketing is based on the 4P principle: product, price, location and promotion. Promotion is a component of thisprinciple. But in modern conditions, this phenomenon is changing under the influence of the Internet. Now this 4P component is becoming a fullyvirtual instrument. The traditional scheme of promotion functioning is as follows. A message is created to a potential buyer and the delivery channel ofthis message undergoes a change. It is based on the principle: money – goods – money. While the new sales scheme is described by the scheme: weattract a client, make money on a client, we spend money. In the new scheme, we deal with product knowledge in the form of the so-called semanticcore of web content. Knowledge describes for a potential client how a given product can cover his need for something. Using the logistic principles ofthe transfer of goods, this semantic core is loaded into the specified Internet nodes. That is, virtual promotion is formed as two channels: logistics andmarketing. The first one performs three operations: concentration, formatting and distribution of semantic cores on the Internet. The second managesthis process, forming a virtual promotion map. This map is a graph of Internet nodes. It is required to define such a tree of Internet nodes so that virtualpromotion has maximum efficiency. The paper analyzes modern metrics related to the processes of search engine optimization on the Internet.Unfortunately, these metrics evaluate only statistically after the fact of visiting a web resource or the budget of the Internet site in which theadvertising message about the product was placed. Therefore, based on the conversion metric, a criterion for the effectiveness of virtual promotion wasproposed in the work, which takes into account both the attractiveness of the semantic core and the attractiveness of the Internet site where thesemantic core will be located. The criterion reflects the income that we receive depending on the attractiveness of the semantic kernel and the Internetsite.

SURVIVORS: Archiving the history of bulletin board systems and the AIDS crisis

First Monday ◽  
2020 ◽  
Author(s):  
Kathryn Brewster ◽  
Bonnie Ruberg
Keyword(s):  
Support Group ◽  
The Internet ◽  
Bulletin Board ◽  
Internet Technologies ◽  
Aids Crisis ◽  
History Of ◽  
The One ◽  
Electronic Support ◽  
Living With Hiv ◽  
Hiv Aids

The history of the Internet and the history of the HIV/AIDS crisis are fundamentally intertwined. Because of the precarious nature of primary early Internet materials, however, documentation that reflects this relationship is limited. Here, we present and analyse an important document that offers considerable insight in this area: a full printout of the bulletin board system (BBS) discussion group “SURVIVORS.” Run by David Charnow, SURVIVORS operated as an “electronic support group” for members living with HIV/AIDS from 1987 to 1990. These dates represent a period of overlap between both the AIDS crisis in America and the use of BBSs as a predecessor to contemporary Internet technologies. The contents of SURVIVORS were printed by Charnow before his death in 1990 and later donated to the ONE National Gay and Lesbian Archives. Through our discussion of these documents, we articulate the striking relationship between the SURVIVORS printout as a material document that preserves a digital past and the lives of those whose stories are contained within the printout. We argue that it is not only the content but indeed the precarious, shifting media format of the SURVIVORS printout, born digital and now preserved on paper, that gives it its meaning. Thirty years after his death, Charnow’s printout of SURVIVORS keeps a critical piece of the interrelated histories of HIV/AIDS and the Internet alive, while also raising valuable questions about the archiving of these histories.

Lexicographical storing: a key lexicographical task in the era of the internet / Lexikographische Speicherung: Eine zentrale Aufgabe der Lexikographie im Internet-Zeitalter / Stockage de données en lexicographie: una tâche centrale de la lexicographie à l’ère d’internet

2015 ◽  
Vol 31 (1) ◽  
pp. 67-89
Author(s):  
Pedro A. Fuertes-Olivera
Keyword(s):  
Function Theory ◽  
The Internet ◽  
User Needs ◽  
Internet Technologies ◽  
The One ◽  
Dictionary Use ◽  
Optimal Retrieval

Abstract A user-driven approach in lexicography - e.g. the function theory of lexicography (Bergenholtz & Tarp 2002, 2003, 2004; Fuertes-Olivera & Tarp 2014; Tarp 2008) - compels lexicographers to use all possible means at their disposal to improve the quality of dictionary use and to ensure an optimal retrieval of information from the lexicographical data. For instance, the advent of the internet has substantially modified the design and compilation of dictionaries in two ways. First, online dictionaries are dynamic tools, which makes them more suitable for meeting user needs in different user situations. Second, thinking in terms of static lexicographic structures is erroneous as these are ill-suited for benefiting from existing and potential internet technologies, for complying with the tenets of the user needs paradigm, and for analysing the merits of lexicographical tasks such as lexicographical storing.This article follows Bergenholtz & Agerbo’s concept of lexicographical structuring, which supports the main tenets of the user needs paradigm and the necessity of analysing the process of storing lexicographical data in a lexicographical database. This analysis supports my belief that lexicographical storing is a new lexicographical task which must be better understood, especially when working with the large amount of data being stored in lexicographical databases such as the one on which we are currently compiling the UNIVERSIDAD DE VALLADOLID INTERNET DICTIONARIES OF SPANISH.

Internet usage patterns and gender differences: a decision tree approach

2019 ◽  
Author(s):  
Dijana Kovacevic ◽  
Ljiljana Kascelan
Keyword(s):  
Decision Tree ◽  
Internet Usage ◽  
The Internet ◽  
Modified Model ◽  
Explanatory Variables ◽  
Internet Users ◽  
Usage Patterns ◽  
And Gender ◽  
The One ◽  
Web Developers

<p> </p> <p>the present study deals with a more detailed, and updated, modified model that allows for the identification of internet usage patterns by gender. The model was modified due to the development of the internet and new access models, on the one hand, and to the fact that previous studies mainly focuses on various individual (non-interactive) influences of certain factors, on the other.</p> <i></i><u></u><sub></sub><sup></sup> <p>The Decision Tree (DT) method, which is used in our study, does not require a pre-defined underlying relationship. In addition, the method allows a great many explanatory variables to be processed and the most important variables are easy to identify. </p><p>Obtained results can serve as to web developers and designers, since by indicating the differences between male and female internet users in terms of their behaviour on the internet it can help in deciding when, where and how to address and appeal to which section of the user base. It is especially important to know their online preferences in order to enable the adequate and targeted placement of information, actions or products and services for the intended target groups.</p><p> <b></b><i></i><u></u><sub></sub><sup></sup><br></p>

MULTIMEDIA ENVIROMENT OF GERMAN POLEMIC DISCOURSE

2019 ◽  
pp. 223-235
Author(s):  
Anna Udelkina
Keyword(s):  
Information Exchange ◽  
The Internet ◽  
Internet Site ◽  
Internal Dynamics ◽  
Xxth Century ◽  
User Comments ◽  
Multimedia Environment ◽  
The Media ◽  
Use Of The Internet ◽  
Main Activity

This article is devoted to the study of the multimedia environment of the polemic discourse in German media with its diverse formats of impact on the audience and the actively developing internal dynamics of texts. If at the end of the XXth century the specifics of German media were the use of the Internet site as one of the possibilities to present copies of newspapers and magazines in electronic form, today we can speak of modified, hybrid Internet versions of printed publications that do not just create websites on the Internet that duplicate their main activity, but also combines the features of the traditional press and features of the functioning of texts on the Internet. The transition from linear, monomedia broadcasting platforms to discrete, multimedia ones has a significant impact on the process of creating, designing and placing modern polemics. Texts of articles and user comments are considered in the article as tmaterialization of the polemic discourse in the media. Polemic texts are formed on the basis of intertextual structures and have a hypertext nature. The use of multimedia tools (a variety of fonts, graphics, animation, photo, video and sound) in the text of the article allows the author not only to expand the amount of information provided, but also to qualitatively supplement its content through inline inclusions tn the text, to express the meaning of information by referring to verbal and non-verbal means; to provide a visual and figurative presentation of information (graphs, charts, tables), to attract attention and influence the audience, as well as to provide readers with the opportunity to participate in information exchange.

Databases, GIS and Internet technologies with the purpose of identifying the soldiers who went missing in action in the Great Patriotic War

2017 ◽  
Vol 926 (8) ◽  
pp. 49-58
Author(s):  
O.S. Lazareva ◽  
M.V. Shalaeva ◽  
S.N. Shekotilova ◽  
V.G. Shekotilov
Keyword(s):  
The Internet ◽  
Practical Application ◽  
Internet Technologies ◽  
Modern Information Technology ◽  
Gis Technologies ◽  
Great Patriotic War ◽  
Automated Processing ◽  
Modern Information ◽  
Post War ◽  
Missing In Action

There was a discrepancy found between the practice of identification of the soldiers who went missing in action during the Great Patriotic War and also the reburied ones and the possibilities of automated processing of the war and post-war archive documents using modern information technology. Using the practical application of the mix of technologies of the databases, geographic information systems and the Internet as an example there is a possibility demonstrated to establish the destiny of a soldier who was considered missing in action. As far as the GIS technologies are concerned the methods of forming the atlas of rastre electronic maps and vector maps with the data from the archive sources have been the most significant. The atlas of raster electronic maps of the Great Patriotic War period for the Kalinin Battle Front and the 30th army which was formed in the process of research has been registered in Rospatent in the form of database. The functionality of the research was provided by applying various programming means

Creating a union catalogue for the libraries of the French national museums

2003 ◽  
Vol 28 (1) ◽  
pp. 10-14 ◽  
Author(s):  
Christian David ◽  
Catherine Granger ◽  
Nicole Picot
Keyword(s):  
The Internet ◽  
National Museum ◽  
Internet Site ◽  
Western Art ◽  
History Of ◽  
National Museums

The French national museum libraries service comprises 21 libraries specialising in the history of western art and archaeology. The central library, which is at the head of the network, was automated first and has completed its retrospective conversion. At first this library catalogued the material acquired for all the others; then a number of them were able in their turn to computerise and thus contribute directly to the union catalogue of the national museum libraries. This can now be consulted on the internet site of the Ministry of Culture.

Analysing and Transcribing Electroacoustic Music: the experience of the Portraits polychromes of GRM

2006 ◽  
Vol 11 (2) ◽  
pp. 125-129 ◽  
Author(s):  
ÉVELYNE GAYOU
Keyword(s):  
Research Work ◽  
Electroacoustic Music ◽  
Theoretical Research ◽  
The Internet ◽  
Primary Concern ◽  
Internet Site ◽  
Multimedia Documents ◽  
Multimedia Tools ◽  
Musical Works ◽  
The 1950S

Portraits polychromes are a series of books associated with multimedia documents presented on the Internet site of the GRM since 2001. In releasing this collection, our primary concern was to increase awareness of the electroacoustic repertoire and the reserves in the GRM archives. The GRM, being a pioneering centre of electroacoustics, is fortunate to possess a consistent and significant reserve dating back to the beginning of the 1950s. At present, the catalogue contains around 2,000 works, accompanied with supplementary documents: composer's biographies, reviews, photographs, documentary movies, radio broadcasts, recorded public lectures, theoretical research work, transcriptions and analyses. In addition to the heritage value of the GRM's collection, the enterprise of the Portraits polychromes, with the aid of multimedia tools, aims to advance the progress of research on analysis and the transcription of musical works.

Subaltern mediators in the digital landscape

Target ◽  
2017 ◽  
Vol 29 (2) ◽  
pp. 319-338 ◽  
Author(s):  
Teresa Iribarren
Keyword(s):  
Cultural Capital ◽  
Web 2.0 ◽  
The Other ◽  
The Internet ◽  
Lingua Franca ◽  
Content Type ◽  
For Profit ◽  
Long Run ◽  
The One ◽  
Digital Landscape

This article explores translational literary Web 2.0 practices and user-generated cultural creations on the Internet, focusing on video poetry that re-creates canonical poets’ bodies of work. It will be argued that the use of for-profit platforms like YouTube and Vimeo by indie creators and translators of video poetry favours the emergence of new translational attitudes, practices and objects that have positive but also contentious effects. One the one hand, these online mediators explore new poetic expressions and tend to make the most of the potential for dissemination of poetic heritage, providing visibility to non-hegemonic literatures. On the other hand, however, these translational digitally-born practices and creations by voluntary and subaltern mediators might reinforce the hegemonic position of large American Internet corporations at the risk of commodifying cultural capital, consolidating English as a lingua franca and perhaps, in the long run, even fostering a potentially monocultural and internationally homogeneous aesthetics.

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

Name of Russian Podcasts: Semantics and Pragmatics

2021 ◽  
pp. 89-92
Author(s):  
Violetta Gaputina
Keyword(s):  
Social Network ◽  
Language Game ◽  
The Internet ◽  
Internet Site ◽  
Modern Media ◽  
The Social ◽  
Semantics And Pragmatics ◽  
Communicative Space

This article addresses the issues of organizing the communicative space of modern media. The main focus is on considering the names of podcasts - audio blogs on the Internet - in terms of the various language techniques used in them. The material for the study was podcasts operating on the platforms of the Internet site YouTube and the social network Vkontakte in Russia. 9 groups of podcast titles were identified by the type of reception underlying each name. It has been established that the corpus of titles in the podcasting industry is characterized by a wide variety. Among them, original names predominate, built on the basis of a language game, precedent texts, borrowings from other languages, stylistically marked words or implicit meaning, metaphorical, symbolic, ironic component embedded in them, which work on the implementation of a contact-establishing strategy for subsequent communication between mediators and the audience listeners.

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