scholarly journals Implementing Health Literacy Intelligence during COVI-19 outbreak

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
G Leiras ◽  
M Arriaga ◽  
R Gaspar ◽  
B Raposo ◽  
S Domingos
Keyword(s):  
Health Literacy ◽  
Risk Perception ◽  
Communication Strategies ◽  
Effective Communication ◽  
Individual Characteristics ◽  
Communication Strategy ◽  
Necessary Condition ◽  
Informed Decisions ◽  
Threat Level ◽  
The Media

Abstract Background During events that involve health risks, people may feel the need personal and social resources to cope with the demands posed by event. Depending on their individual characteristics, people may perceive their resources as sufficient or as insufficient to face the situation. Risk perception analysis was conducted in Portugal during the COVID-19 outbreak, to develop communication strategies, customized to the changing needs, helping people make informed decisions. Methods Citizens messages on social networks of 3 official information sources, and 8 media sources were analyzed between 26th January and 5th March 2020. A sample of comments to publications related to COVID-19 were analyzed in 4-days periods and categorized. A qualitative theory-driven thematic analysis was carried out based on two global categories: Demands and Resources. From this analysis, the threat level ratio (Demands/Resources) was calculated. Results A total of 8,251 comments were analysed in 10 periods of 4 days of data collection, from 26th January to 5th March. The threat level ratio increased during the first 15 days of analysis, having its maximum (6.80) in the period between the 7th and 14th of February, mostly associated with the perceived danger associated with the lack of airports arrivals control from China. After the announcement of the first confirmed case of COVID-19 in a Portuguese citizen outside Portugal, on 23rd February, the risk perception increased 1,4% compared to the previous period of analysis. On the contrary, after announcing the first confirmed case in Portugal, on the 1st March, the risk perception decreased 1,6%, which is inferred to be associated with a shift in the media discourse and to the use of humour. Conclusions Awareness of risks is a necessary condition for people to adhere to the necessary recommendations to mitigate the crisis. During an epidemic, an effective communication strategy can become an opportunity to promote health literacy. Key messages Risk perception is essential to define effective communication strategies to promote health literacy and best practices among targeted populations. effective communication strategies customized to people’s needs and priorities help people making informed decisions during a public health emergency.

Incorporating Human Factors Into a Healthcare System’s COVID-19 Communication Strategy

2021 ◽  
Vol 10 (1) ◽  
pp. 175-179
Author(s):  
Rebecca L. Butler ◽  
Ann Katherine Hoobler ◽  
Lucy C. Stein ◽  
Erica S. Hoenig ◽  
Laura M. Lee ◽  
...  
Keyword(s):  
Human Factors ◽  
Healthcare System ◽  
Communication Strategies ◽  
Clinical Information ◽  
Effective Communication ◽  
Healthcare Systems ◽  
User Feedback ◽  
Communication Strategy ◽  
Successful Communication

The COVID-19 era has been an age of change for healthcare systems worldwide. At the beginning of the pandemic in particular, there was a huge need to rapidly communicate new and constantly changing information with critical safety implications. Previously successful communication strategies were not adequate for this unprecedented challenge. At MedStar Health, the Quality & Safety team led a unique partnership between human factors experts, clinical teams, and the communications department to develop a three-pronged strategy for effective communication during the pandemic. This strategy incorporated the following components: 1) Using human factors and usability concepts to distill complex clinical information into easy-to-understand infographics for frontline associates; 2) Creating regular, succinct messaging to distribute the information and provide frequent updates throughout the healthcare system; and 3) Designing and maintaining a usable webpage where associates could access up-to-date information relevant to their specialty at any time, on or off the hospital network. This strategy, which was dynamic and adapted to user feedback, was supported by associates as a streamlined method for communicating important information throughout the pandemic.

Communicating During an Outbreak or Public Health Investigation

2019 ◽  
pp. 243-260 ◽  
Author(s):  
Abbigail J. Tumpey ◽  
David Daigle ◽  
Glen Nowak
Keyword(s):  
Public Health ◽  
At Risk ◽  
Social Media ◽  
News Media ◽  
Effective Communication ◽  
Crisis Response ◽  
Communication Strategy ◽  
The Public ◽  
The Media

Effective communication during an outbreak or public health investigation is crucial for fostering adoption of public health recommendations and minimizing or preventing harm. During outbreaks, a comprehensive communication strategy integrating news media, social media, and partner engagement is essential for reaching affected persons and for keeping everyone informed about public health actions and recommendations. The strategies outlined in this chapter are the foundation for rapidly and effectively conveying information and public health recommendations to the persons at risk, the media, and the different entities involved in the response. Regardless of the public health event’s cause, core communication actions and steps will be similar; however, in every outbreak or public health investigation, perceptions and needs will vary among target audiences, partners (i.e., persons or organizations that can play a role in the crisis response), and persons or organizations with a connection or interest in the outbreak (stakeholders).

scholarly journals Learning from Mistakes in the Media to Improve the Communication of Wood Bioenergy Research

BioResources ◽  
2013 ◽  
Vol 9 (1) ◽  
pp. 1-3
Author(s):  
Brooks Mendell
Keyword(s):  
General Public ◽  
Quantitative Research ◽  
Applied Research ◽  
Communication Strategies ◽  
Effective Communication ◽  
Decision Makers ◽  
Causal Relationships ◽  
Total Absence ◽  
The Media ◽  
Media Reports

Successful applied research into wood bioenergy requires communication of meaningful insights to inform decision-makers and the general public. Effective communication strategies make such insights accessible. However, recent media reports often exhibit a near total absence of findings from peer-reviewed or quantitative research, highlighting a failure to communicate between applied researchers and reporters. As a result, the general public’s understanding of wood-based bioenergy remains incomplete. At a minimum, researchers can address three common lapses when communicating results of their research related to wood-based energy to increase the public’s access to technical results. First, provide context to give policymakers a sense, on a relative basis, of the importance of a given issue. Second, properly distinguish between “causal” relationships and mere happenstance or correlations. And finally, confirm facts and conclusions. Faulty assertions can cast doubts on the broader work and body of research.

scholarly journals Komunikasi Efektif dalam Meningkatkan Literasi Kesehatan Mental

2020 ◽  
Vol 12 (2) ◽  
pp. 191
Author(s):  
Sarah Bryna Grace ◽  
Ade Gandha Kurnia Tandra ◽  
Mary Mary
Keyword(s):  
Mental Health ◽  
Health Literacy ◽  
Young People ◽  
Mental Health Literacy ◽  
Effective Communication ◽  
Communication Strategy ◽  
Community Activities ◽  
Significant Difference ◽  
Health Related ◽  
Audience Awareness

This article is the result of a communication study research on effective communication conducted by the Into The Light Indonesia community on improving the mental health literacy of young people in Jabodetabek. Mental health in Indonesia has not received enough attention, unlike physical health, so it is necessary to increase understanding of mental health. Since 2013, the Into The Light Indonesia community has been present as a community of young people working as a center for advocacy, study and education on suicide prevention and working on mental health issues in Indonesia. This study aims to reveal differences in mental health literacy levels between young people in Jabodetabek who participate and those who do not participate in Into The Light Indonesia community’s activities, reveal the relationship of effective communication with the delivery of mental health literacy related materials, and to evaluate the communication strategy of Into The Light Indonesia community. For this reason, the research method used is a convergent parallel mixed method, in which a quantitative approach by taking two independent samples (???? = 120) to fill out a questionnaire to compare the level of mental health literacy and measure the effectiveness of communication carried out, as well as a qualitative approach through interviews to identify and evaluate the activities carried out by the Into The Light Indonesia community. The results of this study indicate that statistically, there is no significant difference between the mental health literacy levels of participants and non-participants in the Into The Light Indonesia community activities. However, the results of the study show that effective communication significantly increases the level of mental health literacy. Into The Light participants also showed awareness and interest in finding out more mental health related information. In this study it can also be found that a communication strategy approach is needed by adopting local ways to increase audience awareness and interest, as well as quantitative evaluation with clear measurements to measure the achievement of the communication strategy objectives. Artikel ini merupakan hasil penelitian studi komunikasi mengenai komunikasi efektif yang dilakukan oleh komunitas Into The Light Indonesia dalam meningkatkan literasi kesehatan mental anak muda di Jabodetabek. Kesehatan mental di Indonesia masih belum mendapat cukup perhatian layaknya kesehatan fisik, sehingga diperlukan peningkatan pemahaman mengenai kesehatan mental. Sejak tahun 2013, komunitas Into The Light Indonesia hadir sebagai sebuah komunitas orang muda yang bergerak sebagai pusat advokasi, kajian, dan edukasi pencegahan bunuh diri dan berkecimpung pada isu kesehatan mental di Indonesia. Penelitian ini bertujuan untuk mengungkap perbedaan tingkat literasi kesehatan mental antara orang muda di Jabodetabek yang berpartisipasi dengan yang tidak berpartisipasi dalam kegiatan komunitas Into The Light Indonesia, mengungkap hubungan komunikasi efektif dalam penyampaian materi terhadap literasi kesehatan mental, dan mengevaluasi strategi komunikasi komunitas Into The Light Indonesia. Untuk itu, metode penelitian yang digunakan adalah metode campuran paralel konvergen, dimana pendekatan kuantitatif dengan mengambil dua sampel independen (???? = 120) untuk mengisi kuesioner untuk membandingkan tingkat literasi kesehatan mental dan mengukur efektivitas komunikasi yang dilakukan, serta pendekatan kualitatif melalui wawancara untuk mengidentifikasi serta mengevaluasi kegiatan-kegiatan yang dilakukan komunitas Into The Light Indonesia. Hasil penelitian ini menunjukkan bahwa secara statistik, tidak ada perbedaan yang signifikan antara tingkat literasi kesehatan mental partisipan dan nonpartisipan kegiatan komunitas Into The Light Indonesia. Namun, hasil penelitian menunjukkan bahwa komunikasi efektif meningkatkan tingkat literasi kesehatan mental secara signifikan. Terlihat juga adanya awareness dan interest untuk mencari informasi lebih banyak mengenai kesehatan mental pada partisipan kegiatan Into The Light Indonesia. Dalam penelitian ini juga dapat ditemukan bahwa diperlukan pendekatan strategi komunikasi dengan mengadopsi cara-cara lokal untuk meningkatkan awareness dan minat audience, serta evaluasi kuantitatif dengan measurement yang jelas untuk mengukur ketercapaiannya tujuan strategi komunikasi.

Communicating With “Tweens” in the Sport Industry: Practitioners’ Insights

2008 ◽  
Vol 1 (3) ◽  
pp. 286-300
Author(s):  
Laura Wood ◽  
Marijke Taks ◽  
Karen Danylchuk
Keyword(s):  
Communication Strategies ◽  
Effective Communication ◽  
Communication Strategy ◽  
Stage Model ◽  
Communication Platform ◽  
Semistructured Interviews ◽  
Sport Industry

The purpose of this study was to examine communication strategies used by marketing practitioners when targeting tweens (age 9–14) in a sport context. The examination’s main objective was to determine whether these strategies are similar to those depicted in the literature. Using Kotler et al.’s 5-stage model for effective communication, practitioners’ viewpoints of what constitutes an effective communication strategy were studied through the use of semistructured interviews (N = 5). Results revealed the benefit of using technology in a communication platform and the need to be up to date with the technologies used by youth. Another key finding relates to language. The youth market has a welldeveloped method of communicating with each other, and to reach and penetrate this group, marketers need to be well versed in the use of this language.

scholarly journals Communication Strategy of North Lombok District Disaster Board During Earthquake 2018

2019 ◽  
Vol 1 (3) ◽  
pp. 97
Author(s):  
Wayan Suadnya ◽  
Eka Putri Paramitha
Keyword(s):  
Natural Disaster ◽  
Disaster Management ◽  
Communication Strategies ◽  
Effective Communication ◽  
Communication Strategy ◽  
Management Board

Effective communication is essential in disaster management. Effectif communication is formed when accurate communication strategies is implemented. During the emergency phase of North Lombok District  (KLU) natural disaster earthquake strick effectif communication was not carried out asthe theory of communication strategies. This was due to the KLU District Disaster Management board (BPBD) not yet ready withwritten and web and internet based communication strategies. Information crisis during the emergency period was  conventionally handledtherefore data and informasion collection and analisis less accuratecaulead to slow distribution of data and information to publick and users. As a result casualties rescue and managementslow and inadequate, unequal,unfair and overlaping. Therefore for the up comming future BPBD KLUhas to have good written web and internet based communication strategies. Keywords: Communication, strategy, disaster, Lombok. 

Supreme Audit Institutions and their communication strategies

2008 ◽  
Vol 74 (3) ◽  
pp. 435-461 ◽  
Author(s):  
Belén González ◽  
Antonio López ◽  
Roberto García
Keyword(s):  
European Union ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Policy ◽  
The Public ◽  
Close Relationship ◽  
Recent Developments ◽  
The Media ◽  
Use Of Internet ◽  
The Impact

In the past, Supreme Audit Institutions (SAIs) rarely publicized their work. In the 1990s, a few began to publish booklets and brochures for popular consumption and to establish ties with the media. These days, SAIs are concerned about communication. A communication policy completes their cycle of accountability, justifies their existence, is an essential component of their independence and efficiency and brings about measures which assess the impact of their work.The aim of this article is to analyse the latest communication strategies developed by SAIs in order to publicize the results of their activity and to provide the public with an overall vision of what they do. The study, based on a questionnaire sent out to European Union SAIs, highlights the fact that these bodies undertake wide-ranging communication activities involving a close relationship with the media and the use of Internet websites. Points for practitioners This article explores the most recent developments in European Union SAI communication strategy. Based on survey research, the study concludes that SAIs maintain a close relationship with the media and have been able to take advantage of the opportunity offered by the Internet to publish their results and to provide users with an overview of their work. For SAIs, this analysis allows them to be graded in terms of their relationship with the media and how they use Internet websites. Hence it will be possible to establish criteria leading to improvements or maintenance of their relative situation.

scholarly journals STRATEGI KOMUNIKASI DALAM SOSIALISASI PROGRAM JAMINAN KECELAKAAN KERJA DAN JAMINAN KEMATIAN DI PT. TASPEN (PERSERO) KANTOR CABANG CIREBON

Jurnal Signal ◽  
2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Febian Alfarizi ◽  
Moh Sutarjo ◽  
Welly Wihayati
Keyword(s):  
Communication Strategies ◽  
Communication Strategy ◽  
Accident Insurance ◽  
Government Agencies ◽  
Work Related ◽  
Inhibiting Factors ◽  
Insurance Program ◽  
The Media ◽  
Descriptive Approach

ABSTRAK  Penelitian ini bertujuan untuk mengetahui: (1) Strategi komunikasi, (2) Faktor pendukung, dan (3) Faktor penghambat dalam sosialisasi Program Jaminan Kecelakaan Kerja (JKK) dan Jaminan Kematian (JKM) di PT. Taspen (Persero) Kantor Cabang Cirebon. Peneliti menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Adapun hasil penelitian menunjukkan bahwa: (1) Strategi komunikasi dalam mensosialisasikan program Jaminan Kecelakaan Kerja (JKK) dan Jaminan Kematian (JKM) dalam pelaksanaannya, instansi yang mengundang PT. Taspen (Persero) Kantor Cabang Cirebon untuk mengadakan sosialisasi. Kemudian Account Officer (AO) mengenali peserta yang akan mengikuti sosialisasi, setelah itu memilih media yang akan digunakan, menyusun materi yang akan disampaikan, dan peranan Account Officer (AO) selaku komunikator yang sudah memiliki kemampuan untuk melaksanakan sosialisasi tentang program Jaminan Kecelakaan Kerja (JKK) dan Jaminan Kematian (JKM), (2) Program ini mendapat dukungan dari pihak-pihak tertentu seperti instansi pemerintah, mitra bayar, sarana dan prasarana juga yang disediakan untuk mendukung program ini, (3) Strategi komunikasi yang dilakukan oleh PT. Taspen (Persero) Kantor Cabang Cirebon sejauh ini tidak menemui hambatan, hanya masalah pengaturan waktu dan situasi kondisi yang kurang kondusif. Kata kunci: Program Jaminan Kecelakaan Kerja, Program Jaminan Kematian, Sosialisasi,  Strategi Komunikasi. ABSTRACT This study aims to determine: (1) communication Strategies, (2) supporting Factors, and (3) inhibiting Factors in the socialization Program, Accident insurance (JKK) and Death benefits (JKM) at PT. Taspen (Persero) Branch Cirebon. Researchers using qualitative research methods with descriptive approach. The research results show that: (1) communication Strategy in socializing program, Accident insurance (JKK) and Death benefits (JKM) in practice, the agencies invite PT. Taspen (Persero) Branch Cirebon to conduct socialization. Then the Account Officer (AO) to recognize the participants who will attend the socialization, after that choose the media that will be used, preparing the material to be presented, and the role of the Account Officer (AO) as a communicator that already has the ability to carry out socialization about the program, Accident insurance (JKK) and Death benefits (JKM), (2) the Program has the support of certain parties such as government agencies, partners, pay, facilities and infrastructure are also provided to support the program, (3) communication Strategy conducted by PT. Taspen (Persero) Branch Cirebon thus far have not encountered obstacles, just a matter of setting the time and situation conditions that are less conducive. Keywords: Work-related Accident, the insurance Program, Socialization, Communication Strategy.

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