Product Marketing on the Internet

2000 ◽  
pp. 147-173 ◽  
Author(s):  
Chandrasekar Subramaniam ◽  
Michael J. Shaw ◽  
David M. Gardner
Keyword(s):  
The Internet ◽  
Product Marketing

scholarly journals PENYULUHAN DAN PELATIHAN HOME INDUSTRY DI DUSUN KRAJAN DESA KEMIRI KECAMATAN PANTI KABUPATEN JEMBER

2020 ◽  
Vol 2 (2) ◽  
pp. 313-330
Author(s):  
Elok Rufaiqoh ◽  
Sauqi Mustaqim
Keyword(s):  
Significant Contribution ◽  
Local Community ◽  
Outreach Program ◽  
The Internet ◽  
Training Activity ◽  
Job Opportunities ◽  
Poverty And Inequality ◽  
Product Marketing ◽  
Great Willingness ◽  
And Training

Outreach program carried out by a team from the IAI Al-Qodiri KKM was held in early July 01- 01 September 2019. Located in Panti district, Jember regency, this has made a very significant contribution to the community, especially in Kemiri village and received a very good welcome and high enthusiasm. The home industry counseling and training held in the district of Jember is one way to raise the economic level of the community. As with the government's five priority programs for 2019, one of them is to try to alleviate poverty and inequality. In this training, the Al-Qodiri KKM Team utilized young papaya fruit to become papaya sticks, which are natural products of the local community whose utilization is not optimal. It is hoped that the papaya stick home industry can become a home business with small capital and large profits. Apart from that, it also opens job opportunities for local people and improves their skills. Some of the supporting factors for these activities include: the participants of the socialization have a great willingness to take part in counseling and training on the papaya stick home industry, product marketing by entrusting them to the nearest shops or through social media in the form of Facebook and Whatsapp. Some of the obstacles faced during counseling and training for papaya stick home industry are: (1) there are limitations in supporting facilities for conducting counseling and training, including the absence of LCD and projectors. (2) The training activity which was planned to run for 2 days could not be realized due to collisions with the activities of the participants, the majority of whom were farm laborers, where their activities started from morning to evening. So that the socialization team was a bit troublesome to adjust the time accordingly. (3) it is difficult to access the internet to provide training in papaya stick product marketing because of the lack of signal in the area.

scholarly journals Desain E-Commerce Rumah Hijab Boutique Berbasis Android

2019 ◽  
Vol 4 (1) ◽  
pp. 34
Author(s):  
RD Kusumanto ◽  
Mohammad Fadhli
Keyword(s):  
Mobile Device ◽  
The Internet ◽  
Business People ◽  
Use Of Technology ◽  
Wide Range ◽  
Technological Developments ◽  
Product Marketing ◽  
Internet Network

Muslim hijab clothes in today's era are increasingly in demand, especially Indonesian women, it is evident that more and more commercial and online figures sell Muslim hijab clothing which continues to grow every day because the interest of buyers also increases, but because many businessmen are interested in opening hijab Muslimah business in business increasingly stringent, it takes an innovation in product marketing in order to compete. E-Coommerce design which is currently very popular is one of the strategies in marketing products by businessmen, E-Commerce utilizes technological developments such as websites and androids connected to the internet network. The use of technology like this can reach a wide range of marketing but with not so much capital, and extensive marketing can provide benefits for businessmen because they can increase sales turnover. The use of the website is very much applied by business people, but the use of websites and android can optimize product marketing, because android is an efficient mobile device that can be carried anywhere, so sales and purchases can be done anywhere.

scholarly journals OPTIMALISASI PENJUALAN KRIPIK PISANG DAN GEBLEK DI MASA PANDEMI COVID-19, PEDUKUHAN TURUSAN, GIRIMULYO, KULON PROGO

2021 ◽  
Vol 5 (1) ◽  
pp. 896
Author(s):  
Ulung Pribadi ◽  
Juhari Juhari ◽  
Rossi Maunofa Widayat
Keyword(s):  
Social Media ◽  
Community Service ◽  
Financial Management ◽  
Small And Medium Enterprises ◽  
The Internet ◽  
Social Media Networks ◽  
Innovative Products ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Internet And Social Media

ABSTRAKPendapatan pengusaha UMKM (Usaha Mikro Kecil Menengah) Kripik Pisang Ibu Siti dan Geblek Buk Tuminem mengalami penurunan semenjak pandemi covid-19. Selain itu juga adanya beberapa keterbatasan pada kedua UMKM tersebut pada proses penjualan antara lain, packaging produk masih sederhana dengan cara manual sehingga produk yang akan dipasarkan tidak tahan lama, belum memiliki label kemasan, dan pemasaran produk masih belum luas. Dari permasalahan mitra tersebut UMY melalui program pengabdian kepada masyarakat yang disinergikan melalui Kuliah Kerja Nyata (KKN) memiliki beberapa program kegiatan untuk mengatasi permasalahan mitra. Program ini ditujukan untuk meningkatkan kualitas penjualan serta pemasaran Kripik Pisang Ibu Siti dan Geblek Ibu Tuminem ditengah pandemi covid-19. Kedua UMKM telah diberikan sosialisasi serta pelatihan menggunakan media sosial di era digitalisasi dan untuk membantu pemilik UMKM dalam mengatasi penurunan penjualan di masa pandemi Covid-19. Tim pengabdi telah membuatkan akun media sosial, dan juga telah membuatkan logo dan pamflet yang nantinya akan disebarkan melalui media sosial agar dapat meningkatkan hasil penjualan. Serta menciptakan packaging product yang menarik sehingga menambahkan daya tarik konsumen. Kata_kunci : optimalisasi; UMKM “Kripik Pisang” “Geblek”;  media  sosial; manajemen pemasaran. ABSTRACTEntrepreneurs of "kripik pisang" led by Mrs. Siti and "geblek" led by Mrs. Tuminem are facing big problems, especially in the era of the covid-19 pandemic. First, these Micro, Small and Medium Enterprises (“MSMEs”) do not utilize the internet and social media networks to market their products. Second, they haven't packaging products that attract consumers' attention. Third, they do not manage their finances well. Therefore, they get a small income and even tend to decline. The UMY Community Service Team and KKN students have implemented programs and activities to empower these entrepreneurs. First, this team has socialized and taught how to create attractive accounts on the internet and social media to expand product marketing. Second, this team has helped the small entrepreneur to package and label innovative products. Third, this team helps the entrepreneur to properly manage the company's finances. This team hopes to realize the goal, namely that small entrepreneurs can expand product marketing and increase consumers. That way, they can get a significant increase in income. Keywords: "UMKM"; "kripik pisang" "geblek"; financial management; social media; marketing management

scholarly journals Media Sosial Untuk Usaha Mandiri Pada Masa Pandemik Di Yayasan Baitul Karim

2021 ◽  
Vol 1 (2) ◽  
pp. 105-110
Author(s):  
Eko Suharyanto ◽  
Chrisantus Tristianto ◽  
Imam Hidayat ◽  
Yunus Yunus
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
The Internet ◽  
Technological Advances ◽  
Product Marketing

Today's technological advances can take advantage of the internet and their mobile devices to develop online businesses so that they can drive a wider market. The implementation of this PKM is carried out, with 1) The purpose of training for the Baitul Karim Foundation community. 2) Train the Baitul Karim Foundation community to use this social media by selling online. One of the platforms is the Tokopedia seller, one of the features found in the Tokopedia company that functions as a supporter of business actors to facilitate product marketing throughout the archipelago. As for how to register our account on Tokopedia, Tokopedia has advantages in the components of reviews and complaints (UK), certification and security (SK), product prices (HP), product descriptions (DP), and transportation (TR). This gives enthusiasm to provide workshops to several sellers or sellers by selling online through social media and several platforms such as Facebook, Instagram at the Baitul Karim Foundation.

scholarly journals Research on Marketing Model of Green Agricultural Product under the Background of Internet Plus

2019 ◽  
Vol 2 (6) ◽  
Author(s):  
Dan Li
Keyword(s):  
Modern Science ◽  
Online Marketing ◽  
Agricultural Products ◽  
Internet Technology ◽  
Agricultural Product ◽  
The Internet ◽  
Network Marketing ◽  
Marketing Model ◽  
Marketing Activities ◽  
Product Marketing

With the continuous development of network communication technology in recent years, China's socialist market has been continuously improved, and the level and standards of modern science and technology have also achieved a remarkable improvement. Coupled with the gradual integration of economies worldwide, China's Internet technology is also rapid developing. In the meantime, this ushered the development and formation of online marketing market in China. In particular, the business of by-products from the agriculture industry can also be promoted through the new marketing medium of the network, representing a major change in the market economy. The agricultural product marketing model using Internet Plus helps farmers to expand the sales of the agricultural products, and also provides a new opportunity for the further development of the network marketing. The author discusses the Internet Plus-based agricultural product marketing model, encompassing an analysis of the advantages of marketing green agricultural products in the Internet Plus era and the status quo of China's agricultural product marketing activities. Considering the sales demand of green agricultural product in the current market and the development of e-commerce under the Internet Plus model, it will further promote the development of network marketing activities of green agricultural product in China.

scholarly journals PELATIHAN PEMASARAN ONLINE PUSAT INKUBATOR WIRAUSAHA DAN KLINIK UMKM KOTA CILEGON

2021 ◽  
Vol 2 (1) ◽  
pp. 53-59
Author(s):  
Agus David Ramdansyah ◽  
Stannia Cahaya Suci ◽  
Vadilla Mutia Zahara
Keyword(s):  
Digital Media ◽  
The Internet ◽  
Business World ◽  
Marketing Process ◽  
Internet Media ◽  
Economic Census ◽  
Online Business ◽  
Product Marketing ◽  
Use Of The Internet ◽  
Micro Enterprises

Small and Micro Enterprises (SMEs) has an important role in supporting the Indonesian economy. On the other hand, the internet has developed rapidly. This internet media progress can be utilized by SMEs to develop their business. However, in Indonesia, the number and presentation of MSEs that have used digital media is still very low. The use of the internet for the business world is can be seen in the product marketing process, for example the increasing online business in Indonesia, including in Banten, and is applied to all business activities. However, the use of the internet in SMEs in Banten is still very small. According to the 2016 Economic Census, only around 37 thousand businesses or 3.84 percent use the internet both for product marketing processes and others and only around 2.55 percent of the internet is used for marketing, this fact become the basis for training and strengthening for the community, especially for SMEs in Banten to realize how important it is to become "internet literate" and encourage the use of the internet for marketing even higher.

A hitchhiker’s guide to microscopy and microanalysis using telecommunications, e-mail, and the Internet

1994 ◽  
Vol 52 ◽  
pp. 390-391 ◽  
Author(s):  
Nestor J. Zaluzec
Keyword(s):  
The Internet ◽  
Information Superhighway ◽  
The World ◽  
Exchange Information ◽  
On Line ◽  
Computer Based ◽  
Software And Hardware ◽  
Communication Software ◽  
Basic Ideas ◽  
E Mail

The Information SuperHighway, Email, The Internet, FTP, BBS, Modems, : all buzz words which are becoming more and more routine in our daily life. Confusing terminology? Hopefully it won't be in a few minutes, all you need is to have a handle on a few basic concepts and terms and you will be on-line with the rest of the "telecommunication experts". These terms all refer to some type or aspect of tools associated with a range of computer-based communication software and hardware. They are in fact far less complex than the instruments we use on a day to day basis as microscopist's and microanalyst's. The key is for each of us to know what each is and how to make use of the wealth of information which they can make available to us for the asking. Basically all of these items relate to mechanisms and protocols by which we as scientists can easily exchange information rapidly and efficiently to colleagues in the office down the hall, or half-way around the world using computers and various communications media. The purpose of this tutorial/paper is to outline and demonstrate the basic ideas of some of the major information systems available to all of us today. For the sake of simplicity we will break this presentation down into two distinct (but as we shall see later connected) areas: telecommunications over conventional phone lines, and telecommunications by computer networks. Live tutorial/demonstrations of both procedures will be presented in the Computer Workshop/Software Exchange during the course of the meeting.

The internet—A useful communication tool but no replacement for the doctor-patient relationship

2001 ◽  
Vol 120 (5) ◽  
pp. A735-A735
Author(s):  
C STREETS ◽  
J PETERS ◽  
D BRUCE ◽  
P TSAI ◽  
N BALAJI ◽  
...  
Keyword(s):  
The Internet ◽  
Patient Relationship ◽  
Communication Tool ◽  
Doctor Patient Relationship
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