scholarly journals Geobranding as a technology for sustainable development of an agricultural region

2021 ◽  
Vol 937 (3) ◽  
pp. 032077
Author(s):  
I Merzlyakova ◽  
I Kairova ◽  
M Koshman
Keyword(s):  
Sustainable Development ◽  
Place Branding ◽  
Cultural Resources ◽  
Foreign Markets ◽  
Industrial Region ◽  
The Public ◽  
Special Events ◽  
Public Consciousness ◽  
Strategic Goals ◽  
Main Components

Abstract The article is devoted to the theoretical issues of geo-branding as a technology for the development of an agro-industrial region, the origin and development of research on branding and marketing of territories is considered, the content of the concepts of “place branding” and “place marketing” and the relationship between them are analyzed. The work examines the main components of geo-branding: development, implementation of a strategy for the development and promotion of an agro-industrial region, attraction of investments and the most efficient use of the region’s resources. Geo-branding is viewed as a technology for implementing the strategic goals of sustainable development of an agro-industrial region, which includes an analysis of the specifics of the region in the past, present and future based on the socio-cultural resources and potential of the region. The article proposes a geo-branding model that includes archetypal and narrative components that are reflected in the public consciousness of representatives of different target audiences. Particular attention is paid to the study of the specifics of the use of special events and digital communications by geo-branding entities as tools for promoting the potential of agro-industrial regions in the domestic and foreign markets.

scholarly journals Areas of Research on the Development of the Tourist and Recreational Sphere as an Object of Public Administration

2021 ◽  
pp. 147-154
Author(s):  
N. Boretskaya ◽  
◽  
G. Krapivina ◽  
Keyword(s):  
Decision Making ◽  
Public Administration ◽  
The Public ◽  
State Management ◽  
Management Processes ◽  
Separate Area ◽  
Multiplier Effect ◽  
Public Consciousness ◽  
Strategic Goals ◽  
The Impact

In the article, the problem of determining the directions of research of the development of the tourist and recreational sphere as an object of public administration acquires further theoretical and methodological substantiation. The directions of improving the mechanisms of decision-making by state bodies for the development of the tourist and recreational sphere are formulated on the basis of the introduction of a systematic approach, digitization and modeling. The efforts of state bodies to form the structure of the market in order to study and analyze the impact of public administration and regulation on the realities of the tourist and recreational sphere and the proposals of tourist and recreational products that affect the public interest in them on the part of consumers of tourist services are a separate area of scientific research in tourism. -recreational sphere as an object of public administration and decision-making mechanisms by state bodies for the development of tourist and recreational territories It is shown that the processes of using tourist and recreational resources and diversification of the economy are positively influenced by the intersectoral nature of the tourist and recreational sphere due to the multiplier effect for related sectors of the economy of the territories, directly involved in the tourist services served by consumers. It has been proved that a city characterized by a significant territorial concentration of labor, consumers, related industries and services is very attractive for the activities of enterprises in the tourism and recreation sector in terms of minimizing costs, and it is expedient in determining the role and mechanisms of government influence on the development of the tourism and recreation sector. and the formation of strategic goals for the development of a regime for promoting their development is the study of the tourist and recreational market of the territory. The development of the regional and local tourist and recreational sphere is greatly facilitated by the transformation in the public consciousness of the concept of free time, i.e. changes in the behavior of consumers of tourism services in relation to specific settlements or the region as a whole. The main goal of the qualitative improvement of state management of the development of the tourist and recreational sphere is to increase its openness, spread goodwill towards the population, accelerate management processes, effectively solve problems, increase the mobility of workers in tourist and recreational enterprises and their satisfaction with work.

scholarly journals Research on the Development of Religious Tourism and the Sustainable Development of Rural Environment and Health

2021 ◽  
Vol 18 (5) ◽  
pp. 2731
Author(s):  
Hsiao-Hsien Lin ◽  
Ying Ling ◽  
Jao-Chuan Lin ◽  
Zhou-Fu Liang
Keyword(s):  
Sustainable Development ◽  
Environmental Literacy ◽  
Rural Environment ◽  
Cultural Resources ◽  
Public Attention ◽  
The Sustainable Development ◽  
The Public ◽  
Interview Method ◽  
Environment And Health ◽  
Local Residents

The purpose of the research is to explore how to reach a consensus on the development of cultural tourism and the sustainability of the entire rural environment from the perspective of different rights holders. Using Beigang Township in Taiwan as a case study, we first conducted a questionnaire survey and analyzed 600 respondents by statistical verifications method, then used an interview method to compile suggestions from experts and scholars, and finally conducted a field survey to collect actual information. After summarizing, organizing, and analyzing all the data, the study was examined in a multivariate manner. This study concludes that creating parking spaces, providing a comfortable resting place, facilitating the exchange of ideas, and improving the environmental literacy of the public will increase the public attention to issues such as village visibility, people interaction, ancient architecture, culture and totems, public health and transportation, and entrepreneurial development, as well as address the concerns of local residents and some men and people over 31–40 years old. By doing so, we can improve community building and security, enrich cultural resources, build and develop sufficient industries, stabilize prices, obtain a safe and hygienic village environment, increase the desire to revisit, become a recommendation for family travel, and achieve the goal of sustainable development of rural environment and health.

scholarly journals Ministry of Truth: Formation and support of the main rhetoric by informational ministries of so-called Luhansk and Donetsk People’s republics

2021 ◽  
Vol 24 (1) ◽  
pp. 80-88
Author(s):  
Iryna Malyk
Keyword(s):  
Mass Communication ◽  
Historical Period ◽  
Information Warfare ◽  
The Public ◽  
Theoretical Approaches ◽  
Public Consciousness ◽  
Percentage Weight ◽  
Occupied Territories ◽  
Main Components ◽  
Globalized World

The peculiarity of the contemporary historical period, Ukraine is currently in, is the necessity of rapid reaction to new challenges and threats, which were absolutely unknown recently. The experience of recent years showed that information security is the most important component of the national security of the state. Neglect of threats in this area leads to economic catastrophes, diplomatic crises, military conflicts, wars and territorial losses. Information warfare is the war of the future, having numerous advantages over armed conflict resolution: these include relatively lower economic costs, anonymous nature of the enemy (which complicates contractions), and absence of informational borders in modern globalized world, as well as inability to set the rules of the game. The most spread methods of realization of the set goals in the information warfare are propaganda, manipulation, disinformation, and diversification of public consciousness. Herewith, one of the main components of the information warfare is rhetoric, aimed to form public consciousness in a holistic way. This research is the continuation of the study of the informational field of the occupied territories of Donbas, started in the article “Some aspects of humanitarian challenges of safe reintegration processes of Temporary Occupied Territories of Separate Districts of Donetsk and Luhansk Regions: role of mass media”. The research aims to distinguish and formulate the main messages and rhetoric, which are basic for the contemporary informational policy of quasi-states on the Temporary Occupied Territories of Separate Districts of Donetsk and Luhansk Regions. For the realization of the set aim, the following tasks should be performed:– distinguishing of theoretical approaches to the concept “rhetoric”:– analysis of the website of the “Ministry of Information of Donetsk People’s Republic” and “Ministry of communication and mass communication of Luhansk People’s Republic”:- distinguishing and formulation of the main rhetoric and messages, which are basic for the informational policy on the occupied territories, based on the analysis of the content of the websites of ministries.Hypothesis: Contemporary informational policy, which is formulated by the quasi-government, does not facilitate safe reintegration of the occupied territories into Ukraine and forms rhetoric, working for approaching with the Russian Federation, in the public consciousness.The main news themes and projects, the ministries realized, were determined. Themes of news (the period analysed - January 2021), which were further grouped into six main blocks were studied. The percentage weight of each news block was determined and further visualized in the work using the graphic method.The main rhetoric, working at the formation of public consciousness in “republics” was defined on the basis of the conducted analysis of the news feed of the ministries responsible for information policy in Luhansk and Donetsk People’s republics.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Strategi Humas Partai Gerindra dalam Membangun Citra Partai pada Pemilu 2014

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Rialdo Rezeky ◽  
Muhammad Saefullah
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Media Relations ◽  
Executive Board ◽  
The Public ◽  
Community Or ◽  
The Subject ◽  
Main Components ◽  
The Right ◽  
Participatory Observation

The approach of this research is qualitative and descriptive. In this study those who become the subject of research is an informant (key figure). The subject of this study is divided into two main components, consisting of internal public and external public that is from the Board of the Central Executive Board of Gerindra Party, Party Cadres, Observers and Journalists. The object of this research is the behavior, activities and opinions of Gerindra Party Public Relation Team. In this study used data collection techniques with interviews, participatory observation, and triangulation of data. The results of this study indicate that the Public Relations Gerindra has implemented strategies through various public relations programs and establish good media relations with the reporters so that socialization goes well. So also with the evaluation that is done related to the strategy of the party. The success of Gerindra Party in maintaining the party’s image in Election 2014 as a result of the running of PR strategy and communication and sharing the right type of program according to the characteristics of the voting community or its constituents.Keywords: PR Strategy, Gerindra Party, Election 2014

Interaction of Ukrainian Diaspora and the USA Government Regarding Celebration of Ukrainian Independence Day on January 22

2018 ◽  
Vol 1 (47) ◽  
pp. 136-145
Author(s):  
Halyna Shchyhelska
Keyword(s):  
United States ◽  
House Of Representatives ◽  
The United States ◽  
100Th Anniversary ◽  
Totalitarian Regime ◽  
The Public ◽  
Us Congress ◽  
The Us ◽  
Public Consciousness ◽  
The Usa

2018 marks the 100th anniversary of the proclamation of Ukrainian independence. OnJanuary 22, 1918, the Ukrainian People’s Republic proclaimed its independence by adopting the IV Universal of the Ukrainian Central Rada, although this significant event was «wiped out» from the public consciousness on the territory of Ukraine during the years of the Soviet totalitarian regime. At the same time, January 22 was a crucial event for the Ukrainian diaspora in the USA. This article examines how American Ukrainians interacted with the USA Government institutions regarding the celebration and recognition of the Ukrainian Independence day on January 22. The attention is focused on the activities of ethnic Ukrainians in the United States, directed at the organization of the special celebration of the Ukrainian Independence anniversaries in the US Congress and cities. Drawing from the diaspora press and Congressional Records, this article argues that many members of Congress participated in the observed celebration and expressed kind feelings to the Ukrainian people, recognised their fight for freedom, during the House of Representatives and Senate sessions. Several Congressmen submitted the resolutions in the US Congress urging the President of United States to designate January 22 as «Ukrainian lndependence Day». January 22 was proclaimed Ukrainian Day by the governors of fifteen States and mayors of many cities. Keywords: January 22, Ukrainian independence day, Ukrainian diaspora, USA, interaction, Congress

Standardization as a Tool of Achieving Sustainable Development of Organizations of Social Services

2020 ◽  
Vol 25 (1) ◽  
pp. 35-41
Author(s):  
N.L. Solovieva ◽  
◽  
I.V. Chudinovskikh ◽  
Keyword(s):  
Sustainable Development ◽  
Social Services ◽  
Services Sector ◽  
The Social ◽  
Strategic Goals ◽  
Goals And Objectives ◽  
International Companies

The article discusses the management of sustainable development of organizations using standardization as one of the tools of the quality economy. Particular attention is paid to the existing practice of Russian and international companies building strategic goals and objectives in accordance with the UN SDGs. The connection between standardization and sustainable development of the organization, in particular organizations of the social services sector, is shown.

Pengurangan Kadar Minyak Pada Abon Ikan Produksi Savitri Dan Tiaras Dengan Penerapan Alat Peniris Serbaguna Di Kota Kupang

2018 ◽  
Vol 2 (2) ◽  
pp. 20
Author(s):  
Muntasir Muntasir ◽  
Pius Weraman
Keyword(s):  
Raw Material ◽  
Added Value ◽  
Filter Model ◽  
Simulation Tools ◽  
The Public ◽  
Fish Meat ◽  
Efficiency Increase ◽  
Main Components ◽  
Design And Manufacture

Community Partnership Program in small home industry of making fish floss brand "Savitri" and "Tiaras" inKupang city in the form of application of electric centrifugation filter model has been implemented. One of the problemsin the production of Savitri and Tiaras fish floss is that there is still a lot of oil in the frying product which is only drainedon a simple sieve and then placed for some time on traditional tools of filter and paper that can cause low quality and lowquality, so it is necessary to reduce the oil yield frying fish floss product. In order to increase the added value and sellingvalue of the products, it is necessary synergy between Universities and Partners in the form of application of the results ofscience and technology to the public. The main components of the composer of the versatile filter are the cylindrical plateas the bucket of the filter, the cylinder filter, the electric dynamo as the centrifuge system rotator and the load-bearingconstruction. The method of this program is the provision of materials, design and manufacture of tools, demonstrationtools and the provision of a versatile filter cylinder system centrifuge model by the team, simulation tools, specialcounseling at the location of partners and suggestions as a follow-up in the endurance of production. The output of thisprogram can provide added value in the form of the use of this tool can improve labor efficiency, increase productivitypartners by producing 40 kg to 50 kg raw material, raw fish marlin, fish meat after cleaning, processed, fried, in andpacked into 80-100 packs of fish floss with the price of Rp. 40,000.00 per package weighing 250 grams. With estimatedpartners will earn a profit of Rp 3,200,000 - 4,000,000.00 per production or 12,800,000.00 - 16,000,000.00 per month incash and consumptions, as well as the abundance of non-greasy, clean and hybrid fish products

Motivations of Federal Workers to Volunteer In Public Sector Special Events

2020 ◽  
Vol 24 (1) ◽  
pp. 33-46
Author(s):  
Keon Artis ◽  
Seung Hyun Lee
Keyword(s):  
Public Sector ◽  
Federal Government ◽  
Event Management ◽  
Theoretical Contribution ◽  
The Public ◽  
Factors Associated ◽  
Special Event ◽  
Special Events ◽  
Public Sector Employees ◽  
Government Workers

Volunteers are considered a core component of special events and they have proved to be an asset to the execution of special events. Although motivations of volunteers have received a great deal of attention from many organizations and individuals in the private sector, little research has been done on motivations of volunteers in the public sector, or within the federal government. Therefore, this article identified motivational factors that prompt federal government workers to volunteer at a government-related special event. A survey was used to gather data from a volunteer sample of 263 individuals who had volunteered for public sector special events in recent years. Exploratory factor analysis and t test were employed to establish motivations that stimulate public sector employees to volunteer for special events and further determine the differences in motivation between females and males. The results showed that government workers mostly volunteer for purposive motive and external motive. In addition, gender played significant roles on egotistic and purposive motives. Thus, this research provides a unique theoretical contribution to research in event management by advancing our understanding of the process by which factors associated with motivation can lead to federal government workers volunteering at a government-related special event; subsequently, impacting how event planners and organizers of public sector special events market to and recruit volunteers.

Pre-Rehearsal Questions of Performance Tradition and Play-Selection

2018 ◽  
Author(s):  
Kathleen Jeffs
Keyword(s):  
Golden Age ◽  
Selection Process ◽  
The United States ◽  
Spanish Golden Age ◽  
Royal Shakespeare Company ◽  
The Public ◽  
Performance Tradition ◽  
Performance Traditions ◽  
Public Consciousness

This chapter asks the questions: ‘what is the Spanish Golden Age and why should we stage its plays now?’ The Royal Shakespeare Company (RSC) Spanish season of 2004–5 came at a particularly ripe time for Golden Age plays to enter the public consciousness. This chapter introduces the Golden Age period and authors whose works were chosen for the season, and the performance traditions from the corrales of Spain to festivals in the United States. The chapter then treats the decision taken by the RSC to initiate a Golden Age season, delves into the play-selection process, and discusses the role of the literal translator in this first step towards a season. Then the chapter looks at ‘the ones that got away’, the plays that almost made the cut for production, and other worthy scripts from this period that deserve consideration for future productions.

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