Marketing strategies for electroacoustics and computer music

2004 ◽  
Vol 9 (3) ◽  
pp. 305-313 ◽  
Author(s):  
ROSEMARY MOUNTAIN
Keyword(s):  
New Media ◽  
Computer Music ◽  
Performing Arts ◽  
Electronic Computer ◽  
Marketing Strategies ◽  
The Internet ◽  
Visual And Performing Arts ◽  
The Common ◽  
And Function ◽  
Aesthetic Preferences

This article explores possible strategies for appraising electroacoustic and computer music to enhance ‘marketability’. It is proposed that the specific aesthetics, characteristics and function of a work may be more salient features than those of the medium of composition (e.g. computer) to many listeners. It is suggested that the common practice of focusing on chronology, geography and specific schools is becoming less relevant due to a proliferation of home studios, the internet, and an increasing saturation of electronic sounds in new media contexts. On the other hand, aspects of form, mood, timbral palette, rhythmic complexity, etc., may become very useful bases for choosing works for a compilation CD or concert programme. The inadequacies of musicians' discourse for describing such attributes leads to the incorporation of analogies from visual and performing arts as well as a discussion of other possible approaches to ‘labelling’ and the inherent dangers in such a task. In conclusion, it is proposed that the time is ripe for shuffling the categories and regrouping composers' works according to aesthetic preferences, regardless of the percentage of electronic/computer content.

scholarly journals Analysis of E-marketing Strategies

2011 ◽  
Vol 4 (14) ◽  
pp. 201-208 ◽  
Author(s):  
Jamal Hasan
Keyword(s):  
World Wide Web ◽  
New Media ◽  
World Wide ◽  
Marketing Strategies ◽  
Internet Usage ◽  
The Internet ◽  
Traditional Media ◽  
Wide Range ◽  
The World ◽  
User Centric

Analysis of E-marketing Strategies The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is e-marketing. E-Marketing embraces a wide range of strategies, but what underpins successful e-marketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that led to the development of the Internet have been developed since the 1950s. This paper focuses on only e-marketing strategies, not the plan of e-marketing.

scholarly journals Digital Marketing Strategies To Increase Online Business Sales Through Social Media

2021 ◽  
Vol 1 (2) ◽  
pp. 31-37
Author(s):  
Niko Garuda Adiyono ◽  
Tantri Yanuar Rahmat ◽  
Rina Anindita
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategies ◽  
Digital Content ◽  
The Internet ◽  
The World ◽  
Golden Opportunity ◽  
Internet Information ◽  
Technological Developments ◽  
Online Business

Technological developments have brought new media related to the internet. The internet is currently a necessity for many people around the world because with the internet, information can be conveyed quickly and easily. In the world of business is also entered by the internet. The internet creates something new, one way of marketing product. A businessman finds the latest marketing strategy by creating digital content for the products they offer and they will distribute it on social media so that more people and potential consumers will see and know about the product. Social Media is an application that provides video making features along with very interesting and easy to use effect features. That way, not a few online business people take advantage of the golden opportunity to use the application. Social Media as a platform to develop their business a through digital content.

scholarly journals The Inspiration of Astronomical Phenomena

2012 ◽  
Vol 16 (1 and 2) ◽  
pp. 5-17
Author(s):  
Chris Impey
Keyword(s):  
Performing Arts ◽  
The Internet ◽  
Visual And Performing Arts ◽  
The Universe

This paper is an overview of the diverse ways in which the phenomena of astronomy have penetrated and enriched culture (e.g. the pumpernickel in a loaf of marble rye). Humans have always been able to keep the universe in their heads, but that universe has grown from the proximate, sheltering canopy of stars to a vast panoply of planets, stars, galaxies and cosmic cataclysms. These phenomena have inspired and insinuated themselves into the humanities, literature, the visual and performing arts and new forms of expression made possible by computers and the Internet. This multimedia tour attempts to recapitulate and encapsulate the INSAP concept.

scholarly journals Media, identity, and online communities in a changing Arab world

2019 ◽  
Vol 21 (5) ◽  
pp. 1035-1042
Author(s):  
Eid Mohamed ◽  
Aziz Douai ◽  
Adel Iskandar
Keyword(s):  
New Media ◽  
Online Communities ◽  
Performing Arts ◽  
Arab World ◽  
User Generated Content ◽  
Special Issue ◽  
Visual And Performing Arts ◽  
User Comments ◽  
Media Politics

Our Special Issue captures the interplay of media, politics, religion, and culture in shaping Arabs’ search for more stable governing models at crossroads of global, regional, and national challenges through systematic and integrated analyses of evolving and contested Arab visual and performing arts, including media (traditional and alternative), in revolutionary and unstable public spheres. This special issue examines the role of new media in the construction of online communities in the Arab world. It contributes to the understanding of how user-generated content empowers these new publics and the novel communities established by user comments on social media and news websites. Specifically, it explores these online communities and their perceptions of the role of user-generated content to contribute to politics, and potentially engage other citizens in the public debate.

Islamic State’s Archive of the Digital Infinite: Imagined Museums, New Media and Conflict Capitalism

2020 ◽  
pp. 268-298
Author(s):  
Amanda Rogers
Keyword(s):  
New Media ◽  
Public Culture ◽  
Political Islam ◽  
Religious Fundamentalism ◽  
The Internet ◽  
Heritage Sites ◽  
Values And Beliefs ◽  
The Common ◽  
Common Understanding

ISIS iconoclasm and destruction of heritage sites, including the looting and the hijacking of museums that they have famously called ‘dens of infidels’, has been well-documented in the heritage literature. Little has been said, however, about ISIS’s production and programming of its own ‘public culture’. This chapter argues that ISIS is a prolific generator and a redoubtable self-promoter, with thousands of images circulating on the internet. This self-generating databank constitutes what the author calls ‘the ISIS archive’, a virtual exhibitionary space that the organisation uses to diffuse its propaganda but also to define and assert its values and beliefs. In a context where political Islam and religious fundamentalism remain tightly controlled by governments across the region, and beyond it, and where (prospective) ISIS members are scattered around the globe, the internet provides a useful and unrestricted space of connection. This chapter reconsiders the common understanding of what heritage and museums are, especially in relation to the culture of ‘unwanted communities’, in this case communities that attract international criticism and embarrassment and cause major local traumas.

Secure and Smart Container Research Based on the Internet of Things

2014 ◽  
Vol 687-691 ◽  
pp. 2485-2489 ◽  
Author(s):  
Shi Bo Xu
Keyword(s):  
Internet Of Things ◽  
The Internet ◽  
Technical Solution ◽  
Efficiency Gain ◽  
Survey Analysis ◽  
Container Transport ◽  
The Usa ◽  
The Common ◽  
And Function ◽  
The Internet Of Things

After 9/11, container transport security and efficiency gain more and more concern, the secure and smart container concept is put forth by the USA for national security firstly. Based on the questionnaire survey analysis, this paper puts forth the exact concept and function of the secure and smart container , analyzes related key technology and elaborates detail technical solution based on The Internet of things how to make the common container become the secure and smart container.

Making the Most of the Internet for Failure Analysis

1998 ◽  
Author(s):  
Dan J. Bodoh
Keyword(s):  
New Media ◽  
Failure Analysis ◽  
Digital Media ◽  
Optimization Theory ◽  
The Internet ◽  
Digital Medium ◽  
Production Distribution ◽  
Digital Production ◽  
Computer Monitors ◽  
And Storage

Abstract The growth of the Internet over the past four years provides the failure analyst with a new media for communicating his results. The new digital media offers significant advantages over analog publication of results. Digital production, distribution and storage of failure analysis results reduces copying costs and paper storage, and enhances the ability to search through old analyses. When published digitally, results reach the customer within minutes of finishing the report. Furthermore, images on the computer screen can be of significantly higher quality than images reproduced on paper. The advantages of the digital medium come at a price, however. Research has shown that employees can become less productive when replacing their analog methodologies with digital methodologies. Today's feature-filled software encourages "futzing," one cause of the productivity reduction. In addition, the quality of the images and ability to search the text can be compromised if the software or the analyst does not understand this digital medium. This paper describes a system that offers complete digital production, distribution and storage of failure analysis reports on the Internet. By design, this system reduces the futzing factor, enhances the ability to search the reports, and optimizes images for display on computer monitors. Because photographic images are so important to failure analysis, some digital image optimization theory is reviewed.

Library Internet Resources: Conducting Performing Arts Research Online

1999 ◽  
Vol 40 (1) ◽  
pp. 97-104
Author(s):  
Susan Brady
Keyword(s):  
World Wide Web ◽  
Communication Technology ◽  
Performing Arts ◽  
World Wide ◽  
The Internet ◽  
Research Libraries ◽  
The Past ◽  
Internet Resources ◽  
The World ◽  
Electronic Access

Over the past decade academic and research libraries throughout the world have taken advantage of the enormous developments in communication technology to improve services to their users. Through the Internet and the World Wide Web researchers now have convenient electronic access to library catalogs, indexes, subject bibliographies, descriptions of manuscript and archival collections, and other resources. This brief overview illustrates how libraries are facilitating performing arts research in new ways.

Savvy Marketing Strategies for BCIA Certificants

Biofeedback ◽  
2011 ◽  
Vol 39 (4) ◽  
pp. 135-137
Author(s):  
Fredric Shaffer ◽  
Judy Crawford
Keyword(s):  
New Media ◽  
Training Programs ◽  
Marketing Strategies ◽  
Muscle Dysfunction ◽  
Didactic Training ◽  
Certification Programs ◽  
Media Services

Consumer and military interest in biofeedback and neurofeedback services has increased. BCIA-accredited didactic training programs report greater enrollment. BCIA's applications for our three certification programs (biofeedback, neurofeedback, and pelvic muscle dysfunction biofeedback) are 20% higher than 2010. This is the time to redouble your marketing efforts to take advantage of our field's rising popularity. Although new media services offer unprecedented opportunities to communicate with your audience, they also carry unparalleled risks.

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