scholarly journals The Social Media Campaign: Mobilisation and Persuasion

2016 ◽  
pp. 293-313
Author(s):  
Darren G. Lilleker ◽  
Daniel Jackson
Keyword(s):  
Social Media ◽  
Media Campaign ◽  
The Social

scholarly journals Potential social media campaign challenge towards physical activity in modern era

2018 ◽  
pp. 14
Author(s):  
Nurlienda Hasanah ◽  
Hafidhotun Nabawiyah
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Online Community ◽  
Community Response ◽  
Media Campaign ◽  
Health Campaign ◽  
Theoretical Understanding ◽  
The Social ◽  
Activity Awareness ◽  
Modern Era

The phenomenon of social media interactions can influence awareness behavior into multiple layers of firm-initiated, communitiated actions and provides a theoretical understanding of what firms and community accomplish using social media.The aim of this study isto explore community response of “promkes.net” as a program about “melawan mager” (sedentary lifestyle challenge) by social media campaign using hashtag #7hariMelawanMager. This study was a literature review, using supported document and mini-survey about the challenge at social media campaign using Instagram story survey and Facebook polling in 1 days and also challenge’s founder interview.As the result in three weeks after the launching challenge, there were 41 posting in Instagram with 9 people completed the #7harimelawanmager challenge and 33 posting in  FB with 13 people completed the challenge via FB. The social media challenge raising physical activity awareness from the society, yet there were 17 people who fulfill the promkes_net Instagram story survey and 5 of 15 people did not know about the campaign via FB’s author polling.At the end of review, there are 98 people and still counting who join the challenges. Online community based were built on Facebook for sharing & motivating each other, starting from social media challenges. Health campaign by social media using hashtag #7harimelawanmager potentially raising physical activity awareness but this campaign should be sustainable and have any improvement in several periods. Furthermore, society can become more aware what happen and participate in this issue.

Exploring the Concept of the “Social Media Campaign”

2014 ◽  
pp. 133-144 ◽  
Author(s):  
Mary Francoli
Keyword(s):  
Social Media ◽  
News Media ◽  
Electoral Politics ◽  
Critical Examination ◽  
Media Campaign ◽  
Theoretical Discussion ◽  
Limited Evidence ◽  
Federal Election ◽  
The Social ◽  
Methodological Difficulties

On May 2, 2011, Canadians voted in what the news media dubbed “Canada's First Social Media Election.” This allowed Canadians to join their neighbours to the south who, arguably, had gone through one national social media election during the 2008 bid for the presidency. Through a theoretical discussion of what constitutes sociality and networked sociality, and a critical examination of social media as a campaign tool, this chapter asks “What makes a campaign social?” It also asks if the term “social media campaign” adequately describes current campaign practices? In exploring these questions, the chapter draws on the 2011 federal election in Canada and the 2008 American election. Ultimately, the chapter argues we have limited evidence that social media has led to increased sociality when it comes to electoral politics. This calls the appropriateness of the term “social media campaign” into question. Such lack of evidence stems from the dynamism of networked sociality, which renders it difficult to understand, and methodological difficulties when it comes to capturing what it means to be “social.”

scholarly journals The Becoming of Human Rights Documents: An Exploration of a Social Media Campaign

2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Hilary Yerbury ◽  
Ahmed Shahid
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Media Campaign ◽  
Press Releases ◽  
The Social

This study explores the social media campaign related to the disappearance of a journalist in the Maldives in August 2014. At a simple level, this study asks whether the Facebook and Twitter hashtag postings meet the standards of a human rights document. At a more complex level, using Genette’s concept of transtextuality, it explores the relationships between the social media campaign and its relationships to statements made by human rights NGOs, by UN agencies and in foreign parliaments. Although the social media campaign does not meets the standards of a human rights document, contributions from other agencies would unquestionably be recognised as human rights documents. The postings and tweets give rise to memes may be considered ephemeral and trivial, but in the absence of witnessing, in this context they are the mechanism through which information is shared beyond the immediate location in Maldives. This study has shown how one form of textuality, statements about lacks – a missing journalist and police inaction – can evolve into others, including press releases, formal statements and speeches in foreign parliaments among others, as authors and audience merge into a collectivity concerned with the re-working and dissemination of a particular message.

Online destigmatization of schizophrenia: A Romanian experience

2016 ◽  
Vol 33 (S1) ◽  
pp. s276-s276 ◽  
Author(s):  
M. Ladea ◽  
M. Bran ◽  
S. Marcel Claudiu
Keyword(s):  
Social Media ◽  
Mental Illness ◽  
New Technologies ◽  
Relevant Information ◽  
General Information ◽  
Mental Illness Stigma ◽  
Media Campaign ◽  
Negative Consequences ◽  
Effective Manner ◽  
The Social

IntroductionMental illness stigma existed long before psychiatry, although sometimes the institution of psychiatry has not helped enough in reducing either stereotyping or discriminatory practices. Stigma of mental illness involves problems with knowledge, attitudes, and behavior and has important negative consequences for patients and their families. As new technologies become more reliable and accessible, mental health specialists are developing new and innovative methods through which they may provide services. Internet has an important role in the delivery of information because of its ability to reach a large number of people in a cost-effective manner.ObjectivesIn order to reduce stigma an online platform with relevant information about schizophrenia was developed. Simultaneously a social media campaign to increase awareness was launched.MethodsA multidisciplinary team of psychiatrists, web-developers, IT specialists and designers developed the platform www.schizophrenia.ro. The platform is intended to be simple and with a great visual impact and it gathers general information about schizophrenia. The social media campaign used emotional messages like “Diagnosis is not the end of the road” or “I’m a person not a diagnosis” combined with high impact images.ResultsFrom 1st January to end of September 2015 the platform had about 22,500 users and about 70,500 page views. The social media campaign had a reach of approximately 9700 people in just 2 months.ConclusionsThe World Wide Web is increasingly recognized as a powerful tool for prevention and intervention programs and could also play an important role in destigmatization campaigns.Disclosure of interestThe authors have not supplied their declaration of competing interest.

scholarly journals The Whiteness of Redmen: Indigenous Mascots, Social media and an Antiracist Intervention

2017 ◽  
Vol 21 ◽  
Author(s):  
Sheelah McLean ◽  
Alex Wilson ◽  
Erica Lee
Keyword(s):  
Social Media ◽  
Media Campaign ◽  
High School Sports ◽  
The Public ◽  
The Past ◽  
School Sports ◽  
The Social ◽  
Indigenous Movement ◽  
White Settlers ◽  
And Control

Resistance to the use of Indigenous themed mascots in North America has taken a variety of forms over the past several decades. This paper describes and analyses how a new vehicle for resistance, social media, can be integral to dismantling and eradicating racist images of Indigenous peoples. Specifically, this paper focusses on one campaign that questioned a high school sports mascot and team named the “Redmen”. By using examples from social media, the authors demonstrate how White settlers came to rely on the mascot imagery as a way to position themselves as superior and to regulate representations of Indigeneity. The authors’ analysis posits that the mascot is in itself a form of racialised colonial violence and they discuss how the name and mascot were protected by and through white settler surveillance and control. To intervene in this discourse of superiority and regulation, the paper describes how an anti-racist approach was used to design a social media campaign that built mass critical consciousness and a network of support within the community. The social media campaign coincided with and rallied support from the grassroots Indigenous Movement, Idle No More. The larger joint effort strategically and effectively redirected the public and critical focus to how the “Redmen” name and logo and other racist Indigenous mascots become normalised. Increased knowledge via social media catalysed a shift in public opinion which ultimately leads to retirement of the team name, logo and mascot.

scholarly journals Intervensi melalui social media campaign dan panduan kantin sehat untuk meningkatkan perilaku makan sehat pada mahasiswa Departemen Teknik Mesin, Universitas Gadjah Mada

2019 ◽  
Vol 2 (1) ◽  
pp. 62
Author(s):  
Meia Audinah ◽  
Ribia Tutstsintaiyn ◽  
Atiq Harkati ◽  
Zainab Zainab ◽  
Fahmi Baiquni ◽  
...  
Keyword(s):  
Social Media ◽  
Healthy Eating ◽  
Mechanical Engineering ◽  
Intervention Program ◽  
Structured Interview ◽  
Eating Attitudes ◽  
Media Campaign ◽  
The Social ◽  
Before And After ◽  
Engineering Department

Social media campaign intervention program and healthy canteen kit is a strategy to increasing knowledge, attitudes, and modify the environment in order to achieve improved healthy eating behavior of students of the Universitas Gadjah Mada (UGM) Mechanical Engineering Department. This study measured preeliminary outcomes from social media campaign interventions and the healthy canteen kit conducted in form of knowledge, attitudes, acceptance, and adoption of the program. This study used quasi experiment with quantitative and qualitative approach. First, quantitative research used pre-post test questionnaire (n = 52) to find out the changes in knowledge and attitudes of the social media campaign program. Second, qualitative research used semi-structured interview methods (n = 9) to determine the response and adoption of social media campaign programs and healthy canteen guidelines. The social media intervention campaign was conducted in May - August 2018 through official account Line and Instagram of KM DTM. Making process of a healthy canteen guide was a collaboration prepared together with the stakeholder in April - August 2018. The results on social media campaign programs presented a differences in mean of knowledge score of healthy eating before and after intervention with a significance level of 0.03 (p < 0.05) and there were significant differences in healthy eating attitudes before and after intervention ( p < 0.05) with an average difference of 1.0. Qualitatively, the dietary social media campaign showed good acceptance. Acceptance of healthy canteen guidelines was considered good and can be applied in the UGM Mechanical Engineering Department. Measuring the results of a healthy diet quantitatively and qualitatively showed positive results. The acceptance and adoption of healthy canteen guidelines is considered good and can be applied.

scholarly journals Analysis of the factors determining social media instragram as promotion media on the online shop in DKI Jakarta area

2020 ◽  
Vol 5 (01) ◽  
pp. 11
Author(s):  
Restu Hazar ◽  
Resista Vikaliana
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Life Style ◽  
Business Community ◽  
Media Campaign ◽  
Women's Clothing ◽  
The Social ◽  
Live Broadcast ◽  
Use Of Social Media ◽  
Online Shops

Social media is basically regarded as one kind of communication media. Social media in general is a medium used to socialize (connection, either personal or group and so on) among the users, it is not any exception, Indonesia's business community is Instagram social media. Instagram is one of the social networking apps used to share photos and videos that allow users to take photos and share them with followers. This way is used by online shop to promote its products. This study aims to determine and analyze the factors that determine Instagram social media as a campaign media on the online shop 1) Cognitive, 2) Affective, 3) Personal Integration, 4)Social Integration, 5) Release Tension, 6) Accessibility, 7) Relative Cost, 8) Life Style Envy about 3 online shops @elzattahijab, @zoyalovers, and @rabbaniprofesorkerudung_shop which are selling or offering women's clothing. This research uses descriptive qualitative method. Informant in this research is divided into 2 (two) that is key informant and main informant. Data analysis using comparative constant model The process of data analysis includes data reduction, data category,and sisntesisation. The 8 (eight) factors that determine social media Instagram as media promotion on the online shop and there are 7 (seven) factors that determine the online shop @elzattahijab, @zoyalovers, and @rabbaniprofesorkerudung using Instagram as a media campaign on their online shop which is, cognitive, affective , personal identity, social identity, release of tension, easy accessibility, relative reasonable cost factors. For life style envy or jealousy lifestyle, online shop does not feel this factor has become one of the use of social media Instagram as a media campaign on their online shop. And researchers have found one factor that become online factor shop @elzattahijab, @zoyalovers, and @rabbaniprofesor kerudung using Instagram as a media campaign, the innovation feature on Instagram is Insta Stories and live broadcast. Keywords: Promotion, Instagram, Online Shop

Digital Activism: An Analysis of #challengeaccepted Hashtag Activism Developed for Violence against Women

2021 ◽  
Vol 6 (1) ◽  
pp. 35-62
Author(s):  
Didem ÖZŞENLER
Keyword(s):  
Social Media ◽  
Violence Against Women ◽  
Random Sampling ◽  
Sampling Method ◽  
Media Campaign ◽  
Digital Activism ◽  
The People ◽  
Raising Awareness ◽  
The Social ◽  
The World

This study includes an analysis conducted in the context of “hashtag activism”, which is one of the digital activism forms. The research was performed on the #challengeaccepted hashtag activist movement that is conducted on Instagram and aims for raising awareness for violence against women. Posts shared by 51 local and foreign women for the #challengeaccepted hashtag activism were selected with the random sampling method. These sampling which is post shared by 51 local and foreign women was chosen by written #challengeaccepted hashtag activism developed for violence against women to the google research motor. The first two news links was chosen and the people who shared these hashtag was chosen and looked their personal instagram pages and added messages. Other hashtags, words, and mottos additional to the #challengeaccepted hashtag were categorized, interpreted, and inferences were made regarding the digital activism by reflecting the details of findings on the conclusion part. These posts that were grouped under specific themes were subjected to both descriptive and content analysis. These themes were created independent of each other and within the context of additional hashtags, date of the post, local-foreign women, support, courage, motivation, power, energy, leadership status. In this study, the concept of digital activism is scrutinized and tried to be analyzed through the social media campaign supported by celebrities in Turkey and around the world with the #challengeaccepted hashtag against violence against women within the concept of social responsibility.

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