ANALISIS PENGAMBILAN KEPUTUSAN UNTUK PEMBELIAN MAKANAN KEMASAN BERLOGO HALAL MUI (STUDI KASUS IBU RUMAH TANGGA DI PERUMAHAN AUR DURI DAN PERUMNAS KOTA BARU, KOTA JAMBI)

Food is a basic need that must be available all the time for human survival. Food as a source of energy must be of high quality. In 2016, the Indonesia Ministry of Health issued a program on the consumption of nutrition and safety food. Indonesia is the country with the most Muslim population in the world with 87.17 % of the total Indonesian population of 255,461,700 people (BPS, 2015). It is well known that to get proper food by an individual is consider as ones’ right that must be satisfy. Therefore, food as a strategic commodity perceive to satisfy the right of an individual to obtain a proper consumption of food. Halal food does not only cover religious aspects. Halal certified products have gone through the production process which takes quality, processing, and cleanliness of a product into account. The demand for halal food products is increasing and has been widely proven on the market implementation. Not only in Muslim-majority countries but in developed countries which do have high living standards including standards for quality assurance of food products. The respondents of the study are household wives reside in Aur Duri Residential and Kota Baru Residential, Jambi. The study collected 96 respondents who filled up the surveys. Moreover, the study signified that there are 43 (44 %) respondents who prefer the MUI Halal logo affect their purchase intention. It is influenced by characteristics in terms of religion, age and education. Knowledge, compliance based on beliefs, and awareness of quality assurance and food security affects the perceptions of household wives to the decision to purchase food with halal logo MUI packaging. The marketing strategy that most influences the purchase intention on an individual are price and products that become daily necessities.

ANALISIS USAHA IKAN HIAS AIR TAWAR DI KOTA JAMBI

Ornamental fish is a fish that has a distinctive shape, color and character so as to create an aquarium atmosphere that supports spatial layout and is able to provide a peaceful atmosphere. The purpose of this study was to determine the description of ornamental fish business and analyze the feasibility of ornamental fish business in Jambi City. The qualitative method is used to describe descriptively the general description of the location of the study and the characteristics of ornamental fish farmers, while the quantitative method uses the Analysis of Income and Revenue of ornamental fish business, cost analysis, income analysis and cost balance (R/C Ratio), Net Benefits - Cost Ratios (Net B/C), and institutionally descriptive for the betta fish, guppy and botia ornamental fish business. Overall, the general description of ornamental fish farming business in Jambi City is conducted conventionally. The average R/C ratio of the Betta ornamental fish business is 2.60, guppy is 2.02 and botia is 1.22. The highest average NPV in the betta ornamental fish in the mid-scale farming business is Rp. 60,745,160.71, guppy on a large scale is Rp. 31,385,065.48, and botia on a large scale with a value of Rp. 78,034,144.35. Overall, this ornamental fish business has an NPV value of> 0. The ornamental fish business in Jambi City is feasible to run and develop, betta ornamental fish business on a small scale with an average B/C Ratio of 1.15 and medium with an average value of average 1.60, guppy on a small scale with an average value of 1.02, and botia on a medium scale with an average value of 1.00 and large with a value of an average of 1.22. Keywords: Ornamental Fish, Jambi City.

KEPUTUSAN PETANI SAWIT DALAM MENGKONVERSI LAHAN KELAPA SAWIT MENJADI LAHAN PADI SAWAH DI KECAMATAN BATANG ASAM KABUPATEN TANJUNG JABUNG BARAT

Farmers in Batang Asam Subdistrict have two choices, namely to join the Government's Revitalization program by converting their productive age oil palm plantations into paddy fields or exchanging land with other farmers or selling their land and then buying land in different places. The purpose of this study is to determine the factors that influence the decision of farmers to convert their oil palm plantation land into paddy fields. The approach used in this research is a quantitative approach. Primary data is collected through observation, interviews, and special discussions with selected speakers. The sampling method in this study was done by Simple Random Sampling Technique. The analysis tool used is the Godnes Of Fit Test with the same expected frequency. The results of this study indicate that the decision of farmers to convert their oil palm plantation land into lowland rice fields is influenced by psychological factors, the price factor of paddy fields, and the factor of two branches of farming.

ANALISIS PREFERENSI RISIKO PRODUKSI DAN HUBUNGANNYA DENGAN KEIKUTSERTAAN PETANI DALAM PROGRAM ASURANSI USAHATANI PADI (AUTP) DI KABUPATEN TANJUNG JABUNG TIMUR

ABSTRACT Agriculture insurance is offered as one of the funding schemes relating to risk sharing in farming activities. Risk plays as important farmer’s decision to use inputs. This study aimed : (I) to describe the implementation o the AUTP Program in Tanjung Jabung Timur district. (II) Identify production factors influence the risk of rice production, (iii) Farmer’s preferences in acing the risk in rice production, (iv) the relationship of implementing the AUTP Program with behavior of rice farmers. The production function with Just and Pope model was used to knowing influence the risk of rice production, risk preference of khumbakar model was used to estimate risk of rice production. Chi Square test is used to determine the relationship of the implementation of the AUTP Program with behavior of rice farmers. The data obtain from 95 respondents who selected randomly using (simple random sampling). The research result showed that all factors of production effect field rice farming significantly. Meanwhile, partially the use of factors of production seed, NPK fertilizer, urea fertilizer, labour, and land area affect the production significantly on the risk of wetland rice. The average farmer’s preference tend to be risked taker, there is a significant relationship between the farmer participation in the AUTP Program and farmer’s preferences in facing the risk of rice production. Keywords : Risk, Production, Preference, Wetland Rice

ANALISIS RESPON PENAWARAN KOMODITI KEDELAI DI KABUPATEN TANJAB TIMUR

This study aims (1) to assess the factors of production and their effects on soybean production, and to investigate the ability of input levels, such as area and others to explain the response of production; and (2). assess the response of farmer supply to input prices, receipt of gross expectations, from related variables, and other exogenous variables. This research was conducted in 2017 in East Tanjab Regency. The method of analysis in its application is sorted based on the research objectives namely the Empirical Model of the Response Response Function. From the research, the results obtained from the soybean supply response model are strongly influenced by many factors. Among internal and external factors such as soybean prices, use of inputs, and seasons, which are quite relevant where soybean production increases because soybean prices increase. It also added that soybean production decreases when the input variables used are not in accordance with the provisions. As expected it was also found that the harvested area was also a significant determinant of crops. Furthermore it was found that soybean production increased during the rainy season. This finding is consistent with the fact that water availability is an important factor for soybean plants. The analysis also explained that soybean farmers in tidal land in the study area responded to the change in the use of efficient inputs. Supply of output is a response to soybean production. On input requests, many are sensitive to the use of labor, maintenance / harvesting labor. The elasticity of production obtained complements the part of the data base needed to evaluate the policy implications of using alternative inputs from soybean supply and input demand. Keywords: soybean, production, function

KAITAN BIAYA DAN TEKNIK PEREMAJAAN KELAPA SAWIT RAKYAT

Linkages between Costs and Rejuvenation Techniques of People's Palm Oil. Palm oil commodity occupies an important and quite strategic position for Jamb Province, which is; 1). As a large foreign exchange earner; 2). Involving approximately 206,787 families and workers; 3). Acceleration of regional / regional development; 4). Opening the field of business and employment; 5). Reducing poverty, and; 6). Improving the welfare of farmers and society. Writing this paper aims to provide an overview: 1). The area of ​​oil palm plantation that needs to be rejuvenated; 2). The amount of costs and the choice of spelling techniques. The data used are secondary data and other relevant information. Of the total plantation area of ​​Jambi Province, around 48% (791,025 ha) is an oil palm plantation area, consisting of 59.11% of community plantations, 38.26% of PBS plantations, and 2.63.% Of PTPN 6. farms. By age, up to 2020 the area covered by should be rejuvenated to reach 185,834 ha. For state-owned oil and palm oil plantation companies (PTPN), to rejuvenate plantations with conventional techniques, their oil palms relatively face no constraints, because they have the funds and or access to the required costs more openly. Whereas for farmers, most of them, to rejuvenate their oil palms in accordance with the economic age and carried out conventionally is difficult to do, because of the absence / lack of funds or capital required, in addition to losing the main source of income as long as the oil palm has not produced. Intercroping rejuvenation technique is the most choice that will be done by farmers.

STRATEGI RANTAI PASOK KELAPA SAWIT DI PROVINSI SUMATERA BARAT

Indonesia is a major producer and exporter of CPO (Crude Palm Oil) in the world with a dominance of 56% of total CPO production in the world and 57% of the total exports of countries in the world. According to GAPKI data the volume of CPO oil exports and derivatives during 2018 reached 32.02 million tons. The Sumatra region has the largest oil palm center in Indonesia, West Sumatra is one of the developing provinces and has potential in oil palm plantations with a total production of 568 680.4 tons / year (West Sumatra in Figures, 2019). However, there are sustainability issues that cover environmental, social and economic aspects which are strategic issues globally. This ongoing issue triggers various risks that can harm various parties and must be managed properly. One way to manage this problem is to supply chain efficiency. With the supply chain efficiency, success factors and palm oil supply chain strategies in the Province of West Sumatra can be determined. This research uses descriptive qualitative analysis method through interviews with related respondents and SWOT matrix. The results showed that success factors were found in the garden chain system, transportation from the garden to the factory, factory and transportation to the storage tank and consumers. The palm oil supply chain strategy obtained is the SO, WO, ST, WT strategy. To meet the integrated supply chain system and sustainable development of palm oil in addressing the existing issues, success factors and strategies for the palm oil supply chain in West Sumatra Province are needed in order to compete in the local and foreign markets.

STRATEGI ADAPTASI PETANI DALAM MENGHADAPI RENDAHNYA HARGA JUAL KELAPA SAWIT DI KECAMATAN SUNGAI BAHAR KABUPATEN MUARO JAMBI

This study aims to determine the adaptation strategies of farmers in the face of low prices for oil palm in Sungai Bahar District. The data used are primary data obtained from direct interviews with respondents and secondary data obtained from literature and related institutions. The method used in this research is mixed methods. Data analysis is done by collecting data and analyzing quantitative data in the first stage, then collecting data and analyzing qualitative data in the second stage, then analyzing the overall data to then draw conclusions from the analysis of the data. The analysis methods are: (1) Data reduction; (2) Presentation of data and; (3) Drawing conclusions. The results showed that the adaptation strategies used were: (1) active strategy, becoming an oil palm farm laborer, opening a side business; (2) a passive strategy, utilizing home yards to grow horticultural crops, raising / raising chickens; (3) network strategy, borrowing money from relatives / neighbors, borrowing money from tauke and borrowing / borrowing daily necessities at the shop / shop.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI BOKAR (BAHAN OLAH KARET) DI KABUPATEN BATANGHARI

This study aims to (1) the progress bokar production, the land area to produce crops, the land area of ​​old plants, the amount of labor, rainfall and number of days of rain in Batanghari regency during the period 2001 to 2015 (2) Determine how much influence hectarage produce, the land area of ​​old plants, the amount of labor, rainfall and number of days of rain to the production bokar in Batanghari regency during the period 2001-2015. The data used in this research is secondary data time series (time series) for 5 years (2001-2015). Test data is stationary using the unit root test Phillip Perron (PP). The analysis model is a linear regression. The test model using normality test, multicollinearity, heteroscedasticity test and autocorrelation test. The results showed that the area of ​​cultivated land, the area of ​​old plantation, the amount of labor, rainfall and amount of rain days together significantly affect the production of bokar in Batanghari regency. Partially, the factors that have a positive and significant effect on bokar production in Batanghari Regency are the area of ​​cultivated land and the amount of labor. Factor area of ​​old crop land have negative and significant effect, while rainfall factor and rainy day partially have no significant effect on bokar production.

KOLABORASI DALAM PENGELOLAAN PERKEBUNAN KELAPA SAWIT RAKYAT (STUDI KASUS: KUD LUBUK KARYA DAN KUD KAMPUNG SURAU KAB. DHARMASRAYA

Palm oil is an export commodity that has an important role in the people's economy. Plasma patterns often experience problems after being released from large plantations. Cooperation between oil palm business actors influences the development of the people's oil palm business, especially in Dharmasraya Regency. This study aims to look at the impact of the development of smallholder oil palm plantations on the economic development of rural communities (case study: KUD Lubuk Karya and KUD Kampung Surau).The method used in this research is descriptive qualitative method. Data obtained through in-depth interviews with key informants. The results showed that the KUD Lubuk Karya had a greater influence on the economy of the village community. Collaboration with the principle of justice, a common understanding of the responsibilities of each party strengthens the existence of the KUD in accelerating village development. It is necessary to evaluate, innovate and provide optimal assistance for the sustainable development of smallholder palm oil plantations