scholarly journals Research on Marketing Model of Green Agricultural Product under the Background of Internet Plus

2019 ◽  
Vol 2 (6) ◽  
Author(s):  
Dan Li
Keyword(s):  
Modern Science ◽  
Online Marketing ◽  
Agricultural Products ◽  
Internet Technology ◽  
Agricultural Product ◽  
The Internet ◽  
Network Marketing ◽  
Marketing Model ◽  
Marketing Activities ◽  
Product Marketing

With the continuous development of network communication technology in recent years, China's socialist market has been continuously improved, and the level and standards of modern science and technology have also achieved a remarkable improvement. Coupled with the gradual integration of economies worldwide, China's Internet technology is also rapid developing. In the meantime, this ushered the development and formation of online marketing market in China. In particular, the business of by-products from the agriculture industry can also be promoted through the new marketing medium of the network, representing a major change in the market economy. The agricultural product marketing model using Internet Plus helps farmers to expand the sales of the agricultural products, and also provides a new opportunity for the further development of the network marketing. The author discusses the Internet Plus-based agricultural product marketing model, encompassing an analysis of the advantages of marketing green agricultural products in the Internet Plus era and the status quo of China's agricultural product marketing activities. Considering the sales demand of green agricultural product in the current market and the development of e-commerce under the Internet Plus model, it will further promote the development of network marketing activities of green agricultural product in China.

Tourism Marketing Platform on Mobile Internet

2020 ◽  
pp. 1120-1133
Author(s):  
Yunhua Xiao
Keyword(s):  
Daily Life ◽  
Mobile Internet ◽  
Smart Phones ◽  
Internet Technology ◽  
The Internet ◽  
Mvc Pattern ◽  
Tourism Marketing ◽  
Distributed Structure ◽  
Marketing Model ◽  
Scenic Spot

With the progress of science and technology, the development and improvement of internet technology and smart phones are gradually popular in the daily life; this world has achieved a swift transition to the mobile internet era from the traditional internet era. Various tourist areas have established “Digital Scenic Spots” in recent years, making the internet combine tightly with tourism. The construction of scenic-spot marketing platforms based on internet is an important component of constructing “Digital scenic spot.” In this article, a tourism marketing platform on the mobile internet is established by analyzing the mobile internet mainstream technology and its application in tourism marketing. In this article, the architecture of the marketing system uses the MVC pattern with a three-tier distributed structure and the logic layer of the system uses a construction of JavaBean and EJB. The article also builds a WeChat marketing model based on MM-TIP. The result of research provides some reference for constructing tourism marketing platform based on mobile internet.

Branding on the Internet

2011 ◽  
pp. 57-63
Author(s):  
Mary Lou Roberts ◽  
Eric Schwaab
Keyword(s):  
Online Marketing ◽  
The Internet ◽  
Brand Experience ◽  
Consumer Experience ◽  
Direct Response ◽  
Brand Development ◽  
Key Concepts ◽  
Marketing Activities ◽  
The Web ◽  
The Way

Marketers have regarded the Internet as the consummate direct-response medium. The ability to interact one-on-one with customers and the ability to track their every move allowed precision targeting never before possible. More recently it has become clear that the Internet can also be used in branding efforts. The ability to blend direct-response and branding efforts is the Internet’s greatest benefit and its ultimate challenge to marketers. This article reviews evidence for the branding impact of online marketing activities. It also looks at the key concepts of interactivity and consumer experience online. It then presents a construct we call interactive brand experience and describes the Internet-specific techniques that can be used to orchestrate brand experience on the Web. It concludes by summarizing the implications of using the Internet for brand development and discussing the way in which branding on the Internet is evolving.

scholarly journals How Can Charged Knowledge Platform Marketing Run?

2021 ◽  
pp. 32-39
Author(s):  
Jian-Lin Xiong ◽  
Tsai-Fa(TF) Yen
Keyword(s):  
New Media ◽  
Relevant Information ◽  
Theory And Practice ◽  
Internet Technology ◽  
Future Research ◽  
The Internet ◽  
Marketing Theory ◽  
Knowledge Platform ◽  
Inductive Methods ◽  
Marketing Activities

With the advance of digital technology and Internet technology, the popularity of mobile phones and computers and other terminal equipment, more and more people use the Internet to send and receive information on social media. They’ve engaged in marketing activities and made new media marketing to be the public focus. Among them, a charged knowledge platform (CKP) was introduced as the payment mechanism and got some feedback in the revenue channel through the sharing and knowledge transferred on the internet. However, what is the nature of charged knowledge platform marketing? What do we need to be aware of when engaging in marketing activities through a charged knowledge platform? Related research is lacking, and both new media marketing theory and practice are needed to clarify within these issues. Accordingly, the purpose of this study is to verify the nature and related issues of charged knowledge platform marketing, and to provide relevant suggestions. This study searches for relevant information and data through literature retrieval and uses inductive methods to organize and interpret it. From the aspect of encyclopedic platform, the results show that the main problems of charged knowledge platform marketing are distributed in the three main orientations of platform operation technology, term content and user management and interaction. If enterprises can adopt internal training, external employment and outsourcing methods, reasonable and orderly and efficient solution to professional manpower problems, charged knowledge platform is worthy of enterprises to enhance visibility and image, precision marketing and towards sustainable development of a good helper. According to this, it is suggested that future research should gradually explore the measures and willingness of charged knowledge platform to solve the problems of manpower.

scholarly journals Analysis of Online Marketing Management in Czech Republic

Organizacija ◽  
2015 ◽  
Vol 48 (2) ◽  
pp. 99-111 ◽  
Author(s):  
Zdenek Smutny
Keyword(s):  
Social Media ◽  
Czech Republic ◽  
Online Marketing ◽  
Marketing Management ◽  
The Internet ◽  
Current State ◽  
Online Tools ◽  
Individual Assessment ◽  
Marketing Activities ◽  
Use Of Social Media

Abstract Background and Purpose: Doing business over the Internet has become increasingly competitive for many companies. The aim of this study is to analyse the current state of utilizing online tools, approaches of Czech companies to the management of online marketing activities and to identify weaknesses and opportunities of these activities. Methodology/Approach: The paper presents empirical research that uses two different approaches in investigation: (1) descriptive quantitative research of current state, based on examination of websites of a sample of 4,584 Czech companies and (2) questionnaire survey among 161 Czech companies which do business via the Internet. Results: There is a large gap that currently exist between the use of social media and its connection to marketing activities. The competitive level of the use of social media in the Czech Republic is still low compared to the USA companies. The online marketing management (OMM) of the majority of companies rely on individual assessment and do not use any metrics or management methodologies. One of the main problems of OMM is the ever increasing number of tools used in marketing activities as well as low possibility of a broader perspective on the success of cross channel marketing activities. Conclusion: In the future, it is expected that a large number of Czech companies will increasingly use online tools as social media for their marketing activities. In the context of this development they cannot rely only on individual assessment to manage these activities as they do currently, but they will have to use comprehensive tools or methodologies. Based on this, we can conclude that Czech companies still have enough opportunities for a better use of online tools for marketing purposes.

scholarly journals Enhancing Capability of Tanjung Bumi Batik Sales Bangkalan Madura

2019 ◽  
Vol 2 (1) ◽  
pp. 4
Author(s):  
Astria Hindratmo ◽  
Ong Andre Wahyu Riyanto
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Online Advertising ◽  
Internet Technology ◽  
The Internet ◽  
Product Price ◽  
Marketing Activities ◽  
Place Promotion ◽  
The City ◽  
Insight Into

Madura Island besides producing salt, it turns out that it is also the producer of the craft written batik. One of the regions that have batik-producing SMEs is in Tanjung Bumi Bangkalan Madura District. In Tanjung Bumi Subdistrict there are very many batik craftsmen with a distinctive bird motif. However, although there are many batik SMEs, there are also many craftsmen who close their businesses due to having several problems in their business. One of the problems is not having a good marketing concept and not being able to utilize information technology through the internet in marketing activities. This can be seen from the sales activities that still rely on shops and also just waiting for suppliers or buyers from outside the city such as from Surabaya. With the competition of batik sales outside the city, such as Surabaya, causing the number of buyers from Surabaya is currently decreasing. The decline finally drastically impacted the decline in sales of Tanjung Bumi written batik. The purpose of this activity is to provide knowledge and insight into designing 4P marketing mix concepts (Product, Price, Place, Promotion) and determining STP (Segmentation, Targeting, Positioning) and making SME partners begin to take advantage of internet technology for online advertising. The method used in this activity is to train to create marketing concepts and train the use of online media and social media to advertise. The result of this activity is that partners have the knowledge of designing marketing concepts and are able to innovate in marketing activities using information technology with the internet on social media

scholarly journals Sistem Informasi Pemasaran Hasil Pertanian Polinela Berbasis JSON

2018 ◽  
Vol 1 (1) ◽  
pp. 11
Author(s):  
Dwirgo Sahlinal ◽  
Rima Maulini ◽  
Dewi Kania Widyawati
Keyword(s):  
Information System ◽  
Model Verification ◽  
Agricultural Products ◽  
System Model ◽  
Agricultural Product ◽  
Information Analysis ◽  
Product Marketing ◽  
Information System Technology ◽  
Analysis System ◽  
Marketing Information

Agricultural information system aims to build a marketing system based on JSON information system technology (Java Script Object Notation). Specifically the research aims: (1) build a database using JSON; (2) establish marketing information system of agricultural products; (3) provide information on the implementation of identification, inventory monitoring of agricultural product marketing issues. The research begins with literature review, planning and preparation of system model, model verification, field trial, evaluation and development and implementation result. Output targets to be generated: (1) basic data of agricultural product marketing processing; (2) built a marketing information analysis system with JSON-based information technology.Keywords: Information System; Marketing; Agricultural Product; JSON.

scholarly journals Review of Agricultural Products Marketing Activities and Services

2021 ◽  
Vol 8 (6) ◽  
pp. 57-66
Author(s):  
Mawladad Khairi
Keyword(s):  
Marketing Channel ◽  
Agricultural Products ◽  
Agricultural Product ◽  
Marketing System ◽  
Agricultural Marketing ◽  
Marketing Activities ◽  
Fast Flow ◽  
And Storage ◽  
Final Consumer

Marketing is the performance of all physical activities, transactions and facilities, as a result of which the agricultural product is moved from the main place of production (farm), all kinds of benefits are added to them, and after reaching the last consumer, some of his needs are met. In order for objects and services to move in the marketing channel, they must legally change their ownership, resulting in a change of ownership of the exchange, so that several exchanges take place during marketing until the crop reaches the final consumer. Different activities in the marketing stage make it possible to move the material in the marketing channel. The sum of these activities is studied under the heading of marketing tasks, which are generally divided into three categories, which include exchange, physical and facilitative activities. Doing any of these activities will add value to agricultural products and facilitate the transfer of goods, and the product will be placed in the hands of the end consumer to meet some of his needs. When the product is produced and ready to be marketed for consumption until it reaches the final consumer, actions are taken on these products, which are called agricultural marketing services; Therefore, operations of agricultural products include collection, transfer and distribution of agricultural products that require various services, which include product collection, transportation, packaging, conversion or processing of products, standardization of agricultural products, grading, storage and storage of agricultural products, credit , Accept risks, pricing and advertising. Complete coherence and coordination between activities to reduce costs, normal and fast flow of products and prevent spoilage and deterioration of their quality. All of the above activities are carried out by a marketing system consisting of physical, exchange and facility organizations and institutions; Timely implementation of these activities in order to reach the product to consumers on time, good quality and reasonable price is important. The overall purpose of this issue is to identify the different marketing tasks of agricultural products in order to fully understand the various marketing activities and improve how these tasks are performed so as not to reduce the quality of agricultural products.The present research has been done by review method and using previous studies in order to review the marketing activities and services of agricultural products. In this regard, citation method and study of scientific books, articles and journals have been used to collect information and information. It came to this conclusion by reviewing and studying scientific books and articles related to the subject of marketing activities and services; All marketing activities are carried out through a marketing system consisting of individuals, physical institutions, transactions and facilities with their infrastructure, which is simultaneously responsible for increasing the high value of products and transferring them from producers to consumers to satisfy their maximum demand. Without an active and modern marketing system with telecommunication facilities, transportation, storage, refrigeration, processing, credit, generators can not make good use of production and marketing opportunities.

scholarly journals PEMASARAN MELALUI MEDIA ONLINE DI MASA PANDEMI PADA USAHA DAGANG PELUMAS DI BEKASI

2021 ◽  
pp. 1005
Author(s):  
Herman Ruslim
Keyword(s):  
Community Service ◽  
Marketing Channel ◽  
Online Marketing ◽  
The Internet ◽  
Online Purchases ◽  
Digital Era ◽  
Service Activity ◽  
Marketing Activities ◽  
Marketing Information ◽  
The Right

For many businesses, choosing the right marketing channel is not easy. This is because marketing will have a major impact on business development. Therefore, it must be done as best as possible. In the world of the digital era like now, the internet is the center of many people's activities, online marketing is predicted to be the most effective method. Online marketing is considered capable of expanding its business marketing wings optimally at a much lower cost than offline. Online marketing or often referred to as digital marketing is defined as a marketing strategy that utilizes the internet. Marketing activities to get consumers' attention by utilizing sales through social media, websites and emails.This PKM program is in the form of online marketing information on the lubricant trading business in Bekasi, where this business has experienced a decline in sales due to the pandemic. The purpose of this community service activity is to provide input to this business to start the concept of online marketing in order to fulfill customer desires, namely transacting through online purchases. Through the right online marketing, it can ultimately increase sales and even win the competition. Tarumanagara University as an entrepreneur campus that helps provide funds for the implementation of this community service activity.Bagi banyak bisnis, memilih jalur pemasaran yang sesuai bukanlah hal yang mudah. Hal ini karena pemasaran akan  berpengaruh besar terhadap perkembangan bisnis. Oleh karena itu, harus dilakukan sebaik mungkin. Di dunia era digital seperti sekarang, internet menjadi pusat kegiatan banyak orang, pemasaran online digadang-gadang menjadi metode paling efektif. Pemasaran online dianggap mampu melebarkan sayap pemasaran bisnis secara optimal dengan biaya yang jauh lebih ringan dibandingkan secara offline. Pemasaran online atau sering disebut sebagai pemasaran digital diartikan sebagai strategi pemasaran yang memanfaatkan internet. Kegiatan pemasaran untuk mendapatkan perhatian konsumen dengan memanfaatkan penjualan melalui media sosial, website dan email. Program PKM ini berupa informasi pemasaran online pada usaha dagang pelumas di Bekasi, dimana usaha ini mengalami dampak penurunan penjualan karena pandemi. Tujuan kegiatan pengabdian kepada masyarakat ini dapat memberikan masukan kepada usaha ini untuk memulai konsep pemasaran secara online agar dapat memenuhi  keinginan pelanggan, yaitu bertransaksi melalui pembelian secara online. Melalui pemasaran online yang tepat maka pada akhirnya dapat meningkatkan penjualan bahkan memenangi persaingan. Universitas Tarumanagara sebagai kampus entrepreneur yang membantu penyediaan dana demi terselenggaranya kegiatan pengabdian masyarakat ini.

scholarly journals Application research of perception data fusion system of agricultural product supply chain based on Internet of things

2021 ◽  
Vol 2021 (1) ◽  
Author(s):  
Xu Sun ◽  
Kunliang Shu
Keyword(s):  
Supply Chain ◽  
Internet Of Things ◽  
Data Fusion ◽  
Agricultural Products ◽  
Current Status ◽  
Agricultural Product ◽  
The Internet ◽  
Market Demand ◽  
Internet Of Things Technology ◽  
The Internet Of Things

AbstractThere are often agricultural product quality problems in the production and circulation of agricultural products. Therefore, there are more and more people on the agricultural product supply chain based on the Internet of things. This article mainly introduces the research on the perception data fusion of agricultural product supply chain in the context of the Internet of things. This is a simple research result based on the Internet of things technology platform, which analyzes the current status of the product according to market demand. After analysis and comparison, a sensory data fusion model suitable for the supply chain of agricultural products is obtained, and information technology based on the Internet of things is used to transform and optimize the Internet of things in the circulation of agricultural products. The experimental results of this article show that data fusion technology based on the Internet of things can solve and track 69.45% of the problem of unknown sources of agricultural products, improve the supply efficiency of agricultural products by 43%, reduce the health problems of agricultural products by 31.24%, and reduce the prices of agricultural products by 13–20%. Improving logistics efficiency can save 5 million tons of agricultural products.

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