Economic model of an innovative enterprise in the digital economy
Currently, the innovation vector is a necessary condition for development of high-tech and high-efficiency industries, a competitiveness factor of enterprise products in market conditions in any economic activity forms. In conditions of transfer to the digital economy, the innovation process – as an incentive for technological modernization of production, increasing of its efficiency and development of new competitive products – allows generating relatively high value added that in terms of corporate finance is a key factor in increasing the company market value that in turn is a generally accepted criterion of the economic efficiency of the enterprise activity as a whole. The article specifies the concept of the economic model of the enterprise that performs innovative activities in conditions of the digital economy. A comparative analysis of the economic model of the enterprise that does not implement innovation and the innovative enterprise is carried out. The economic model of the innovative enterprise proposes a gradual transition from the production of simple goods to science-intensive and high-technology products by increasing in the level of production development, technologies and skills of employees. The process for formation of the economic model of the enterprise is a mechanism that is a set of elements unified by the system of direct and back links between them and intended to create value added. Based on the performed analysis, it was detected that the innovation enterprise has a number of preferences that compensates for the innovative risk and increases the value added. The model of the value added of the enterprise that performs innovative activity is formulated.