scholarly journals Research on the Development Direction of Marketing Models of Foreign Trade Enterprises in the New Era

2021 ◽  
Vol 251 ◽  
pp. 01016
Author(s):  
Xin Guan ◽  
Xiaomei Guo ◽  
Liyun Zhang ◽  
Haibo Zhao ◽  
Shufang Xie
Keyword(s):  
Foreign Trade ◽  
New Technologies ◽  
Marketing Channels ◽  
Marketing Management ◽  
New Era ◽  
Marketing Model ◽  
Marketing Models ◽  
Development Direction ◽  
Management Concept ◽  
Marketing Methods

This article has launched a research on the development direction of the marketing model of foreign trade enterprises in the new era, including changes in marketing channels, adjustments in marketing methods, and research and development of new technologies. The following strategies are adopted: research to organize basic information, improve the processing effect of business work, improve the corresponding marketing management system, and continuously improve the marketing management concept. The purpose is to improve the practicality of marketing models and accelerate the economic development of foreign trade enterprises.

scholarly journals Tauke and Emotional Network Model in Oil Palm Marketing: Getting Fresh Fruit from Smallholders in Indonesia

2020 ◽  
Vol 55 (4) ◽  
Author(s):  
Rizabuana Ismail ◽  
Slamet Haryono ◽  
Ira Maya Sofa Harahap ◽  
Ria Manurung
Keyword(s):  
Oil Palm ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Network Marketing ◽  
Marketing Model ◽  
Marketing Models ◽  
Cash Payment ◽  
Fresh Fruit Bunches ◽  
Depth Interviews

This article describes how fresh fruit bunches grown by oil palm smallholders are incorporated into oil palm marketing models in Indonesia. This emotional network marketing model is a supplementary model of marketing models in Malaysia which is called factory centered and middleman model. This research uses a descriptive qualitative method. The data was collected by conducted in-depth interviews with 28 informants coming from 4 (four) categories of oil palm smallholders: oil palm tauke (middleman) that included big tauke and small tauke, workers in the loading ramps, and workers in the oil palm factories who were involved in oil palm marketing channels. The result of the research showed that the oil palm marketing channel between smallholders and either small tauke and big tauke was based on an emotional network with a strong bond of friendship, brotherhood, dwelling location, cash payment, giving loan with reasonable requirements, and providing transportation for fresh fruit bunches. In contrast, oil palm marketing channel among smallholders, loading ramp buyers, and POF was based on regulations. This writing presented a different perspective of oil palm marketing channels in general by involving the emotional network of the existing actors for getting fresh fruit bunches and the advantages of oil palm marketing. In this marketing model, there is a longer marketing channel and actors with their varied roles.

scholarly journals From automobile capitalism to platform capitalism: Toyotism as a prehistory of digital platforms

2021 ◽  
pp. 017084062110306
Author(s):  
Marc Steinberg
Keyword(s):  
Automobile Industry ◽  
New Technologies ◽  
Digital Platforms ◽  
New Era ◽  
Data Intensive ◽  
New Organizational Forms ◽  
Production Practice ◽  
Industry Applications ◽  
Digital Artefact ◽  
The Relationship

This article explores the automotive lineage and manufacturing origins of platforms. Challenging prevailing assumptions that the platform is a digital artefact, and platform capitalism a new era, this article traces crucial elements of platform capitalism to Toyotist automobile manufacture in order to rethink the relationship between technology and organization. Arguing that the very terminology and industry applications of the ‘platform’ emerge from the automobile industry over the course of the 20th century, this article cautions against the uncritical adoption of epochal paradigms, or assumptions that new technologies require new organizational forms. By parsing the platform into two types, the stack and the intermediary, this article demonstrates how the platform concept and data-driven production practice both develop out of the Toyota Production System in particular, and American and Japanese analyses of it. Toyotism, we show, is the unseen industrial and epistemological background against which the platform economy plays out. In making this case, this article highlights the crucial continuities between the data intensive production of companies like Uber and Amazon – emblematic of digital platform capitalism – and the organizational paradigms of the automobile industry. At a moment when the automobile returns to prominence amidst platforms such as Uber, Didi Chuxing, or Waymo, and as we find tech companies turning to automobile manufacturing, this automotive lineage of the platform offers a crucial reminder of the automotive origins of what we now call platform capitalism.

scholarly journals Construction of the Luxury Marketing Model Based on Machine Learning Classification Algorithm

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Qiaoshan Chen ◽  
Shousong Cai ◽  
Xiaomin Gu
Keyword(s):  
Machine Learning ◽  
Learning Algorithm ◽  
Consumer Market ◽  
Luxury Goods ◽  
Machine Learning Classification ◽  
Marketing Model ◽  
Strategy Model ◽  
Sales And Marketing ◽  
Targeted Marketing ◽  
Marketing Methods

China has become the world’s largest luxury goods consumer market due to its population base. In view of the bright prospects of the luxury consumer market, major companies have entered and want to get a share. For the luxury goods industry, traditional mass marketing methods are not able to serve corporate sales and marketing strategies more effectively, and targeted marketing is clearly much more efficient than randomized marketing. Therefore, in this paper, based on consumer buying habits and characteristics data of luxury goods, the paper uses a machine learning algorithm to build a personalized marketing strategy model. And the paper uses historical data to model and form deductions to predict the purchase demand of each consumer and evaluate the possibility of customers buying different goods, including cosmetics, jewelry, and clothing.

The Political Economy of Alcohol

2017 ◽  
Author(s):  
Gerard Sasges
Keyword(s):  
Political Economy ◽  
Economic Development ◽  
New Technologies ◽  
The Political ◽  
New Era ◽  
New Ways Of Working ◽  
Enterprise Groups ◽  
Step Down ◽  
Traditional Industry ◽  
State Protection

When A.R. Fontaine arrived in Tonkin in 1886, he was quick to see the potential of applying new technologies to a traditional industry, and to grasp the importance of state protection for the success of his fledgling enterprise. From modest origins, he built a business empire that included everything from distilleries to coal mines to bicycle factories. Fontaine’s was one of the colonial conglomerates that played a central role in the economy’s “Indochinese moment,” introducing new technologies and familiarizing Indochinese with new ways of working, consuming and being. However, the downturn that began in Indochina in 1928 exposed the weakness of many of these enterprise groups. When A.R. Fontaine was forced to step down as President of the SFDIC in 1932, it signified the start of a new era of economic development directed not from Hanoi or Saigon, but rather from Paris.

Big Data Myth

2019 ◽  
pp. 223-237
Author(s):  
Agata Mardosz-Grabowska
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Data Analysis ◽  
Qualitative Data ◽  
New Technologies ◽  
Marketing Management ◽  
Individual Experience ◽  
Decision Making Process

Organizations are expected to act rationally; however, mythical thinking is often present among their members. It refers also to myths related to technology. New inventions and technologies are often mythologized in organizations. People do not understand how new technologies work and usually overestimate their possibilities. Also, myths are useful in dealing with ambivalent feelings, such as fears and hopes. The text focuses on the so-called “big data myth” and its impact on the decision-making process in modern marketing management. Mythical thinking related to big data in organizations has been observed both by scholars and practitioners. The aim of the chapter is to discuss the foundation of the myth, its components, and its impact on the decision-making process. Among others, a presence of a “big data myth” may be manifested by over-reliance on data, neglecting biases in the process of data analysis, and undermining the role of other factors, including intuition and individual experience of marketing professionals or qualitative data.

Investigating the Effect of E-Learning Technologies on Supply Chain Activities

2013 ◽  
pp. 254-273
Author(s):  
Dimitrios Terzidis ◽  
Fotios Misopoulos
Keyword(s):  
Supply Chain ◽  
English Language ◽  
New Technologies ◽  
Learning Technologies ◽  
English Language Teaching ◽  
New Era ◽  
Printed Books ◽  
Production And Distribution ◽  
E Learning ◽  
Electronic Teaching

This chapter’s concern is the impact of new technologies in the supply chain of the English Language Teaching (ELT) book market. The chapter’s research starts with a literature review that presents the modern technological solutions for an educational system that can alter the book market’s supply chain. The electronic teaching and reading facilities can reduce costs of production and distribution, but they can also become an ecologically friendly solution to the environmental problems that the world faces today. The statistical analysis of questionnaires has resulted in the Greek ELT market not being willing to change the existing supply chain operations of the ELT sector. Even though the market does not believe that the use of new technologies can result in the replacement of printed books, there is a trend of using them because they provide marketing benefits to their users. This trend can become the reason of a new era within the ELT book market’s supply chain operations.

Emerging Technologies and Universities

2021 ◽  
pp. 97-114
Author(s):  
Fausto E. Jacome
Keyword(s):  
Machine Learning ◽  
Internet Of Things ◽  
New Technologies ◽  
Emerging Technologies ◽  
The Internet ◽  
New Paradigm ◽  
New Era ◽  
Technological Revolution ◽  
Goods And Services ◽  
The Internet Of Things

Emerging technologies such as machine learning, the cloud, the internet of things (IoT), social web, mobility, robotics, and blockchain, among others, are powering a technological revolution in such a way that are transforming all human activities. These new technologies have generated creative ways of offering goods and services. Today's consumers demand in addition to quality, innovation, a real-time and ubiquitous service. In this context, what is the challenge that academy faces? What is the effect of these new technologies on the universities mission? What are people's expectations about academy in this new era? This chapter tries to get answers to these questions and explain how these emerging technologies are converting universities to lead society transformation to the digital age. Under this new paradigm, there are only two roads: innovate or perish. As might be expected universities are embracing these technologies for innovating themselves.

Sign in / Sign up

Export Citation Format

Share Document