scholarly journals Level of Local Community Brand Awareness of Samosir Tourism

Author(s):  
Nur Cahaya Bangun ◽  
◽  
Jhonson Pardosi ◽  
Ilham Mirzaya Putra ◽  
◽  
...  

This study aims to: (1) determine the level of local community brand awareness of the brand "Negeri Indah Kepingan Surga" in Samosir Regency, and (2) know the local community's perception of the branding "Negeri Indah Kepingan Surga" in Samosir Regency. Methods of data collection through questionnaires and interviews. Data analysis was carried out in descriptive quantitative with a Likert scale and qualitative. In order for qualitative research to be better, member checks and group discussion forums were then carried out. The sample in this study amounted to 96 people, while the informants amounted to 9 people. The results of this study are: (1) the level of brand awareness of the local community towards the brand "Negeri Indah Kepingan Surga" in Samosir Regency is at the brand recall level, and (2) There has not been any unified perception among the local community on the brand "Negeri Indah Kepingan Surga". in Samosir Regency. Some of the ways that must be done in order to achieve brand awareness of local community. The local community's perception of the tourism brand in Samosir Regency is still varied, although it has a positive tone.

2020 ◽  
Vol 3 (1) ◽  
pp. 85-100
Author(s):  
Yayuk Hidayahl ◽  
Lisa Retnasari ◽  
Risti Aulia Ulfah

The purpose of this research is to describe the efforts to build the defense of PGSD students through Pancasila Education in Higher Education. The study was carried out in the Department of PGSD Ahmad Dahlan University, Yogyakarta. This research is qualitative research with data collection in the form of interviews, observations, documentation, and Focus Group Discussion (FGD). Data analysis through data reduction, data presentation, and concluding. The results of the study revealed that students of the Department of PGSD Ahmad Dahlan University, Yogyakarta have the conception that the defense of the country is no longer through taking up arms, but can be through their professionalism. Besides, there are some characteristics of students in defending the country, namely, maximizing time as a student with useful activities, loving Indonesia, having morals, excellent skills, and having a national insight. The findings of this study also revealed that Pancasila education in Higher Education became an addendum in providing a basis for students' understanding of Pancasila as the basis of the state.


Gunahumas ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 105-121
Author(s):  
Antoni Suparno

ABSTRAK Penelitian ini bertujuan untuk memahami motif para mahasiswa membuat posting ekspresi diri yang identik dengan brand Universitas Universal (UVERS), memahami bagaimana ekspresi diri para mahasiswa tersebut membangun brand awareness Universitas Universal (UVERS), dan alasan para mahasiswa memilih Instagram untuk melakukan ekspresi diri. Penelitian kualitatif ini menggunakan metode Kualitatif Deskriptif dengan menerapkan teknik pengumpulan data focus group discussion (FGD), teknik wawancara, observasi, hingga pengumpulan data dokumen, visual, dan audio. Temuan yang didapatkan melalui penelitian ini adalah para mahasiswa memiliki motif untuk memperkenalkan kegiatan dan nilai-nilai Universitas Universal (UVERS) di setiap ekspresi dirinya di Instagram. Sedangkan brand awareness Universitas Universal (UVERS) dapat terbentuk dengan SoMe storytelling branding atau Citizen Public Relations yang dilakukan oleh para mahasiswa. Kemudian para mahasiswa juga tertarik menggunakan Instagram karena kelebihan Instagram untuk surveillance, documentation, creativity, dan coolness. Kata Kunci : Motif, Brand Awareness, SoMe Storytelling Branding, Citizen Public Relations. ABSTRACT This study aims to understand the motives of students to post self expression that is identic to the Universal University (UVERS) brand, understanding how the student self expression builds Universal University (UVERS) brand awareness, and their reason chose Instagram to do self expression. This qualitative research uses descriptive qualitative method by applying focus group disscussion (FGD) data collection techniques, interview techniques, observation, and collecting document, visual, and audio data. The findings obtained through this study are that students have a motive to introduce the Universal University (UVERS) activities and values in each expression of themselves on Instagram. While, Universal University (UVERS) brand awareness can be formed with SoMe storytelling branding or Citizen Public Relations conducted by students. Then the students are also interested in using Instagram because of the advantages of Instagram for surveillance, documentation, creativity, and coolness. Keywords : Motives, Brand Awareness, SoMe Storytelling Branding, Citizen Public Relations.


Author(s):  
Siti Mariana Ulfa

AbstractHumans on earth need social interaction with others. Humans can use more than one language in communication. Thus, the impact that arises when the use of one or more languages is the contact between languages. One obvious form of contact between languages is interference. Interference can occur at all levels of life. As in this study, namely Indonesian Language Interference in Learning PPL Basic Thailand Unhasy Students. This study contains the form of interference that occurs in Thai students who are conducting teaching practices in the classroom. This type of research is descriptive qualitative research that seeks to describe any interference that occurs in the speech of Thai students when teaching practice. Data collection methods in this study are (1) observation techniques, (2) audio-visual recording techniques using CCTV and (3) recording techniques, by recording all data that has been obtained. Whereas the data wetness uses, (1) data triangulation, (2) improvement in perseverance and (3) peer review through discussion. Data analysis techniques in this study are (1) data collection, (2) data reduction, (3) data presentation and (4) conclusions. It can be seen that the interference that occurs includes (1) interference in phonological systems, (2) interference in morphological systems and (3) interference in syntactic systems. 


2020 ◽  
Vol 5 (1) ◽  
pp. 21-38
Author(s):  
FAISAL AKBAR ◽  
Syamsuddin RS ◽  
Dadan Anugrah

Penelitian ini bertujuan untuk mengetahui metode Program Fajar Indah yang ada di Radio Citra Progo dalam meningkatkan pemahaman keagamaan masyarakat, mengetahui klasifikasi da’i pengisi program Fajar Indah, serta pesan dakwah dari program Fajar Indah. Penelitian ini menggunakan penelitian kualitatif dengan metode deskriptif. Pengumpulan data dalam penelitian ini menggunakan teknik observasi, wawancara dan dokumentasi. Analisis data digunakan penafsiran logika yang dihubungkan dengan konteks Komunikasi Penyiaran Islam. Hasil penelitian menunjukan bahwa Radio Citra Progo dalam program Fajar Indah menggunakan metode ceramah dengan pembawaan da’i yang santai ketika siaran. Adapun klasifikasi da’i dalam siaran dakwah ini, dapat dilihat dari wawasan keilmuan penyiar dalam menguasai Al Quran dan Hadist sebagai sumber hukum Islam dan kedisiplinan untuk menjalankan tugas sebagai da’i penyiar radio. Dalam siaran Program Fajar Indah terdapat pesan dakwah berupa materi Aqidah untuk meningkatkan kepercayaan masyarakat kepada Allah, mengimani rukun Iman dan rukun Islam, serta materi Akhlak yang diperintahkan oleh Allah dan dicontohkan oleh Nabi Muhammad SAW, materi Ibadah yang menyampaikan tatacara beribadah kepada Allah meliputi hukum pernikahan, hukum bertetangga, shodaqoh, sholat, puasa dan menyampaikan materi tentang hari-hari besar umat Islam. This study aims to determine the methods of the Beautiful Fajar Program on Radio Citra Progo in improving people's religious understanding, knowing the classification of preachers for the Fajar Indah program, and preaching messages from the Fajar Indah program. This study uses qualitative research with descriptive methods. Data collection in this study uses observation, interview and documentation techniques. Data analysis used the interpretation of logic connected with the context of Islamic Broadcast Communication. The results showed that Citra Progo Radio in the Fajar Indah program used a lecture method with a relaxed nature when broadcasting. The da'i classification in this da'wah broadcast, can be seen from the broadcaster's scientific insights in mastering the Qur'an and Hadith as a source of Islamic law and discipline to carry out their duties as radio broadcast preachers. In the broadcast of the Fajar Indah Program there is a da'wah message in the form of Aqeedah material to increase public trust in God, faith in the pillars of faith and pillars of Islam, as well as moral material ordered by God and exemplified by the Prophet Muhammad, the material of worship which conveys the procedure of worship to God including marriage law , neighborly law, shodaqoh, prayer, fasting and delivering material about the Muslim holidays.


Author(s):  
I Nyoman Suwija

Balinese language is one of the regional languages in Indonesia that has a unique talk system, it is still alive and used as an instrument of communication of Balinese tribe so that it should be well maintained in order to still exist as a cultural vehicle of Bali. The Balinese language has anggah-ungguh kruna (level-word) that an important role in the formation of speech-level or anggah-ungguh basa Bali. This paper aims to describe the identification anggah-ungguh kruna (word level arrangement) which is the specific feature of speaking Balinese. This research is a qualitative research discuss with structuralism theory. Data collection was done by observation and interview method, assisted by recording technique. The collected data is processed by analytical descriptive method. Based on the results of data analysis, it can be described that anggah-ungguh kruna basa Bali include: (1) kruna nenten alus (kruna kasar, mider, and andap); (2) kruna alus, include: (kruna alus singgih, alus sor, alus mider, and alus madia).


Field Methods ◽  
2021 ◽  
pp. 1525822X2198948
Author(s):  
Adeagbo Oluwafemi ◽  
S. Xulu ◽  
N. Dlamini ◽  
M. Luthuli ◽  
T. Mhlongo ◽  
...  

Transforming spoken words into written text in qualitative research is a vital step in familiarizing and immersing oneself in the data. We share a three-step approach of how data transcription facilitated an interpretative act of analysis in a study using qualitative data collection methods on the barriers and facilitators of HIV testing and treatment in KwaZulu-Natal, South Africa.


2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Fera Siska

ABSTRACTBackground : Medical record is one of the most important pillars that can not be considered trivial in a hospital, with the development of medical scienceCommon Purpose : To find in-depth information about the implementation of medical records at the hospital Widiyanti PalembangResearch Method : Qualitative research design with data collection techniques are conducted in triangulation, The data analysis is inductive, and the results of the study are emphasized more at the meaning than the generalization. The Research Results : the Implementation of medical records have been running but there is no medical record organization, the implementation of medical record activities done by rolling. Human Resources (HR) medical records should be placed specifically in the medical record along with clear tasks. Method of organizing medical record has been run although the result is not optimal, because Standard Operational Procedure (SOP) that made not socialized. Facilities and infrastructure that support the implementation of the medical record is good, marked by the existence of a special records archive medical records. Facilities and infrastructure such as chairs, desks, computers, patient registration books and outpatient registration and inpatient services are available, do not have budget funds for medical record implementation, especially by sending medical recruiter for trainingConclusion : Implementation of medical records have been running but not optimal.


2018 ◽  
Vol 46 (1) ◽  
pp. 32-39 ◽  
Author(s):  
Ilana G. Raskind ◽  
Rachel C. Shelton ◽  
Dawn L. Comeau ◽  
Hannah L. F. Cooper ◽  
Derek M. Griffith ◽  
...  

Data analysis is one of the most important, yet least understood, stages of the qualitative research process. Through rigorous analysis, data can illuminate the complexity of human behavior, inform interventions, and give voice to people’s lived experiences. While significant progress has been made in advancing the rigor of qualitative analysis, the process often remains nebulous. To better understand how our field conducts and reports qualitative analysis, we reviewed qualitative articles published in Health Education & Behavior between 2000 and 2015. Two independent reviewers abstracted information in the following categories: data management software, coding approach, analytic approach, indicators of trustworthiness, and reflexivity. Of the 48 ( n = 48) articles identified, the majority ( n = 31) reported using qualitative software to manage data. Double-coding transcripts was the most common coding method ( n = 23); however, nearly one third of articles did not clearly describe the coding approach. Although the terminology used to describe the analytic process varied widely, we identified four overarching trajectories common to most articles ( n = 37). Trajectories differed in their use of inductive and deductive coding approaches, formal coding templates, and rounds or levels of coding. Trajectories culminated in the iterative review of coded data to identify emergent themes. Few articles explicitly discussed trustworthiness or reflexivity. Member checks ( n = 9), triangulation of methods ( n = 8), and peer debriefing ( n = 7) were the most common procedures. Variation in the type and depth of information provided poses challenges to assessing quality and enabling replication. Greater transparency and more intentional application of diverse analytic methods can advance the rigor and impact of qualitative research in our field.


2021 ◽  
Vol 4 (1) ◽  
pp. 49-59
Author(s):  
Erik Laorensyah ◽  
Sofino Sofino

The research objective was to describe the success of Mr. Yukari's palm oil trading business in Tanjung Tebat Village, Bunga Mas District, South Bengkulu Regency. There were three participants. This research is a qualitative research. Data collection techniques using interview techniques, observation and documentation. Data analysis techniques include data reduction, data presentation, and drawing conclusions. Checking the validity of the data used the triangulation technique. The results showed that the establishment of Mr. Yukari's business in 2014 with a capital of Rp. 150,000,000. The number of purchases of palm oil is currently 30 tonnes per day. Mr. Yukari's turnover is currently Rp. 6,000,000 per day. Mr. Yukari's current business profit is IDR 75,000,000 per month. Mr Yukari's assets are currently four transport cars, five trucks, and 13 hectares of oil palm land. The current number of employees is eleven employees. The external problem in Mr. Yukari's business is purchasing price competition. Mr. Yukari's solution is by considering price competition as a common thing and Mr. Yukari remains in his stance.


2019 ◽  
Vol 14 (1) ◽  
pp. 60-75
Author(s):  
Susanti Susanti ◽  
Warih Handayaningrum ◽  
Waspodo Tjipto Subroto

This study aims to (1) describe students' perception of entrepreneurial values, (2) analyze Pancasila values that need to be developed in entrepreneurial learning and (3) describe the construction of entrepreneurial learning to produce Pancasila entrepreneurs. The method in this study was qualitative research. The sample in this study was Universitas Negeri Surabaya students who had taken Entrepreneurship courses, as many as 48 students. Data collection techniques using observation and documentation in the form of questionnaires and photos of activities. Data analysis techniques using reduction, presentation and conclusion. The conclusions of this study are (1) the perception of students has a positive category on the benefits of entrepreneurship, mental attitude and their views on Pancasila entrepreneurs, (2) the Pancasila values developed are the values in sila 1 and value 2 which are directly related to the substance of entrepreneurs. Meanwhile, other precepts also need to be a supporter and perfect attitude as an Indonesian and (3) the construction of the entrepreneurship course offered aims to complete the Entrepreneurship course module formulated by the 2016 Entrepreneurship Team, which is through tasks that are given mental attitude processes, personal formation and implementation of the Pancasila values.


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