Promotion of Tourism Using Social Media

2020 ◽  
pp. 25-44
Author(s):  
Vandana Ahuja
Keyword(s):  
Social Media ◽  
Growth Rate ◽  
Tourism Industry ◽  
Demographic Dividend ◽  
Significant Growth ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
The World ◽  
Social Media Platforms

The tourism industry in India represents a booming sector. This is because of the advent of a large number of foreign tourists every year as well as the demographic dividend of India's population, which is increasingly adopting tourism as a lifestyle constituent. Additionally, the revenue generated by this sector makes it very important for India. Studies from the World Travel and Tourism Council show that tourism contributed 9.4% to India's GDP in 2017 and is expected to show a significant growth rate. This chapter traces the changing landscape of the tourism sector and the emergent role of social media, identifies the pillars of social media for the tourism industry and delineates the various social media platforms, tools, and communities relevant to the travel and tourism industry.

scholarly journals Examining the Role of Facebook in the Dissemination of Hate Messages over the Agitation for Biafra in Ikeja, Lagos

2019 ◽  
Vol 5 (09) ◽  
Author(s):  
Ogbu S. U. ◽  
Olupohunda Bayo Festus
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Indigenous People ◽  
Quantitative Data ◽  
Regulatory Mechanisms ◽  
The World ◽  
Social Media Platforms ◽  
Quantitative And Qualitative Methods ◽  
Method Approach

In Nigeria, during the agitation for Biafra by the Nnamdi Kanu-led Indigenous People of Biafra between 2013 and 2017, the role of Facebook in the dissemination of hate messages by the protagonists and those in opposition to the agitation raised concern about the role of social media as a tool for the spread of hate messages. It is against this background that this research was designed to evaluate the role of Facebook in the spread of hate messages over the agitation for the separate state of Biafra. The study adopted the exploratory design and the mix method approach; both quantitative and qualitative methods were employed. For the quantitative data, 400 questionnaires were administered on purposively sampled respondents. The surveys were analyzed using simple percentages and frequency distribution. Also, content analysis of some purposively selected Facebook messages was carried out. In the end, the research found that hate messages were propagated through Facebook using six major channels during the agitation for Biafra between 2013 and 2017. They include; Facebook Personal Profiles, Status Updates and Wall Postings, Facebook Group Chats, Facebook Video Uploads, Individual Comments and Likes, Video Shares and Reposts, and sharing of articles and links to other social media platforms. In line with its findings, the research recommended that Facebook should review its community standards and policies on postings of hate messages through its medium and also strengthen its regulatory mechanisms to ensure that it does not provide a platform anymore for propagators of hate messages in Nigeria and around the world.

Neutralizing Maleficent Effects of COVID-19 Through Entrepreneurship

2021 ◽  
pp. 67-86
Author(s):  
Manpreet Arora ◽  
Roshan Lal Sharma
Keyword(s):  
Economic Growth ◽  
Social Media ◽  
Special Reference ◽  
General Public ◽  
Business Development ◽  
The World ◽  
Social Media Platforms ◽  
Current Scenario ◽  
Entrepreneurial Activities

Entrepreneurs are regarded as the leaders of socio-economic, industrial, and business development. They are important pillars of any economy. They are the employment generators and contribute to economic growth. In the current scenario caused by the COVID-19 pandemic, we witnessed people across the world losing their jobs. An inclination towards entrepreneurial activities has been observed in 2020. People have started communicating how entrepreneurial activities are the only solution for economies in crises. The role of social media platforms cannot be under-emphasized, and therefore, an entrepreneur today has to be a master of various media of communication. This chapter aims at exploring the concept of entrepreneurship with special reference to communication. It highlights challenges and issues in the post-pandemic world with reference to entrepreneurship and the role effective communication can play in handling them. It also attempts to examine the use of the term ‘entrepreneurship' by general public on social media such as Twitter in particular with a view to work out its implications.

Social Media Use Among Olympians and Sport Journalists in Hungary

2020 ◽  
Vol 13 (2) ◽  
pp. 181-199
Author(s):  
Agnes Kovacs ◽  
Tamas Doczi ◽  
Dunja Antunovic
Keyword(s):  
Social Media ◽  
Media Use ◽  
Social Media Use ◽  
The World ◽  
Social Media Platforms ◽  
The Media ◽  
Hungarian Case ◽  
The Relationship ◽  
Insight Into

The Olympic Games are among the most followed events in the world, so athletes who participate there are exceptionally interesting for the media. This research investigated Olympians’ social media use, sport journalists’ attitudes about Olympians’ social media use, and the role of social media in the relationship between Olympians and sport journalists in Hungary. The findings suggest that most Hungarian Olympians do not think that being on social media is an exceptionally key issue in their life, and a significant portion of them do not have public social media pages. However, sport journalists would like to see more information about athletes on social media platforms. The Hungarian case offers not only a general understanding of the athlete–journalist relationship, and the role of social media in it, but also insight into the specific features of the phenomenon in a state-supported, hybrid sport economy.

scholarly journals The role of social media in e-Government: systematic literature review and case of Jordan

2020 ◽  
Vol 338 ◽  
pp. 363-379
Author(s):  
Nemer Aburumman ◽  
Róbert Szilágyi
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Web Of Science ◽  
The World ◽  
Social Media Platforms ◽  
Main Determinants ◽  
Governmental Institutions ◽  
Use Of Social Media

Social media has become a new revolution in communications and most governments around the world use these platforms as two-way communication between them and the citizens. The Jordanian government started using these platforms early, so this paper came to examine the Jordanian's practice on these platforms. The paper use two way of analysis, the first one was a systematic literature review in the largest two databases (Scopus and Web of Science). After the literature has been analysed and the paper found the best practices for governments around the world, three main determinants were identified for any government to start the use of social media (presence, up to date information and interaction). The most popular Jordanian's social platforms (Facebook, Twitter, and YouTube) have been selected to start the analyses and 52 Jordanian governmental institutions (all the 25 ministries and 27 institutions belong to the prime ministry) have been analysed. After the institutions' websites and their pages or accounts on social media platforms scanned and analysed, most of the institutions have fulfilled the first two criteria (presence) and 77% shows that they have appearances on social media and (up to date information) 67% of the institutions regularly updated their information. But for the last criteria (interaction) we have found that the institutions still need to improve their interactions with the citizens since the results showed only 38% of these institutions have interaction on their pages or accounts on social media.

scholarly journals Marketing, Start-Ups and Innovation: A Framework for Understanding the Possibilities for Harnessing Technological Innovations in Tourism (Based on the Example of the Georgian Tourism Sector and Russian Start-Ups)

2021 ◽  
Vol 40 (2) ◽  
pp. 93-113
Author(s):  
Dariusz Michał Trzmielak ◽  
Devi Shonia ◽  
Magdalena Skoneczna
Keyword(s):  
Development Strategy ◽  
Tourism Industry ◽  
Technological Innovations ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
The World ◽  
It Innovation ◽  
Country Of Georgia ◽  
Travel Industry ◽  
Start Ups

Abstract The travel and tourism industry is one of the largest and fastest-growing sectors in the world. In the case of countries like Georgia, where tourism is a priority sector of the economy, innovation is crucial for a tourism-based development strategy — and this has become particularly important in the post-pandemic realities. This paper proposes a certain framework for understanding the possibilities for harnessing technological innovations in the travel industry (particularly apps and websites). It then considers the specific example of the country of Georgia, outlining the state’s measures meant to foster IT innovation in tourism and also certain moderate successes to date in this respect. Next, the paper looks to Russian tourist-sector start-ups as models for operation that be successfully harnessed in the Georgian tourism industry, examining several such Russian start-ups in closer detail.

scholarly journals An Appraisal of the Potential Impacts of Covid-19 on Tourism in Nigeria

2020 ◽  
Vol 1 (1) ◽  
pp. p32
Author(s):  
Oruonye E.D. ◽  
Ahmed Y.M.
Keyword(s):  
Social Media ◽  
Job Loss ◽  
Tourism Industry ◽  
Tourism Sector ◽  
The World ◽  
Travel Restrictions ◽  
Declining Demand ◽  
The Government ◽  
Desk Review ◽  
Secondary Materials

The outbreak and spread of covid-19 disease has resulted in countries of the world placing travel restrictions and closure of their borders to movements to and from other countries. The tourism industry is one of the sectors that would be greatly affected. Data for the study was generated from desk review of secondary materials, online blogs and interview through social media chat. Findings of the study reveal that the outbreak and spread of covid-19 disease led to rapid shutdowns in cities and states across the country, which greatly affected the tourism industry. Industries in the tourism sector such as airlines, hotels, entertainment and hospitality industries are facing declining demand and patronage with travel crashes and cancellations expected to continue. The increased cancellations of hotels and travel bookings resulted in billions of dollars in revenue loss and hundreds of thousands of job loss in the country. The findings of the study reveal that covid-19 is already worsening the unemployment situations in the country, resulting in loss of substantial revenue to the government, increasing incidence of poverty among others. Based on the findings, the study recommends the need for diversification priorities to alternative sectors such as tourism and agriculture and compensation to business operators in the tourism and other critical sector.

scholarly journals The Travel and Tourism Industry

2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Alisha George ◽  
Sonu Sunny ◽  
Anusha Kapoor ◽  
Japjot Kaur Saggu ◽  
Paridhi Puri ◽  
...  
Keyword(s):  
World Bank ◽  
World Trade ◽  
Tourism Industry ◽  
International Labour Organization ◽  
Travel And Tourism ◽  
The World Bank ◽  
Tourism Sector ◽  
The World ◽  
Using Data ◽  
Quantitative And Qualitative Methods

First to be hit by the pandemic and last to recover, the travel and tourism industry is considered to be one of the most severely affected sectors. The paper tries to highlight the vulnerabilities of GDP, employment and related activities of the tourism sector by looking at it through a macro perspective using data from the World Bank, International Labour Organization, the United Nations World Trade Organization and, the World Travel and Tourism Council, in addition, substantiating the results through micro evidences in the form of case studies. The paper, using quantitative and qualitative methods, shows that GDP, employment and related activities are susceptible to the pandemic- COVID-19 and suggests how to pandemic-proof the sector that not only contributes significantly to GDP but weaves the thread of interconnectedness across the world.

scholarly journals Masa Depan Industri Pariwisata Kota Palangka Raya (Perspektif dan Solusinya)

2021 ◽  
Vol 1 (1) ◽  
pp. 9-16
Author(s):  
Trecy E. Anden
Keyword(s):  
Qualitative Research ◽  
Growth Rate ◽  
Tourism Industry ◽  
Gdp Growth ◽  
Good Growth ◽  
Nature Tourism ◽  
Local Revenue ◽  
Tourism Sector ◽  
The City

The tourism industry is a driver of the economy nationally, regionally and locally. As one source of local revenue (PAD) city of Palangka Raya, this sector received priority attention. Since the last 10 years developing the tourism industry and has developed a fairly good growth. This sector could boost GDP growth in the field of business; perdagangangn. hotels and restaurants. But seen from the growth in tourist arrivals is still dominated by local tourist arrivals, tourist arrivals have not been well explored. Some of the problems, challenges and constraints experienced in the development of the tourism industry. This condition is a manifestation of improvement and even become a dilemma that must be managed in harmony. The future of the city of Palangka Raya tourism industry has good prospects can be anticipated by considering the factors that influence. The study was conducted in the districts that have the potential of nature tourism (ecotourism), using descriptive qualitative research methods and kunatitif and SWOT analisis. In terms of the economy, the tourism sector of the city of Palangka Raya has particularly bright future . The growth rate of GDP, trade, hotel and restaurant sector the role of tourism as a revenue contributor serial number 3.

scholarly journals Addressing the effect of COVID19 pandemic on the Tourism Industry in Haridwar and Dehradun Districts of Uttarakhand, India

2020 ◽  
Vol 16 ◽  
pp. 48-55
Author(s):  
Ashish Kumar ◽  
Ajay Bhardwaj ◽  
Umakant Indolia
Keyword(s):  
Online Survey ◽  
Tourism Industry ◽  
North India ◽  
Strong Response ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
The World ◽  
World Economic ◽  
Tourism And Hospitality ◽  
Global Travel

The World Travel and Tourism Council has said “The coronavirus COVID19 epidemic is putting up to 50 million jobs in the global travel and tourism sector at risk, with travel likely to slump by a quarter this year, Asia being the most affected continent”. The predictions being flashed by the world economic forum about the travel & tourism industry is also reflected in North India tourism industry. Hence, the study aimed to address and evaluate the effect of COVID19 on Uttarakhand tourism, especially, on the site of Haridwar and Dehradun as they are the entry to the gateway of Major Char Dham Yatra of Himalaya, and where all India tourists arrive since centuries. The prime focus of the study was to review and investigate the people's reaction towards the pandemic situation and how it had affected the working as well as livelihood of people associated with Tourism and hospitality in this region of Uttarakhand. The study did a online survey through self-prepared 20 questions questionnaire.  The study indicates before and COVID19 pandemic affected nearly 60% respondents for their professional working and many were affected with payment schedules. The majority of the respondents (78.4%) were very much positive and had faith for the bright future besides happy to spend time with family. In addition, the study showed a strong response from participants for the need of the change in the service of the tourism industry indicating a change for its survival with the present threat possibly through finding solutions such as local tourism, spiritual collective effort and support. 

A Comparative Study of an Innovative Marketing Strategies Adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL)

2015 ◽  
pp. 157-173 ◽  
Author(s):  
Jayrajsinh Jadeja ◽  
Kedar Shukla
Keyword(s):  
Growth Rate ◽  
Data Analysis ◽  
Marketing Strategy ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
The World ◽  
Time Share ◽  
Hotel Chain

The tourism sector of India is economically important and though has been growing at a substantial rate, it has also undergone some turbulence post Mumbai attack on Hotel Taj at Mumbai on 26th November 2008. However it has started growing gradually and gaining back the momentum since 2009 with a marginal growth rate. The World Travel and Tourism Council calculated that tourism generated INR6.4 trillion or 6.6% of the nation's GDP in 2012. To capture the opportunity of the growing tourism market, and to compete in to the extreme competitive hotel chain market of India, Sterling Holiday Resorts (India) Limited (SHRIL) adopted the innovative marketing strategy in the year 1986 of ‘Providing Holidays on Time Share' basis model. In the current research paper authors have attempted to analyze and explain the ‘Holidays on Time Share Basis' concept and have also attempted to understand the comparative differences between both the service providing companies MHRIL and SHRIL which are leaders in the business with the help of the secondary data analysis obtained from their catalogs, website and marketing promotion programmes.

Sign in / Sign up

Export Citation Format

Share Document