scholarly journals Correlation of consumer involvement and consumer purchase decision on packaged beef products

2021 ◽  
Vol 888 (1) ◽  
pp. 012080
Author(s):  
A Triatmojo ◽  
A R Prasetya ◽  
M A U Muzayyanah ◽  
T A Kusumastuti
Keyword(s):  
Rank Correlation ◽  
Positive Influence ◽  
Consumer Involvement ◽  
Primary Data ◽  
Purchase Decisions ◽  
Beef Products ◽  
Packaged Beef ◽  
Livestock Products ◽  
Selection Of ◽  
Structured Questionnaire

Abstract Consumers need to search for extensive and impartial information before purchasing to obtain the best product when choosing appropriate beef products. The study aimed to understand the correlation between consumer involvement and consumer purchase decisions concerning in selection of packaged beef. The primary data were collected by the structured questionnaire and disseminated to 303 respondents. Method of the study is a survey, and data were analyzed and interpreted using Spearman Rank Correlation. Studies using a one-sample t-test indicate significantly different involvements to hypothesized value on economic, functional, and symbolic dimensions. Furthermore, the correlation between consumer involvement and consumer purchase decisions showed a positive influence. This study found that consumers remain to prioritize the economic dimensions in case of purchasing packaged beef products. The marketing challenges of livestock products can be overcome by developing a strategy based on consumer involvement.

scholarly journals PRODUCT QUALITY AND BRAND IMAGE TOWARDS CUSTOMERS' SATISFACTION THROUGH PURCHASE DECISION OF WARDAH COSMETIC PRODUCTS IN SURABAYA

2021 ◽  
Vol 2 (1) ◽  
pp. 56-70
Author(s):  
Ernesto Jose Tjahjono ◽  
Lena Ellitan ◽  
Yuliasti Ika Handayani
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Brand Image ◽  
Positive Influence ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Good Product ◽  
Image Variables ◽  
Good Product Quality

This study aims to determine and examine the effect of product quality on purchasingdecisions, the influence of brand image on purchasing decisions, the influence ofpurchasing decisions on customer satisfaction, the effect of product quality oncustomer satisfaction through purchasing decisions, and the influence of brand imageon customer satisfaction through purchasing decisions. This research is in the form ofquantitative research, where the data obtained is primary data obtained throughdistributing questionnaires to 120 respondents who have made purchases of Wardahcosmetic products. The data obtained were then processed using the Smart PLSsoftware. The results showed that there was a positive and significant relationshipbetween product quality and brand image variables on purchasing decisions, whichmeans that good product quality and good brand image will create purchasingdecisions for consumers. Purchase decisions have a positive influence on customersatisfaction. Product quality has a positive and significant effect on customersatisfaction. Brand Image does not significantly influence customer satisfaction.Product quality and brand image have a positive and significant effect on customersatisfaction through purchasing decisions. This shows that consumers will be satisfiedwith a product when consumers are satisfied with the purchasing decisions made onthe product.

Teaching Effectiveness: A Study on Moderation Effect of Organisational Support and Organisational Commitment

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
P. Srivalli ◽  
Kota Neela Mani Kanta
Keyword(s):  
Organizational Commitment ◽  
Organizational Support ◽  
Teaching Effectiveness ◽  
Primary Data ◽  
Moderation Effect ◽  
Descriptive Research ◽  
Multi Stage ◽  
The Relationship ◽  
Selection Of ◽  
Structured Questionnaire

Perceived organizational support is an employee belief that organization values their contributions and cares about their welfare. The study assumes faculty can teach effectively in an environment where there is organizational support. In addition organizational commitment is a significant employee attitude towards his job in regard to effective teaching. Consequently the study is sought to analyze the moderation of organizational support on the relationship between organizational commitment and teaching effectiveness. The study is conducted among 410 private engineering college faculties working in Rayalaseema region of Andhra Pradesh. The study follows descriptive research design, as the study describes the moderation effect of organizational support. The study follows probabilistic, multi-stage sampling method in selection of sample. The study administers structured questionnaire among engineering college faculty for collection of primary data. The study finds statistically insignificant moderation effect of organizational support.

scholarly journals Reasons of Customer Preference towards Allopathy versus Ayurvedic therapy

2020 ◽  
Vol 11 (1) ◽  
pp. 1097-1103
Author(s):  
Hemant Katole
Keyword(s):  
Human Body ◽  
Primary Data ◽  
Ayurvedic Medicine ◽  
Demographic Parameters ◽  
Age Group ◽  
Customer Preference ◽  
Medication Therapy ◽  
Research Article ◽  
Selection Of ◽  
Structured Questionnaire

The purpose of this research article was to identify the reasons of choosing/preferring Allopathy and Ayurvedic medicines in India. Based on the perception about medication therapy, patients either have a choice to prefer allopathy or ayurvedic therapy. In an ultimate combination of allopathic and ayurvedic medication will be very much influenced and used by allopathic doctors. This research helps to know why patient prefer allopathy or ayurvedic therapy, whether demographic parameters affects the selection of medication therapy etc. For this research, the primary data were collected by using structured questionnaire, with sample of 1018 consumers. The findings revealed that 72.88% of the consumers preferred Allopathic medicines in comparison with Ayurvedic (27.11%). Gender wise males preferred Allopathy medication while females prefer ayurvedic medicines. Age-wise, 61% of the respondents who prefer the allopathic system belong to the 21-40yrs age group, while only 22% of respondents who belong to this Age group prefer Ayurvedic as medication therapy. As per as expenses are concerned, 41.06 percent of respondents have a monthly expense on medication of Rs. 1000-5000. Survey also reveals that post-graduated customers prefer Ayurvedic as medication therapy. Customer Prefer Allopathy Therapy because of convenient to hectic Lifestyle and Easily availability of allopathy medicine Customer Prefer Ayurvedic Therapy because of its cheap price followed by no side effect on the human body and inclusion of natural ingredients in ayurvedic medicine

scholarly journals Social Marketing and Non-Communicable Diseases Prevention and Risk Behaviour Reduction Among the Youth of Tamale

2018 ◽  
Vol 2 (5) ◽  
Author(s):  
Wombeogo M
Keyword(s):  
Social Marketing ◽  
Lifestyle Modification ◽  
Sampling Technique ◽  
Risk Behaviour ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Selection Of ◽  
Structured Questionnaire

Objectives: The study aims at ascertaining the contribution of social marketing in the prevention of NCDs towards risk related behaviours reduction among the youth of Tamale. Methods: A quantitative cross-sectional survey was employed in the study. A semi-structured questionnaire was used to collect primary data from the youth of Tamale, selected by convenient sampling. Simple random sampling technique was employed in the selection of respondents. A sample size of 273 was used and data analysed using SPSS version 21. Results: The results revealed that all respondents had heard about NCDs. 72.9% knew exactly what they are; 82.4% of respondents perceived lifestyle modification was possible while 254 (93%) of the respondents see rather challenges. Conclusions: The authors recommend that the Ministry of Health and Ghana Health Service adopt social marketing concept in combating NCDs in Ghana and formulate specific social marketing interventions that will translate increased awareness into behaviour change towards NCDs prevention in Ghana.

scholarly journals Studi Kasus: Pemalsuan Daging Sapi dengan Daging Babi Hutan di Kota Bogor

2020 ◽  
Vol 8 (2) ◽  
pp. 121-130
Author(s):  
Lailatun Nida ◽  
Herwin Pisestyani ◽  
Chaerul Basri
Keyword(s):  
Wild Boar ◽  
Secondary Data ◽  
Transmission Risk ◽  
Primary Data ◽  
Animal Products ◽  
Study Approach ◽  
Beef Products ◽  
Wild Boar Meat ◽  
Monitoring And Surveillance ◽  
Livestock Products

The adulteration of beef using wild boar meat in the city of Bogor has been a serious concern in the society. Monitoring and surveillance of beef products are needed to ensure the halal of animal products and to prevent the transmission risk of zoonotic diseases from wild boar meat to humans. The purpose of this study was to analyse the data of Dinas Pertanian Kota Bogor related to meat adulteration in 2013-2017. The case study approach was used in this research by conducting a collection of primary and secondary data. The primary data obtained from an indepth interview with the chief of veterinary public health, processing, and marketing of livestock products of Dinas Pertanian Kota Bogor. The secondary data were obtained from monitoring and surveillance report of Dinas Pertanian Kota Bogor in 2013-2017. The results showed that 7.86% (3/33 samples) of beef samples contained wild boar meat during the 2013-2017 period. The adulterated beef was found mainly from the meat kiosks in traditional markets. In conclusion, monitoring and surveillance related to meat adulteration problem is needed to be improved especially in the traditional market.

scholarly journals The Effect of Social Media Marketing on Purchase Decision with Brand Awareness as Mediation on Haroo Table

2021 ◽  
Vol 1 (1) ◽  
pp. 16-24
Author(s):  
Angelyn Angelyn ◽  
David Sukardi Kodrat
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Positive Influence ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
First Choice ◽  
Significant Positive Influence

Haroo Table is an online bakery shop in Surabaya. Haroo Table’s promotional activities turns out is not enough to make company become the first choice because of competitors that has higher brand awareness. The purpose of this research is to find out the effect of social media marketing on purchasing decisions with brand awareness as mediation on Haroo Table. The population in this research is 112 people who following Haroo Table's Instagram and make transaction at least once. The sample that is taken for this research is 88 respondents with purposive sampling method and Slovin. Primary data collection technique is like questionnaires with Likert Scale and secondary data is like internal company data, competitor data and related literature. Data analysis technique uses SEM-PLS. Based on the results of the analysis, it is found that (1) social media marketing has a significant positive effect on Haroo Table brand awareness, (2) social media marketing has a significant positive influence on Haroo Table’s purchase decisions, (3) brand awareness has a significant positive influence on Haroo Table’s purchase decisions and (4) brand awareness can mediate the effect of social media marketing on Haroo Table’s purchase decision.

scholarly journals The Determinants of Green Banking Adoption in Bangladesh: An Environmental Perspective

2021 ◽  
pp. 18-26
Author(s):  
Dr. Md. Redwanuzzaman
Keyword(s):  
Environmental Factors ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Positive Influence ◽  
Primary Data ◽  
Practice Research ◽  
Bank Management ◽  
Community Pressure ◽  
Structured Questionnaire

Purpose: The aim of this paper is to assess the environmental factors’ influence on the green banking adoption in Bangladesh. Design/methodology/approach: This study is an empirical attempt to prove the cause and effect relationship for the hypotheses developed from a conceptual framework for which it has used both descriptive, as well as quantitative research. The survey unit of the analysis administered a simple random sampling technique over 323 respondents by using a structured questionnaire. Findings: The study identified that the customer pressure, the competitor pressure and the community pressure are the salient environmental factors which have a positive influence on green banking adoption in Bangladesh. Practical implications: The study may have significant implications providing the bank management with better understanding of the environmental factors and also the influence of it to find out appropriate strategies required to green banking practice. Research limitations: The research is mostly based on primary data focused only the customers of commercial banks as respondents ignoring managerial samples across the banks. Originality/value: To the best of the author’s knowledge, this study is one of the earliest initiatives to explore the environmental factors and its influence behind the adoption of green banking practices in Bangladesh.

Application Of Technology Acceptance Model Of Unified Payment Interface Services Adoption In Mysuru City: An Exploratory Study

2019 ◽  
Vol 118 (6) ◽  
pp. 25-35
Author(s):  
Vinay S
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Banking Sector ◽  
Primary Data ◽  
Equation Modeling ◽  
Security Issues ◽  
Acceptance Model ◽  
Structured Questionnaire

Continuous development of technological innovations especially in the banking sector have stirred competition which has changed the way businesses operate resulting in the introduction of Unified Interface Payment (UPI) services. This study was conducted in order to analyse the adoption of UPI services through Technology Acceptance Model (TAM) in Mysuru. Objectives of study were framed to determine the demographic factors that influence the practices of UPI by the customers, to examine the role of banks in integrating UPI services and products and to assess the various security issues affecting the usage of UPI services by Mysuru customers. Based on these objectives a structured questionnaire was prepared and primary data was collected from 165 respondents. Data was analysed making use of SPSS and other models namely Structural Equation Modeling with Analysis of Moment Structures (AMOS) Software. Finally the researchers identifies that there is a need for convergence of customer’s preference for safe and easy banking transactions. This study revealed that the customer’s model have to be well integrated for progress in UPI operations.

Professional Stress among Junior Commissioned Officers and Non Commissioned Officers of Indian Military Intelligence – A Case Study

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 133-145
Author(s):  
Dr. S. S. Nirmala ◽  
Dr. N. Kogila ◽  
T. Porkodi
Keyword(s):  
Factor Analysis ◽  
Correlation Matrix ◽  
Null Hypothesis ◽  
Primary Data ◽  
Questionnaire Data ◽  
Military Intelligence ◽  
Sphericity Test ◽  
Professional Stress ◽  
Structured Questionnaire

The present study is focusing on the professional stress on organisation among the Junior Commissioned Officers (JCOs) and Non-Commissioned Officers (NCOs) of Indian Military Intelligence. 384 samples of Military Intelligence personnel will be taken for this study. Sources of data is Primary data include a structured questionnaire. Data was collected through structured questionnaire and measure through Likert’s scale, using KMO measure of sampling adequacy, Cronbach’s alpha for checking internal consistency, Bartlett sphericity test for testing the null hypothesis and various factor analysis including Eigenvalues, Extract square Sum loading, variance percent and Accumulation percent values relative comparison and Correlation matrix will be used as tools to arrive at desired results and statistical interpretations. The hypotheses put for test and the resultant values at 0.01 and 0.05 (for different factors) clearly indicated that there is an existence of association between different level of cadres and professional stress among personnel of Indian Military Intelligence. The authority who can formulate the rules and regulations and binding them on the lower cadres and professions to accept and adopt.

“A Study on the Influence of Rewards on Job Satisfaction With Special Reference to Education Industry in Oman”

2019 ◽  
Vol 118 (1) ◽  
pp. 114-124
Author(s):  
Mrs Nithya Sambamoorthy ◽  
Mr Subhash Kodiyil Raman ◽  
Mr Bhraguram Thayyil
Keyword(s):  
Job Satisfaction ◽  
Special Reference ◽  
Secondary Data ◽  
The Other ◽  
Primary Data ◽  
Other Hand ◽  
Education Industry ◽  
College Of Technology ◽  
Main Factors ◽  
Structured Questionnaire

This research is an examination and a study on the influence of rewards on job satisfaction of lecturers at Shinas College of Technology (ShCT). In academic industry, rewards are one of the factors that affecting job satisfaction of the employees and this will lead to affect their performance in their jobs. So, when rewards are more the job satisfaction will be high and when rewards are less the job satisfaction will be less. On the other hand, the age will not affect the job satisfaction. Previous research reveals that Job satisfaction is very important to success the industry and the rewards are the main factors which affect job satisfaction. The main purpose of this study is to know the influence of rewards in job satisfaction among the lecturers in ShCT. Moreover, this research attempts to identify how much rewards affect the job satisfaction in ShCT.  For this study used two types of data which are: primary data and secondary data. The sources of primary data is the response from lecturers at ShCT. It is collected through structured questionnaire and distributed such to 60 respondents. Secondary data, collected from internet, books, journals, articles etc.

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