scholarly journals #Stayhome: Language in tourism advertisements on Instagram

English Today ◽  
2021 ◽  
pp. 1-10
Author(s):  
Guyanne Wilson ◽  
Esther Zappe ◽  
Jonas Silbermann–Schön ◽  
Kai Guilliaume ◽  
Rebecca Altwicker ◽  
...  
Keyword(s):  
Social Media ◽  
Economic Wealth ◽  
Tourism Sector ◽  
Employment Sectors ◽  
Key Industries

In Fiji, Ghana, Jamaica, and the Maldives, the tourism sector is an important source of economic wealth. For example, in the Maldives tourism accounts for around a quarter of total GDP and is a main source of employment (Meierkord, 2018: 5). Similarly, the role of tourism as one of Jamaica's main industries has been stated in Deuber (2014: 29), and Hundt, Zipp and Huber (2015: 691) also mention that tourism is one of the key industries and employment sectors in Fiji. While many of these destinations use traditional channels of advertising such as print magazines, a considerable amount of advertising is carried out online via social media.

scholarly journals Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic

2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Cost Savings ◽  
Mass Scale ◽  
Tourism Sector ◽  
The Social ◽  
Analytical Tools ◽  
Media Data

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

Entrepreneurship and Innovation in Tourism E-Businesses

2020 ◽  
pp. 159-176
Author(s):  
Pedro Álvaro Pereira Correia ◽  
Irene García Medina ◽  
Zahaira Fabiola González Romo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Factors ◽  
Exploratory Analysis ◽  
Competitive Advantages ◽  
Strategic Vision ◽  
Tourism Sector ◽  
The Social ◽  
Share Information

The emergence of social networks has revolutionized the way people communicate and share information. Consequently, it becomes important to analyze the role of these models of collaboration and innovation through social networks in the strategic vision of the responsibility of marketing and communication in tourism industries, mainly the role of Facebook in e-business actions. This chapter presents a qualitative and exploratory analysis of the individuals in the virtual context of the social media, their behaviors, reactions, and attitudes, to perceive which social factors can enhance the appearance of competitive advantages for the organizations. There was a predilection for companies with a greater international connection at the level of clients and also at the level of the operation because there was a predominance of companies related to the tourism sector of Madeira.

scholarly journals The Role of Social Media Marketing Activities to Improve E-Wom and Visit Intention to Indonesia Tourism Destinations through Brand Equity

2021 ◽  
Vol 5 (1) ◽  
pp. 17
Author(s):  
Nabilla Dyah Eka Pramudhita
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Social Media Marketing ◽  
Analysis Method ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
Marketing Activities ◽  
Tourism Destinations ◽  
Access Information

The development of technology that continues to grow, one of which is easy internet access enables people to access information from various sources, including social media. Nowadays, social media is not only used privately, but also companies and even government. One of them, the tourism sector in government. The role of social media, especially Instagram, is recognized as the most appropriate promotional media for travelers in Indonesia. Activities held on social media will spur the occurrence of e-wom and visit intention to Indonesian tourist destinations for domestic tourists. E-wom can be positive and negative e-wom. Therefore, the Indonesian Ministry of Tourism uses @Pesonaid_travel to promote Indonesian tourism and also the Pesona Indonesia’s brand used in @Pesonaid_travel. The purpose of this study is to determine the role of social media marketing activities to increase e-WoM and visit intention through brand equity. This research is a quantitative study, with the type of research used is causality. The population in this study was followers @Pesonaid_travel, totaling 276.000, which was then tested on 400 respondents, using a questionnaire. The data analysis method used is SEM which is processed with the SmartPLS application. The results of this study indicate that each variable that has an effect The results of this study indicate that every variable that exists gives a positive and significant effect on other variables.

STRATEGIES TO INCREASE DOMESTIC TOURIST VISITS

2021 ◽  
Author(s):  
Agus Salim
Keyword(s):  
Social Media ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
The Public ◽  
Tourism Sector ◽  
Tourism Destinations ◽  
The Government ◽  
The Right ◽  
Role Of The Government

The concept of strategy is the composition of the mission in an organization or company in planning activities in order to achieve a goal and be on target by considering many aspects, namely the aspect of competition and the influence of the strength of the factors from the environment. The role of the government is very important in formulating strategies to support the development of tourism destinations, especially new destinations.There are several factors that are fulfilled in developing an area to become a tourist destination, including objects, facilities, infrastructure, transportation. In addition, in this era of all-around social media, there are so many tourist objects that are viral to the public via social media such as Instagram, TikTok, Facebook and others. Tourist attractions managers must be able to take advantage of this social media phenomenon because it will greatly impact a very significant increase in visits.In the midst of the current corona virus pandemic, it has resulted in a significant decline in the tourism sector. Therefore, the right strategy to prepare for the new normal era really needs to be prepared.

The Role of Social Media Marketing in the Tourism and Hospitality Industry

2022 ◽  
pp. 213-229
Author(s):  
Md Yusuf Hossein Khan ◽  
Tanvir Abir
Keyword(s):  
Social Media ◽  
Information Source ◽  
Social Media Marketing ◽  
Specific Information ◽  
Government Officials ◽  
Internet Users ◽  
Tourism Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Social networking is a series of Web 2.0-based applications that connect, communicate, and exchange ideas, views, perspectives, knowledge, and relationships among internet users worldwide. In the age of social media, businesses' marketing tactics have shifted from bringing products out to encouraging customers to buy things into their stores to foster a more engaging and mutually beneficial relationship. It is a significant player in the online tourism sector since it is a common and influential information source for tourists looking for destination-specific information. This study was conducted qualitatively, and this illustrates and discusses the role of social media marketing and how it works in the tourism and hospitality industries, with an emphasis on Bangladesh in particular, using a range of literature, including academic articles, journals, and books. This study would educate academics, researchers, politicians in tourism industries, and government officials about the importance of social media marketing.

scholarly journals The role of ‘Abang-None’ Jakarta as brand ambassador in enhancing positive image of thousand islands

2020 ◽  
Vol 9 (1) ◽  
pp. e183911914 ◽  
Author(s):  
Ni Luh Putu Devina Adrisa Pebriani ◽  
Agiel Hernando ◽  
Ryan Junarta
Keyword(s):  
Social Media ◽  
Qualitative Methodology ◽  
Word Of Mouth ◽  
Communication Theory ◽  
Positive Image ◽  
Tourism Sector ◽  
Thousand Islands ◽  
Descriptive Qualitative

Abang None Jakarta is a pageant event for tourism and culture ambassadors’election in Jakarta. Abang None Jakarta has becoming one of the ways in promoting the tourism sector of a region. The objective of this study is to get information on the efforts of and obstacles faced by Abang None Jakarta as brand ambassador of a thousand islands. The methodology used in this study is descriptive qualitative methodology using two ways communication theory and brand ambassador concept by Khatri. The data are collected using interview, observation and documentation. The result showed that Abang None Jakarta has done their role as a brand ambassador of thousand islands.They had become active informant and giving testimony on thousand islands through social media and word of mouth.

Exploring the Role of Instagram in Tourism Destination Preferences

2021 ◽  
pp. 145-172
Author(s):  
Burçak Eken ◽  
Elif Yolbulan Okan ◽  
Irmak Bakioğlu
Keyword(s):  
Social Media ◽  
Quantitative Data ◽  
Tourism Destination ◽  
Tourism Marketing ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
Quantitative Data Analysis ◽  
Media Platform ◽  
Shed Light

The purpose of this study is to reveal the correlation between the usage of Instagram as a social media platform and destination preferences of tourism customers from the perspective of information, utilisation, influence, buying, and intention stages that underline particularly consumer behaviour in tourism marketing. This study was conducted in Turkey and aims to shed light on the critical importance of utilising from social media in marketing management of the travel and tourism sector. Quantitative data analysis was preferred and used in this study in order to examine the factors of Instagram that have effects on tourism destination preferences. In addition to the quantitative study conducted, The Eastern Express Journey (Karsrail) case is included in the current study to gain a deeper understanding of the importance and place of social media for tourism.

Impact and Role of Social Media in Tourism Sector

2017 ◽  
pp. 337-350
Author(s):  
Ramesh Kait
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Tourism Industry ◽  
Tourism Sector ◽  
Hospitality Sector ◽  
Use Of Social Media ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

In the recent era social media is growing tremendously in right direction to develop the tourism and hospitality sector. Obviously, this technology enables the versatile people to think about it and more researchers have inclined to undertake studies in the area of tourism and hospitality industry. The role of social media to the tourism products/services has proved to be a good strategic technique not only to improve the quality of the business but also cost control to the industry at large scale. Thus, this chapter aims to analyse the use of social media and its impact in tourism industry.

Promotion of Tourism Using Social Media

2020 ◽  
pp. 25-44
Author(s):  
Vandana Ahuja
Keyword(s):  
Social Media ◽  
Growth Rate ◽  
Tourism Industry ◽  
Demographic Dividend ◽  
Significant Growth ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
The World ◽  
Social Media Platforms

The tourism industry in India represents a booming sector. This is because of the advent of a large number of foreign tourists every year as well as the demographic dividend of India's population, which is increasingly adopting tourism as a lifestyle constituent. Additionally, the revenue generated by this sector makes it very important for India. Studies from the World Travel and Tourism Council show that tourism contributed 9.4% to India's GDP in 2017 and is expected to show a significant growth rate. This chapter traces the changing landscape of the tourism sector and the emergent role of social media, identifies the pillars of social media for the tourism industry and delineates the various social media platforms, tools, and communities relevant to the travel and tourism industry.

scholarly journals Social Media and Decision-Making Process among Tourist: A Systematic Review

2020 ◽  
Vol 36 (4) ◽  
pp. 395-409
Author(s):  
Noor Alyani Nor Azazi ◽  
◽  
Maslina Mohammed Shaed ◽  
Keyword(s):  
Systematic Review ◽  
Decision Making ◽  
Social Media ◽  
Search Engines ◽  
Quantitative Approach ◽  
Decision Making Process ◽  
Tourism Destination ◽  
Tourism Sector ◽  
The World

Social media nowadays have a huge influence on the tourism sector. With the advancement of search engines, tourists can search for any information they need on their tourism preferences. Today, there are tons of social media websites (such as TripAdvisor, Trivago, Booking.com, Agoda.com) that can help the tourist to find and decide the best tourism places and activities around the world. Studies have shown that social media is one of the best tools that are used by a tourist in the decision-making process. This paper is written to have a better understanding and to find a gap in the studies related to this topic. Hence, this paper focuses on conceptual review using a systematic review based on 24 published journals and theses from 2015 to 2019 on the influence of social media and its impact on the decision-making process for the tourist. Based on the findings, the majority of the scholars supported that social media have a big impact on how people make the decision for their tourism destination. The gaps that derived from this review have proven that only limited studies have been conducted in Malaysia; most of the research used a quantitative approach; only a few studies have included the theory related to this issue, and the targeted respondents were mostly among young travellers. Therefore, further studies on the role of social media in the decision-making process can be done by focusing on these gaps, especially in the Malaysian context. Keywords: Decision-making, influence, social media, tourism, tourist.

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