Deploying Purpose
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AbstractThe main challenge of management by missions (MBM) is to bring the purpose to life for employees at all levels, so that it becomes more than just a generic statement. In this chapter, we introduce the concept of “shared missions,” which distribute the company’s missions at all levels of the company. Through the shared missions, the corporate purpose is deployed throughout the company’s various areas, teams and, eventually, each individual.
2017 ◽
Vol 6
(10)
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pp. 130
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2020 ◽
Vol 4
(3)
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pp. 46
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2018 ◽
Vol 18
(9)
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pp. 797-807
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