scholarly journals The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training

2021 ◽  
Vol 47 (4) ◽  
pp. 102063
Author(s):  
Jens Hagelstein ◽  
Sabine Einwiller ◽  
Ansgar Zerfass
Keyword(s):  
Public Relations ◽  
Ethical Dimension ◽  
Digital Channels ◽  
And Training

scholarly journals Organizational propaganda on the Internet: A systematic review

2019 ◽  
Vol 9 (1) ◽  
pp. 103-127
Author(s):  
Irina Lock ◽  
Ramona Ludolph
Keyword(s):  
Systematic Review ◽  
Public Relations ◽  
Three Dimensions ◽  
The Internet ◽  
Mutual Understanding ◽  
Digital Environment ◽  
Primary Research ◽  
Communicative Acts ◽  
Digital Channels

The digital environment alters the way organizations use propaganda and facilitates its spread. This development calls for an outline of the features of propaganda by organizations on the Internet and to reconsider where public relations (PR) stops and propaganda begins. By means of a systematic review of primary research on organizational propaganda online, we propose a definition and describe the ‘five Ws’ of digital organizational propaganda: who employs propaganda, to whom, on which channels, which media are used (where), the objectives of the propaganda strategy (why), and in which contexts it occurs (when). Contrary to the offline setting, organizations engaging in propaganda online do not hide their identity and primarily address (potential) followers with the goal to change attitudes. Based on our findings, we propose a classification of digital organizational propaganda along three dimensions: ethical versus unethical, mutual understanding versus persuasion, and direct versus indirect communication. Digital organizational propaganda is defined as the direct persuasive communicative acts by organizations with an unethical (i.e. untruthful, inauthentic, disrespectful, or unequal) intent through digital channels. Thus, this study addresses the imbalance between the growing primary research on digital propaganda, the missing definition, and the lacking systematic empirical overview of propaganda’s digital characteristics.

Ethics and Professional Deontology in Socio-educational Youth Work

2020 ◽  
pp. 129-146
Author(s):  
Jesús Vilar Martín ◽  
Gisela Riberas Bargalló
Keyword(s):  
Young People ◽  
Applied Ethics ◽  
Moral Conflict ◽  
Social Education ◽  
Ethical Dimension ◽  
Ethical Commitment ◽  
Rights Of The Child ◽  
Educational Professionals ◽  
Operational Criteria ◽  
And Training

In recent years, socio-educational professions have experienced a qualitative leap in the development of their epistemological, scientific, and technical foundations. One important aspect of this is a reflection on the ethical dimension of their activities. This chapter first considers the linkage between the Convention on the Rights of the Child, ethics, and social education. It then explores the difficulties that professionals encounter when incorporating their ethical commitment into their working practice, and it seeks to show that although the proliferation of declarative documents in the form of deontological codes may be of value in defining a unitary position, these documents do not constitute an effective approach to the real situations of moral conflict in which socio-educational professionals find themselves in their day-to-day practice. Finally, the chapter proposes a number of operational criteria and training proposals with a view to constructing applied ethics in work with adolescents and young people.

Identification of Problems in Campus Recreation Programs in North America

2004 ◽  
Vol 28 (1) ◽  
pp. 31-43
Author(s):  
William F. Stier ◽  
Robert C. Schneider ◽  
Steve Kampf ◽  
Gregory E. Wilding ◽  
Scott Haines
Keyword(s):  
North America ◽  
Public Relations ◽  
Potential Problem ◽  
Campus Recreation ◽  
Recreation Directors ◽  
Training Quality ◽  
Recreation Programs ◽  
Public Relations Campaign ◽  
And Training

In campus recreation programs, major problem areas within (a) technology, (b) personnel, and (c) perception and value were identified. The subjects were campus recreation directors throughout North America. The surveyed directors expressed the extent to which they agreed or disagreed with literature-based, potential problem areas within campus recreation programs. Areas primarily agreed upon as being major problem areas within campus recreation were: the availability of quality officials (61%), perception of program by institution (49%), and value of program as perceived by higher administration (47%). Generally, in order to improve programs, directors should place an emphasis on attaining and training quality officials and implement a public relations campaign that positively portrays their program.

Police-Public Relations — A Chinese View

1997 ◽  
Vol 30 (1) ◽  
pp. 87-94 ◽  
Author(s):  
Du Jinfeng
Keyword(s):  
Public Relations ◽  
Public Security ◽  
Police Misconduct ◽  
Social Changes ◽  
Police Departments ◽  
The Public ◽  
The 1950S ◽  
The Relationship ◽  
And Training ◽  
Chinese View

Since the 1950s, police departments have been concerned with police public relations. In order to improve these relations, the Ministry of Public Security did a lot of work. In the 1950s and early 1960s, the relations were more harmonious. Since the 1980s, the relationship has got worse. The main reasons are: (1) The serious social security order situation has forced police departments to distance themselves from the public; (2) Police are forced to do non-police work; (3) Social changes also serve to further distance police from the public; (4) Police departments cannot adjust themselves to the needs of the current situation; (5) Police misconduct is the most important factor to harm the relations in China. In response to these problems police departments have taken the following measures: (1) Strengthened education and training; (2) Improved regulations and discipline to control police conduct; (3) Reinforced inspection and supervision of police; (4) Persistently launched anti-corruption campaigns; (5) Delivered good services to residents.

scholarly journals Narzędzia public relations wykorzystywane w kreowaniu wizerunku organizacji pozarządowej

2017 ◽  
pp. 81-93
Author(s):  
Ewa Jaska ◽  
Agnieszka Werenowska
Keyword(s):  
Public Relations ◽  
Nongovernmental Organizations ◽  
Social Communication ◽  
Governmental Organization ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Image Creation ◽  
Humanitarian Organization ◽  
And Training

Social communication, including activities in the area of public relations (PR), plays an important role in the functioning of any organization, including non-governmental one. By interacting, it influences the development of certain attitudes in society and the perception of the organization. The aim of the study is to present PR tools used by the non-governmental organizations in dealing with the environment for building the image. In June 2015 a survey was carried out (141 people) to define the effectiveness of PR instruments used by the nongovernmental organizations and knowledge of the image of the selected non-governmental organization, i.e. the Polish Humanitarian Organization (PHO). The article presents the PR tools used by the PHO in the process of creating an image. The specificity of the non-governmental organizations determines the choice of image creation tools. Out of many available instruments, both in traditional and modern terms, personal interviews and training were the most important in terms of shaping the image. For building the external image the most important were website and organized events.

Australian Medical/Health Journalists on the Value of Science-based Education and Training

2016 ◽  
Vol 26 (2) ◽  
pp. 175-188
Author(s):  
Patrizia Furlan
Keyword(s):  
Mixed Methods ◽  
Public Relations ◽  
Medical Research ◽  
Mixed Methods Study ◽  
Journalism Education ◽  
Health Reporting ◽  
Health News ◽  
The Public ◽  
Medical Health ◽  
And Training

One of the criticisms of medical/health news is that it sensationalizes or miscommunicates research rather than accurately inform the public. A mixed methods study of Australian medical/health reporters and their public relations sources found that while many journalists recognize the need for extra training for those without any science background in order to better interpret and report medical research, others consider journalism education sufficient. While the majority considered science-based training necessary, there was little consensus on what form this should take. Suggestions ranged widely from weekend workshops to training in medical/health reporting at universities. Others considered practising ‘good’ journalism and experience in the field as all that is required.

scholarly journals Relaciones Públicas y Desarrollo Local: gestión de actividades y proyectos turísticos en A Coruña

Obra digital ◽  
2017 ◽  
pp. 81-95
Author(s):  
Antonia Pérez-García
Keyword(s):  
Public Relations ◽  
Local Development ◽  
Autonomous Community ◽  
Tourism Sector ◽  
Information And Communication ◽  
Development Plans ◽  
Tourism Resources ◽  
Development Agencies ◽  
And Training ◽  
Vast Range

Galicia es una Comunidad Autónoma con grandes recursos turísticos endógenos donde, la provincia de A Coruña se muestra como un territorio turístico relevante. En este contexto, el Agente de Desarrollo Local puede y debe ejercer de sujeto promotor turístico, dentro de las políticas de desarrollo económico local del territorio. Por lo que, el objetivo de este estudio es explorar el tipo de actividades turísticas gestionadas por los Agentes, formas de gestión y promoción, desde el enfoque de las relaciones públicas, así como la formación y el conocimiento sobre dichas estrategias informativo-comunicativas por parte de los Agentes.Public relations and local development. Management of tourism activities and projects in A Coruña.AbstractThe Autonomous Community of Galicia boasts a vast range of tourism resources, and the province of A Coruña in particular has emerged as a key location for the tourism sector. Local development agencies can, and indeed should, act as tourism promoters, within local and regional economic development plans. The aim of this study is to explore the type of tourism activities implemented by local development agencies, the way they are managed and promoted in terms of public relations, and training and awareness of local development agencies regarding these information and communication strategies.KeywordsLocal development, public relations, tourism, touristic activities, promotion.

scholarly journals Public Relations and New Media in Employee Relations for Enhancing Employee’s Loyalty During the Pandemic

2021 ◽  
Vol 5 (3) ◽  
pp. 367
Author(s):  
Trifosa Joan Ervani ◽  
Lina Sinatra Wijaya
Keyword(s):  
New Media ◽  
Public Relations ◽  
Interpersonal Relationships ◽  
Work Motivation ◽  
Internal Communication ◽  
Employee Relations ◽  
Special Event ◽  
One Year ◽  
Outstanding Work ◽  
And Training

The Covid 19 pandemic occurred nowadays has resulted in many employees resigning due to discomfort at work. Therefore, every company needs to carry out an employee relations program to increase employee’s loyalty, especially during this pandemic. The aim of this study is to determine the employee’s loyalty which was formed by the implementation of the employee relations program carried out by Public Relations using new media during the pandemic. Data collection is done by conducting observations, documentation, and interviews. The results of this study shows that there are five forms of employee relations programs done to increase employee’s loyalty, among others, education and training programs, outstanding work motivation programs, award programs, special event programs, and internal communication media programs. The success of those employee relations program are shown by a decrease in the percentage of employee resignation, from 40% to 20% in one year. Evidence of employee’s loyalty formed by the employee relations program can also be seen from several attitudes and actions of employees that include obedience and compliance, responsibility, willingness to cooperate, sense of belonging, interpersonal relationships, and fondness for work. In addition, personal touch to employees has the greatest impact to increase employee’s loyalty to the Company.

scholarly journals Meningkatkan Kompetensi dalam Membentuk Opini Publik di Lembaga Kursus dan Pelatihan Public Relations

2020 ◽  
Author(s):  
Yolanda Mario Putri
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Business Opportunities ◽  
Training Institutions ◽  
And Training

The purpose of this article is to look at business opportunities about public relations courses and training institutions which are the best alternatives for dealing with competition in the workforce. public relations training that constantly improves and updates the curriculum and job seeker resources to have more competencies that have the opportunity to be hired. A Public Relations is needed in an organization or company to be able to create public opinion that can benefit the organization or company concerned.

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