Assessing Buyer’s Energy Consumed in the Purchase Process

2021 ◽  
pp. 684-694
Author(s):  
Andrii Galkin ◽  
Paula Bajdor ◽  
Dmytro Prunenko ◽  
Iryna Balandina ◽  
Iryna Polchaninova ◽  
...  
Keyword(s):  
Purchase Process

scholarly journals Environmental Sensitivity and Awareness as Differentiating Factors in the Purchase Decision-Making Process in the Smartphone Industry—Case of Polish Consumers

2021 ◽  
Vol 13 (1) ◽  
pp. 348
Author(s):  
Lukasz Skowron ◽  
Monika Sak-Skowron
Keyword(s):  
Expectation Maximization ◽  
Cross Validation ◽  
Expectation Maximization Algorithm ◽  
Decision Making Process ◽  
Environmental Sensitivity ◽  
Significance Level ◽  
On Line ◽  
Purchase Process ◽  
The Impact ◽  
Fold Cross Validation

The first of the research objectives discussed in this article was to analyze the differences related to the valuation of particular factors influencing the purchase process in the smartphone industry, expressed by respondents with different sensitivity and environmental awareness, as well as the assessment of their knowledge about the impact of smartphones on the natural environment. The second objective of the research was to determine whether the level of environmental sensitivity, awareness and knowledge about the impact of smartphones on the environment has a statistically significant influence on the respondents’ choice of smartphone brand. The survey was conducted using an on-line questionnaire, distributed by a specialized research agency on a representative sample of over 1000 Polish residents. In order to identify the various customers clusters, the expectation-maximization algorithm and the v-fold cross-validation were used. Additionally, in order to analyze the significance level of differences between clusters the nonparametric Mann-Whitney U-test was carried out. The results show unequivocally that people with a different approach to ecological issues demonstrate statistically significant differences in their purchasing behaviors in the smartphone industry. Furthermore, it was noticed that in the case of comparing some smartphones brands, there is a statistically confirmed difference in the environmental sensitivity and awareness of the customers who use them. Moreover, the research has shown that in Polish customers’ consciousness smartphones are mistakenly considered to be relatively safe and environmentally friendly products.

Optimization of E-Commerce Logistics Process of Automobile Manufacturing Enterprise Based on ARIS

2012 ◽  
Vol 542-543 ◽  
pp. 457-461 ◽  
Author(s):  
Shou Wen Ji ◽  
Cheng Chen ◽  
Wen Ling Wu
Keyword(s):  
Supply Chain ◽  
Production Process ◽  
Manufacturing Enterprise ◽  
Automobile Manufacturing ◽  
Purchase Process ◽  
Logistics Process

In the document, ARIS method is used to establish an E-Commerce logistics process module of automobile manufacturing enterprise, including overall process, production process, logistics process and purchase process. The document analyzes the optimization and reforming of distribution business of automobile manufacturing enterprise, which is in intensive supply chain mode.

Mobile marketing tools in the market of restaurant food delivery services in Ukraine

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Sergiy Spivakovskyy ◽  
Tetiana Spivakovska ◽  
Katerina Bazherina
Keyword(s):  
Business Processes ◽  
Food Delivery ◽  
Mobile Marketing ◽  
Kano Model ◽  
Marketing Resources ◽  
Delivery Services ◽  
Purchase Process ◽  
Customer Attitudes ◽  
Practical Recommendations

This study explores the usage of mobile marketing tools in the market of restaurant food delivery services. While new mobile tools become available, the enterprises need to rationally select and use those tools. In the study, the market of restaurant food delivery in Ukraine has been analyzed, and the enterprises operating in the market have been classified based on their business processes. It was discovered that the usage of mobile marketing differs for aggregators and food producers, depending on their business processes and marketing goals. For each group of enterprises operating in the market, classification of mobile marketing tools has been done, and approaches for selecting mobile marketing tools by the stages of a purchase decision process have been proposed, based on marketing objectives at every stage of the purchase process. Online customer survey has been conducted, and the Kano model has been applied to estimate customers’ satisfaction and their attitude toward mobile marketing tools. Based on the research results, the practical recommendations for selecting the most suitable mobile marketing tools have been developed, and these recommendations take into account the interests of both sides: customers and companies implementing marketing tools. It was found out that the main selection criteria include enterprise internal business processes, marketing objectives, and customer attitudes. The recommendations developed in this study, provide businesses with the approaches necessary to rationally allocate their marketing resources.

scholarly journals Evaluation of the Methods of Dealing with the Problem of Mental Dissonance of the Consumer after the Purchase Process to Ensure Repeat of Purchase (Apple Mobile Phones Company)

2018 ◽  
Vol 13 (8) ◽  
pp. 167
Author(s):  
Somaia Osman Mohamed Abdelgadir
Keyword(s):  
Consumer Behavior ◽  
Field Study ◽  
Mobile Phones ◽  
Financial Risk ◽  
Process Data ◽  
Youth Group ◽  
Apple Products ◽  
Purchase Process ◽  
High Degree

The purpose of this research is to identify the effects of consumer behavior. and to know the needs and desires of the consumer, as well as the search for methods and strategies to reduce the problem of mental dissonance of the consumer to repeat the purchase process, data were collected through the questionnaire, observation and reference to some of the relevant references, The research found that the problem of mental dissonance due to technology has a great impact on the youth group between the ages of 21 and 39 years, according to the field study. The findings also show that the intensity of mental dissonance among the consumer, increases whenever there is a high degree of financial risk, Psychological mental dissonance is due to the severity of the purchase side between what is familiar and what is new. The study recommended that the company take into account some of the things that reduce the feelings of conflict as advertisements showing that the buyer is satisfied with the product after the purchase, and recommended that the messages should include in the promotional campaigns directed to the purchaser of Apple products.

scholarly journals Consumer Involvement in the Purchasing Process: Consciousness of the Choice

2019 ◽  
Vol 16 (1) ◽  
pp. 126-136
Author(s):  
Laima Jeseviciute-Ufartiene
Keyword(s):  
Consumer Behaviour ◽  
Food Product ◽  
Consumer Involvement ◽  
Research Purpose ◽  
Future Research ◽  
Research Results ◽  
Food Purchase ◽  
Purchase Process ◽  
Practical Implications ◽  
Purchasing Process

Abstract Research purpose. Consumer is becoming demanded one in the purchasing process. Thus, consumer behaviour analyses thinking about his or her involvement in the purchase process could be a solution for marketers. This article concentrates on the consumer’s choice of food products in the purchase process because the author is interested to clarify the connection amongst choice, purchase and wasting of food. The research purpose is to evaluate the consumer’s consciousness in choosing food product in the purchase process. Design/Methodology/Approach. Quantitative method using questionnaire was applied to 643 respondents whilst implementing formulated aim. Cronbach’s alpha analyses of 35 items (0.870) showed reliability of the research. Findings. The research results indicated that consumer in the food purchase process is low conscious because he or she does not understand that he or she is buying more than what he or she needs and thus some of his or her purchase becomes waste. Consumer’s consciousness could be seen in the consumer’s lifestyle such as preferences for homemade food. Originality/Value/Practical implications. The research results could be used in practice and science. Food-producing companies might use some research results making their packaging solutions. The research results could give incites for scientists for future research.

scholarly journals TINDAK TUTUR DALAM PROSES JUAL BELI DI PASAR TRADISIONAL SURAKARTA

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Ririn Linda Tunggal Sari ◽  
Sumarlam Sumarlam ◽  
Dwi Purnanto
Keyword(s):  
Formal Methods ◽  
Speech Acts ◽  
Speech Act ◽  
Speech Act Theory ◽  
Note Taking ◽  
Cooperative Principle ◽  
Recording Technique ◽  
Traditional Markets ◽  
Purchase Process

<p>The objectives of this research are: to describe the forms of speech acts and to show the most dominant speech act and the reasons of its use; and to describe and define the politeness principle found in the the goods sale and purchase process at traditional markets in Surakarta.</p><p>This research used the descriptive qualitive method with the pragmatics approach. Its sources were conversations or dialogues. The data of the research were utterances and their contexts which contain speech acts and which apply the cooperative principle in the goods sale and purchase process at traditional markets in Surakarta, namely: <em>Pasar Gedhe</em> market, <em>Pasar Klewer</em> market, <em>Pasar Ledoksari</em> market, <em>Pasar Nusukan </em>market, and <em>Pasar Mojosongo</em> market. The collection of the data used the listening method. The data were collected through tapping, uninvolved conversation observation, recording technique, and note-taking techniques. They were analyzed by using the means-end techique. The result of the analysis was presented with informal and formal methods.</p><p>There are five types of speech act employed by the sellers and the buyers to express their intentions, namely: utterances, (b) verdictive utterances, (c) directive utterances, (d) commissive utterances, and phatic utterances<em>.</em> The most dominant speech act used in the goods sale and purchase process at traditional markets in Surakarta is commisive utterances as indicated by 88 data. In relation to the cooperative principle, in the goods sale and purchase process at traditional markets in Surakarta some speech acts adhere to the cooperative principle, but some violate it. The adherence to and violence of the cooperative principle are balanced in term of frequency i.e. 95 data for each. The latter is due to the intentions of the sellers and the buyers to show their politeness.</p><p>There are applications of the speech act theory, the cooperative principle, and the politeness in the dialogues between the sellers and the buyers in the the goods sale and purchase process at traditional markets in Surakarta</p><p><strong> </strong></p><p><strong>Keywords:    </strong>Speech act, cooperative principle, sale and purchase process, pragmatics</p>

The Search and Purchase Process among E-Travel Customers

2012 ◽  
pp. 514-524
Author(s):  
Maria Lexhagen
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Mobile Technology ◽  
Information Search ◽  
Media Use ◽  
Customer Behavior ◽  
The Internet ◽  
Online Information ◽  
Future Developments ◽  
Purchase Process

Tourism is an intangible product that is simultaneously produced and consumed as well as perishable. Therefore, it is highly dependent on the availability of information. Information Technology, such as the Internet, can support customers’ search and purchase processes and act as a source and facilitator to achieve higher efficiency, less risk, and more satisfied tourists. This chapter reviews the emergence and growth of research on tourists’ online information search and purchase, the need for and use of support in this process, as well as the perception of values. Future developments of mobile technology and social media use are discussed as interesting areas of more research since they have implications for customer behavior, marketing, and management.

The Impact of Online Additional Reviews on Consumer's Purchase Process

2015 ◽  
Vol 6 (1) ◽  
pp. 24-40 ◽  
Author(s):  
Tiantian Shen ◽  
Qi Dai ◽  
Ran Wang ◽  
Qinglong Gou
Keyword(s):  
Significant Relationship ◽  
Online Reviews ◽  
Attitude Certainty ◽  
Purchasing Intention ◽  
Significant Difference ◽  
Purchase Process ◽  
The Impact

As the supplement of buyers' original reviews on products, online additional reviews were supported by some B2C websites recently. That is to say, consumers could post their recommendations or comments again in several months. This paper attempts to measure the impacts of additional reviews on consumers, as well as to investigate whether they are different from those of original ones. Our results not only indicate that purchasing intention, attitude certainty and after-sales service have significant relationship with additional reviews, but also show that additional reviews have greater influence on consumers than original ones. But contrary to our expectations, as for the impacts of additional reviews on consumer's attitude certainty, no significant difference can be found between different product types, as well as between consumers with different involvement levels. Our research fills the online reviews gap, and the empirical implication of additional review provides a reference to B2C ecommerce practice.

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