The demand for safe, hygienic, organic, and high-quality food products nowadays puts
pressure on farmers to produce and practice sustainability. Sustainable agriculture
practices (SAPs) are crucial to be implemented on every farm that produced foods to
enable the supply of hygienic, safe food products and as a solution of pesticide-residue
problems towards a healthier lifestyle. However, the farmers' main challenges towards
sustainability and hindering their penetration to the global market are the difficulties in
complying with the international standard of quality and certification compliance, such as
MyGAP or Malaysian Good Agricultural Practices in cultivating, harvesting, and
processing. MyGAP compliance showed that farmers are moving towards sustainable
agriculture. This paper was aimed to assess the perception and the factors that influence
the Intention to implement SAPs in pepper cultivation among pepper farmers in Sarawak.
Descriptive analysis and factor analysis were used to accomplish the objectives of this
study. Data collection was through interviews using a structured questionnaire
administered on registered farmers under the Malaysian Pepper Board (MPB), planted at
least 1 hectare or 2000 pepper trees in Bau and the District of Serian, Sarawak. Systematic
stratified random sampling method was used based on the two different districts selected
as stratification. The Theory of Planned Behaviour (TPB) was used as the conceptual
framework to explain the farmers' behaviour towards SAPs. The results discovered four
latent factors influencing Intention to practice SAPs: attitude, subjective norms, perceived
behavioural Intention, and Intention, with the value of percentages of variance, explained
13.554%, 27.912%, 12.506%, 8.771%, and 7.703%, respectively. Subjective norms
showed a high value of alpha at 0.935, followed by attitude (0.817) and Intention towards
Sustainable Agriculture Practices (0.804). The findings provided the pepper farmers with
invaluable insight on the advantages of adopting sustainable agriculture practices to
expand their business locally and intentionally.