An Alternative Approach to Understanding Generational Differences

2015 ◽  
Vol 8 (3) ◽  
pp. 390-395 ◽  
Author(s):  
Yi Wang ◽  
Yisheng Peng
Keyword(s):  
Generational Differences ◽  
Age Groups ◽  
Categorical Variable ◽  
Generational Difference ◽  
Alternative Approach ◽  
Generational Membership ◽  
Gen X

According to Costanza and Finkelstein (2015), the definition and measurement of generational membership could be two major problems inherent in the literature on generational differences. So far, researchers have defined generation in terms of groups of people belonging to the same cohorts, age groups, and experience of certain common events (Joshi, Dencker, & Franz, 2011). In this vein, generational difference is operationalized mostly as a categorical variable, and most researchers assign participants into generational categories based on date of birth. For instance, people born in 1958–1959 and 1973–1974 are typically divided into Boomers and Gen X, respectively (Twenge, Campbell, Hoffman, & Lance, 2010).

Predictors of applicant attraction among Gen-X and millennials: evidence from an emerging economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Debolina Dutta ◽  
Sushanta Kumar Mishra
Keyword(s):  
Generational Differences ◽  
Cultural Context ◽  
Emerging Market ◽  
Applicant Attraction ◽  
Economic Growth Rate ◽  
Content Type ◽  
Generational Difference ◽  
Realistic Representation ◽  
Generational Groups ◽  
Gen X

PurposeA better understanding of applicant attraction enables organizations to manage their talent needs, thus enhancing HR effectiveness. Even though generational difference exists in modern organizations, scholarly work investigating the salient predictors of applicant attraction between the Gen-X and millennial cohorts is missing. The authors attempt to inform the literature by addressing this gap.Design/methodology/approachThe study captures applicant attraction using a survey-based study of 1949 working employees in India, representing Gen-X and millennial generations.FindingsThe study provides critical factors that differentially impact millennial and Gen-X members' attraction toward an organization. It also reveals that satisfaction in the current job affects millennials and the Gen-X cohorts differently.Research limitations/implicationsRecruitment research has neglected the predictors of applicant attraction among generational cohorts. Further, studies on generational differences have originated in western contexts and have ignored the emerging economies. Based on the responses of working professionals, our study increases the generalizability of the results.Practical implicationsThe multi-generational workplace has the largest proportion of both Gen-X and millennial employees. A deeper understanding of their preferences can help HR practitioners leverage the drivers of applicant attraction. The study provides inputs to design recruitment strategies to target generational groups within and outside the organization.Originality/valueThe present study examines the phenomenon in an emerging market marked by a high economic growth rate and an eastern cultural context. The study presents a more realistic representation of applicant needs by sourcing inputs from working employees across generation groups.

scholarly journals The Connections of Elderly Characters and Taiwanese Society in Edward Yang’s Movie “Yi Yi” (A One and a Two)

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 101-102
Author(s):  
Sheng-Chin Hsu
Keyword(s):  
Narrative Analysis ◽  
Social Systems ◽  
Family Members ◽  
Age Groups ◽  
Term Care ◽  
Aged People ◽  
Alternative Approach ◽  
The Social ◽  
Narrative Functions ◽  
Low Birthrate

Abstract As an aging society, Taiwanese is facing the low birthrate and low death rate, and many policies and social systems are facing difficulties. According to the social atmosphere, young and senior groups have many conflicts in between. Finding an alternative approach to reveal the social value of aged people becomes an important mission. The Taiwanese’ movie “Yi-Yi”(A one and a two, 2000) is the final masterpiece of Director Edward Yang, and he won the best director in Festival de Cannes. The story is taken place in a traditional Taiwanese wedding party, and there is a grandma who was invited to this party before her pass out. The grandma did not weak up until the end of this story. The director Yang filmed this sick character in the story and he showed the family members were gathering around their grandma. This study adopts the narrative analysis on elders in “Yi Yi”. There are three findings. First, the elder character is speechless but her sickness drives family members coming home. Second, the long term care is a heavy duty for family, but it reflects the preparations of individual physically and emotionally. Third, the meaning of image of elders is not image itself but family solidarity and social connection. The narrative theory and gerontology build a perspective to understand the social values and narrative functions of elderly people in “Yi-Yi”. It shows the conflict between different age groups and enlarges the spectrum of understanding elders in both Taiwanese’ movie and Taiwanese society.

The impact of the motivation for status on consumers’ perceptions of retailer sustainability: the moderating impact of collectivism and materialism

2017 ◽  
Vol 34 (4) ◽  
pp. 292-305 ◽  
Author(s):  
Mertcan Tascioglu ◽  
Jacqueline Kilsheimer Eastman ◽  
Rajesh Iyer
Keyword(s):  
Environmental Sustainability ◽  
Generational Differences ◽  
Age Groups ◽  
Social Sustainability ◽  
Cultural Dimensions ◽  
Future Research ◽  
Bandwagon Effect ◽  
Content Type ◽  
The Impact ◽  
The Relationship

Purpose The purpose of the study is to investigate consumers’ perceptions of status motivations on retailers’ sustainability efforts and whether collectivism and materialism moderate this relationship. Design/methodology/approach A quantitative research methodology using survey data was used. Data were collected by administering questionnaires from millennial respondents (n = 386) from the USA and Turkey. Findings The results show that cultural value (collectivism) and materialism can serve as moderators of the effects of status motivation and sustainability. The findings indicate that the link between status motivation and sustainability perceptions (both environmental and social sustainability) is stronger for more collectivist consumers. In terms of materialism, while it did not moderate the relationship between status motivation and perceptions of environmental sustainability, it did moderate the relationship between status motivation and perceptions of social sustainability, particularly the uniqueness aspect of materialism. Research limitations/implications The stronger link between status motivation and both environmental and social sustainability for collectivists suggests that the bandwagon effect may be impacting their need for status. The stronger link between status motivation and social sustainability for those more materialistic suggests that their need for status may be more impacted by a snob effect as they want to appear unique. The use of college students is a limitation of this study, and future research needs to explore a wider range of age groups to determine if there are generational differences. Additionally, future research could examine other cultural dimensions such as power distance and masculinity versus femininity. Practical implications Findings from this research provide insights for retailers, especially those targeting the status and luxury market when developing their sustainability plans. An interest in sustainability may aid consumers in meeting their need for status, particularly for those status consumers who are more collectivist, as a means to fit in with their group. For more materialistic consumers, retailers may want to focus more on unique social sustainability efforts that are more publicly noticeable. Social implications Social sustainability, a topic not studied as frequently as environmental sustainability, has significant implications for consumers. The findings suggest that the link between status motivation and social sustainability is stronger for collectivists, suggesting a bandwagon effect. Additionally, the authors find that the link between status motivation and social sustainability is stronger for materialists, particularly the uniqueness dimension of materialism, suggesting a snob effect. Originality/value The originality of this study lies in the exploration of how status motivation impacts consumers’ perceptions of retailers’ environmental and social sustainability efforts and if these relationships are moderated by collectivism and materialism. Few studies have examined social sustainability, especially in terms of culture.

scholarly journals Perceptions of Different Generations Regarding Managerial Competencies in Restaurants

2018 ◽  
Vol 10 (2) ◽  
pp. 89
Author(s):  
Carina Kleynhans ◽  
Malome Prince Shai ◽  
Antoinette Roeloffze
Keyword(s):  
Generational Differences ◽  
Quantitative Research ◽  
Age Groups ◽  
Fisher Exact Test ◽  
Exact Test ◽  
Managerial Competencies ◽  
Age Cohorts ◽  
Restaurant Managers ◽  
Generational Groups ◽  
Competency Domains

Managerial competencies of restaurant managers play a major role in motivating employees to be productive and to provide excellent service which, in turn, will lead to customer satisfaction. Drawing upon generational differences in work ethics and values, the authors examine the importance of managerial competencies in three age cohorts. A quantitative research design was selected using a structured questionnaire consisting of five competency domains. Data were collected from 180 restaurant managers and employees in restaurants in the City of Tshwane. The results of the Fisher exact test indicated that the importance of managerial competencies differed significantly in the three age groups. Significant differences existed for three leadership domains, two management domains, one interpersonal and one intrapersonal domain. No significant differences were recorded for the perceptions of the different age groups regarding the importance of the technical domain.  For the younger generation, the ability to grant employees the opportunity to grow was regarded as highly important by all respondents. The ability to maintain discipline in the workforce was perceived as less important by the youngest age group when it was compared to the other age groups. The youngest employees felt that the ability to be innovative was not as important unlike the perception of the older age groups.  The findings of this study could lead restaurant managers to a better understanding of the different generational groups, how to motivate them thereby ensuring job satisfaction and service quality.

scholarly journals UNDERSTANDING ADOPTION FACTORS OF SUBSCRIPTION BASED ENTERTAINMENT SERVICES AMONG CONSUMERS IN INDIA

2021 ◽  
Vol 9 (1) ◽  
pp. 795-809
Author(s):  
Tanya Khatri
Keyword(s):  
Consumer Preferences ◽  
Age Groups ◽  
Sampling Technique ◽  
Customer Acquisition ◽  
Cross Sectional ◽  
Systematic Random Sampling ◽  
The People ◽  
Streaming Services ◽  
Quantitative Descriptive ◽  
Gen X

The market of subscription-based entertainment services in India has grown in the last few years, due to the changing lifestyle, preferences and the deluge of choices that are there for the customers. There has been a substantial increase in Customer acquisition especially in paid streaming video, music and gaming subscriptions.  People are adding new services to have access to new and diversified content which is more personalized and offer them a more enriching experience. The market for subscription model-based entertainment services in India has seen growing trends and offers an opportunity to understand the consumer preferences better. A trend in Indian customers has shown the preference of streaming services over buying or downloading it. The objective of this paper is to identify the factors influencing the subscribing intention of the entertainment services in India. In this paper, quantitative descriptive cross-sectional research design has been used, a hundred and fifty-four people were chosen through a systematic random sampling technique from different demographics. The people were categorised into different age groups such as Gen-Z (14-23 years), Millennials (24-37 years) and Gen-X (38-54 years) and then their preferences were studied based on their answers in survey questionnaire. Along with age there were other demographic factors that were taken into consideration to draw the conclusions. In general, descriptive results show that the interviewed consumers have subscribed to these channels and the consumer base for these services is here to stay.  

Generational comparison among female pathological gamblers

2005 ◽  
Author(s):  
Andria M. Botzet
Keyword(s):  
Age Differences ◽  
Generational Differences ◽  
Age Groups ◽  
Support Network ◽  
Common Belief ◽  
Pathological Gamblers ◽  
Treatment Providers ◽  
Problem Gamblers ◽  
Senior Women ◽  
Gambling Frequency

Research in gambling has only briefly examined age differences among problem gamblers, holding an anecdotal view that senior gamblers are more vulnerable to problem gambling. This study examines different generations of female gamblers, including their gambling habits and risk and protective factors. Approximately 450 female gamblers seeking treatment were surveyed and separated into five age groups for analysis. Results indicate that significant generational differences do not exist in areas such as gambling frequency or gambling debt; however, senior female pathological gamblers report starting to gamble at a significantly later age than their younger counterparts. Findings also suggest that senior women have a larger support network for their recovery, in contrast to common belief. Implications from this data may be useful to treatment providers in understanding and utilizing the assets more common to senior female pathological gamblers.

Are the work values of the younger generations changing?

2018 ◽  
pp. 626-659
Author(s):  
Gábor Hajdu ◽  
Endre Sik
Keyword(s):  
European Union ◽  
Generational Differences ◽  
Work Values ◽  
Middle Age ◽  
Age Groups ◽  
Youth Unemployment ◽  
Birth Cohorts ◽  
Political Discourses ◽  
Public Debates ◽  
Time Periods

This chapter analyzes whether work values differ between birth cohorts, age groups, and time periods. Using large cross-national surveys from more than 30 countries, it is shown that the centrality of work is highest in the middle age groups and significantly lower during 2005–2009 than in the 1990s. However, there are no detectable gaps between birth cohorts. Thus, in contemporary Europe, the generations are not divided significantly with regard to their work values so that rather than pointing to generational differences, the lack of them should be emphasized. From a policy standpoint, this means that the generational differences often referred to in public debates and used in political discourses are a myth. The results presented in this chapter imply that if sound European Union policies are implemented to cope with youth unemployment, they will not fail because of generation-specific attitudes.

Generation Gap; Analisa Pengaruh Perbedaan Generasi Terhadap Pola Komunikasi Organisasi di Perusahaan Consumer Goods Di Kota Surabaya

2019 ◽  
Vol 20 (1) ◽  
pp. 36-43
Author(s):  
Gabriella Sagita Putri ◽  
Bobie Hartanto ◽  
Nisrin Husna
Keyword(s):  
Correlation Analysis ◽  
Organizational Communication ◽  
Generation X ◽  
Generation Y ◽  
Consumer Goods ◽  
Generational Differences ◽  
Generation Gap ◽  
Business Activity ◽  
Generational Difference ◽  
The Relationship

In a professional world, organizational communication is one element to support their business activity, the relationship between employees and managers of various line interconnected through communication. One of the problems relating to communication in the organization is generation gap that are confronted by having different perceptions, behavior and character involving employees across the generations in one company. This research going to see the influence of the generational differences between employees was born from generation x and generation y or milenials of different positions positions in companies engaged at consumer goods industry in Surabaya. The research objective is to explain Impact of the existence of the generational difference against the pattern of organizational communication among employees in companies. This research with eksplanative be held with quantitative approach, data collection is gathered through interview with quitionnaire. The result explained that correlation analysis of 17,64% from pearson product moment, it means there is low influence but significant between generational differences and pattern of communication organization. Significance tested of thitung (2,37) > ttabel (1,42), then Hi accepted.

How Ideology Divides Generations: The 2002 and 2004 South Korean Elections

2008 ◽  
Vol 41 (2) ◽  
pp. 461-480 ◽  
Author(s):  
Won-Taek Kang
Keyword(s):  
Generational Differences ◽  
Age Groups ◽  
Electoral Politics ◽  
Generation Gap ◽  
Main Question ◽  
Interesting Phenomenon ◽  
Young Voters ◽  
National Assembly ◽  
South Korean ◽  
Libertarian View

Abstract. An interesting phenomenon in recent South Korean electoral politics is the generation gap. In the 2002 presidential and the 2004 National Assembly elections, voting behaviour was sharply split between different age groups. A main question of this article is to figure out the underlying characteristics of the generational differences in the two elections and of the ideological division in the South Korean context. Findings show that the generation gap reflects different assessments of the authoritarian period and its inheritance. Young voters took a libertarian view and a negative assessment of the authoritarian era, while older voters, especially in their fifties and older, had a positive attitude toward the authoritarian legacies. Roh Moo-hyun's victory was largely attributed to his successful mobilization of young voters' generational rebellion.Résumé. Un des phénomènes intéressants dans la vie politique électorale sud-coréenne concerne les différences de générations. Les groupes d'âge différents ont montré un comportement électoral différencié dans les élections présidentielles de 2002 et les législatives de 2004. L'interrogation majeure de cet article est de trouver les principales caractéristiques des différences générationnelles dans les deux élections, ainsi que les clivages idéologiques dans le contexte sud-coréen. Les résultats de cette étude montrent que les différences générationnelles reflètent celles du jugement sur la période du régime autoritaire et de ses héritages. Les jeunes électeurs possèdent une vision libertaire et un jugement négatif sur la période du régime autoritaire, tandis que les électeurs plus âgés, notamment ceux qui ont plus de 50 ans, font preuve d'une attitude positive sur les héritages de la période autoritaire. La victoire de Roh Moo-hyun s'explique en grande partie par la mobilisation réussie de la révolte générationnelle de jeunes électeurs.

Inter-generational differences in partner selection criteria among women in Pakistan

2019 ◽  
Vol 26 (2) ◽  
pp. 127-148
Author(s):  
Ayesha Khalid ◽  
Syeda Salma Hassan
Keyword(s):  
Generational Differences ◽  
Selection Criteria ◽  
Age Groups ◽  
Partner Selection ◽  
Social Background ◽  
Structured Interviews ◽  
General Internal ◽  
The Social ◽  
Technological Transition ◽  
The Difference

Partner selection and marriage choices have become interesting research topics in societies experiencing transition due to technological advancements and modernisation. This qualitative study was envisaged to identify the differences in partner selection criteria among three generations of Pakistani women. Three independent age groups were selected to analyse the difference among them due to social and technological transition. The participants were recruited purposefully for semi-structured interviews from six different families, three women of subsequent age groups (grandmothers, mothers, and their marriageable grand/daughters) were chosen (N=18). The interview transcripts were analysed using thematic analysis. Line-by-line coding was done to extract the relevant and repetitive codes that comprised sub and main themes. Findings show that the social background and compatibility between potential families remained the most important aspects in general. Internal attributes such as religiousness and morality, and external attributes, specifically good financial status, decent occupation and job, were considered significant partner selection criteria as well. The factors that affect the partner selection choices directly included collectivist beliefs and disempowerment of women. Inter-generational differences and transitions in the desirability of partner selection criteria were evident as an expected outcome of the questions posed by the current study. The implications include extending knowledge for marriage and relationship counsellors.

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