scholarly journals How to Effectively Build Marketing in the Digital Era Economies

2020 ◽  
Vol 159 ◽  
pp. 04026
Author(s):  
Akmaral Orazymbetova ◽  
Berik Bekmurzayev ◽  
Akmaral Kazykeshvova ◽  
Svetlana Faizullina ◽  
Asel Kogabayeva
Keyword(s):  
Scientific Method ◽  
Swot Analysis ◽  
Digital Economy ◽  
Advanced Technology ◽  
Digital Marketing ◽  
Digital Era ◽  
Advanced Technologies ◽  
Analogue Method ◽  
Value Propositions ◽  
General Scientific

The article describes the problems and criteria for the development of marketing in the era of the digital economy. In the structure of the digital economy, the process of modifying marketing into smart-marketing (digital-marketing) happens - work that allows the use of digital advanced technologies. Thus, by analyzing “Big Data” and applying other achievements of advanced technology, it is possible to influence the compilation of needs, as well as develop and promote value propositions for consumers on the market. The article uses methods - general scientific method, i.e. analysis of world experience in transition to absolute digital economy, implementation of digitalization in all types of activities; philosophical method - is based on analytical and statistical conclusions about digitalization of economy and its impact on other activities; analogue method - the same forecasts about digitalization of marketing were taken from the theory of digital economy and its direction. As a result, based on the SWOT analysis, leaning on the strengths, weaknesses, threats and opportunities, it is possible to understand that the digital economy undoubtedly affects marketing.

scholarly journals Challenges of Advanced Technologies and School of the Future

Organizacija ◽  
2010 ◽  
Vol 43 (1) ◽  
pp. 49-54
Author(s):  
Ivan Gerlič
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Advanced Technology ◽  
Digital Era ◽  
Advanced Technologies ◽  
New Information ◽  
The Future ◽  
Information And Communication ◽  
Contemporary Media ◽  
The Individual

Challenges of Advanced Technologies and School of the FutureThe era of advanced technology claims a different individual. The individual that would undisturbed function in the era of digitalization and would better perceive and protect our environment with the help of accomplishments and benefits of advanced information and communication technology (ICT). There is no better time for learning and concretization of these values as in school. Nowadays pupils, the pupils of digital era, are more and more experienced in the usage of contemporary media and networks. That is why they require the modification of conditions and teachers' role in the school. Will new information and multimedia or hypermedia support for classrooms and new didactical ideas improve learning results, and stimulate innovation and greater pleasure towards learning and knowledge? All these questions will be answered in our contribution.

Specifics of strategic financial planning of enterprise activity in the digital economy

2020 ◽  
Vol 26 (3) ◽  
pp. 499-507
Author(s):  
P.A. Levchaev ◽  
B. Khezazna
Keyword(s):  
Strategic Planning ◽  
Financial Planning ◽  
Financial Management ◽  
Digital Economy ◽  
Economic Life ◽  
Corporate Management ◽  
Economic Relations ◽  
Digital Era ◽  
Analysis And Synthesis ◽  
Corporate Management System

Subject. The article investigates the specifics of strategic financial planning of enterprise operations in conditions of digitalization processes, as well as the introduction of advanced technologies in all spheres of social and economic life. It determines unique opportunities for company development in the international market. Objectives. The study aims at reviewing a set of economic relations and problems emerging in the process of strategic financial planning of enterprise performance in the digital economy, and developing recommendations to improve the financial strategic planning of economic entities. Methods. We employ methods of economic analysis and synthesis, and comparison. The paper rests on works by academic economists on the problems of finance, financial management, and planning. Results. We investigated the most important features and problems of strategic financial planning of enterprises in the digital economy, and how the digital era increases the level of competition of participants for economic dominance. Identified features of financial strategic planning of the corporation's activities in the digital economy are recommended for use in the corporate management system of an industrial enterprise. Conclusions. Improving the strategic management process is a stage of transformations in the digital economy. Enterprises create new priorities through using management models. At the same time, the role of fixed assets is reduced, and intangible assets and information accelerate the business. The effectiveness of company operations is often determined by the availability of accurate and timely information that reflects the necessary aspects of financial and economic practice.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Delivering Balinese Dance to the Digital Era: Multimedia-Enriched Dictionary

2020 ◽  
Vol 49 (2) ◽  
pp. 59-65
Author(s):  
I. Nengah Suandi ◽  
I. Made Bandem ◽  
I. Wayan Mudana ◽  
Ni Luh Partami ◽  
Kadek Yota Ernanda Aryanto
Keyword(s):  
Advanced Technology ◽  
Intangible Cultural Heritage ◽  
Current Development ◽  
User Survey ◽  
Early Step ◽  
Dance Movement ◽  
Cultural Wealth ◽  
Digital Era ◽  
Further Development ◽  
Multimedia Features

AbstractBalinese dance is the intangible cultural heritage which has become one of the main tourism draws in Indonesia, and worldwide that offers various cultural wealth with its unique qualities. It has strong characteristics, shown through the movements, music, and costumes. The richness of Balinese dance has attracted people, both scholars and tourists, to learn it. Unfortunately, it also presents a challenge for people who have just begun to learn it, due to their unfamiliarity with its terms taken from the local Balinese language. An Android-based application aimed at remedying this problem has been developed and has been evaluated for its main features and functionality. Several suggestions from initial users have been obtained and utilized for further development of the dictionary. By maintaining the multimedia features, the dictionary has become not only a reference for terms but also a practical reference for the dance movement itself. The results of the user survey suggested that further development using advanced technology could deliver more appealing experiences in learning Balinese dance. Furthermore, most of the respondents stated that the current development is appropriate as an early step in the efforts to preserve the record of Balinese dance.

DEVELOPMENT OF INNOVATIVE FORMS OF FINANCING IN THE DIGITAL ECONOMY

2021 ◽  
Vol 1 (5) ◽  
pp. 83-92
Author(s):  
O. A. DUBROVSKAYA ◽  
◽  
M. V. MEL’NIK ◽  
Keyword(s):  
Swot Analysis ◽  
Legal Regulation ◽  
Digital Economy ◽  
Main Method ◽  
Foreign Countries ◽  
Business Financing ◽  
Theoretical Foundations

The study presents the theoretical foundations of crowdfunding, describes its models and classifications. SWOT analysis is used as the main method. Weaknesses and strengths, opportunities and threats of alternative financing are considered. The correspondence of different models of crowdfunding to the peculiarities of the activities of enterprises is shown. Of particular interest is the organization of crowdfunding in foreign countries, where this phenomenon is not considered new and is a healthy competitor to traditional sources of business financing. The advantage of the legal regulation of crowdfunding is considering the peculiarities of many its varieties and models.

scholarly journals BUSINESS DEVELOPMENT STRATEGY WITH CANVAS MODEL BUSINESS APPROACH IN CV. HAKHENBIK

2020 ◽  
Vol 1 (3) ◽  
pp. 469-481
Author(s):  
Iqbal Kamaluddin
Keyword(s):  
Development Strategy ◽  
Business Model ◽  
Swot Analysis ◽  
Solid Wood ◽  
Customer Relationships ◽  
Selling Price ◽  
Business Model Canvas ◽  
Value Propositions ◽  
Key Resources ◽  
Loyal Customers

Hakhenbik is a company engaged in the field of furniture and equipment of the school with its production material made from solid wood that has durable strength, and not easily damaged and has a high selling price. On this research author uses qualitative descriptive method that is by using the business model Business model Canvas (BMC), then evaluated using a SWOT analysis in every Business model Canvas (BMC) block on CV. Hakhenbik. The most powerful element in the Business Model Canvas is the      Key Partnership, sis the    value propositions. The elements that still lack are    Customer Relationships and the next is   Key Resources. Be  rbased on SWOT analysis, CV. Hakhenbik is advised to improve on the element of customer relationshipsThis is because the important factor in running the business is to maintain good relations with the customer, one way to maintain a good relationship with the customer is to maintain communication with customers such as increase communication through social media such as facebook, whats up group, Instagram  and others, and can be done by maintaining loyal customers by providing members cards  and discounts for loyal customers. In addition to the customer relationships elements that need to be repaired are key Resources   by conducting training and development to employees of both operational and management employees.

scholarly journals On responsibility of the employer to undertake measures for preventing corruption

2020 ◽  
pp. 65-79
Author(s):  
Svetlana Pavlovna Basalaeva
Keyword(s):  
Russian Federation ◽  
Scientific Method ◽  
Scientific Methods ◽  
Essential Condition ◽  
Labor Legislation ◽  
General Scientific ◽  
The Subject ◽  
The Russian Federation ◽  
Corruption Prevention ◽  
Legal Consequences

The subject of this research is the legal relations on corruption prevention in organizations from the perspective of anti-corruption and labor legislation, as well as law enforcement practice. The author employs a general scientific method of dialectical cognition, as well as a number of private scientific methods: technical-legal, system-structural, formal-logical (deduction, induction, determination and divisions of concepts). The article analyzes the four aspects of responsibility of an organization to undertake measures for preventing corruption: 1) circle of measures; 2) form and methods for establishing measures; 3) content of measures; 4) legal consequences of failure to deliver or unacceptable delivery) of the responsibilities for undertaking measures. The author describes the risks of the employer in organization of anti-corruption policy, as well as formulates the proposals on proper discharge of anti-corruption duties by an organizations in accordance with the following aspects: 1) the need to develop and undertake all measures established in the Part 2 of the Article 13.3 of the Law “On Corruption Prevention”; 2) the local normative acts should represent the form of anti-corruption measures; 3) the criterion for establishing anti-corruption responsibilities of the employees relates to their work function and rules of conduct in the organization; 4) proper discharge of responsibilities for undertaking anti-corruption  measures is an essential condition for exemption from liability set by the Article 19.28 of Code of the Russian Federation on Administrative Offenses of the Russian Federation.

scholarly journals DEVELOPMENT OF THE PRINCIPLE OF MUTUAL TRUST BETWEEN THE STATE AND SOCIETY IN THE DIGITAL ECONOMY

2021 ◽  
pp. 84-93
Author(s):  
Ольга Ивановна Юстус
Keyword(s):  
Digital Economy ◽  
The State ◽  
Regulatory Framework ◽  
Mutual Trust ◽  
Constitutional Principle ◽  
Digital Era ◽  
State And Society

Статья посвящена анализу содержания конституционного принципа взаимного доверия государства и общества; исследуются тенденции развития указанного принципа в условиях цифровой экономики; обосновывается необходимость формирование соответствующей требованиям цифровой эпохи нормативно-правовой базы, позволяющей регулировать видоизмененные экономические процессы. The article is devoted to the analysis of the content of the constitutional principle of mutual trust between the state and society in relation to; the trends in the development of this principle in the digital economy are investigated; the need for the formation of a regulatory framework that meets the requirements of the digital era, allowing to regulate modified economic processes, is justified.

scholarly journals Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary

2021 ◽  
Vol 7 (2) ◽  
pp. 127-138
Author(s):  
Henky Hendrawan
Keyword(s):  
Relationship Marketing ◽  
Word Of Mouth ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Business World ◽  
B2b Marketing ◽  
Or Team ◽  
Descriptive Survey

The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing strategy. The purpose of this study is to find an overview of the use of SWOT analysis and STP analysis implemented in micro enterprises, namely 'Bunda Culinary'. SWOT analysis and STP analysis are used in order to see what digital marketing strategies are being pursued by the micro entrepreneur 'Bunda Culinary'. The research method used is a descriptive survey. Data collection techniques in this study were observation and interviews. The results obtained are strategies for digital marketing that are carried out only on the pattern of Relationship Marketing, Word of mouth Marketing, Seasonal Marketing, and Social Media Marketing. Meanwhile, the development towards B2B Marketing and B2C Marketing has not been carried out. And there is also no specific personal or team handling digital marketing.

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