scholarly journals How to make money in the translation business

2016 ◽  
Vol 22 (2) ◽  
pp. 321-325 ◽  
Author(s):  
ROBERT DALE
Keyword(s):  
Machine Translation ◽  
Point Of View ◽  
Translation Research ◽  
Internet Users ◽  
New Entrants ◽  
The 1960S

AbstractMachine Translation research suffered a major blow in the 1960s, but it came back with a vengeance. From a commercial point of view, it’s now a mature technology that many Internet users take for granted. We look at where we are now, and consider the scope for new entrants into the market.

THE SPECIFICS OF THE DEVELOPMENT OF ONLINE COMMERCE UNDER THE INFLUENCE OF CONSUMER BEHAVIOR OF INTERNET USERS

2021 ◽  
pp. 158-171
Author(s):  
Dmitrii V. Tyurin ◽  
◽  
Aleksandra O. Volkova ◽  
◽  
Keyword(s):  
Consumer Behavior ◽  
Customer Orientation ◽  
Consumer Preferences ◽  
Point Of View ◽  
Practical Skills ◽  
Electronic Format ◽  
Online Commerce ◽  
Goods And Services ◽  
Internet Users ◽  
Technical Innovations

The article presents trends and innovations in the global and Russian markets regarding consumer behavior, analyzes the prospects for the development of online commerce, and suggests various approaches to increasing the share of online store customers and consumer retention in the era of digitalization and e-commerce. In particular, the authors analyzed the specifics of interaction with the audience on the example of a large online platform “Shopping live”. The practical skills of using innovative developments by marketers in terms of the development of mobile consumption of services and goods are demonstrated. The article takes into account the requirements that customers face in connection with the pandemic and forced self-isolation, in particular, the ability to use various technical innovations. It also demonstrates, as modern factors, the experience of practicing marketers, which influenced their work in the electronic format of selling goods and services, and in particular the use of new approaches in communication and customer orientation. The authors formulate approaches to the development of electronic promotion of goods and products of various industries from the point of view of consumer preferences, based on the specifics of the marketing strategy of large marketplaces, such as Wildberries, Aliexpress.

Translator and translation research: general descriptions of concepts

2019 ◽  
Author(s):  
Darian Jancowicz-Pitel
Keyword(s):  
Quantitative Method ◽  
Point Of View ◽  
Translation Process ◽  
Translation Research ◽  
Qualitative And Quantitative ◽  
The Third ◽  
Part Time ◽  
Set Up ◽  
Translation Errors ◽  
Multiple Languages

The presented paper aimed for exploring the translation process, a translator or interpreter needs equipment or tools so that the objectives of a translation can be achieved. If an interpreter needs a pencil, paper, headphones, and a mic, then an interpreter needs even more tools. The tools required include conventional and modern tools. Meanwhile, the approach needed in research on translation is qualitative and quantitative, depending on the research objectives. If you want to find a correlation between a translator's translation experience with the quality or type of translation errors, a quantitative method is needed. Also, this method is very appropriate to be used in research in the scope of teaching translation, for example from the student's point of view, their level of intelligence regarding the quality or translation errors. While the next method is used if the research contains translation errors, procedures, etc., it is more appropriate to use qualitative methods. Seeing this fact, these part-time translators can switch to the third type of translator, namely free translators. This is because there is an awareness that they can live by translation. These translators set up their translation efforts that involve multiple languages.

scholarly journals The Impact of Ad-Blocking on the Sustainable Development of the Digital Advertising Ecosystem

2018 ◽  
Vol 10 (11) ◽  
pp. 4039 ◽  
Author(s):  
Janusz Wielki ◽  
Janusz Grabara
Keyword(s):  
Sustainable Development ◽  
Point Of View ◽  
Economic Effects ◽  
Primary Data ◽  
Literature Analysis ◽  
The Sustainable Development ◽  
Advertising Industry ◽  
Internet Users ◽  
The Impact ◽  
Excessive Number

Despite the rapidly growing expenditure on digital advertising, the effectiveness of the functioning of the digital advertising ecosystem is becoming less and less visible. This is related to the fact that only a small part of the expenditure incurred by organizations on various forms of digital advertising brings the expected results. For several years now, a phenomenon that stifles the effectiveness of the digital advertising ecosystem and deteriorates the ROI (return on investment) of advertisers has been the widespread practice of blocking advertising, known as ad-blocking. In this context, the aim of this article is to analyze the scale of the phenomenon of ad-blocking and its causes in terms of its impact on the effectiveness of the functioning of the digital advertising ecosystem and its sustainable development, which is extremely important from the point of view of the development of electronic commerce. In order to carry out this study, a literature analysis was conducted on the genesis of this phenomenon, its scale, causes, and economic effects. After this stage of research, in order to obtain primary data, a questionnaire survey was conducted on a group of individual Internet users. The results of the research indicated three main reasons for the development of ad-blocking. These are: excessive number of advertisements, their excessive invasiveness, and the mismatch between the advertisements displayed to the user and the user’s interests. In the context of these results and of the continued sustainable functioning of the digital advertising ecosystem, it is essential that the advertising industry be able to offer users alternatives to ad-blocking that they consider valuable from their own point of view and that take the users’ expectations into account.

scholarly journals Educação popular e emancipação: a "Pedagogia do oprimido" como projeto contra-hegemônico das classes subalternas / Popular education and emancipation...

2020 ◽  
Vol 10 (1) ◽  
pp. 94
Author(s):  
José Henrique Singolano Néspoli
Keyword(s):  
Philosophy Of Education ◽  
Popular Education ◽  
Paulo Freire ◽  
Point Of View ◽  
Individual Work ◽  
Pedagogy Of The Oppressed ◽  
Popular Classes ◽  
The 1960S ◽  
The Relationship

O artigo pretende examinar as relações entre educação popular e emancipação presentes na Pedagogia do Oprimido desenvolvida por Paulo Freire. Segundo este autor, as práticas de educação popular se definem fundamentalmente pelas relações que elas estabelecem com as lutas emancipatórias empreendidas pelos oprimidos. Deste ponto de vista, o texto procura analisar o processo de constituição e emergência histórica do método Paulo Freire no cenário político e educacional brasileiro dos anos 1960 tendo por objetivo examinar as relações que a Pedagogia do Oprimido estabeleceu com as lutas dos trabalhadores e das camadas populares pela emancipação das classes subalternas naquele contexto. Com base nesta perspectiva, o texto aborda a Pedagogia do Oprimido não como uma obra individual de um autor específico, mas como expressão orgânica das classes subalternas e de seu projeto contra hegemônico de transformação da sociedade.Palavras-chave: História e filosofia da educação, educação e política, Paulo Freire, emancipação das classes subalternas. Abstract: The article aims to examine the relationship between popular education and emancipation present in the Pedagogy of the Oppressed developed by Paulo Freire. According to this author, the practices of popular education are fundamentally defined by the relations they establish with the emancipatory struggles undertaken by the oppressed. From this point of view, the text seeks to analyze the process of constitution and historical emergence of the Paulo Freire method in the Brazilian political and educational scenario of the 1960s with the objective of examining the relations that the Pedagogy of the Oppressed established with the struggles of workers and the popular classes for the emancipation of the subaltern classes in that context. From this perspective, the text approaches the Pedagogy of the Oppressed not as an individual work of a specific author, but as an organic expression of the subaltern classes and their counter-hegemonic project of transformation of society.Keywords: History and philosophy of education, education and politics, Paulo Freire, emancipation of subaltern classes.

scholarly journals Machine Translation Research in Czechoslovakia

2002 ◽  
Vol 37 (4) ◽  
pp. 802-816 ◽  
Author(s):  
Jan Hajič ◽  
Eva Hajičová ◽  
Alexandr Rosen
Keyword(s):  
Machine Translation ◽  
Theoretical Background ◽  
Short Description ◽  
Translation Research ◽  
Text Corpora ◽  
Research Activities ◽  
Traditional Approaches ◽  
Near Future ◽  
Future Plans

Abstract Machine translation research activities in Czechoslovakia starting in early the 60's are outlined, together with the basics of the theoretical background on which the parsing and representation levels have been based. Two more recent systems are described in more detail: APAC, working from English to Czech on INSPEC technical abstracts, and RUSLAN, which, translating from CZECH to Russian, was heavily taking advantage of the closeness between these languages. We conclude with a short description of the current project, which emphasizes the use of text corpora in combination with (more) traditional approaches. Many of the ideas we want to elaborate in the near future are present in the current project, and a word on future plans is also added.

THEMATIC AND IDEOLOGICAL FEATURES OF THE STORIES OF Zh. NAZHIMEDENOVA

2021 ◽  
Vol 76 (2) ◽  
pp. 55-65
Author(s):  
R.K. Zhetybai ◽  
◽  
Sh.A. Saparova ◽  
Keyword(s):  
Point Of View ◽  
Art World ◽  
Advantages And Disadvantages ◽  
Similarities And Differences ◽  
The 1960S ◽  
Main Ideas ◽  
Good Rating

The article comprehensively analyzes the stories of Zhumeken Nazhimedenov “Солай, ұлым”, “Азамат ауылы”, “Көне жұрт”, “Бақсы”, “Оркиік”. The analysis of the plot is carried out from the point of view of the author's process, from the point of view of the artistic structure. There are thematic features and ideological features. There is also an overview of the literary processes of the 60-80s. It is analyzed from the point of view of content and form, and an overview of the art world is made. Current ideas are discussed and topics are classified according to the literary classification. The relevance of the article is to analyze the thematic and ideological features of conversations that are not analyzed in the prose of past eras, to identify the main topics and current ideas of that era, to compare the advantages and disadvantages of stories of that period. Comparing the topics raised in the stories of Zhumeken Nazhimedenov, we can give an example of the main themes and main ideas of the stories of prose writers who received a good rating in their period, such as Sh.Murtaza, S. Muratbekov, A. Suleimenov, written in the 1960s and 1980s. He clearly showed their similarities and differences in the works of other writers.

scholarly journals Identification of barriers to co-create on-line: the perspectives of customers and companies

2018 ◽  
Vol 12 (4) ◽  
pp. 452-471 ◽  
Author(s):  
Maryna Chepurna ◽  
Josep Rialp Criado
Keyword(s):  
Rank Correlation ◽  
Point Of View ◽  
The Internet ◽  
Structured Interviews ◽  
Conceptual Information ◽  
Content Type ◽  
Spearman’S Rank Correlation ◽  
Internet Users ◽  
On Line ◽  
The Difference

Purpose Value co-creation is an important topic of interest in marketing domain for the past decade. Co-creation via the internet has received a particular attention in the literature (O’Hern and Rindfleisch, 2010). Although there have been substantive number of studies of what motivates customers to participate in value co-creation in the internet-based platforms, there is a lack of research of what the deterrents are that may prevent customers from contributing their ideas online. This research was undertaken to define the deterrents from the customers and companies’ point of view. Furthermore, the difference, if exists, between the users’ and marketing professionals’ ranking of the inhibitors to co-creation online is also studied. Design/methodology/approach This exploratory qualitative research is based on 20 in-depth semi-structured interviews with customers and 20 in-depth semi-structured interviews with marketing specialists from different companies. Spearman’s rank correlation is applied to explore the relationship between the internet users’ and marketers’ responses. Findings There are nine constraining factors. The results show that although there is a repetition of the mentioned constraining factors indicated by the both groups of the interviewees, the ranking of the barriers is distinctive. Research Implications New conceptual information is received on what restrains customers from co-creation from both customers’ and companies’ point of view. Practical Implications This paper explains the potential problems to be confronted when launching a co-creation project in the internet-based platforms and offers managers a preliminary guide to comprehension of the users’ deterrents rating. Originality The paper that defines deterrents to co-creation online.

‘Morals can not be drawn from facts but guidance may be’: the early life of W.D. Hamilton's theory of inclusive fitness

2015 ◽  
Vol 48 (4) ◽  
pp. 543-563 ◽  
Author(s):  
SARAH A. SWENSON
Keyword(s):  
Social Order ◽  
Inclusive Fitness ◽  
Point Of View ◽  
The Political ◽  
Selfish Gene ◽  
New Synthesis ◽  
Sociopolitical Context ◽  
History Of ◽  
The 1960S ◽  
New Social Order

AbstractW.D. Hamilton's theory of inclusive fitness saw the evolution of altruism from the point of view of the gene. It was at heart a theory of limits, redefining altruistic behaviours as ultimately selfish. This theory inspired two controversial texts published almost in tandem, E.O. Wilson's Sociobiology: The New Synthesis (1975) and Richard Dawkins's The Selfish Gene (1976). When Wilson and Dawkins were attacked for their evolutionary interpretations of human societies, they claimed a distinction between reporting what is and declaring what ought to be. Can the history of sociobiological theories be so easily separated from its sociopolitical context? This paper draws upon unpublished materials from the 1960s and early 1970s and documents some of the ways in which Hamilton saw his research as contributing to contemporary concerns. It pays special attention to the 1969 Man and Beast Smithsonian Institution symposium in order to explore the extent to which Hamilton intended his theory to be merely descriptive versus prescriptive. From this, we may see that Hamilton was deeply concerned about the political chaos he perceived in the world around him, and hoped to arrive at a level of self-understanding through science that could inform a new social order.

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