scholarly journals Continuance adoption of mobile-based payments in Covid-19 context: an integrated framework of health belief model and expectation confirmation model

Author(s):  
Sreelakshmi C.C. ◽  
Sangeetha K. Prathap

Purpose Shifting to mobile-based banking transactions from physical banking transactions can be considered as a social distancing mechanism, which helps to prevent the spread of Covid-19 virus. As the spread of Covid-19 is expected to continue for long, the continued usage of mobile-based payment services as a strategy to maintain social distancing has to prevail. Hence, this study aims to propose an integrated framework of mobile payments adoption and its continuance intention by integrating health belief model (HBM) and expectation confirmation model (ECM) of information system continuance. Design/methodology/approach The subject of the study constitutes new adopters of mobile payments. A total of 654 respondents participated in the survey. The conceptual model was empirically validated using structural equation modeling and serial mediation analysis. Findings The study found that the HBM constructs, namely, perceived severity, perceived susceptibility and self-efficacy significantly influenced adoption/confirmation of mobile-based payment services. The continuance intention was significantly predicted by perceived usefulness and perceived satisfaction. Furthermore, the perceived health threat (comprising perceived severity and perceived susceptibility) indirectly affects continuance intention through confirmation, perceived usefulness and satisfaction. Practical implications There are short-term and long-term implications for the study. Short-term implications include triggering the HBM at policy levels, to adopt mobile payments/banking as a means of social distancing in the wake of the increasing threat of Covid-19 in India. Long-term implication for service providers is to convert adopters into loyal consumers by enhancing usefulness and satisfaction. Originality/value The study proposes a novel attempt to explain the adoption and continuance of mobile-based payment as a preventive health behavior to contain the spread of Covid-19 outbreak. The study proposes an integrated framework of HBM and ECM to explain pre-adoption and post-adoption behavior of consumers with respect to mobile-based payment services during Covid-19 context.

2021 ◽  
Vol 9 ◽  
Author(s):  
Qiwei Pang ◽  
Haiyang Meng ◽  
Mingjie Fang ◽  
Jingjing Xing ◽  
Jinge Yao

During the COVID-19 pandemic, livestream shopping has provided consumers with a way to maintain social distancing while offering an alternative to offline shopping. This study aims to understand the impact of COVID-19 and other public health crises on the behavioral intentions of consumers using livestream shopping technology. A theoretical model was designed that combines the health belief model, trust theory, and the theory of planned behavior. Empirical data were collected from 358 residents in China and then analyzed using structural equation modeling. The results showed that perceived susceptibility, perceived severity, perceived benefits, and perceived obstacles had a significant impact on consumer trust. Consumer trust in turn had a direct impact on behavioral intention and an indirect impact on behavioral intention via attitude. These research results have practical implications for livestream shopping merchants, platform decision-makers, and service designers.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Denni Arli ◽  
Tyson Ang ◽  
Shuqin Wei

Purpose Governments around the world have used social distancing methods to slow the spread of COVID-19. Some people, however, have ignored repeated warnings about the need to maintain social distance. The purpose of this study was to segment individuals based on their perceptions of social distancing with respect to shared constructs, such as attitudes and demographic profiles. The findings can assist social marketing efforts to target specific groups for health campaigns. Design/methodology/approach This study used a priori methods, meaning that the type and number of segments were determined in advance. Amazon’s Mturk was used to collect data from an online sample of US residents (n = 759) in May 2020, in the midst of the COVID-19 pandemic. Findings Individuals’ perceptions of social distancing were segmented as follows: Segment 1 = majority social distancing followers; Segment 2 = social distancing inbetweeners; and Segment 3 = minority social distancing rebels. Interestingly, some of these segments were strongly affiliated with political parties. In addition, the results show attitudes toward social distancing appear to be influenced by individuals’ beliefs regarding their susceptibility to coronavirus and the potential severity of the symptoms or disease’s impact on their lives. Research limitations/implications This study makes several theoretical and practical contributions to the literature on these issues. In particular, it involved the application of the health belief model to the context of attitudes toward social distancing, which were found to be influenced by individuals’ beliefs regarding whether they are susceptible to coronavirus infection and whether the symptoms or disease could have a significant effect on their lives. Practical implications The results of this study will assist public health researchers, social marketers and policymakers in efforts to improve the effectiveness of health campaigns. Public health campaigns in the USA need to be bi-partisan. The finding that the social distancing rebels were mostly Republicans is consistent with an earlier report that those who identify with this party were less convinced than those who identified with the Democratic party regarding the efficacy of maintaining social distancing measures and more concerned about the adverse effects of these measures on the economy. Originality/value Only a few studies have segmented populations based on their perceptions of social distancing. This study was designed to understand the distinguishing features of such segments to enhance health messaging and content and convince those reluctant to engage in social distancing to view the issue from the perspective of marketing and medical practitioners.


2015 ◽  
Vol 115 (5) ◽  
pp. 438-454 ◽  
Author(s):  
Qinghua (Candy) Yang ◽  
Fan Yang ◽  
Chun Zhou

Purpose – The purpose of this paper is to investigate how the information about haze, a term used in China to describe the air pollution problem, is portrayed on Chinese social media by different types of organizations using the theoretical framework of the health belief model (HBM). Design/methodology/approach – A content analysis was conducted based on the 756 posts retrieved from Sina Weibo, the top microbloging platform in China, following the simple random sampling method. χ2 analysis was conducted to examine the relationships across the three types of organizations (governmental organizations, non-governmental organizations, and corporations) and the use of the HBM concepts (perceived susceptibility, perceived severity, perceived benefits, perceived barriers, self-efficacy, and cues to action) in terms of haze and its threat to health. Findings – The results of this study indicated that corporations posted more Weibo messages categorized as perceived benefit and most of these posts are related to their products, while governmental organizations posted fewer Weibo messages categorized as perceived severity. Social implications – This study provides health decision makers and media consumers with knowledge about how to use social media more effectively in terms of haze-related issues. Originality/value – Given the severity of air pollution and the influential role microblogging takes, the study aims to fill the gap in the limited literature on haze information dissemination on social media in China. In addition, this study aims to shed theoretical light on HBM as applied to a non-westernized context.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Farjana Nur Saima ◽  
Md. H. Asibur Rahman ◽  
Ratan Ghosh

Purpose The usage rate of mobile financial services (MFS) has shown an uptick since the emergence of the COVID-19 pandemic in Bangladesh. This study aims to reveal the underpinning reasons for such MFS surge and its continuance by integrating health belief model (HBM) and expectation confirmation model (ECM).Design/methodology/approach The study analyzes 529 MFS users' responses during the second wave of the COVID-19 outbreak in Bangladesh using the partial least square method.Findings Satisfaction is more predictive than perceived usefulness in explaining continuance usage intention. Expectation confirmation also indirectly affects continuance intention. Among the HBM constructs, the indirect effect of perceived severity on continuance intention via perceived usefulness and satisfaction is significant. Besides, the impact of self-efficacy on continuance intention is also significant. Moreover, perceived credibility significantly affects satisfaction and indirectly affected continuance usage intention via satisfaction.Practical implications The study projects boosting customers' satisfaction is critical for the successful retention of existing MFS customers. MFS service providers should emphasize the factors that amplify satisfaction. They must evaluate preadoption factors so that customers can have positive confirmation. Especially, the service providers, the policymakers and the regulators should take an active role in improving the users' self-efficacy and the system's credibility. Undertaking the MFS literacy program, installing hotline service to provide emergency help will boost users' confidence in using the system.Originality/value The study is a unique contribution in the context of Bangladesh. To the best of the authors’ knowledge, no previous MFS studies in Bangladesh explored MFS continuance usage intention during COVID-19 and beyond. Besides, the inclusion of “perceived credibility” in the framework will supplement the earlier studies conducted on this aspect.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kojo Kakra Twum ◽  
Daniel Ofori ◽  
Gloria Kakrabah-Quarshie Agyapong ◽  
Andrews Agya Yalley

Purpose This study examines the factors influencing intention to vaccinate against COVID-19 in a developing country context using the theory of planned behaviour (TPB) and health belief model (HBM). Design/methodology/approach Through a cross-sectional survey design, the study adopted a quantitative approach to data collection and analysis. The study used an online survey to collect data from 478 respondents eligible to take the COVID-19 vaccine in Ghana. Findings Attitude, social norm, perceived behavioural control, perceived susceptibility and cues to action were found to be predictors of COVID-19 vaccination intention. The results also showed that perceived severity, perceived benefits and perceived barriers did not predict COVID-19 vaccination intention. Practical implications To enhance the effectiveness of COVID-19 social marketing campaigns, social marketing theories such as the TPB and HBM can aid in assessing the intention of the target population to take the vaccines. An assessment of vaccination intention will help understand disease threat perception and behavioural evaluation. The consideration of the effect of demography on vaccination intention will aid in developing effective campaigns to satisfy the needs of segments. Originality/value This study adds to the limited research on understanding citizens’ intention to vaccinate against COVID-19 by combining the TPB and HBM to predict vaccination intention. The study contributes towards the use of social marketing practices to enhance the efficacy of vaccination campaigns.


2019 ◽  
Vol 15 (2) ◽  
pp. 215-235 ◽  
Author(s):  
Yung-Ming Cheng

Purpose This study aims to propose a hybrid model based on expectation–confirmation model (ECM), DeLone and McLean IS success model and task-technology fit (TTF) model to examine whether quality factors and TTF as the antecedents to user beliefs can affect organizational users’ continuance intention of cloud enterprise resource planning (ERP). Design/methodology/approach Sample data for this study were collected from end-users of cloud ERP working in companies in Taiwan. A total of 370 questionnaires were distributed in the 37 sample companies, and 315 (85.1 per cent) usable questionnaires were analyzed using structural equation modeling in this study. Findings This study’s findings indicated that users’ perceptions of system quality, information quality and TTF all contributed significantly to their satisfaction, confirmation and perceived usefulness (PU) of cloud ERP, which in turn directly or indirectly led to their continuance intention of cloud ERP; that is, the results strongly supported the hybrid model integrating ECM, DeLone and McLean IS success model and TTF model with all hypothesized links being significant. Originality/value Empirically, this study’s research model capturing ECM, DeLone and McLean IS success model and TTF model has significantly shed light on the possible formulation of a richer post-adoption model. Noteworthily, considerably more attention should be paid to the fit between information-related characteristics and cloud ERP users’ work goals and needs, while TTF, based on both system-related and information-related technology characteristics, significantly contributes to users’ satisfaction, confirmation and PU, which together directly or indirectly explain their intention to continue using cloud ERP.


2018 ◽  
Vol 118 (8) ◽  
pp. 1647-1670 ◽  
Author(s):  
Wangyue Zhou ◽  
Zayyad Tsiga ◽  
Boying Li ◽  
Shuning Zheng ◽  
Shuli Jiang

Purpose The purpose of this paper is to identify antecedents of e-finance continuance intention with Alibaba’s Yu’E Bao as an example. Design/methodology/approach An online questionnaire was used to collect the data (n=293), and partial least squares structural equation modeling was employed for data analysis. Four e-finance features (perceived reputation, website quality, e-finance familiarity and situational normality) are introduced with trust acting as a moderator between the users’ satisfaction and continuance intention to use an e-finance platform. Findings The results find that website quality, familiarity and situational normality can influence perceived ease of use (PEOU) and perceived usefulness (PU). PEOU and PU, together with reputation, are positively associated with confirmation which further leads to satisfaction. The positive effects that satisfaction and trust have on e-finance continuance intention are confirmed, and trust is found to be a significant moderator on the relationship between satisfaction and continuance intention. Practical implications The findings can be used to guide e-finance providers to improve their platform design and services to retain users. Originality/value This study combines the theory of trust, Technology Acceptance Model and Expectations Confirmation Theory to investigate the factors that influence the continuance intention in the context of e-finance in China.


2020 ◽  
Vol 29 (4) ◽  
Author(s):  
Riska Regia Catur Putri ◽  
Zulvayanti Zulvayanti ◽  
Panji Fortuna Hadisoemarto ◽  
Deni K. Sunjaya ◽  
Elsa Pudji Setiawati ◽  
...  

Abstract    More than 90% of cases of Human Immunodeficiency Virus (HIV) / Acquired Immune Deficiency Syndrom (AIDS) in children, occur due to transmission from mother to child. Prevention of unwanted pregnancies with contraception in HIV positive women is important strategy to reduce the rate of mother to child HIV/AIDS transmission. The practice of contraceptive use in HIV positive women is strongly influenced by individual beliefs regarding the benefits and effectiveness of contraception for the prevention of mother to child HIV/AIDS transmission. This study aims to determine the relationship of perceptions based on the construct of the Health Belief Model (HBM) wich consists of perceived susceptibility, perceived severity, perceived benefit, perceived barrier, self efficacy, and cues to action and based on pluralistic ignorance on the practice of contraceptive use among woman of childbearing age recipients of antiretroviral in Bandung. The design of this study was quantitative non-experimental with survey methods. Data were collected for one month, using questionnaire from 188 women of childbearing age  receiving  antiretroviral drughs taken by consecutive sampling (non-probability) technique. Data were analyzed by logistic regression. The results revealed perceived susceptibility is an HBM construct that affects contraceptive use (Adjusted Odds Ratio (AOR):4.5). While knowledge (AOR:7.3) and age (AOR:0.801), emerged as other factors that influence contraceptive use among WUS recipients of antiretroviral in Bandung. The HBM is used to predict contraceptive behavior in women. HIV positive women who believe themselves to be at high risk of infecting HIV/AIDS from mother to child will tend to use contraception, besides that knowledge is the basis for HIV positive women taking action to use contraception. Abstrak Lebih dari 90% kasus Human Immunodeficiency Virus (HIV)/Acquired Immune Deficiency Syndrom (AIDS) pada anak, terjadi akibat penularan dari ibu ke anak. Pencegahan kehamilan yang tidak direncanakan dengan kontrasepsi pada wanita HIV positif merupakan strategi penting untuk menurunkan angka penularan HIV/AIDS dari ibu ke anak. Praktik penggunaan kontrasepsi oleh wanita HIV positif sangat dipengaruhi oleh keyakinan individu terkait manfaat dan efektivitas kontrasepsi terhadap pencegahan penularan HIV/AIDS dari ibu ke anak. Penelitian ini bertujuan untuk mengetahui hubungan persepsi berdasarkan konstruk Health Belief Model (HBM) yang terdiri dari perceived susceptibility, perceived severity, perceived benefit, perceived barrier, self efficacy, dan cues to action serta berdasarkan ketidaktahuan majemuk terhadap praktik penggunaan kontrasepsi pada Wanita Usia Subur (WUS) penerima obat antiretroviral di Kota Bandung. Desain penelitian ini adalah kuantitatif non-experimental dengan metode survei. Data dikumpulkan selama satu bulan, menggunakan kuesioner dari 188 WUS penerima obat antiretroviral yang diambil dengan teknik consecutive sampling (non-probability). Data dianalisis dengan regresi logistik. Hasil penelitian mengungkapkan perceived susceptibility adalah konstruk HBM yang berpengaruh terhadap penggunaan kontrasepsi (Adjusted Odds Ratio (AOR):4,5). Sementara pengetahuan (AOR:7,3) dan usia (AOR:0,801) muncul sebagai faktor-faktor lain yang berpengaruh terhadap praktik penggunaan kontrasepsi pada WUS penerima obat antiretroviral di Kota Bandung. HBM digunakan untuk memprediksi perilaku kontrasepsi pada wanita. Wanita HIV positif yang meyakini dirinya berisiko tinggi dapat menularkan HIV/AIDS ke anak, akan cenderung menggunakan kontrasepsi, disamping itu pengetahuan menjadi dasar bagi wanita HIV positif dalam mengambil tindakan untuk menggunakan kontrasepsi.


2021 ◽  
Author(s):  
Wondimu Sema ◽  
Muluken Tessema

Abstract BackgroundPersonal protective equipment is designed to protect workers from serious workplace injuries or illnesses resulting from contact with chemical, radiological, physical, electrical, mechanical, or other workplace hazards. ObjectiveTo determine Personal Protective Equipment utilization and its associated factor based on health belief model among large scale factory workers in Debre-Birhan, Ethiopia. MethodsAn institution-based cross-sectional study was employed in Debre Berhan Town, North Shoa Ethiopia from April 1 st to May 1 st , 2021 using an interviewer administered structured questionnaires. A total of 412 samples were selected by systematic random sampling method. The data was entered by Epi-data version 3.1 and analyzed by SPSS. variables with a p-value of 0.2 was fitted for multiple logistic regressions and a p-value of <0.05 was statistically significant. ResultA total of 412 workers were participated in the study with a 100% response rate. The mean age was 29 (±7.3) years. Most workers 367 (89 %) knew that PPE can prevent work related injury and illness. Over all 172 (41.7 %) of the workers were considered to have good PPE utilization. Perceived susceptibility [AOR=1.2, 95 %, CI (1.076-1.38)], perceived severity, [AOR=1.1, 95 %, CI (1.088-1.163)], perceived self-efficacy, [AOR=1.2, 95 %, CI (1.082-1.349)], and Perceived barrier [AOR=0.87, 95 %, CI (0.800 -0.956)] were found to be significant predictors of good PPE utilization. ConclusionThe study revealed that good Personal protective equipment utilization in large scale factory workers. Perceived susceptibility perceived severity, perceived barrier and perceived self-efficacy were found to be predictors of PPE utilization.


2021 ◽  
Vol 11 (1) ◽  
pp. 71-79
Author(s):  
Ellia Ariesti ◽  
Felisitas A. Sri S ◽  
Elizabeth Y. Y. Vinsur ◽  
Kristianto D. N

ABSTRAK Proses menua sering dikaitkan dengan insiden penyakit kronik seiring dengan penurunan kondisi fisik, psikologis, maupun sosial serta berkurangnya daya tahan tubuh dalam menghadapi pengaruh luar dari ketahanan tubuhnya. Banyak permasalahan timbul dari kondisi kronis di lansia karena meningkatnya jumlah lansia. Pengontrolan maupun pencegahan menuju kondisi lebih parah dapat dilakukan melalui gaya hidup sehat. Salah satu model yang dikembangkan untuk melihat faktor-faktor yang mempengaruhi tindakan seseorang untuk mencari upaya hidup sehat adalah model kepercayaan kesehatan atau Health Belief Model. Tujuan penelitian mengetahui faktor-faktor yang mempengaruhi perilaku lansia dengan penyakit kronis dalam mengatasi penyakitnya berdasarkan Health Belief Model di Puskesmas. Jenis penelitian deskriptif analitik dengan pendekatan cross sectional. Populasi dalam penelitian ini adalah lansia yang mengalami penyakit kronis di Puskesmas Bareng Kota Malang. Jumlah sampel sebanyak 76 responden. Hasil analisis menggunakan uji chi-square menunjukkan bahwa variabel perceived susceptibility, perceived severity, perceived benefits, perceived barriers yang berhubungan dengan perilaku lansia (p<0.05). Hasil model akhir analisis multivariat, variabel perceived barriers merupakan variabel yang berhubungan dengan perilaku lansia yang menderita penyakit kronis. Dukungan individu lain terhadap lansia mulai dari mereka yang tinggal bersama maupun oleh aparat penduduk setempat untuk meminimalkan atau menghilangkan rintangan mesti dilakukan agar kualitas hidup lansia dengan penyakit kronis dapat optimal. Kata Kunci       : Health Belief Model, Penyakit Kronis, Perilaku Lansia


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