scholarly journals STRATEGI KOMUNIKASI DALAM SOSIALISASI PROGRAM JAMINAN KECELAKAAN KERJA DAN JAMINAN KEMATIAN DI PT. TASPEN (PERSERO) KANTOR CABANG CIREBON

Jurnal Signal ◽  
2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Febian Alfarizi ◽  
Moh Sutarjo ◽  
Welly Wihayati

ABSTRAK  Penelitian ini bertujuan untuk mengetahui: (1) Strategi komunikasi, (2) Faktor pendukung, dan (3) Faktor penghambat dalam sosialisasi Program Jaminan Kecelakaan Kerja (JKK) dan Jaminan Kematian (JKM) di PT. Taspen (Persero) Kantor Cabang Cirebon. Peneliti menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Adapun hasil penelitian menunjukkan bahwa: (1) Strategi komunikasi dalam mensosialisasikan program Jaminan Kecelakaan Kerja (JKK) dan Jaminan Kematian (JKM) dalam pelaksanaannya, instansi yang mengundang PT. Taspen (Persero) Kantor Cabang Cirebon untuk mengadakan sosialisasi. Kemudian Account Officer (AO) mengenali peserta yang akan mengikuti sosialisasi, setelah itu memilih media yang akan digunakan, menyusun materi yang akan disampaikan, dan peranan Account Officer (AO) selaku komunikator yang sudah memiliki kemampuan untuk melaksanakan sosialisasi tentang program Jaminan Kecelakaan Kerja (JKK) dan Jaminan Kematian (JKM), (2) Program ini mendapat dukungan dari pihak-pihak tertentu seperti instansi pemerintah, mitra bayar, sarana dan prasarana juga yang disediakan untuk mendukung program ini, (3) Strategi komunikasi yang dilakukan oleh PT. Taspen (Persero) Kantor Cabang Cirebon sejauh ini tidak menemui hambatan, hanya masalah pengaturan waktu dan situasi kondisi yang kurang kondusif. Kata kunci: Program Jaminan Kecelakaan Kerja, Program Jaminan Kematian, Sosialisasi,  Strategi Komunikasi. ABSTRACT This study aims to determine: (1) communication Strategies, (2) supporting Factors, and (3) inhibiting Factors in the socialization Program, Accident insurance (JKK) and Death benefits (JKM) at PT. Taspen (Persero) Branch Cirebon. Researchers using qualitative research methods with descriptive approach. The research results show that: (1) communication Strategy in socializing program, Accident insurance (JKK) and Death benefits (JKM) in practice, the agencies invite PT. Taspen (Persero) Branch Cirebon to conduct socialization. Then the Account Officer (AO) to recognize the participants who will attend the socialization, after that choose the media that will be used, preparing the material to be presented, and the role of the Account Officer (AO) as a communicator that already has the ability to carry out socialization about the program, Accident insurance (JKK) and Death benefits (JKM), (2) the Program has the support of certain parties such as government agencies, partners, pay, facilities and infrastructure are also provided to support the program, (3) communication Strategy conducted by PT. Taspen (Persero) Branch Cirebon thus far have not encountered obstacles, just a matter of setting the time and situation conditions that are less conducive. Keywords: Work-related Accident, the insurance Program, Socialization, Communication Strategy.

2021 ◽  
Vol 3 (2) ◽  
pp. 411-422
Author(s):  
Nazarullah

This study attempts to describe the communication strategies used and various kinds of activities carried out by UIN Ar-Raniry public relations in establishing relationships with the press media. The research method used in this study is the qualitative method with a descriptive approach. The data sources of this study were obtained from respondents as the primary data source through several stages in the form of observations records, in-depth interviews, and documentation. The data analysis was performed by using descriptive qualitative analysis techniques through three flows of activities that were carried out simultaneously, namely data reduction, data presentation, and conclusion drawing. The result of the study revealed that the role of public relations of UIN Ar-Raniry in establishing relations with the press media has been going well. It can be seen from the communication strategies used and the various forms of activities that is organized by UIN Ar-Raniry public relation in developing relations with the press media. The communication strategy used is a two-way symmetrical and Reciprocity communication strategy that conforms to the principles of media relations. Several kinds of activities carried out by UIN Ar-Raniry public relations in developing relationships with the press media are Press Coverage, Press Conference, Press Release, Press Statement, Press Interview, and Electronics Communications. Meanwhile, the informal activities are Press Reception and Morning Coffee.


2021 ◽  
Author(s):  
Lien Tran

<p><b>The way English is taught at all educational levels has been a matter of big concern in Vietnam. This is clearly shown by the National Foreign Languages Project 2020 (phases 2008-2016 and 2017-2025) which aims to renovate all aspects of English teaching including teaching facilities, teacher proficiency, curriculum, assessment methods, and learning outcomes, particularly in tertiary English teaching (Vietnamese Government, 2008). Teachers’ classroom English communication is an important part of English teaching and learning; thus, closely examining how they use classroom English and communication strategies is a necessity. However, most international and Vietnamese research of English communication in English as a Foreign Language (EFL) teaching contexts has focused on the perspectives of learners, with limited attention given to the role of teachers. This thesis fills this gap by examining tertiary teachers’ practices of English communication in relation to learners’ perspectives. </b></p><p>This study investigated how English communication was used by five Vietnamese lecturers of English who were teaching non-English major students at two public colleges in Vietnam. This research adopted a mixed methods and qualitative dominant approach. The data were collected via classroom observations, survey questionnaires, individual interviews with lecturers, and focus group interviews with students. Findings reveal that, while most of the lecturers said they used more English than Vietnamese, classroom observation and student interview data suggested that they spent marginally less time speaking English than Vietnamese. Both lecturers and students shared viewpoints on the benefits of an English-only approach, but many did not think this approach would be applicable and effective in classes. Both lecturers and students believed that lecturers’ choice and use of classroom language was predominantly influenced by the desire to ensure comprehension and to provide concern to students. Findings further show seven key communication strategies used by the lecturers, with humour having not been previously identified in communication strategy research. </p><p>The lecturers’ roles as language users and language analysts are assumed to be mutually interconnected to lead to their practices of communication strategies; and the role of language teachers with their pedagogical learner knowledge shaped their perceptions on the functions and usages of communication strategies. Mismatches between the lecturers’ and students’ perceptions of classroom English communication were also identified. Those mismatches were caused by a limitation on communication at the interpersonal level between the lecturers and students and the particularly hierarchical and formal teacher-learner relationship in Vietnamese culture. To minimise those perceptual gaps, it is recommended that lecturers need to consider the perspectives of students to know what they expect to learn and how to learn that effectively. Lecturers’ classroom communication styles and strategies are also shown to be important to help alleviating those perceptual mismatches. It is also suggested that EFL classrooms should offer features of a supportive and motivating environment such as a well-designed classroom layout, teachers’ systematic corrective feedback, less asymmetrical power, and plentiful interaction opportunities. In the communicative and learner-centred teaching approaches, EFL teaching needs to be innovative to better engage and motivate students and to create more learning opportunities. </p><p>Taken as a whole, this thesis suggests that socially affective classroom culture plays an important role in students’ foreign language (FL) and second language (L2) learning and development. A positive lecturer-student relationship, a supportive learning environment, and interaction opportunities are the three main factors that can mediate and construct students’ FL/L2 learning. This study also emphasises the essential role of lecturers in shortening the perceptual gaps between them and students and opening learning space for students. Lecturers’ classroom communications strategies are used for communicative, affective, motivational, and pedagogical purposes and can be converted into students’ learning strategies with mediation tools. To improve EFL teaching and learning, this study also recommends an English-dominant teaching policy, job-oriented and communicative-based syllabus and assessment, and frequent teacher self-reflection and students’ feedback. Lastly, the research has useful implications for EFL teacher education and proficiency development. </p>


Author(s):  
Lucie Herbočková ◽  
Vladimír Žítek

Marketing plans are one of the key strategic documents for the management of modern cities. If cities want to effectively use marketing tools to support the comprehensive development of their territory, it is necessary to design and implement their unique marketing strategy. A lot of European cities have been doing this for several decades, and their steps have already become an inspiration for many Czech cities. The quality of the document is determined not only by the sufficient depth of processing of individual parts but also by a detailed analysis of the target groups on which attention is to be focused. Only in this way is it possible to propose measures and activities that will fulfill the city's visions and goals. The aim of the paper is to evaluate the marketing strategies of selected Czech cities in the light of theoretical background and concepts. The paper focuses on three Czech towns that have a marketing plan, namely Hodonín, Břeclav and Trutnov. Hodonín's marketing plan is too general and has an analytical rather than a developmental character. On the other hand, Bruntál has a clear plan based on a precisely performed analysis stemming from the results of a questionnaire survey. All objectives and measures are clearly and comprehensibly defined, and measurable indicators enhance their achievement. The plan looks realistic and ambitious at the same time. Trutnov's marketing plan significantly focuses on the role of the media in the implementation of the communication strategy. Considerable emphasis is also placed on the specification of target groups.


MEDIAKITA ◽  
2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Haerozi Haerozi

Ideas that have an impact on social change must be communicated to the community. As objects, they not only know about the changes that have occurred, but they must also support and be involved so that they become part of the changes. People have always assumed that innovation always ends with the adoption of an innovation that is conveyed to them. So according to this assumption, it is as if the diffusion of innovation only focuses on spreading innovation programs or ideas to the community and only sees innovation as new ideas, ideas, methods, or products in the perspective of development communication.This study aims to find out how the innovation and development of used goods business occurred in Pengadang Village and to find out how the role of communication in the diffusion of secondhand goods business innovation occurred in Pengadang Village. This study also seeks to find out the communication of secondhand innovation in order to develop community empowerment programs. And also its influence on the community's strategy for the development of the used goods business. This study uses a qualitative approach. Data was collected by means of observation and interview techniques, also supported by literature study. The results show that through the process of diffusion of innovation, this business has now become popular and is widely practiced by the people in Pengadang Village and with communication, the secondhand goods business in Pengadang Village is now a large growing business and is widely cultivated by the local community. The implementation of the communication strategy in the innovation of used goods processing is going well. Such as outreach activities, making pamphlets, brochures, exhibitions, and using the media to encourage the process of rapid diffusion of innovation in Pengadang Village.


2021 ◽  
Vol 1 (4) ◽  
pp. 357-368
Author(s):  
Hasim Hasim ◽  
Dinna Nurdiani Hapsari

creative economic field production of clothing in the city is currently experiencing a significant increase, various Various methods and sales promotion strategies are carried out by them to introduce their products to the wider community through digital media including social media, Instagram, company web. Business competition is also very tight, this company tries to attract consumers to buy its products by carrying out promotional strategies through the role of an influencer, such as artists, fashion bloggers, fashion stylish, and others, in this way is expected to increase sales. This study aims to see an overview of digital marketing communication strategies through the role of an influencer applied by Little PEP Jaya. Based on the research theme, a suitable research method for digging up the data or information needed uses qualitative research methods with a descriptive approach. Data collection techniques in research are through semi-structured interviews conducted with informants who are closely related to the theme of this research, including influencers and management staff at Little PEP Jaya. research findings the researcher also conducted a literature study, either through communication books or through online sources relevant to this research. The results of this study are Little PEP Jaya's digital marketing communication strategy planning through influencers using Instagram social media as a medium for disseminating information. In planning the marketing communication strategy, Little PEP Jaya has communicators, namely influencers according to the character of the product, they have an age segmentation that is in accordance with the Little PEP Jaya brand image, namely children's and young parents' clothing, In the implementation of marketing communication strategies through influencers, Little PEP publicity Jaya asked for a message to be conveyed by communicators, namely influencers, those who designed it by adjusting the personality of the Influencers, but did not have a deadline.


2019 ◽  
Vol 4 (1) ◽  
pp. 95
Author(s):  
Sa’diyah El Adawiyah ◽  
Aida Vitayala Hubeis ◽  
Titik Sumarti ◽  
Djoko Susanto

ABSTRACT                 Direct elections open opportunities for various layers of society, especially women, to color the direction of local democracy. The presence of women as regional heads is one strategy for the birth of a more gender-equitable policy. The efforts of women to achieve political leadership in the regions are not easy. Many factors influence women in gaining regional leadership. Therefore it is important and relevant to examine how the political communication process that women build in achieving regional leadership. The aim of the study was to identify and analyze the role of regional leaders as political communicators in local politics, and to identify the media and political communication channels used by regional leaders in gaining regional leadership. In addition, it is to formulate a political communication strategy for regional leaders in gaining regional leadership. The methodology of this study uses qualitative phenomenological approaches. The results showed that the role of regional leaders as political communicators in local politics had a lot to color the local political map, both at the provincial and district / city levels, although it was not proportional to the total number of regional heads and mandates of existing regulations. The communication channel or media commonly used by female regional leaders in this study is to use a communication and group communication approach, both directly through face-to-face meetings and through digital social media currently available. The use of the media channel was felt effective in introducing themselves, increasing the popularity and electability of female leaders in the area. The political communication strategy of women leaders in reaching regional leadership has three stages, namely networking strategies, message packaging strategies and media determination strategies.Keywords: female leaders, political communication, media channels, communication strategies ABSTRAK Pilkada langsung membuka peluang pada berbagai lapisan masyarakat terutama kaum perempuan untuk ikut mewarnai arah demokrasi lokal. Kehadiran perempuan sebagai kepala daerah merupakan salah satu strategi bagi lahirnya kebijakan yang lebih adil gender. Upaya perempuan dalam meraih kepemimpinan politik di daerah bukanlah hal yang mudah. Banyak faktor yang memengaruhi perempuan dalam meraih kepemimpinan daerah. Oleh karena itu menjadi penting dan relevan untuk mengkaji bagaimana proses komunikasi politik yang dibangun perempuan dalam meraih kepemimpinan daerah. Tujuan penelitian adalah mengidentifikasi dan menganalisis peranan perempuan pemimpin daerah sebagai komunikator politik dalam politik lokal, serta mengidentifikasi media dan saluran komunikasi politik yang digunakan perempuan pemimpin daerah dalam meraih kepemimpinan daerah. Selain itu adalah merumuskan strategi komunikasi politik perempuan pemimpin daerah dalam meraih kepemimpinan daerah. Metodologi penelitian ini menggunakan kualitatif dengan pendekatan fenomenologi. Hasil penelitian menunjukkan bahwa peranan perempuan pemimpin daerah sebagai komunikator politik dalam politik lokal telah banyak mewarnai peta politik lokal, baik di tingkat provinsi maupun kabupaten/kota, walaupun belum proporsional dengan jumlah keseluruhan kepala daerah dan amanat dari regulasi yang telah ada.  Saluran komunikasi atau media yang umum digunakan oleh pemimpin daerah perempuan dalam penelitian ini adalah dengan menggunakan pendekatan komunikasi dan juga komunikasi kelompok, baik secara langsung melalui pertemuan tatap muka dan melalui media sosial digital yang ada saat ini.  Pemanfaatan saluran media tersebut dirasakan efektif untuk memperkenalkan diri, meningkatkan popularitas dan elektabilitas dari tokoh perempuan pemimpinan daerah tersebut. Strategi komunikasi politik perempuan pemimpin daerah dalam meraih kepemimpinan daerah memiliki tiga tahapan, yaitu strategi membangun jejaring, strategi pengemasan pesan dan strategi penentuan media.Kata Kunci: Pemimpin perempuan, komunikasi politik, saluran media, strategi komunikasi dan daerah


2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
G Leiras ◽  
M Arriaga ◽  
R Gaspar ◽  
B Raposo ◽  
S Domingos

Abstract Background During events that involve health risks, people may feel the need personal and social resources to cope with the demands posed by event. Depending on their individual characteristics, people may perceive their resources as sufficient or as insufficient to face the situation. Risk perception analysis was conducted in Portugal during the COVID-19 outbreak, to develop communication strategies, customized to the changing needs, helping people make informed decisions. Methods Citizens messages on social networks of 3 official information sources, and 8 media sources were analyzed between 26th January and 5th March 2020. A sample of comments to publications related to COVID-19 were analyzed in 4-days periods and categorized. A qualitative theory-driven thematic analysis was carried out based on two global categories: Demands and Resources. From this analysis, the threat level ratio (Demands/Resources) was calculated. Results A total of 8,251 comments were analysed in 10 periods of 4 days of data collection, from 26th January to 5th March. The threat level ratio increased during the first 15 days of analysis, having its maximum (6.80) in the period between the 7th and 14th of February, mostly associated with the perceived danger associated with the lack of airports arrivals control from China. After the announcement of the first confirmed case of COVID-19 in a Portuguese citizen outside Portugal, on 23rd February, the risk perception increased 1,4% compared to the previous period of analysis. On the contrary, after announcing the first confirmed case in Portugal, on the 1st March, the risk perception decreased 1,6%, which is inferred to be associated with a shift in the media discourse and to the use of humour. Conclusions Awareness of risks is a necessary condition for people to adhere to the necessary recommendations to mitigate the crisis. During an epidemic, an effective communication strategy can become an opportunity to promote health literacy. Key messages Risk perception is essential to define effective communication strategies to promote health literacy and best practices among targeted populations. effective communication strategies customized to people’s needs and priorities help people making informed decisions during a public health emergency.


2012 ◽  
Vol 2 (2) ◽  
Author(s):  
Jihatul Akbar ◽  
Handam Handam ◽  
Ahmad Harakan

This study aims to determine the role of culture and tourism agency in managing cultural heritage Wadu pa'a sites in Soromandi District, Bima Regency. The method used in this research is qualitative descriptive approach. Techniques using qualitative data that all materials, information, and facts that can not be measured and calculated systematically because his form is a description of verbal with this technique the researchers only collected data, information, facts. The data collected from agency of Culture and Tourism Bima. Qualitative research is descriptive research and tend to use analisys with inductive approach. Data collection techniques in this research is observation, interview, and documentation. These results indicate that the role of culture and tourism agency in managing the way Wadu Pa'a cultural sites on the protection form of making drainage b. Namely to increase the development of infrastructure facilities, the utilization of the opportunities open to give life to the community, still less than the maximum it can be seen from the inhibiting factors so that the management of cultural heritage sites Wadu Pa'a still not good. Penelitian ini bertujuan untuk mengetahui peran dinas kebudayaandan pariwisata dalam mengelola cagar budaya situs wadu pa’a di Kecamatan Soromandi Kabupaten Bima. Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif. Teknik penelitian ini menggunakan data kualitatif yakni semua bahan, keterangan, dan fakta-fakta yang tidak dapat diukur dan dihitung secara sistematis karena wujudnya adalah keterangan verbal dengan teknik ini peneliti hanya mengumpulkan data-data, informasi-informasi, fakta-fakta dan data dari istansi yang terkait di Dinas Kebudayaan dan Pariwisata Kabupaten Bima. Penelitian kualitatif merupakan riset yang bersifat deskriptif dan cenderung menggunakan anlisis dengan pendekatan induktif. Teknik pengumpulan data dalam penelitian ini adalah observasi, wawancara, dan dokumentasi. Hasil penelitian ini menunjukan bahwa peran Dinas Kebudayaan dan Pariwisata dalam mengelola cara budaya situs wadu Pa’a terkait perlindungan berupa pembuatan drainase b. Pengembangan yaitu peningkatan fasilitas sarana dan prasarana, pemanfaatan adanya peluang terbuka yang di berikan ke masyarakat, masih kurang maksimal hal ini dapat di lihat dari faktor-faktor penghambat sehingga pengelolaan cagar budaya situs Wadu Pa’a masih kurang baik.


Empowerment ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 20
Author(s):  
Arief Kurniawan

Abstract: Interpersonal Communication Strategy for Trainers and Players in Improving the Achievement of UPI Bandung Futsal Team. Interpersonal communication is communication that has a large effect in terms of changing the attitudes and thoughts of others, especially individuals. This is because, usually the parties involved in the communication meet directly, do not use the media in delivering the message so that there is no distance that separates the communicator from the communicant. The diversity of the UPI Bandung Futsal Club players led to the need for an appropriate communication in a training situation and at the time of evaluation after the training of the players. Interpersonal communication is considered necessary to be used and controlled by a trainer in communicating to players during training in the field as well as interactions outside the field. UPI Bandung Futsal Club has three training programs, including strategy training, physical training, and agility training. Good communication will facilitate the process of sending the intended message from the coach, so that if what is instructed from the three training programs by the trainer then performed well by the player. The author chooses the effectiveness of Interpersonal communication between the trainer and the UPI Bandung Futsal Club player, because researchers are interested in the background of the different tribes of players and the players who are women. In addition, an increase in achievement adds to the interest of researchers to find out more about interpersonal communication at the UPI Bandung Futsal Club in improving achievementThis study aims to describe and analyze How Interpersonal Communication Strategies for Trainers and Players Improve UPI Bandung Futsal Team Achievement (Qualitative Study of Teams Putri UPI futsal Bandung). "This research uses descriptive research with a qualitative approach. The focus of the research include: (1) The Role of Interpersonal Communication of Trainers and Players in Improving the Achievement of UPI Bandung Futsal Team (2) Interpersonal Communication Strategy of Trainers and Players in Improving the Achievement of UPI Bandung Futsal Team (3) Results of Interpersonal Communication of Trainers and Players in Improving Team Achievement UPI Bandung Futsal (4) Driving and Inhibiting Factors of Interpersonal Communication Strategy for Trainers and Players in Improving the Achievement of UPI Bandung Futsal Team. The results of this study are the strategies of Interpersonal Communication for Trainers and Players in Improving the Achievement of the UPI Futsal Team in Bandung.


2020 ◽  
Vol 14 (2) ◽  
pp. 297-316
Author(s):  
Nuraedah Nuraedah ◽  
Mutawakkil Mutawakkil

This study aims to analyze the da'wah communication strategy of Jamaah Tabligh that includes planning, implementing and identifying agents of change in the Jamaah da’wah in sub-district of Tondo, Palu. The research used phenomenological method with interviews and observations as data collection techniques. The results showed that Jamaah Tabligh da’wah communication strategies include; first, planning with tafakud which means ensuring readiness. Second, the implementation of da'wah through khuruj emphasizes the practice of Intiqoli (Amal Intiqoli) and the practice of maqami (Amal maqami). Third, the agents of change in the da'wah communication process are individuals and groups. The Agents referred to are ahbab karkun and amir. The role of the changer is to change morals to be praiseworthy according to the guidance of the Prophet Muhammad SAW.Penelitian ini bertujuan menganalisis strategi komunikasi dakwah yang mencakup perencanaan, pelaksanaan dan mengidentifikasi agen perubahan dakwah Jamaah Tabligh di Tondo, Kota Palu. Metode penelitian yang digunakan adalah metode fenomenologi dengan wawancara dan observasi sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa strategi komunikasi dakwah Jamaah Tabligh meliputi; pertama perencanaan dengan tafakud yaitu memastikan kesiapan. Kedua pelaksanaan dakwah melalui khuruj, dengan memperhatikan amalan Intiqoli dan amalan maqami. Ketiga, agen pengubah dalam proses komunikasi dakwah Jamaah Tabligh yakni individu dan kelompok. Agen pengubah yang dimaksud adalah ahbab karkun dan amir. Peran pengubah ialah merubah akhlak menjadi terpuji sesuai tuntunan Rasulullah SAW.


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