scholarly journals Methodological principles of forming multichannel digital communication in the supply chains

2020 ◽  
Vol 157 ◽  
pp. 05010
Author(s):  
Vladimir Naumov ◽  
Elena Naumova ◽  
Evgeniy Shteyngart ◽  
Natalya Ostrovskaya

Logistics is undergoing a digital transformation to manage material and intangible flows using various digital communication channels. In this regard, it is extremely urgent to develop a backbone and local IT platforms that unite participants in the supply chain to collect and analyze information for making optimal management decisions. The purpose of this study is to substantiate the main methodological principles of the formation of digital communications between participants in the supply chain to create an inter-corporate information and communication system. In preparing the material, such scientific methods as analysis and synthesis, process modeling, process method, and system approach were used. A model for organizing digital communication in the supply chain using the backbone communication IT platform is proposed. The role of digital trust in the organization of inter-corporate digital communication is shown, and the entropy factor is also taken into account when assessing the throughput of communication channels. The result of the study is the formulation and justification of methodological principles for the introduction of multi-channel digital communication, providing not only electronic data exchange between logistics partners, but also reducing the logistic and transaction costs of supply chain participants.

Author(s):  
Nataliia MEKH ◽  
Oleh MEKH

The article deals with the problem of integration of scientific and technological progress, in particular information and communication technologies in human life, the emergence of an alternative level of dependence of the individual on information and technogenic factors in the psycholinguistic aspect. Analysis of theoretical and practical prerequisites of influence of scientific and technological sphere on a person, particularly information and communication technologies on its psycholinguistic potential, estimation of depth, and practical consequences of influence and further prospects. The general scientific methods of analysis and synthesis of the research problem were used, formalizing the results of domestic and foreign sources, systematization, and comparing existing estimates to identify significant and minor factors and their correlation, generalization of results, forecasting of prospects. Scientific and technological progress in changing man's world has adjusted his ability to choose information, analyze it critically, and formulate objective decisions. More and more people are given not information for analysis but conclusions. The existence of human dependence on information technology comes from the understanding that their creation is a projection of the inner world of man, his views and motives. Therefore, dependence is a downside to existing technological comfort, living conditions, and communication. At the same time, competition requires constant updating of people's knowledge of technology, which only exacerbates this dependency, personal energy costs, psychological fatigue, and problems of motivation. One of the conditions for effective human existence in the information and communication system is violated - synchronization of information processing processes, which negatively affects the psycholinguistic level. The level of human dependence on technology is unprecedented, and further expansion and self-interest will only worsen, in particular psycholinguistic perspectives. The improvement of the situation does not lie in the technological plane, as it increases the level of social morality, an ethos of man and community. Keywords: scientific and technological sphere, information and communication technologies, psycholinguistics, integration, influence.


2020 ◽  
Vol 8 (2) ◽  
pp. 57-69
Author(s):  
Nevena Milić

The accelerated development of information and communication technologies has led to a change in the way the banking sector operates. If a comparison is made between a traditional and modern banking, it can be clearly seen that new technologies have helped banks to develop and offer their customers new products and services, as well as to perform their marketing activities in a cheaper and more efficient way. The globalization of the financial market, the development of new technologies, as well as the growth of customer requirements are the causes of increasing competition in the banking market. In order to survive in the market and cope with the challenges of the modern age, banks are increasingly focusing on marketing, which is becoming the main weapon. Digital communication channels such as social networks, Web banners, blogs, display ads allow banks to place their products and services to customers in the best possible ways. The research conducted in this paper aims to indicate the impact of the use of digital communication channels on the profitability of the bank, and on the other hand to point out all the benefits of bank customers who use modern methods of advertising. The research methodology is based on a review of the literature. The subject of the research are the ways in which banks use digital communication channels, with special reference to social networks, which are the most represented communication channels in the banking market in the Republic of Serbia.


2021 ◽  
Vol 5 (S4) ◽  
pp. 56-70
Author(s):  
Olena Kuzmenko ◽  
Liudmyla Kanova ◽  
Yuliia Lisova ◽  
Valentina Papizhuk ◽  
Oksana Slonovska

The last turn of the millennium proved to be more than just temporary censorship for education. A generation of young people who have grown up in the digital age – the age of ubiquitous electronics, the internet, and globalization – has gone to school. In just two decades, our world has changed to such an extent that today's so-called generational differences are no longer limited to different world views and prevailing social relations – today it is often the case that members of the same family, representing different generations, function in very different realities. The generation of the globalization age has been trained to value completely different values: openness and tolerance, which are shaped by the Internet and open international borders; flexibility and mobility – in work and education; finally, a better understanding of working with technology, above all electronic, information and communication technology, because without this competence it is impossible to imagine functioning in the modern world. The following scientific methods were used to write the study: comparison, analysis, and synthesis ascending from the abstract to the concrete.


Author(s):  
Anna Nikitina

The article deals with the problems of the realization of the right to freedom of conscience, arising from the acquisition of virtual reality. The problem of improving legislation in the field of protection of the right to freedom of conscience is one of the urgent problems. Besides, the number of «Internet users» is growing, so there is the question – what kind of interaction between the virtual world and religion can be considered legal. In addition, various forms of abuse of the right to freedom of conscience appear because the development of the «Internet». In the conclusion, the author believes that the realization of the right to freedom of conscience in virtual reality is possible, but its mechanism needs legislative regulation. The purpose of the issue is to provide a scientific analysis of the provisions guaranteeing the realization of the right to freedom of conscience in the Russian Federation, to develop scientifically based proposals and recommendations for improving the legislation on freedom of conscience in order to guarantee it in the Internet. In the article the author uses a complex of general scientific methods: analysis and synthesis, formal-logical, structural and systematic, which allowed to identify the features of the implementation of the right to freedom of conscience in the Internet.


2020 ◽  
Vol 16 (4-2) ◽  
pp. 40-44
Author(s):  
Азат Галимханов ◽  
Айгуль Халиуллина

The active use of information and communication technologies has led to changes in all spheres of human activity. However, this has also affected the emergence of new opportunities for criminal activity. Digital crime today is computer-related, it is committed against human life and health, against property, etc. This raises issues related to detecting, recording and researching digital crime traces of unlawful acts. Working with digital traces is very difficult for most practitioners, because there is no clear algorithm of actions and recommendations on the issue under consideration. Purpose: to analyze the current legislation in the field of digital technologies and develop tactical recommendations for detecting, seizing and recording digital traces. Methods: the authors use general scientific methods, comparative law method, as well as logical techniques such as analysis and synthesis. Results: the study allows us to develop tactical recommendations for detecting, seizing and recording digital traces of crime.


Author(s):  
Ya. Zoska ◽  
A. Sogorin ◽  
S. Belkova

<div><p><em>The article deals with the problem of contemporary advertising, which is an important institutional factor in the construction of certain lifestyles of individuals and social groups.</em></p></div><p><em>The purpose of the article is to identify the basic methodological principles of advertising research as a social phenomenon that can be used by sociological science to monitor the content and nature of communication processes between advertisers and consumers in contemporary Ukrainian society.</em></p><p><em>The article used the methods of analysis and synthesis of the proposed topic to clearly define the topic, determine the purpose and objectives. The descriptive method was used to substantiate the appropriateness of using the theories of theorists to form the methodological basis of the sociology of advertising. Methods of grouping and typologization allowed to form a schematic representation of the use of certain groups of sociological methods and theories in the study of advertising and advertising influence on the consumer in the focus of sociology. The method of analyzing documentary sources has helped to identify methods and theories that can be effectively applied in the deployment of scientific surveys of sociologists in the study of advertising space and its features.</em></p><p><em>The study identified the conceptual foundations of advertising research in the sociological plane, namely: sociological theories relating to the integrative paradigm of sociology, theory of consumption, marketing and management theory, the theory of social and ethical marketing, classical and modern theories of advertising technologies, publicity.</em></p><p><strong><em>Key words:</em></strong><em> advertising, sociology of advertising, advertising methodology, information and communication technologies, manipulation, PR.</em></p><p> </p>


2020 ◽  
Vol 6 (Extra-B) ◽  
pp. 215-226
Author(s):  
Olesya Tokarska ◽  
Svitlana Karpliuk ◽  
Maryna Liutynska ◽  
Alona Nieliepova ◽  
Liliia Martynets

The purpose of this article is to analyze the current state of application of the most common information and communication technologies in the educational process of institutions of general high school in Ukraine and in the world under the influence of information and the technological revolution to modernize. General scientific methods were used, such as analysis and synthesis, the theory of innovation by I. Schumpeter with additions by B. Twiss and M. Lapin, as well as the theory of social interaction by P. Sorokin. An empirical study was carried out on the advantages and disadvantages of the introduction of information and communication technologies in the educational process, research was carried out with 120 people, including 20 parents, 50 students and 50 teachers. As a result of the study, the basic trends of modern reform of general secondary education under the influence of information and communication technologies were investigated and the main positive and negative aspects of global information and communication trends were analyzed, as well as the consequences of incorporations as well. and delayed urgent reforms.


2020 ◽  
Vol 26 (7) ◽  
pp. 1590-1609
Author(s):  
V.A. Rakhaev

Subject. The article addresses modernization of lending facilities under concession agreements. It is important for evaluating the terms of credit transactions, effectiveness of credit projects, and the concessionaire's ability to repay the loan. Objectives. The purpose is to review the current financing mechanism and underpin approaches to improving the credit facilities within concession agreements. Methods. The study rests on general scientific methods, like the systems and logical analysis and synthesis, principles of induction and deduction, financial calculation techniques. The analytical part employs the balance method, methods of financial coefficients and the method of technical and economic estimates. Results. I analyzed the financial structure and special characteristics of concession agreements, parameters of concessionaires’ activities; considered the types of risks inherent in bank lending under concession agreements, methods for their identification and mitigation; offered a mechanism of lending, including the structure of credit transactions, restrictions for the financial condition of concessionaires, additional requirements and penalties for their non-fulfillment. The findings can help banks define lending parameters for concession agreements. The provided recommendations may be useful for consideration by the authorities of the constituent entities of the Russian Federation. Conclusions. It is possible to reduce the risks of lending under concession contracts, if their terms and conditions are stable, and if the lost income of concessionaires is compensated in the event of early termination. Reasonable tariffs for works and services and increased revenue collection will promote this type of lending.


2020 ◽  
Vol 19 (10) ◽  
pp. 1896-1915
Author(s):  
E.R. Ermakova ◽  
O.M. Lizina

Subject. The article addresses the specifics of shadow economic activities in reformed Russia in the context of systemic transformations. Objectives. We focus on determining the role of shadow economy in the reproductive process, identifying and understanding the specifics of underground economic activity of the Russian economy. Methods. The study rests on general scientific methods (scientific abstraction, unity of historical and logical, analysis and synthesis, induction and deduction, comparison and analogy) and special methods of cognition (monetary methods). We employ the systems and integrated approach. The official statistics, regulations, works of leading researchers on shadow economy expansion, resources of reference and legal systems like Garant and ConsultantPlus serve as the study's information base. Results. We present a retrospective rapid analysis of the extent of shadow economic activity in the domestic economy, establishing the relationships with the processes that take place at different stages of the country's development. We also reveal the specifics of shadow economy relations in Russia, factors that play a key role in expansion for a particular period, a shift to another form of shadow economy. The study characterizes the current period of development, assesses the impact of external shocks on shadow economy expansion. Conclusions. The current period is characterized by the digitization of shadow relations, the shift of corruption to the upper echelons of power, the continued outflow of capital abroad, and increased penalties for underground activities.


2020 ◽  
Vol 16 (4) ◽  
pp. 730-744
Author(s):  
V.I. Loktionov

Subject. The article reviews the way strategic threats to energy security influence the quality of people's life. Objectives. The study unfolds the theory of analyzing strategic threats to energy security by covering the matter of quality of people's life. Methods. To analyze the way strategic threats to energy security spread across cross-sectoral commodity and production chains and influences quality of people's living, I applied the factor analysis and general scientific methods of analysis and synthesis. Results. I suggest interpreting strategic threats to energy security as risks of people's quality of life due to a reduction in the volume of energy supply. I identified mechanisms reflecting how the fuel and energy complex and its development influence the quality of people's life. The article sets out the method to assess such quality-of-life risks arising from strategic threats to energy security. Conclusions and Relevance. In the current geopolitical situation, strategic threats to energy security cause long-standing adverse consequences for the quality of people's life. If strategic threats to energy security are further construed as risk of quality of people's life, this will facilitate the preparation and performance of a more effective governmental policy on energy, which will subsequently raise the economic well-being of people.


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