scholarly journals Internet marketing capabilities and international market growth

2016 ◽  
Vol 25 (4) ◽  
pp. 820-830 ◽  
Author(s):  
Shane Mathews ◽  
Constanza Bianchi ◽  
Keith J. Perks ◽  
Marilyn Healy ◽  
Rumintha Wickramasekera
Keyword(s):  
International Market ◽  
Internet Marketing ◽  
Marketing Capabilities ◽  
Market Growth

The influence of internet marketing capabilities on international market performance

2020 ◽  
Vol 37 (3) ◽  
pp. 447-469
Author(s):  
Chia-Ling (Eunice) Liu ◽  
Yingying Zhang-Zhang ◽  
Pervez Nasim Ghauri
Keyword(s):  
Market Performance ◽  
International Market ◽  
Internet Marketing ◽  
Customer Management ◽  
Marketing Capabilities ◽  
Content Type ◽  
International Performance ◽  
Management Culture ◽  
Strategic Orientations ◽  
Knowledge Internalization

PurposeThe paper aims to explore the influential path of internet marketing capabilities impacting international market performance. The paper further investigates the mitigating roles of market- and entrepreneurial-oriented behaviors and knowledge internalization in this relationship. The effect of internet use for customer management on internet marketing capabilities is also examined.Design/methodology/approachA total of 618 firms with sales in international markets were approached to participate. Data were collected from a sample of 132 Taiwanese firms and analyzed using a structural equation model.FindingsUse of internet for customer management positively influences internet marketing capabilities. The results also support the positive impacts of internet marketing capabilities on market- and entrepreneurial-oriented behaviors. Knowledge internalization mediates the relationships between market- and entrepreneurial-oriented behaviors and international market performance.Research limitations/implicationsThis paper’s investigation of the role of internet marketing capability in international market performance contributes to online internationalization, strategic orientations and organizational learning theory.Practical implicationsManagers should focus on developing internet marketing capabilities in management culture and fostering market- and entrepreneurial-oriented behaviors to facilitate knowledge internalization for better international performance.Originality/valueThis paper contributes to the construction of an alternative and comprehensive mechanism to understand the influences of internet marketing capabilities on the firm’s international performance.

scholarly journals The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

2021 ◽  
Vol 13 (2) ◽  
pp. 579
Author(s):  
Caroline Reimann ◽  
Fernando Carvalho ◽  
Marcelo Duarte
Keyword(s):  
Positive Impact ◽  
International Marketing ◽  
International Market ◽  
Marketing Capabilities ◽  
Moderating Effects ◽  
Competitive Intensity ◽  
Positive Effects ◽  
Marketing Performance ◽  
Market Learning ◽  
Positive Effect

The present investigation aims study the sustainability of the business model of the Portuguese SMEs operating in the B2B International market analyzing the influence of dynamic marketing capabilities and adaptive marketing capabilities in their international marketing performance. It will also analyze the moderating effects of Competitive Intensity within this international scenario. A quantitative study was developed, using a questionnaire as a research method. In total, 335 valid responses were collected from Portuguese SMEs in June 2020. To test the hypotheses, multiple hierarchical regressions were performed. As for the analyzes involving Competitive Intensity environments, namely low and high intensity, dummies were developed to evaluate the different effects produced by the capacities in the International Marketing Performance. This study shows the positive impact of the dynamic marketing capabilities and adaptive marketing capabilities on the international marketing performance of the surveyed companies, essentially from the product development management, supply chain management, vigilant market learning and open marketing. when in a low competitive intensity environment only dynamic marketing capabilities had a positive effect on performance, but in a high, competitive, intensity environment both dynamic marketing capabilities and adaptive marketing capabilities showed positive effects in relation to performance. This study innovates by bringing international marketing, through two marketing capacities, from the perspective of SMEs that perform B2B activities.

scholarly journals The Effect of Internet Marketing Capabilities on the Export Performance of SMEs

2018 ◽  
Vol 9 (2) ◽  
pp. 40
Author(s):  
Hajaliakbari Firouzeh ◽  
Shadi Razavi Satvati
Keyword(s):  
Customer Orientation ◽  
Export Performance ◽  
Internet Marketing ◽  
Structural Equations ◽  
Competitive Advantages ◽  
Marketing Capabilities ◽  
Statistical Population ◽  
Related Information ◽  
The Impact ◽  
Performance Research

In developing countries, small and medium sized enterprises play an important role in economic development by increasing production, employment and exports, but due to limited financial resources, they always have to pursue strategies and competitive advantages for survival and to maintain expand their market share. The purpose of this study was to investigate the impact of SMEs Internet marketing capabilities on their export performance. Research method is based survey and the research technique is based on standard questionnaire. The statistical population of the study consisted of managers of 210 small and medium export companies in one of the industrial cities of Tehran province. Using Cochran formula, 130 questionnaires were delivered among managers.Using Structural equations Modeling and LISREL software, a conceptual model of the impact of internet marketing capabilities on export performance was investigated by accessing business-related information and IT infrastructure and customer-orientation on export performance. The results of the research indicate that Internet marketing has a directly positive and significant effect and through the variables of access to information and infrastructure of the company's technology and customer-orientation on the performance of the export of small and medium sized enterprises and also, customer orientation in these companies is more important than other two variables.

THE EMERGENCE OF INNOVATION-BASED WIRELESS CLUSTERS: QUALITY AND TIMING MATTER

2011 ◽  
Vol 15 (06) ◽  
pp. 1271-1295 ◽  
Author(s):  
JORMA NIEMINEN
Keyword(s):  
Innovation Diffusion ◽  
International Market ◽  
Market Growth ◽  
Globally Attractive

This study compares the emergence of four wireless clusters in the 1970s and 1980s. Two of them, Calgary in Canada and Finland, initially pursued rather similar service innovations for not very different markets but with very different outcomes, which raises the question why. One major reason that emerges from the reviewed extant research on cluster emergence and innovation diffusion concerns the differences in timing and quality of the initial innovations, affecting their respective perceived diffusion attributes, and market growth and extent. The initial innovation in Finland was well received, diffused rapidly and eventually globally, and led to a positive spiral spurring the industry on to take a global lead. In the case of Calgary, however, it was un-competitive in the broader international market, forcing the anchor firm to adapt and reorient. The study analyses and compares the characteristics of the respective initial innovations and their impact on the outcome, and concludes with a discussion and some propositions on cluster emergence. Enhanced understanding of nascent clusters, especially regarding the role of globally attractive initial innovations and their diffusion quality and timing, should provide value for both scholars and practitioners.

The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities

2012 ◽  
Vol 20 (4) ◽  
pp. 25-45 ◽  
Author(s):  
Lianxi Zhou ◽  
Aiqi Wu ◽  
Bradley R. Barnes
Keyword(s):  
Market Entry ◽  
Emerging Market ◽  
New Ventures ◽  
International Market ◽  
Performance Outcomes ◽  
International New Ventures ◽  
Marketing Capabilities ◽  
Foreign Markets ◽  
Early Internationalization ◽  
The Impact

In an emerging market context, this article examines the impact of early international market entry on marketing capability development and performance outcomes in young and small entrepreneurial firms. The authors identify the importance of marketing capabilities and the boundary conditions associated with international commitment, as well as the type of international market entered (developed vs. emerging market), to determine performance outcomes in early internationalization. With survey data from more than 300 senior managers in China, the results indicate that early foreign market entry enhances a young venture's marketing capabilities, which in turn leads to international growth. The findings also reveal that young ventures tend to be in a better position to improve their marketing capabilities when their senior management demonstrates a high level of commitment to foreign markets. Furthermore, the impact of marketing capabilities on the performance outcomes of early internationalization seems more salient among ventures that target developed, rather than emerging, foreign markets. Theoretically, through the lens of organizational learning and the development of marketing capabilities, this article contributes to the study of international new ventures by demonstrating that marketing capabilities serve as enabling factors that help young international ventures mitigate their liabilities of foreignness to achieve international performance outcomes.

Internet marketing and export market growth in Chile

2016 ◽  
Vol 69 (2) ◽  
pp. 426-434 ◽  
Author(s):  
Constanza Bianchi ◽  
Shane Mathews
Keyword(s):  
Internet Marketing ◽  
Export Market ◽  
Market Growth

Designing Digital Marketing Strategies for International Business

2020 ◽  
pp. 166-192
Author(s):  
Burçak Cebeci Perker
Keyword(s):  
Research Methods ◽  
Quantitative Research ◽  
International Market ◽  
Internet Marketing ◽  
Marketing Strategies ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Global Brands ◽  
Marketing Tool ◽  
Intellectual Power

As its popularity increased, internet was converted to a main marketing tool for many types of businesses. However, it preserves more promising features due to offered globality and rapidness when it comes to communicate people effectively. As invested financial budgets and intellectual power are increased for global brands, which internet marketing strategies a business would succeed in international market has become a crucial inquiry. This study subjected 10 different international brands by conducting qualitative and quantitative research methods to compare efficiency of internet marketing strategies in order to correspond this question.

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