Marketing mix strategy determinants and social media in veterinary-based business: experience from Serbia

The paper is dedicated to testing the entrepreneurial idea of founding a service micro company in the field of veterinary medicine - Animal Care. The starting point is the theoretical aspect of marketing mix services observed through the prism of a specific company in the field of agribusiness. For the needs of the research, secondary sources were used and a survey was conducted which gave the results of the influence of the elements of marketing mix services on marketing communication towards the users of the company Animal Care. It was determined that the effects of promotion, especially in the field of digital marketing, directly affect the increase in sales of products and services, and thus the satisfaction of consumers & users in veterinary services. The results of the research provided answers to research questions and helped the entrepreneur to understand that selected elements of the marketing mix help in the promotion of products and services of Animal Care companies. Respondents showed interest in using the services of the Animal Care company with the help of the Animal Care android application and website as a selected distribution channel, but also for the promotion of new services and offers of the company

Effect of Using Different Resources of Premix in Diet on Some Egg Quality of Layer Hen

A total of 84 laying hens, ISA Brown, 60 weeks age, were used, randomly distributed into four treatment groups with 3 replicates for each treatment. The treatments were distributed as follows: T1: added the premix to diet supplied by Nuscience Company. T2: added the premix to diet supplied by Provimi Company. T3: added the premix to diet supplied by Max Care Company. T4: added the premix to diet supplied by INTRACO Company. The results show that there were no significant differences in the relative weight of the shell, except for the mean, a significant superiority of T2 and T4 compared T3, a significant differences in the shell thickness. There were no significant differences in the relative weight of albumin, and a significant superiority in the general average, where T2 outperformed on T4. There were no significant differences in the yolk index. T3 and T2 were significantly superior to T1.

‘You couldn’t have a heart and want to strike’: Mobilising workers in England’s social care sector

This article uses John Kelly’s mobilisation framework, with its foundational concept of injustice, to explore workers’ propensity towards unionism in England’s outsourced social care sector. Drawing on 60 interviews with union organisers and officers, care workers, support workers and care company managers, this research highlights the difficulties of union organising in the sector and explores theorisations of mobilising. The research contends that for mobilisation theory to provide insight into relationships between work and unionism, varieties of injustice and collectivism need to be contextualised. Paid care provision generates both employment-related injustices and care-related injustices, which lead to divergent collective identities and attitudes towards unions. An absence of a coherent entity for workers to attach blame to – within a context where private providers frequently remain reliant on state funding levels – affects whether injustice and collectivism progress to mobilisation and unionisation.

Factors Associated With Corticosteroid Treatment for Pediatric Acute Respiratory Tract Infections

Systemic corticosteroids are not recommended to treat children with acute respiratory tract infections (ARTIs). Using data from a national commercial health care company, we found that corticosteroid treatment occurred in 3.2% of ARTI encounters. The adjusted odds of corticosteroid treatment were highest for bronchitis/bronchiolitis, in emergency departments, and in the South.

Conceptualisations of care: why understanding paid care is important

Within social policy, the question of what constitutes ‘care’ within the care industry is ill-defined, leading to problematic assumptions that conflate paid and unpaid care. This paper draws on my own experiences of working in the care industry, and data collected during a 4-month ethnography in a Domiciliary Care company. Analysis of these data indicates that three differing conceptualisations of care are influential within the setting: business, medical/professional and familial. These conceptualisations are not discrete, and their interconnections are evident both in the literature and the data. Although the literature emphasises the superiority of familial conceptualisations of care, a more complex picture arose within the data as carers used contextualised definitions of care to draw boundaries around their emotional resources, times and energies in ways which relate to business and medical/professional conceptualisations of care. By exploring these definitions of care, this paper illustrates the often hidden and unrecognised set of skills around emotional management that carers must use in their everyday work in order to care for their clients, challenging notions that care work is both unskilled and a natural capacity. The data also challenge assumptions that commodification is inherently inimical to providing good care. As the need for paid care increases, creating a definition of paid care which incorporates such unquantifiable aspects of care becomes of vital importance for both policy makers and researchers.

Improving logistics supplier selection process using lean six sigma – an action research case study

Purpose Outsourcing logistical activities have become a widely used approach for firms to avoid high fixed costs and heavy investment requirements and to achieve competitive advantages. Lean six sigma (LSS) has been accepted globally across sectors as a management strategy for achieving process excellence. The purpose of this paper is to feature the application of LSS for improving the supplier selection process (SSP) of outsourced logistics services in a multinational health-care company. Design/methodology/approach This study is based on an action research case study conducted on the SSP of the freight and distribution department in a multinational health-care company. This paper reports on the application of the LSS define-measure-analyze-improve-control (DMAIC) approach for reducing supplier selection lead time. Findings The study features a real-world case study of the LSS DMAIC application to improve the supplier selection process of a large health-care company. The key issues that were identified are lack of information visibility, top-down changes and unclear communication lines. To counteract these three root causes, the lean six sigma techniques that are implemented are the 5S, stakeholder analysis and standard operating procedure. Research limitations/implications This research provided empirical evidence of how practical challenges in SSP can be managed with the use of LSS. It further proposed plausible solutions for reducing and sustaining improved outcomes. As the study is limited to one case, the validity of the results can be improved by including more organisations and more case studies from other similar organisations. Originality/value Research in supplier selection processes rarely links continuous improvement ideology such as LSS to support strategic selection and procurement of logistics services. This paper could serve as a resource for both practitioners to derive useful implications and to academicians as it contributes to the LSS body of knowledge for further theory testing.

Strategi Pemasaran Islam untuk Meningkatkan Penjualan Produk Muslimah Beauty Care

Marketing is an important thing in the sale of a product. It takes a strategy in doing marketing so that the company can achieve its goals. To attract and retain consumers, a company must maintain consumer confidence so that a good corporate image is formed and can ultimately give rise to satisfaction and level of customer loyalty in order to maintain the company's performance in a sustainable manner. In maintaining consumer trust, a marketing strategy is needed that applies Islamic values in every stage of the company's marketing and operations. Marketing strategies determine how sales can be achieved, whether the increase is experienced or precisely stagnation and even decrease in sales turnover. This research is qualitative research with descriptive approach that aims to analyze Islamic marketing strategy conducted by Muslimah Beauty Care (MBC) and how it affects sales increase. The data collection techniques used in this study are interview methods and library studies. The marketing division is used as a respondent in digging information on how islamic marketing strategies have been carried out by the company. The results of this study show that the application of marketing strategies is very important in increasing sales at Muslimah Beauty Care companies. In the application of marketing strategy Muslimah Beauty Care has now implemented segmentation, targetting and posittioning. Muslimah Beauty Care company also uses marketing strategy 4P Marketing Mix consisting of product strategy (Product), price strategy, promotion strategy (promotion) and place strategy. Islamic marketing strategy used by Muslimah Beauty Care company is the same as that practiced by Prophet Muhammad SAW

Understanding Influential Factors in Turnover Within the Home Care Workforce

By 2060, over 98 million Americans will be 65 years of age and older. As the population ages, there is a need to ensure sufficient resources are available to accommodate potential physical and cognitive limitations. The home care workforce is important in supporting older adults, and retaining the workforce is crucial to provide needed care. This workforce is primarily female, Caucasian, and has lower income and education levels. However, those demographics are changing. The purpose of this study was to understand factors influencing turnover within the non-medical home care industry. A survey was developed to examine factors that might influence turnover. Factors were based on prior research from the long-term care and home care industries. We surveyed workers who had resigned from a non-medical home care company and who consented to participate during two study periods. In both study periods “personal reasons” was the most common factor for leaving employment. There was a relationship between tenure and reason for leaving. Those that left after a year or more cited personal reasons more frequently than other factors. Understanding the needs of individuals at different points in time (ie, new employees compared to longer-term employees) may facilitate the design of retention strategies and reduce turnover.