Relationship of OPAC users' satisfaction with their demographic characteristics, computer skills, user education, user assistance and user-friendly OPAC

2014 ◽  
Vol 32 (1) ◽  
pp. 106-123 ◽  
Author(s):  
Shiv Kumar

Purpose – The main aim of this paper is to identify whether user demographic characteristics, computer skills, user education, user assistance and user-friendly OPAC (online public access catalog) have an impact on their satisfaction in the context of users in an Indian university setting. Design/methodology/approach – The survey method was utilized and a questionnaire was designed to collect data. The study is based on a sample of the 384 questionnaires from the three universities located in the Union Territory of Chandigarh and Punjab State. To analyze the data collected, SPSS package (version 14.0) was used, and also to produce requisite cross-tabulations. Chi-square testing was performed to determine the association of user satisfaction with the variables covered in the study. Findings – The findings highlighted that overall there was a low degree of satisfaction among the users. With the exception of academic majors, in general, there were no significant differences between satisfaction and user demographic characteristics. Overall satisfaction was significantly higher for those who were possessed with adequate knowledge on OPAC, and had received staff assistance, as well as necessary education on OPAC. The study showed that satisfaction with ease of usage of OPAC was higher. It was also found that users were well-equipped with computers and had attained skills while frequently searching the web, however, it was also revealed that mere possession of computer skills was not sufficient for efficient use of OPAC, resulting in the attainment of a high level of satisfaction. Originality/value – The paper brings out the fact of how user demographic characteristics, computer skills, user education, user assistance, and user-friendly OPAC, influence user satisfaction in a university educational set up. The findings will be beneficial for increasing user satisfaction levels in order to retain existing OPAC users because OPAC will continue to be a necessary tool for accessing quality academic information available in both print and electronic format.

2019 ◽  
Vol 17 (1) ◽  
pp. 250-264 ◽  
Author(s):  
Lekan Damilola Ojo ◽  
Deji Rufus Ogunsemi

Purpose This paper aims to assess the drivers of value management (VM) in the Nigerian construction industry with a view to identify the critical ones through Delphi study. Design/methodology/approach A team of 15 carefully selected experts in VM were engaged in two rounds of Delphi survey, and the responses of the survey were analyzed with descriptive statistics (mean, standard deviation and mode). Kendall’s coefficient of concordance test and Chi-square (χ2) test were also used to test the level of consensus amongst the respondents at the two rounds of the survey to draw inference. Interrater agreement analysis and significant level analysis were further used to determine the criticality of critical drivers. Findings The critical drivers to VM adoption are adequate understanding of the benefits of VM, higher/postgraduate programme that teaches VM technique, professional’s previous experience with VM, collaboration of all construction professional bodies in Nigeria and VM training. Originality/value This paper used opinions of VM experts only to achieve the aim of this study as against the common survey method in which respondents who are not knowledgeable in the area of research might fill the questionnaire.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shampy Kamboj ◽  
Manika Sharma ◽  
Bijoylaxmi Sarmah

PurposeThis study seeks to observe the association between mobile banking failures, use of m-banking and customer engagement to determine the contribution of user satisfaction towards m-banking as mediator between the aforementioned relationship.Design/methodology/approachThis study proposes a Mobile Banking Failure Model (MBFM) by integrating four failure dimensions (functional, system, information and service) based on Tan's failure model and DeLone and Mclean's Information Success model. In this paper, data was gathered from 338 respondents, who were the customers of banks and regular users of m-banking services of their respective banks in India. A survey method was employed to collect data. Structure equation modelling (SEM) was used to analyse the collected data.FindingsThe results suggest that all m-banking failure dimensions (functional, system, information and service) affect the use of m-banking, which in turn affects user satisfaction towards m-banking and customer engagement. Additionally, this study found that user satisfaction towards m-banking acts as a partial mediator between the use of m-banking and customer engagement.Research limitations/implicationsThe banking failure and its use by customers have been examined in the context of mobile banking in India only and thereby limits the generalization of results to other industry and country contexts.Practical implicationsThe results of this paper will guide bank managers and policy planners in implementing MBFM in the Indian banking context, specifically for their m-banking apps.Originality/valueThe use of m-banking, user satisfaction towards m-banking and customer engagement have been added as three supportive variables to the basic Tan's failure model and DeLone and Mclean's Information Success model to examine the impact of m-banking failure on bank customers' usage behaviour. This is a novel addition to the extant literature, as most empirical works in this domain are from industries other than banking (specifically m-banking) and with differing contexts.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Leila Jabbari ◽  
Ali Jalali Dizaji ◽  
Mila Malekolkalami

PurposeThe purpose of this study is to measure the gap and compare the quality of services provided by the Central Library of the University of Tehran and Allameh Tabataba'i University and identify the components of service that need improvement in these libraries.Design/methodology/approachIn this study, a descriptive survey method is used for data collection. The study sample contains 205 people selected out of 31,000 members of Tehran University and 100 people out of 15,000 members at Allameh Tabataba'i University. The LibQual tool is used to measure different levels of users' perceptions of library service quality.FindingsBased on the findings of the study, the level of service received at the University of Tehran was higher than the minimum expected level, and at Allameh Tabataba'i University, the level of service received was lower than the minimum level of expected, which indicates users' satisfaction at this index at the University of Tehran and users' dissatisfaction at Allameh Tabataba'i University. In the index of information control and library as a place in Tehran University, the level of service received was higher than the minimum level and in Allameh Tabataba'i University, the level of service received was lower than the minimum level, which indicates the satisfaction of users in this index at the University of Tehran and users' dissatisfaction at Allameh Tabataba'i University.Practical implicationsService quality, or quality of service, is the measurement and comparison of the size of service provided with users' expectations. The following principles illustrate the dimensions of service quality: Quality of service is much more difficult to measure than the quality of goods. The quality of service is based on users' expectations. Quality of service varies in status, meaning that the quality of a service is measured against the customer's initial expectations of that service (Parasuraman et al., 1985).Originality/valueBeing the first performance evaluation, community synchronization, economic justification, user satisfaction and customer orientation are the values of the present study.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Khalid Shamim ◽  
Shamim Ahmad ◽  
Md Ashraf Alam

PurposeConfusion over the interpretation of date labels is one of the main causes of food waste at the retail and consumer level. The purpose of this study was to determine consumer understanding of food date labels and to assess consumer perception of food waste based on these labels.Design/methodology/approachIt is a cross-sectional study carried out in India. Google forms were used to administer an online structured questionnaire. A total of 389 individuals participated in the study. The data were analyzed using Chi-square statistics and ordinal logistic regression.FindingsThe results affirmed that most of the consumers frequently looked at date labels while purchasing food products, but many of them did not have adequate knowledge of commonly used date label terms. In particular, respondents tended to misunderstand the “best before” date label as the last date for safe consumption, that is, a safety indicator that is not correct. The study indicated that lack of appropriate knowledge, misunderstanding of date labels and lack of complete information contributed toward unnecessary and excess discard of foods that may otherwise perfectly be safe and edible.Practical implicationsRaising public awareness, educating consumers about food date labels and pushing for standardizing the information on date labels by providing adequate guidelines to companies would enable consumers to better interpret the labels, and it would lead to lowering the unnecessary food wastage.Originality/valueThis study fulfills an important knowledge gap in respect of examining the food date label knowledge and its relationship with food waste practices in India.


2018 ◽  
Vol 12 (4) ◽  
pp. 381-401 ◽  
Author(s):  
Devinder Pal Singh

PurposeThe paper aims to investigate materialism as one of the retail shopping motives along with utilitarian/hedonic motivations in the Indian context. It aims to identify the key shopping motivations, which explain the shopping value in the context of malls. Furthermore, it intends to develop a shopping motivations-based typology of Indian mall shoppers, and to profile the motivational and demographic characteristics of the discerned segments.Design/methodology/approachThe data were collected through a mall intercept survey. The shopping motivations were identified through literature, and established scales were utilised to collect data. Exploratory factor analysis was used to understand the underlying structure of mall shopping motives. Hierarchical and K-means clustering were used to cluster the consumers. Additionally, ANOVA along withpost hoctests were used to explore the mean differences between the various clusters. Cross-tabulation along with the chi-square statistic was used to understand the demographic characteristics of the clusters.FindingsIndian mall shoppers are motivated by hedonistic, materialistic and utilitarian motives. They can be primarily classified into four clusters, namely, balanced shoppers, materialist shoppers, hedonistic shoppers and value shoppers.Research limitations/implicationsKnowledge of distinct consumer segments will aid marketers in formulating marketing and promotional strategies for augmenting mall footfalls.Originality/valueAlthough past research has accentuated hedonic and utilitarian motivations as the primary shopping motives, little research has been conducted to examine materialism as a shopping motive. Rise of materialism in the emerging Indian market has metamorphosed the consumer behaviour. The study examines the utilitarian, hedonistic and materialistic dimensions of shopping and unfolds a typology of mall shoppers. It contributes to the repository of cross-national research on shopping behaviour by unravelling the shopping motivations of Indian consumers.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiaopu Jin ◽  
Fang Xu

PurposeThe purpose of this study is to draw on the updated information system success model, perceived value and new product novelty to identify the factors that may influence user satisfaction and loyalty with paid knowledge platforms.Design/methodology/approachThe authors used the survey method to collect 540 valid sample data. The structural equation modelling (SEM) technique was employed to test the proposed research model and hypotheses.FindingsThe findings suggested that system, information and service quality significantly affected the perceived utilitarian value, while service quality and new product novelty had significant impact on perceived hedonic value. Besides, both the perceived utilitarian value and the perceived hedonic value had a significant effect on user satisfaction and further significantly impacted user loyalty. The authors also found user differences, including gender, education level and use frequency, which had a significant influence on perceived utilitarian value, perceived hedonic value and user loyalty.Research limitations/implicationsThe results can help researchers and practitioners better understanding the factors that influence user satisfaction and loyalty with paid knowledge platforms.Originality/valueThe authors applied the theories of perceived value, new product novelty and user loyalty to the domain of paid knowledge platforms and explored the factors influencing the user satisfaction and loyalty to paid knowledge platforms.


2014 ◽  
Vol 22 (2) ◽  
pp. 185-206 ◽  
Author(s):  
Nurdan Çolakoğlu ◽  
Esra Atabay

Purpose – This study aims to highlight the differences between the public and foundation universities determining the level of job satisfaction of academic personnel working at vocational schools within the body of public and foundation universities in Turkey. Design/methodology/approach – In the present study, the questionnaire developed by Ardic and Bas and used in a similar study is taken as the basis for this study. Some amendments have been made to the instrument. The reliability of the questionnaire was evaluated using the Cronbach alpha coefficient and some statistical methods such as independent samples t test and chi-square test depending on the data. Differences of opinion based on demographic characteristics are presented giving the frequencies and percentages of demographic characteristics of the data. Findings – Three questions were focused on in the present study: the first is to present the most important factor affecting the job satisfaction or dissatisfaction of the academic personnel working at the public and foundation universities; the second is to determine whether there is a difference between public and foundation universities and the third is to set forth the reasons of these differences, if any. Research limitations/implications – The current study selected 12,160 academic personnel throughout Turkey and the questionnaire was used as a data collection instrument. The instrument could not be delivered to all the personnel. This is because it was not possible to have access to the e-mail addresses of some of the academic personnel, some of the e-mail addresses were not in use or out of date while some personnel do not use the internet. Originality/value – The aim of this study is to determine job satisfaction level of academic personnel working in vocational high schools operating under the umbrella of state and foundation universities, which offer educational services in Turkey. Since no study is encountered as a result of the literature survey made, that addressed especially the level of the job satisfaction of the academic staff working in the vocational schools in Turkey in a way to cover all public and foundation universities, such a study was made for the purpose of removing the deficiency in this subject.


2020 ◽  
Vol 2 (3) ◽  
pp. 145-150
Author(s):  
Yuyun Yuningsih ◽  
Ari Puspita ◽  
Dahlia Dahlia

The research to measure customer satisfaction with the use of a product or service sold on online shopping sites that can meet their needs as expected. The research method used in this study is a survey method, the authors distribute questionnaires to men or women aged 17-40 years who have already or frequently shop online through the website www.qoo10.co.id. This research uses Delone and McLean models and is assisted with AMOS (Analysis of Moment Structure) software. Delone and McLean models can facilitate researchers in determining the variables that affect measuring website user satisfaction. the results of this study are in the form of a chart that concludes that the quality of the information system influences user satisfaction. The quality of the system affects the user, user satisfaction affects the user, and usage influences the benefits of the web www.Qoo10.co.id with the value of Chi-Square 7.015 and a Probability value of 0.83.


2013 ◽  
Vol 42 (1) ◽  
pp. 40-55 ◽  
Author(s):  
Ritu Mehta ◽  
Narendra K. Sharma ◽  
Sanjeev Swami

Purpose – Hypermarket is the most successful amongst organised retail formats in India. The purpose of this paper is to identify segments of hypermarket shoppers based on shopping motivation. The study profiles the identified segments on demographic characteristics and shopping outcomes, and compares the shopping motivation of hypermarket consumers with that of traditional store shoppers. Design/methodology/approach – The study involved a survey of 201 actual shoppers in a hypermarket and that of 117 actual shoppers in 20 traditional stores. Principal components analysis of the motives for shopping at hypermarket and traditional store identified the respective dimensions of shopping motivation. Cluster analysis of the factor scores obtained on shopping motivation at hypermarket revealed the typology of hypermarket shoppers. Chi-square test and MANOVA were used to profile the identified segments of hypermarket shoppers on demographic characteristics and shopping outcomes respectively. Findings – Results revealed different dimensions of motivation to shop at the hypermarket and traditional store and four types of hypermarket shoppers were identified: utilitarians, maximisers, browsers and enthusiasts. The utilitarians are motivated by functional benefits such as the price and variety of products; the maximisers seek functional as well as recreational benefits; the browsers are high on social motivation; and the enthusiasts are high on all dimensions of shopping motivation. These segments showed overall significant differences on demographic characteristics and shopping outcomes. Practical implications – The proposal for allowing FDI in multi-brand retail in India, a rapidly emerging market for global retail players, is at an advanced stage of policy making. Many national and multi-national retailers are in the process of expansion in India. This study adds to their understanding of Indian consumers. Based on the identified typology, the study suggests different strategies to target different segments of hypermarket shoppers. Originality/value – The study contributes to the growing field of cross-cultural research on shopping motivation by highlighting the typology of Indian hypermarket shoppers.


2016 ◽  
Vol 34 (4) ◽  
pp. 597-616
Author(s):  
Xiaojuan Zhai ◽  
Jingjing Wang

Purpose This study aims to investigate the effectiveness of library services according to user experiences (UXs). The study discusses underlying internal problems existing in libraries that affect user satisfaction. Furthermore, it seeks to identify ways to improve the UX. Design/methodology/approach The methodology comprised a questionnaire administered at Nanjing University Library, China. The survey examined users’ satisfaction with the online public access catalogue, locating books on the shelves, and users’ participation in the organization of library resources. This study used the annual reading quantity of users system, a new system of measurement that distinguishes between informal and avid library users. Findings The data analysis indicated poor user satisfaction. The problems were mainly associated with the libraries’ resource organization, such as descriptive cataloguing, subject headings and classification, which is controlled by library administration. Moreover, users’ feedback is not integrated within the library system. Because of the process-oriented architecture of the current integrated library system, librarians and users do not communicate effectively. These barriers between users and the library staff members are difficult to overcome. Originality/value The study describes that the results relate to user satisfaction with searching and locating books based on the patron’s reading level. Differences were observed between light and avid readers in terms of satisfaction with the ease of searching and finding books. This demonstrates the internal connections of these results with library procedures. Furthermore, this study identifies improvement measures to resolve these problems.


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