Country of brand origin positioning and financial performance: effects on internationalized companies from an emerging market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rafael Barreiros Porto ◽  
Paula Borges Gomes Akitaya ◽  
Denise Santos Oliveira

PurposeThe purpose of this study is to investigate whether the internationalization characteristics of companies from an emerging market (internationalized company stage and presence of a sales subsidiary abroad) moderate the influence of country of brand origin positioning over the companies' financial performance.Design/methodology/approachThe authors performed an ex-post-facto study of internationalized companies from Brazil spanning 16 years. Generalized estimating equations in panel data revealed the results with market share, return on assets (ROA) and Tobin's Q as dependent variables.FindingsThe result revealed that country of brand origin positioning is worth doing for internationalized companies from an emerging market, especially for multinationals with sales activity in the destination country. It positively affects all three financial metrics. For exporters, it is effective in increasing market share and returns on assets.Practical implicationsThe research demonstrates the effectiveness of the image positioning of exporting and multinational companies that have internationalization initiatives and allocation of external sales activities.Originality/valueIn emerging markets, country of brand origin positioning is a branding strategy used by companies seeking to internationalize. This research shows that the contexts of the characteristics of internationalization strategies change the results, and therefore the need to be considered for testing the effectiveness of country-of-brand-origin positioning.

2019 ◽  
Vol 17 (5) ◽  
pp. 1018-1034
Author(s):  
Channappa Santhosh

Purpose The purpose of this paper is to analyze the influence of determinants on early internationalization in the context of an emerging economy, i.e. India. Design/methodology/approach The study is based on an ex post facto exploratory research using primary data collected from a sample of 102 exporting small- and medium-sized enterprises (SMEs) in Bangalore. Findings The overall results reveal that it is the proactive entrepreneurs and their previous experience that determine the early internationalization of SMEs. Further, competitive constraint was a major obstacle to enter the international market at an early age for late internationalized SMEs. Practical implications The policy initiatives should aim to develop the international orientation of the entrepreneurs in the firm as a precursor for the formulation and subsequent implementation of internationalization strategies. Originality/value Although studies have been conducted on determinants and early internationalization, these are confined to a few dimensions, and none of the studies have looked into the issues affecting the early internationalization holistically and with respect to SMEs in India.


2018 ◽  
Vol 13 (3) ◽  
pp. 351-371 ◽  
Author(s):  
Mahdi Salehi ◽  
Mahmoud Lari DashtBayaz ◽  
Sohila Khorashadizadeh

Purpose The purpose of this paper is to investigate the relationship between corporate social responsibility (CSR) expenditures and firm financial performance in an emerging market. Design/methodology/approach The authors examine the hypotheses by performing panel data analysis on a sample of 159 companies listed on the Tehran Stock Exchange during 2010–2015. Findings The findings suggest that the investment in CSR initiatives is significantly and positively associated with firm financial performance as proxied by changes in return on assets. Moreover, the findings confirm a positive and significant association between CSR expenditures and firm financial performance as proxied by both the future changes in return on assets and the future changes in operating cash flows scaled by total assets. Originality/value The present study has examined the relationship between CSR and firm financial performance in a country where, to the authors’ knowledge as in most other developing markets, such a relationship has not been a subject of empirical research. Besides, the use of a three-dimensional measure of financial performance, primarily considering research undertaken in an emerging market, as a valuable contribution may be observed.


2014 ◽  
Vol 52 (5) ◽  
pp. 897-915 ◽  
Author(s):  
Yan Chen ◽  
Yiwei Jiang ◽  
Chengqi Wang ◽  
Wen Chung Hsu

Purpose – The purpose of this paper is to examine how firm resources and diversification strategy explain the performance consequences of internationalization of emerging market enterprises. Design/methodology/approach – The paper conducts a regression analysis by using a novel panel data set comprising of 685 listed Chinese firms over the period of 2008-2011. Findings – The results show that the relationship between internationalization and performance is inverse U-shaped. Further, marketing resources play a greater role in enhancing the performance effects of internationalization than technological resources do. Related product diversification enhances the performance effects, while unrelated product diversification does the contrary. Research limitations/implications – The study focusses on listed firms in one country, and as a result, the findings cannot be generalized to non-listed firms and firms in other countries. Practical implications – This paper offers guidelines for international managers to improve performance of internationalization by developing a particular type of resources and diversification strategy. Originality/value – This paper extends the literature on the functional form of the internationalization-performance relationship, and further suggests that the analysis of the performance consequences of internationalization should go beyond the nexus between internationalization and performance, and focusses on firm-specific resources and strategies that may facilitate or constrain the performance effects of internationalization.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on the links between SME financial performance, business ties, and political ties. Business ties were revealed to be the fundamental microfoundations of formal strategic planning (FSP), by significantly boosting firms' financial performance. However, political ties were revealed to be something to avoid, in emerging market like Turkey, due to their distracting negative influence of firm performance. SMEs can overcome some of the disadvantages of their size by involving positive influence external parties in strategic work, to support internal stakeholders. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Barney G. Pacheco ◽  
Syed Akhter

Purpose Current research on small to medium enterprise (SME) internationalization has generated valuable insight but continues to overlook the activities of business-to-business (B2B) SMEs located in small emerging economies. This study aims to fill this gap by testing the applicability of the ownership, location and internalization (OLI) framework to understand the internationalization strategies of small B2B firms in Trinidad and Tobago, a small emerging Caribbean economy. Design/methodology/approach The study used a qualitative research design, which involved in-depth interviews with senior executives of three firms in the B2B sector who were knowledgeable about their firm’s internationalization process. Thematic analysis was then used to understand the motivations and strategies underpinning the internationalization approach adopted by each firm. Findings Contrary to the stereotype of SMEs in emerging markets as fragile enterprises, there is evidence that firms exploited the development of innovative products and processes to facilitate foreign market entry and expansion. Additionally, firms overcame resource limitations by relying on governmental ties and leveraging networking opportunities. The findings also call attention to the impact of organizational learning and the role of knowledge as a dynamic capability. Originality/value Both the context of the study and the application of the OLI framework contributes to the extant literature by yielding substantive insights into the internationalization strategies of B2B firms in a small emerging economy. The findings further highlight how the OLI framework can be supplemented by other theoretical perspectives to better understand internationalization by emerging market SMEs.


Author(s):  
Faisal Rahman Dongoran ◽  
Indra Maipita ◽  
Abdul Hamid K

This study aims to determine the effect of lecturer competence and commitment on their teaching performance during the Covid-19 pandemic which was remotely (online) carried out through the e-learning website. The respondents were 80 permanent lecturers of the faculty of teacher training and education. A quantitative approach with ex post facto study design and path analysis with SPSS v.21 was used. The results showed that the competence variable had a higher influence of 14.5% while commitment was 7.8%. Therefore, 30.9% determined their teaching performance during the Covid-19 pandemic from the contribution of competence and commitment, while 69.1% was from other variables outside the study.


2015 ◽  
Vol 32 (1) ◽  
pp. 9
Author(s):  
Amelia Díaz ◽  
Eugenia Infanzón ◽  
Ángela Beleña

In this work we study the impact of relinquishment and the adoption process in posttraumatic symptoms and stressful life events in a group of 55 adults that were adopted as children after the Spanish Civil War (1936-1939). The effects of institutionalization, maltreatment and traumatic revelation of the adopted status have also been studied. No significant differences were found between institutionalized and non-institutionalized adoptees in posttraumatic symptomatology and stressful life events frequency. However, maltreated adoptees scored significantly higher in intrusion, arousal and stressful life events frequency than non-maltreated. Similar differences were found in the comparison between adoptees with and without traumatic revelation; those adoptees who suffered traumatic revelation presented significantly higher intrusion, arousal and stressful life events frequency than those who did not suffer traumatic revelation. Traumatic revelation, alone or in association with maltreatment, seems to play an important role in posttraumatic symptoms in the sample studied.


Author(s):  
Candra Kusuma Negara ◽  
Abd Basid ◽  
Sri Erliani ◽  
Inaya Turahman

Introduction: Diabetic ulcer is one of the chronic complications of diabetes mellitus. Several studies in Indonesia reported that the mortality rate of gangrene ulcers in people with diabetes ranged from 17-32%, and diabetic ulcers affected the quality of life of sufferers. All patients hospitalized require discharge planning. From the explanation above, it can be concluded that Diabetes Mellitus is a degenerative disease that indeed requires hospitalization. The purpose of this study is to find out whether the Discharge planning process has a relationship with the quality of life of patients with Diabetic Ulcers. Methods: With the Ex post facto study design, 28 respondentwho were in accordance obtained measurements of discharge planning processes using interview methods and measurements on quality of life using the WHOQOL-BREEF questionnaire with spearman rank non parametric correlation analysis methods. Results: The results of the value are obtained: a = 0.05 with = rs table (0.707), RHO count (0.949)>rs table then categorized in the table Relationship Strengths correlation results obtained in this category is very strong / near perfect with the value 0.76- 1.00. Conclusions:This shows that there is a significant relationship with the strength of a very strong / near-perfect relationship according to the table.


Author(s):  
Anupam Dakua ◽  
Kalyan Ghadei

Aim: Land being the most important consideration in the social status in the rural areas, selling of them is considered as bad signs in India. Many times, it is observed that farmers were compelled to sell their lands due to manyreasons. Depeasantisation is one of them. In the current paper the land selling scenario of the Depeasantised persons is analysed. Study Design and Place of Study: An Ex-post-Facto study has been conducted in Nayagarh District of Odisha, which is one of the peri-urban districts of the Capital city of Odisha. Methodology: A total of 280 number of Depeasantised persons were selected randomly from 5 blocks out of 8 blocks of the district for the study. A structured interview schedule was prepared for collecting the data from the respondents. With proper statistical tools the data was analysed and interpreted for the result. The proportion of respondents sold land, category of farmers who sold land, the reason of land selling, and the persons to whom the land sold was found out during the investigation. Result: Almost half of the depeasantised persons have sold their lands, all of then have sold a portion of their lands only. More than 85 percent of the respondents belonged to the marginal farer category who had sold their lands. Debt repayment was the primary factor for selling of land in the study area. Most of the depeasantised persons more than 60 percent had sold their lands to landlords and other moneyed persons. Conclusion: To safeguard the interest of the farmers and to prevent the land selling of the small and marginal farmers government should have more focused approach to solve this issue.


2021 ◽  
Vol 8 (1) ◽  
pp. 1-7
Author(s):  
Nor Hanifah ◽  
Abdul Salam M ◽  
Dewi Dewantara

This ex post facto study aimed to reveal the influence of adversity quotient and attitudes students on physics learning achievement.  The population of this study was all of twelvh graders of Public Senior High School (SMAN) 10 Banjarmasin City. The sample was determined by simple random sampling. The instruments used were questionnaires. The research data were analyzed by using SPSS statistical data processing program. The results showed that adversity quotient and attitudes students were in the very high and positive category, and than had a significant effect on physics learning achievement of Public Senior High School (SMAN) 10 Banjarmasin City.


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