scholarly journals Influence of Gender on the Advertising Responses of Young People for Products of Mobile Operators in Bulgaria

2021 ◽  
Vol 120 ◽  
pp. 04002
Author(s):  
Lyubomira Spasova ◽  
Tanya Taneva
Keyword(s):  
Gender Differences ◽  
Information Processing ◽  
Young People ◽  
Empirical Study ◽  
Market Segmentation ◽  
New Products ◽  
Negative Advertising ◽  
Men And Women ◽  
Empirical Hypothesis ◽  
Willingness To Use

The use of gender as a marketing strategy for market segmentation requires consideration of gender differences in information processing. This would increase the effect of advertising campaigns by adapting them to the dynamically changing market. he presented empirical study was conducted after 300 men and women aged 18 to 25 years, users of functional mobile products. The aim of the study is to determine the extent to which gender determines positive and negative advertising responses, identifying subjective judgments. The results of the research are empirical confirmation of some basic hypotheses of the Selective model of information processing in advertising messages: objectivity in the processing of information by men and subjectivity in the processing of information by women; selectivity in the perception of the attributes of the product by men and integrity - by women and a stronger willingness to use new products by women than by men. The present study offers an empirical hypothesis that women form positive responses to a larger number of signals in advertising, while men form negative responses to a larger number of signals in advertising messages. Satisfaction is proving to be a very important factor in advertising responses for both sexes, as it is a stronger factor for women, and men’s frustration with a mobile product is stronger than for women.

Failure to Demonstrate Gender Differences in Interference to Information-Processing of Body-Shape Stimuli

1993 ◽  
Vol 76 (2) ◽  
pp. 456-458 ◽  
Author(s):  
David I. Ben-Tovim ◽  
M. Kay Walker ◽  
George Douros
Keyword(s):  
Gender Differences ◽  
Information Processing ◽  
Body Shape ◽  
Stroop Test ◽  
Men And Women ◽  
Processing Body ◽  
Body Shapes

The Stroop test was adapted to assess disruption to processing of body-shape stimuli. Women are usually considered to be more concerned with personal body-shape and weight issues than men. This analysis yielded no differences between men and women when processing body-shapes and weight stimuli.

Who Would Put Their Child Alone In An Autonomous Vehicle? Preliminary Look At Gender Differences

2018 ◽  
Vol 62 (1) ◽  
pp. 256-259 ◽  
Author(s):  
Somer Hand ◽  
Yi-Ching Lee
Keyword(s):  
Gender Differences ◽  
Autonomous Vehicles ◽  
Autonomous Vehicle ◽  
Men And Women ◽  
Public Opinions ◽  
Parent Groups ◽  
Willingness To Use

While previous studies have examined public opinions of autonomous vehicles, there is a distinct gap in the literature concerning opinions of the use of AVs to transport children. This study examined participants’ concerns about and willingness to use AVs to transport children unaccompanied. Specifically, it focused on differences in attitudes between men and women and between parent versus non-parent groups. Significant results were found between these groups, with men and non-parents being more willing to use AVs to transport children unaccompanied. All groups demonstrated a significant hesitance toward such use, with only very small percentages indicating that they definitely would use AVs to transport children unaccompanied.

scholarly journals Psychology of Male and Female Communicative Activity

2008 ◽  
Vol 11 (1) ◽  
pp. 289-300 ◽  
Author(s):  
Svetlana A. Vasyura
Keyword(s):  
Gender Differences ◽  
Empirical Study ◽  
Gender Identity ◽  
Interpersonal Relations ◽  
Empirical Studies ◽  
Men And Women ◽  
Male And Female ◽  
Communication Difficulties ◽  
And Gender ◽  
Communicative Activity

The article features a brief overview of theoretical and empirical studies in communication psychology and sociability of men and women, boys and girls. Russian and foreign studies are summarized to point out that girls and women place greater emphasis on communication and interpersonal relations than do boys and men. Moreover, female communication is more emotional. The article presents the results of the author's own empirical study of male and female communicative activity. Communicative activity is viewed as a complex psychological phenomenon, a degree of the subject's willingness to interact. Communicative activity was studied with the test proposed by the Russian psychologist, Krupnov, and designed to detect the following components of communicative activity: dynamic (natural), emotional, motivational, cognitive, regulatory, productive, and two sorts of communication difficulties (operational and personal). Gender differences in communicative activity are shown on a sample of 480 participants aged 18-40 (240 men and 240 women). The article then describes communicative styles of adolescents (130 boys and 130 girls, aged 19-24). Various communicative styles are featured, including “energetic, businesslike,” “conformal, emotional,” “diplomatic, externally oriented” for boys and “energetic, sociable,” “emotional, difficult,” and “complaisant, expressive” for girls. Every person's individuality and gender identity are shown to impact their communicative style.

Changing patterns of migration to Australia's Northern Territory: Evidence of new forms of escalator migration to frontier regions?

2013 ◽  
Vol 10 (1) ◽  
pp. 101-114 ◽  
Author(s):  
Catherine Martel ◽  
Andrew Taylor ◽  
Dean Carson
Keyword(s):  
Young People ◽  
Life Events ◽  
Career Advancement ◽  
Work And Family ◽  
Northern Territory ◽  
Population Ageing ◽  
Men And Women ◽  
Working Lives ◽  
Changing Patterns ◽  
New Perspective

Building on Fielding’s idea of escalator regions as places where young people migrate (often temporarily) to get rapid career advancement, this paper proposes a new perspective on 'escalator migration' as it applies to frontier or remote regions in particular. Life events, their timing and iterations have changed in the thirty years since Fielding first coined the term ‘escalator region’, with delayed adulthood, multiple career working lives, population ageing and different dynamics between men and women in the work and family sphere. The object of this paper is to examine recent migration trends to Australia's Northern Territory for evidence of new or emerging 'escalator migrants'.

Gender differences in airway obstruction in men and women with acromegaly: A longitudinal study

2020 ◽  
Author(s):  
Sylvère Störmann ◽  
Katharina Schilbach ◽  
Felix Amereller ◽  
Angstwurm Matthias W ◽  
Jochen Schopohl
Keyword(s):  
Gender Differences ◽  
Longitudinal Study ◽  
Airway Obstruction ◽  
Men And Women

Empathy as moderator of gender differences in Chinese insurance agents' business ethical sensitivity

2017 ◽  
Vol 45 (6) ◽  
pp. 1029-1042 ◽  
Author(s):  
Na Zhang ◽  
Jian Zhang ◽  
Jing Wang
Keyword(s):  
Gender Differences ◽  
Business Ethics ◽  
Research Field ◽  
Ethical Sensitivity ◽  
Men And Women ◽  
Insurance Agents ◽  
Factors Associated ◽  
Ethics Research ◽  
The Relationship ◽  
Insight Into

To expand the business ethics research field, and to increase society's understanding of Chinese insurance agents' business ethics, we investigated how gender differences are related to agents' business ethical sensitivity and whether or not these relationships are moderated by empathy. Through a regression analysis of the factors associated with the business ethical sensitivity of 417 Chinese insurance agents, we found that gender played an important role in affecting business ethical sensitivity, and empathy significantly affected business ethical sensitivity. Furthermore, empathy had a moderating effect on the relationship between gender and business ethical sensitivity. Both men and women with strong empathy scored high on business ethical sensitivity; however, men with strong empathy had higher levels of business ethical sensitivity than did women with little empathy. The findings add to the literature by providing insight into the mechanisms responsible for the benefits of empathy in increasing business ethical sensitivity.

Relasi Gender dalam Keragaman Qira'at

SUHUF ◽  
2015 ◽  
Vol 3 (1) ◽  
pp. 35-50
Author(s):  
Ali Fakhrudin
Keyword(s):  
Gender Differences ◽  
Gender Relations ◽  
Men And Women ◽  
The Many

Knowledge of  qirā’at  until now has only been regarded as under-standing the various methodologies used in reciting the Quran. There has been very little research into analyzing the implications of recitative differences in terms of their purpose, although the many versions of qira’at rightly give rise to differing exegesis. This paper seeks to examine the implication of Qur’anic recitation in those religious verses that concern gender relations. There are many religious verses that address gender differences but this paper only examines verses connected with the opposite sexes shaking hands and permission for women to work outside the home.  This second verse is mentioned because until now there has often been the viewpoint that women ought not work outside the home as long as men and women shake hands at the beginning and end of business matters. For that reason, this paper is very suitable for analysis as a reminder that very rarely is there a person who interprets the Qur’an from an angle of familiarity with various qira’at.

India as a Hub of Innovations for the Millions (I4M)

2018 ◽  
Author(s):  
Vijay Mahajan
Keyword(s):  
Quality Of Life ◽  
Young People ◽  
New Products ◽  
High Growth ◽  
Institutional Arrangements ◽  
Base Of The Pyramid ◽  
Large Economy ◽  
The World

This chapter deals with Indian ‘innovations for the millions’ (I4M)—new products, processes, and institutional arrangements—that sustainably improve the quality of life of those at the base of the pyramid. Taking ten examples which originated from the private, public, NGO and cooperative sectors, the chapter suggests that these innovations are a response of the ‘elite of calling’ to the Indian paradox – high growth in a large economy, co-existing with a very large number at the base of the pyramid. The chapter argues that a more supportive ecosystem needs to be built to foster I4M, including reforms in regulation and taxation, and attracting bright young people. If that happens Indian I4M can serve billions at the base of the pyramid around the world.

scholarly journals The Determinants to Promote College Students’ Use of Car-Sharing: An Empirical Study at Dalian Maritime University, China

2021 ◽  
Vol 13 (12) ◽  
pp. 6627
Author(s):  
Shichao Sun ◽  
Yuanqian Liu ◽  
Yukun Yao ◽  
Zhengyu Duan ◽  
Xiaokun Wang
Keyword(s):  
College Students ◽  
Empirical Study ◽  
Service Providers ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Policy Implications ◽  
Key Factors ◽  
Car Sharing ◽  
Willingness To Use

Sustaining the development of car-sharing is considered an efficient way to counter environmental issues worldwide. Against this background, college students are recognized as a promising customer group of car-sharing service providers in China. However, the determinants that promote students’ willingness to use car-sharing services are rarely studied, and the uniqueness of college students in China in the context of car-sharing is justified. Therefore, this paper examines the key factors that affect Chinese college students’ adoption of car-sharing. An empirical study using samples from Dalian Maritime University was conducted, and survey data were collected via the Internet. Specifically, respondents’ socio-demographics were obtained, and their latent attitudes on car-sharing services were measured in terms of willingness to use car-sharing services, perceived usefulness, perceived ease of use and safety concerns. In addition, nine hypothetical travel scenarios were defined, and regarding each travel scenario, the respondents were asked to state whether they were willing or not to use car-sharing services. On this basis, a hybrid logit model was established to investigate the key factors that influenced the willingness to use car-sharing services. Aside from the common findings in line with previous studies, the results indicate that with the increase in the number of travel fellows, willingness to use car-sharing services went up. Furthermore, college students’ willingness to use car-sharing services was significantly affected by money costs rather than time costs. Additionally, college students in China are more likely to use car-sharing services during workday off-peak hours and weekends. Separately, among the respondents’ latent attitudes, only the perceived usefulness of car-sharing services was found to have a significant and positive impact on students’ willingness to use them. Relevant policy implications with regards to theoretical findings are also offered in this paper to car-sharing service providers in China.

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