scholarly journals Assessing dialogic features of corporate pages on Facebook in Latin American companies

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paul Capriotti ◽  
Ileana Zeler ◽  
Andrea Oliveira
Keyword(s):  
Social Network ◽  
Latin American ◽  
Communication Strategy ◽  
Dialogic Communication ◽  
Content Type ◽  
Specific Analysis ◽  
The Social ◽  
Latin American Countries ◽  
Interactive Resources ◽  
Do So

PurposeThis study aims to analyze whether companies from six Latin American countries are encouraging dialogic communication on Facebook.Design/methodology/approachTo do so, the paper studied the level of predisposition for interaction and the type of interaction achieved by companies on Facebook to produce an effective dialogic communication exchange and to generate conversation through different types of communication exchange between organizations and users. This research includes a specific analysis of the active presence, interactive attitude, interactive resources, responsiveness and conversation of 29,078 posts on 135 corporate fanpages of companies from six Latin American countries.FindingsThe results show that companies have a low interest in managing communication from a dialogic perspective on the social network, not only because a greater predisposition to interaction is needed, but also because the interaction generated is very low. Therefore, the paper identifies the need to review the communication strategy on social networks and to define a strategy aligned to the dialogic nature of the social network.Originality/valueThis research contributes to broadening the conceptual reflection on the evaluation of the dialogue in the digital context and aims to generate new methodological contributions to the evaluation of dialogic communication in an integrated way.

ПРАГМАТИЧНИЙ ПОТЕНЦІАЛ НАТИВНОЇ РЕКЛАМИ: ФОРМИ, ТРЕНДИ (НА ПРИКЛАДІ НАТИВНОГО КОНТЕНТУ В СОЦІАЛЬНІЙ МЕРЕЖІ FACEBOOK ЩОДО БРЕНДА ФАКУЛЬТЕТУ ЖУРНАЛІСТИКИ ЗНУ)

2020 ◽  
pp. 113
Author(s):  
V. Kovpak ◽  
N. Trotsenko
Keyword(s):  
Social Network ◽  
Professional Training ◽  
Educational Process ◽  
Communication Strategy ◽  
Student Centered ◽  
Teacher Student ◽  
The Social ◽  
National University ◽  
High Level ◽  
The Impact

<div><p><em>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</em></p></div><p><em>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).</em></p><p><strong><em>Key words:</em></strong><em> nativeness, native advertising, branded content, special project, communication strategy.</em></p>

Evolution of financial inclusion in Latin America

2020 ◽  
Vol 33 (2) ◽  
pp. 261-276
Author(s):  
Lisana B. Martinez ◽  
Valeria Scherger ◽  
M. Belén Guercio ◽  
Sofía Orazi
Keyword(s):  
Latin American ◽  
Credit Cards ◽  
Financial Inclusion ◽  
Content Type ◽  
The World Bank ◽  
The Mean ◽  
Main Determinants ◽  
Binary Probit ◽  
Positive Evolution ◽  
Latin American Countries

PurposeThis paper analyses the evolution of the financial inclusion and its main determinants in seven Latin American countries.Design/methodology/approachThe database used is the Global Findex from the World Bank for the latest data released that includes the years 2011 and 2014. The variables used are formal financial accounts, formal savings and formal credit as proxies of financial inclusion for the years of study. Moreover, the use of debit and credit cards is considered. The methodologies applied are the mean difference tests, in order to contrast the hypotheses of the inclusion evolution and binary probit regressions models.FindingsThe results of the analysis show that there is a positive evolution in the use of financial instruments in the countries of the sample, especially in the use of formal accounts. On the other hand, considering the characteristics of the individuals, age, level of education and income positively affect their financial inclusion.Originality/valueThere are no similar works for the region of study that allow us to evaluate the evolution of financial inclusion considering the variables selected in the literature. It is possible to clearly fulfil the proposed objective, highlighting the importance of implementing financial inclusion policies in view of the low percentage of use of the instruments in the analyzed countries.

Que el olvido social no nos gane: prácticas sociales conmemorativas en Latinoamérica. / That social oblivion not win us: Commemorative social practices in Latin America.

2014 ◽  
Vol 3 (06) ◽  
pp. 19-34
Author(s):  
Luis Mauricio Escalante Solís ◽  
Carlos David Carrillo Trujillo
Keyword(s):  
Latin American ◽  
Critical Reflection ◽  
Social Memory ◽  
Social Practices ◽  
Guiding Principle ◽  
The Past ◽  
Social Struggle ◽  
The Social ◽  
Social Causes ◽  
Latin American Countries

Las sociedades comparten un serie de formas a través de las cuales se pueden identificar, conocerse y re-conocerse, sin hacer mucho caso a la especificidad, latitud o cultura que las caracterizan y las unen. Lo primero que comparten es una memoria social, entendida como un significado compartido por los miembros que lo conforman, sin importar su veracidad o autenticidad. El recuerdo es necesario para mantener unido a los integrantes de un grupo, es por ello que se manifiesta constante e intermitentemente en el transcurso de la existencia del grupo social, se vuelve un significado adoptado por dicho colectivo que debe ser manifiesto en las actividades y la cotidianidad.El presente trabajo describe y analiza tres prácticas sociales de conmemoración denominadas alternativas que se realizan en países latinoamericanos (Argentina, Chile y México), se fundamentan sus orígenes, causas sociales y formas de organización, así como sus acciones principales. El eje rector que unifica a estas tres prácticas conmemorativas es el hecho de que reivindican la lucha social y ejemplifican mecanismos contrahegemónicos de demanda social, antes las falencias, omisiones y acciones del Estado. El estudio y el análisis de las conmemoraciones abren la posibilidad de entender distintos usos del pasado. Los eventos históricos construyen un relato que otorga identidad y sentimiento de unidad. Sin embargo, recuperar el pasado a través de la conmemoración no elimina el surgimiento de grupos contrahegemónicos que proponen una reflexión crítica sobre lo sucedido. The societies share a number of ways through which they can identify and meet. However, often irrelevant specifics of culture. It is much more important social memory. Social memory is something that is shared by members of a group regardless of their veracity or authenticity. The memory is needed to hold together the members of a group. Therefore, the memory becomes a meaning adopted by the collective manifested in everyday activities.This paper describes and analyzes three social practices of commemoration taking place in Latin American countries (Argentina, Chile and Mexico), describing their origins, social causes, forms of organization and main actions. The guiding principle that unifies these three commemorative practices is claimed that exemplify the social struggle and counter-hegemonic mechanisms of social demand, given the failures, omissions and actions of the state. The study and analysis of the commemorations open the possibility of understanding different uses of the past. Historical events construct a story that gives identity and togetherness. However, recovering the past, through the commemoration does not eliminate the emergence of counter-hegemonic groups that propose a critical reflection about what happened.

The evolution of the intellectual structure of strategic management between 1980 and 2019

2020 ◽  
Vol 13 (4) ◽  
pp. 503-534
Author(s):  
Mehmet Ali Köseoğlu ◽  
John Parnell
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Strategic Management ◽  
Citation Analysis ◽  
Intellectual Structure ◽  
Future Directions ◽  
Content Type ◽  
The Social ◽  
Economic Foundation

PurposeThe authors evaluate the evolution of the intellectual structure of strategic management (SM) by employing a document co-citation analysis through a network analysis for academic citations in articles published in the Strategic Management Journal (SMJ).Design/methodology/approachThe authors employed the co-citation analysis through the social network analysis.FindingsThe authors outlined the evolution of the academic foundations of the structure and emphasized several domains. The economic foundation of SM research with macro and micro perspectives has generated a solid knowledge stock in the literature. Industrial organization (IO) psychology has also been another dominant foundation. Its robust development and extension in the literature have focused on cognitive issues in actors' behaviors as a behavioral foundation of SM. Methodological issues in SM research have become dominant between 2004 and 2011, but their influence has been inconsistent. The authors concluded by recommending future directions to increase maturity in the SM research domain.Originality/valueThis is the first paper to elucidate the intellectual structure of SM by adopting the co-citation analysis through the social network analysis.

Job flexibility and job satisfaction among Mexican professionals: a socio-cultural explanation

2018 ◽  
Vol 40 (5) ◽  
pp. 921-942 ◽  
Author(s):  
Miguel A. Baeza ◽  
Jorge A. Gonzalez ◽  
Yong Wang
Keyword(s):  
Job Satisfaction ◽  
Latin American ◽  
Content Type ◽  
Women Employees ◽  
Mexican Society ◽  
Job Flexibility ◽  
Cultural Explanation ◽  
The Relationship ◽  
Latin American Countries

Purpose The purpose of this paper is to study how job flexibility influences job satisfaction among Mexican professionals, and focus on the role of key socio-cultural moderators relevant to Mexican society. Design/methodology/approach The paper explore how this relationship may be more important for women, employees with dependents such as children and elder parents and younger generations of professionals (e.g. Millennials). Findings The authors find that job flexibility is positively related to job satisfaction. This relationship is stronger for employees without dependents, as well as for younger generations of professionals (e.g. Millennials). Surprisingly, the relationship between job flexibility and job satisfaction does not differ by gender. The findings explain why job flexibility is more conductive to job satisfaction for employees without dependents, who tend to belong to younger generations. Originality/value Overall, the findings present important implications for managing job flexibility in Mexico and other Latin American countries, particularly for younger professionals.

Kaizen, a continuous improvement practice in organizations

2018 ◽  
Vol 30 (4) ◽  
pp. 255-268 ◽  
Author(s):  
Karla María Alvarado-Ramírez ◽  
Víctor Hipólito Pumisacho-Álvaro ◽  
José Ángel Miguel-Davila ◽  
Manuel F. Suárez Barraza
Keyword(s):  
Empirical Evidence ◽  
Continuous Improvement ◽  
Latin American ◽  
The State ◽  
Structured Interviews ◽  
Managerial Behavior ◽  
Content Type ◽  
Service Companies ◽  
The Impact ◽  
Latin American Countries

PurposeThe purpose of this paper is to compare the practices of continuous improvement that are applied in medium and large manufacturing and service companies in two Latin American countries. At the same time, benefits and barriers experienced by these companies with regard to sustainability of continuous improvement are explored.Design/methodology/approachIn order to generate a comparative study between two Latin American countries, interviews were conducted with managers linked to continuous improvement in medium and large companies in the State of Puebla and the Metropolitan District of Quito, which are important areas in Mexico and Ecuador, respectively. Data were collected by means of document analysis, semi-structured interviews, and direct observation.FindingsCompanies in both countries identify the use of various techniques and/or tools for continuous improvement. The results of the empirical evidence show how the impact of the application of the techniques has been beneficial in economic and human terms. Thus, the exploratory study has permitted the identification of the drivers and inhibitors in the maintenance of continuous improvement.Research limitations/implicationsThe research is based on only two areas of the Latin American countries: Mexico and Ecuador. Their results can therefore not be generalized. The approach is applied in a specific environment, namely, the State of Puebla and the Metropolitan District of Quito. This study incorporates the perception of managers, directors, and/or supervisors involved in continuous improvement processes.Practical implicationsThis paper seeks to provide analytical input. The study is of great interest to researchers, managers, consultants, and professionals linked to projects of continuous improvement who wish to incorporate continuous improvement practices which are sustainable over time. A new managerial behavior is the basis of continuous improvement, where the training and development of the human resource increases the commitment to achieve organizational changes.Originality/valueThis research makes an empirical contribution to the literature through the understanding of practices of continuous improvement in a Latin American context, highlighting the factors that improve or impede the process of continuous improvement. Particularly in Mexico and Ecuador, the empirical evidence on this subject is still scarce despite the existence of theoretical academic literature.

The Kind Master is Petting Puppies - Transmutation of the Simplified Populist Rhetoric into Instagram Photography

2020 ◽  
pp. 28-31
Author(s):  
Teja Miholič
Keyword(s):  
Social Network ◽  
Social Power ◽  
Everyday Lives ◽  
The People ◽  
The Social ◽  
The Future ◽  
Do So

The communication power of the social network Instagram is important to address due to its relaxed nature of presenting details from the ordinary lives of individuals. A comparison of the manners in which influencers and politicians represent themselves brings to front a changed dynamic of social power, as it is available online to anyone who can persuade followers to identify with them or to wish to do so in the future. Two ways of identification with an influencer are assumed, namely increasing and decreasing of distance between them and their followers. The text focuses on the latter, where politicians approach the people by showing the banality of their everyday lives. After reviewing the profiles of two Slovenian politicians, a noticeable pattern is that they most often do so with photographs of puppies and kittens. Keywords: populists’ rhetoric, master, Instagram, politics, pets, selfie

scholarly journals Non-Contributory Benefits, Pension Re-Reforms and the Social Protection of Older Women in Latin America

2016 ◽  
Vol 16 (3) ◽  
pp. 361-375 ◽  
Author(s):  
Camila Arza
Keyword(s):  
Latin America ◽  
Older Women ◽  
Latin American ◽  
Social Protection ◽  
Gender Inequalities ◽  
Gender Gaps ◽  
Unequal Distribution ◽  
Pension Systems ◽  
The Social ◽  
Latin American Countries

Gender inequalities are a key issue for most pension systems in Latin America. Contributory pension schemes that link benefit entitlements to work and earnings tend to reflect in the benefits they offer the gender gaps that prevail in the labour market. This deepened with the implementation of individual private accounts as part of structural pension reforms in a number of countries. This article evaluates how recent pension policies, including measures geared to coverage expansion and so-called pension ‘re-reforms’, have addressed gender gaps in pensions in four Latin American countries. It shows that the expansion of non-contributory pensions and a greater emphasis on redistribution are important for the protection of older women in a context of gendered labour markets and the unequal distribution of paid and unpaid work between women and men. Looking at the cases of Argentina, Bolivia, Brazil and Chile, the article identifies progress but also the persistence of gender gaps in pensions and emphasises the need for further measures to promote adequate social protection for older women.

Broken bridges: a social network perspective on urban high school leadership

2018 ◽  
Vol 56 (5) ◽  
pp. 562-584 ◽  
Author(s):  
Yi-Hwa Liou ◽  
Alan J. Daly
Keyword(s):  
High School ◽  
Social Network ◽  
School Leadership ◽  
High School Principals ◽  
School Principals ◽  
Urban High School ◽  
Content Type ◽  
Innovative Climate ◽  
The Social ◽  
Secondary School Leadership

Purpose Secondary school leadership provides multiple challenges in terms of the diversity of tasks, multiple demands on time, balancing communities and attending to instructional programming. An emerging scholarship suggests the importance of a distributed instructional leadership approach to high school leadership. However, what has been less thoroughly explored is how secondary school leadership is distributed leaders across a school district. The purpose of this paper is to investigate the social structure and positions urban high school principals occupy in the district system. Design/methodology/approach This study was conducted in one urban fringe public school district in southern California serving diverse students populations. The data were collected at three time points starting in Fall 2012 and ending in Fall 2014 from a district-wide leadership team including all central office and site leaders. All leaders were asked to assess their social relations and perception of innovative climate. The data were analyzed through a series of social network indices to examine the structure and positions of high school principals. Findings Results indicate that over time high school principals have decreasing access to social capital and are typically occupying peripheral positions in the social network. The high school principals’ perception of innovative climate across the district decreases over time. Originality/value This longitudinal study, one of the first to examine high school principals from a network perspective, sheds new light on the social infrastructure of urban high school principals and what this might mean for efforts at improvement.

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