scholarly journals РЕКЛАМА У ФОКУСІ СОЦІОЛОГІЇ: МЕТОДОЛОГІЧНІ ЗАСАДИ ДОСЛІДЖЕННЯ

2020 ◽  
pp. 141
Author(s):  
Ya. Zoska ◽  
A. Sogorin ◽  
S. Belkova
Keyword(s):  
Information And Communication Technologies ◽  
Advertising Research ◽  
Institutional Factor ◽  
Documentary Sources ◽  
Communication Processes ◽  
Ethical Marketing ◽  
Analysis And Synthesis ◽  
Information And Communication ◽  
Methodological Principles ◽  
Conceptual Foundations

<div><p><em>The article deals with the problem of contemporary advertising, which is an important institutional factor in the construction of certain lifestyles of individuals and social groups.</em></p></div><p><em>The purpose of the article is to identify the basic methodological principles of advertising research as a social phenomenon that can be used by sociological science to monitor the content and nature of communication processes between advertisers and consumers in contemporary Ukrainian society.</em></p><p><em>The article used the methods of analysis and synthesis of the proposed topic to clearly define the topic, determine the purpose and objectives. The descriptive method was used to substantiate the appropriateness of using the theories of theorists to form the methodological basis of the sociology of advertising. Methods of grouping and typologization allowed to form a schematic representation of the use of certain groups of sociological methods and theories in the study of advertising and advertising influence on the consumer in the focus of sociology. The method of analyzing documentary sources has helped to identify methods and theories that can be effectively applied in the deployment of scientific surveys of sociologists in the study of advertising space and its features.</em></p><p><em>The study identified the conceptual foundations of advertising research in the sociological plane, namely: sociological theories relating to the integrative paradigm of sociology, theory of consumption, marketing and management theory, the theory of social and ethical marketing, classical and modern theories of advertising technologies, publicity.</em></p><p><strong><em>Key words:</em></strong><em> advertising, sociology of advertising, advertising methodology, information and communication technologies, manipulation, PR.</em></p><p> </p>

The Influence of Social Networks on Communication Satisfaction within the Organizations

2012 ◽  
pp. 545-566 ◽  
Author(s):  
Danijela Lalic ◽  
Ugljesa Marjanovic ◽  
Bojan Lalic
Keyword(s):  
Social Networks ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Relevant Information ◽  
Communication Satisfaction ◽  
Communication Management ◽  
Communication Processes ◽  
Information And Communication ◽  
Insight Into ◽  
New Framework

Today, technological achievements that significantly influence communication management are Social Networks in virtual environment. The latest research clearly indicates that this trend is going to last in the future. It is considered as a fact that there are many changes and innovations in the field of information and communication technologies during the past few decades. Development of communication technologies has provided a new framework for organizing corporate communication processes, both internally and externally. Channels for the transfer of relevant information had been faced with huge technological improvement, but fact analysis and former research do not provide insight into specific motivation patterns for usage of Social Networks among employees, nor into their influence on Communication Satisfaction within the organizations.

scholarly journals The disruptive impact of future advanced ICTs on maritime transport: a systematic review

2018 ◽  
Vol 25 (2) ◽  
pp. 157-175
Author(s):  
Carmen Bălan
Keyword(s):  
Systematic Review ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Future Research ◽  
Maritime Transport ◽  
Content Type ◽  
Future Research Agenda ◽  
Analysis And Synthesis ◽  
Information And Communication ◽  
Review Question

Purpose This systematic literature review focuses on the following future advanced information and communication technologies (ICTs) applied in the maritime transport of cargo: Internet of Things (IoT), big data, cloud computing and autonomous ships/vessels (including unmanned ships/vessels). The review question is: “RQ: In what context and by means of what mechanism does the implementation of future advanced ICTs have disruptive impact on maritime transport?”. Design/methodology/approach The paper complies with the methodological requirements of systematic reviews. The information analysis and synthesis are based on the CIMO logic, referring to the context (C), intervention (I), mechanism (M) and outcome (O) of the implementation of future advanced ICTs in maritime transport. Findings The review identifies the contextual factors and components of the mechanism that lead to the disruptive impact of different types of future advanced ICT interventions on maritime transport. Research limitations/implications The review approaches only the most important future advanced ICTs that will disrupt maritime transport. Practical implications The maritime transport organizations should consider: intended outcome as intervention trigger; increased efficiency and responsiveness; benchmarking. Originality/value For the first time, the CIMO logic is applied in a systematic review focused on future advanced ICTs in maritime transport. The CIMO-DMT model is elaborated as a basis for further research. Ten directions of study are recommended in a future research agenda.

scholarly journals The image of the opponent of technological innovation in Galley Slave by A.Asimov: modern interpretation

2020 ◽  
Vol 4 (2) ◽  
pp. 135-143
Author(s):  
A. E. Ulanova
Keyword(s):  
Information And Communication Technologies ◽  
Technological Innovation ◽  
Technological Progress ◽  
Communication Technologies ◽  
Slow Movement ◽  
Romantic Literature ◽  
Information And Communication ◽  
Responsible Attitude ◽  
Conceptual Foundations ◽  
And Robotics

The image of Simon Ninheimer — the opponent of scientific and technological progress — is described by A. Azimov in the story «Galley Slave». It is used to develop the idea of resistance to mechanization, which is now finding increasingly supporters due to the increased influence of information and communication technologies in general and artificial intelligence and robotics in particular. The historical and conceptual foundations of neo-luddism are linked with modern trends calling for a gradual, controlled innovation. It is noticed that the ideas of the luddites have been preserved in romantic literature and transformed into neo-luddism in the 20th century. The theorists of this movement use philosophical concepts of different epochs (e.g. Socrates, J.-J. Rousseau and M. Heidegger) to confirm the legitimacy of their own status. As a result, in the 21st century more moderate areas of struggle against scientific and technological progress are actively developing under the influence of postmodernism. For example, the slow movement is growing strength, and its supporters are trying to slow down the pace of life and are calling for a thoughtful, responsible attitude towards emerging technologies. The positions underlying the slow movement are in tune with the dromology of P. Virilio and the slow philosophy of G. Fleistad. However, neo-luddism has social status of counterculture, but the situation can be changed due to the rapid and sometimes uncontrollable development of technology.

scholarly journals FORMATION OF FUNDAMENTALS OF COMPUTER LITERACY OF THE FUTURE PRIMARY SCHOOL TEACHER IN THE PROCESS OF VOCATIONAL EDUCATION

2021 ◽  
pp. 455-459
Author(s):  
Ihor Shkyrta ◽  
Vasyl Lazar ◽  
Nataliia Bazar
Keyword(s):  
Primary School ◽  
Information And Communication Technologies ◽  
Computer Literacy ◽  
School Teacher ◽  
Primary School Teacher ◽  
School Teachers ◽  
Primary School Teachers ◽  
The Future ◽  
Information And Communication ◽  
Methodological Principles

The article defines the role of computer literacy as a component of future teacher training, identifies and characterizes the criteria and components of computer literacy in the light of today's requirements. The urgency of the problem of forming computer literacy of future primary school teachers in the process of professional training is due to the contradictions between the growing needs of society in teachers of new formation, capable of implementing modern information and communication technologies (ICT), and insufficient development of theoretical and methodological principles pedagogical education. The purpose of the article: to determine the role and place of computer literacy in the professional activity of the future primary school teacher; analysis of theoretical and methodological principles of computer literacy of future primary school teachers. To clarify the goal, various methods of scientific research were used: analysis of scientific literature − to determine the scientific and theoretical basis of the future primary school teacher to the use of information and communication technologies in professional activities; theoretical generalization, systematization of research - to substantiate the conceptual provisions of primary school teacher training in terms of informatization of education, the allocation of components of computer literacy of the teacher. The materials of the article reflect the current problem - the formation of computer literacy in future primary school teachers. The article identifies the role of computer literacy of future primary school teachers; the interpretation of the concept of «computer literacy» and its content is given, the theoretical and methodological principles of computer literacy are analyzed in the light of modern requirements.

scholarly journals Determination of features of development of modern theories of management

2021 ◽  
Vol 1 (4(57)) ◽  
pp. 10-13
Author(s):  
Hanna Zhaldak
Keyword(s):  
Information And Communication Technologies ◽  
Digital Technologies ◽  
Organizational Structures ◽  
Modern Management ◽  
Analysis And Synthesis ◽  
Information And Communication ◽  
Active Transition ◽  
Organizational Ties ◽  
Definition Of ◽  
Management Theories

The object of research is the processes of development of modern management theories. One of the next problematic aspects is the identification of the peculiarities of the development of modern management theory in the period of digitalization and pandemic, which means a significant impact on the economy. In the process of work general scientific methods were used: induction and deduction, analysis and synthesis, comparison, systematization. The analysis of scientific approaches to the definition of management is carried out; the main essential features of modern enterprises and management theories, respectively, are determined. It is determined that the theory of management at the present level undergoes significant transformations. In modern theories more and more attention is paid to: the intangible component and the peculiarities of its management; there is an active transition to digital technologies and digitalization of business; there is a need to use new management methods; organizational structures and corporate cultures are changing. This in turn contributes to the purposeful formation and development of such institutions within the organization as: – trust and creative atmosphere of productive group work; – development of organizational ties within the organization and outside it; – development of innovative ability of the company’s staff; – use of experience of other organizations. Based on the analysis, the following features of modern management theories are identified: – in modern theories more and more attention is paid to the intangible component and the peculiarities of its management; – active transition to digital technologies and digitalization of business; – change in the subject of work in most employees, in particular, the transition to advanced information and communication technologies; – the need to use new management methods; – transformation of organizational structures and corporate cultures. This provides the possibility of effective modern management by planning the activities of the firm in the short, medium and long term, as well as obtaining the maximum possible profit with minimal costs in a rapidly changing environment.

scholarly journals INFORMATION AND TECHNOGENIC FACTOR AND HUMAN: A PSYCHOLINGUISTIC ASPECT

2020 ◽  
Vol 33 ◽  
pp. 411-421
Author(s):  
Nataliia MEKH ◽  
Oleh MEKH
Keyword(s):  
Information And Communication Technologies ◽  
Technological Progress ◽  
Human Life ◽  
Communication Technologies ◽  
Research Problem ◽  
Scientific Methods ◽  
Analysis And Synthesis ◽  
Information And Communication ◽  
General Scientific ◽  
The Individual

The article deals with the problem of integration of scientific and technological progress, in particular information and communication technologies in human life, the emergence of an alternative level of dependence of the individual on information and technogenic factors in the psycholinguistic aspect. Analysis of theoretical and practical prerequisites of influence of scientific and technological sphere on a person, particularly information and communication technologies on its psycholinguistic potential, estimation of depth, and practical consequences of influence and further prospects. The general scientific methods of analysis and synthesis of the research problem were used, formalizing the results of domestic and foreign sources, systematization, and comparing existing estimates to identify significant and minor factors and their correlation, generalization of results, forecasting of prospects. Scientific and technological progress in changing man's world has adjusted his ability to choose information, analyze it critically, and formulate objective decisions. More and more people are given not information for analysis but conclusions. The existence of human dependence on information technology comes from the understanding that their creation is a projection of the inner world of man, his views and motives. Therefore, dependence is a downside to existing technological comfort, living conditions, and communication. At the same time, competition requires constant updating of people's knowledge of technology, which only exacerbates this dependency, personal energy costs, psychological fatigue, and problems of motivation. One of the conditions for effective human existence in the information and communication system is violated - synchronization of information processing processes, which negatively affects the psycholinguistic level. The level of human dependence on technology is unprecedented, and further expansion and self-interest will only worsen, in particular psycholinguistic perspectives. The improvement of the situation does not lie in the technological plane, as it increases the level of social morality, an ethos of man and community. Keywords: scientific and technological sphere, information and communication technologies, psycholinguistics, integration, influence.

scholarly journals Strategic management of innovative development of infocommunication sphere as a factor of modernization of national innovative infrastructure

2020 ◽  
pp. 31-37
Author(s):  
Tetiana Neboha
Keyword(s):  
Strategic Management ◽  
Information And Communication Technologies ◽  
Formation Mechanism ◽  
National Economy ◽  
Innovative Development ◽  
Infrastructure Development ◽  
Economic Activities ◽  
Analysis And Synthesis ◽  
Theoretical Generalization ◽  
Information And Communication

Purpose. The aim of the article is to substantiate the scientific and theoretical bases of formation mechanism of strategic management of innovative development of infocommunication sphere as a factor of innovation and modernization of infrastructure of the national economy. Methodology of research. General scientific methods are used in the process of the study, namely: methods of theoretical generalization - to study the mechanism of strategic management of innovative infrastructure development of infocommunication sphere; a systematic approach to support the strategic priority directions of innovative development of sphere of information and communication technologies; methods of analysis and synthesis – to determine the set of activities necessary to achieve the represented strategic directions of innovative development of sphere of Infocommunications. Findings. The mechanism of strategic management of innovative infrastructure development of infocommunication sphere is investigated. Strategic priority directions of innovative development of the infocommunication sphere are substantiated. The complex of necessary measures to achieve the presented strategic directions of innovative development of the infocommunication sphere is determined. Originality. Scientific and theoretical bases of formation mechanism of strategic management of innovative infrastructure development of infocommunication sphere as a factor of innovation and modernization of infrastructure of the national economy is developed. It consists of three modules: forecasting and analytical, of intensification-oriented and certification, the implementation of which contributes to the intensification of innovative processes in all spheres of economic activities and innovative infrastructure development of the national economy. Practical value. The results of research are aimed at solving problems of strategic management of innovative infrastructure development of infocommunication sphere as part of the innovation infrastructure of the national economy and can be applied in the development of a national strategy for the development of information and communication sphere. Key words: ICT sector, innovative infrastructure, national economy, management strategy, innovative development.

scholarly journals Improving the Effectiveness of Education through the Use of Modern Information and Communication Technologies in the Training of Designers

2020 ◽  
Vol 1 (5) ◽  
pp. 6-10
Author(s):  
Muslimov Narzulla Alekhanovich ◽  
Umarova Fotima Abdurakhimovna
Keyword(s):  
Information Technology ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Educational Process ◽  
Modern Information Technology ◽  
Information And Communication ◽  
Modern Information ◽  
Methodological Principles ◽  
Radical Solution

The article describes the pedagogical conditions for organizing the educational process, training designers using modern information and communication technologies, performing tasks for students in practical and laboratory classes. The radical solution to the problem of increasing the effectiveness of education is not to expand the technical capabilities of modern information technology, but to develop a system of didactic and methodological principles of their application in the educational process.

scholarly journals Digital Marketing in the System of Promotion of Organic Products

2021 ◽  
Vol 18 ◽  
pp. 524-530
Author(s):  
Iryna Novytska ◽  
Iryna Chychkalo-Kondratska ◽  
Maryna Chyzhevska ◽  
Hanna Sydorenko-Melnyk ◽  
Liubov Tуtarenko
Keyword(s):  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Digital Marketing ◽  
Digital Information ◽  
Family Farms ◽  
Business Partners ◽  
Organic Products ◽  
Analysis And Synthesis ◽  
Information And Communication ◽  
Additional Costs

The availability of digital technologies for a wide variety of companies opens up fundamentally new opportunities for the collection and analysis of information about markets and consumers, the implementation of marketing communications with customers and the formation of brand awareness. Digital marketing provides interaction with customers and business partners using digital information and communication technologies and electronic means. The purpose of the research is to study the features of digital marketing in the sphere of promotion of organic products based on the investigation of the experience of European Union’s countries. Design/Methodology/Approach: economic and statistical analysis and comparison; economic and mathematical method; formalization; analysis and synthesis; historical and logical methods; generalization. As a result of the study, it has been established that the development of digital marketing in the sphere of promoting organic products is in its infancy. It depends on the structure of producers, which is formed according to the principle of family farms or small farm enterprises with no more than 15 employees without a special position of a marketer. It has been proved that social networks are the main channels of digital marketing of enterprises - producers of organic products, forasmuch as they do not require additional costs to attract a specialist on marketing.

scholarly journals THE IMPACT OF INSTITUTIONS ON SERVICES EXPORTS OF CENTRAL AND EASTERN EUROPEAN COUNTRIES

2020 ◽  
Vol 5 (5) ◽  
pp. 9
Author(s):  
Oleksandr Shnyrkov ◽  
Rita Zablotska ◽  
Oleksii Chugaiev
Keyword(s):  
Eastern Europe ◽  
Information And Communication Technologies ◽  
Central And Eastern Europe ◽  
Political Stability ◽  
Institutional Development ◽  
Communication Technologies ◽  
Institutional Factor ◽  
Transport Services ◽  
Information And Communication ◽  
The Impact

Besides labor, capital and technology, institutions are another important factor of production and exports. They set a framework of motivation for economic activities and their efficiency. The previous research provided evidence for the effect of institutions on international trade and development. This paper focuses on the effect of institutional progress on export competitiveness of several services sectors in Central and Eastern Europe in the post-crisis period (2011-2017). In the analyzed period the services exports growth turned out to be more stable than the goods exports growth. The multi-country models showed that several types of institutional improvements affected the exports growth in the medium run. Excluding outliers, using weighted enlarged sample and alternative method for measuring exports growth were applied to assess robustness of the research results. Labor force growth, GDP and GDP per capita were initially used as control variables, but in most cases their effect for exports growth was insignificant in Central and Eastern Europe. Sector specific approach to the analysis turned out to be the most effective to understand the transmission mechanism of the effect under the situation of services heterogeneity. Monetary freedom (currency stability and market-based prices) stimulates exports of transport services. The rule of law (contract enforcement, property rights, efficiency of police and courts, absence of crime and violence etc.) is important for raising international tourism receipts. Information and communication technologies services exports depend primarily on voice and accountability (democratic principles, respects human rights and free media). As for financial and insurance services exports, no significant institutional factor was found. Control of corruption, political stability, labor freedom, government integrity, government effectiveness and lower government size also may be important, but their effect is not robust or cannot be distinguished from the effect of the abovesaid factors. It is more likely that fighting corruption may have a positive impact on the services exports than on the goods exports. The latter depend positively on the level of investment freedom. Using the selected EU Member States in Central and Eastern Europe as a benchmarking level enabled us to estimate a potential effect for services exports in case of Ukraine if it reaches their level of institutional development. In particular the institutional progress can boost Ukrainian transport, tourism, information and communication technologies services exports by 30-200% or by 10-15% of its GDP.

Sign in / Sign up

Export Citation Format

Share Document