The Politics of Party Renewal: The “Service Party” and the Origins of the Post-Goldwater Republican Right
The rise of the Republican Right in the 1960s reshaped not only the politics of the Republican Party, but ultimately that of the country as well. What had started as an improbable movement to draft Goldwater for president in 1964 emerged, amid the political and social turmoil of the decade, as the dominant force within the Republican Party. But what has not received as much attention is the significant role that the national Republican Party leadership and the emphasis it placed on party renewal, rather than reform, played in the Right's rapid post-Goldwater ascent. This article examines how the process of party renewal, specifically the emergence of a national “service party” structure, helped not only to unify the GOP after the 1964 Goldwater loss, but also led to the development of a more conservative Republican Party during the second half of the 1960s.