scholarly journals The history of academic research in marketing and its implications for the future

2020 ◽  
Vol 24 (1) ◽  
pp. 3-36
Author(s):  
Brian T. Ratchford
Keyword(s):  
Academic Research ◽  
The Internet ◽  
Content Type ◽  
Body Of Knowledge ◽  
Basic Body ◽  
The Future ◽  
History Of ◽  
New Research ◽  
Computer Power ◽  
Marketing Problems

Purpose The purpose of this study is to determine what the history of research in marketing implies for the reaction of the field to recent developments in technology due to the internet and associated developments. Design/methodology/approach This paper examines the introduction of new research topics over 10-year intervals from 1960 to the present. These provide the basic body of knowledge that drives the field at the present time. Findings While researchers have always borrowed techniques, they have refined them to make them applicable to marketing problems. Moreover, the field has always responded to new developments in technology, such as more powerful computers, scanners and scanner data, and the internet with a flurry of research that applies the technologies. Research limitations/implications Marketing will adapt to changes brought on by the internet, increased computer power and big data. While the field faces competition for other disciplines, its established body of knowledge about solving marketing problems gives it a unique advantage. Originality/value This paper traces the history of academic marketing from 1960 to the present to show how major changes in the field responded to changes in computer power and technology. It also derives implications for the future from this analysis.

scholarly journals Accessible tourism futures: the world we dream to live in and the opportunities we hope to have

2015 ◽  
Vol 1 (3) ◽  
pp. 179-188 ◽  
Author(s):  
Eleni Michopoulou ◽  
Simon Darcy ◽  
Ivor Ambrose ◽  
Dimitros Buhalis
Keyword(s):  
Academic Research ◽  
Tourism Industry ◽  
Stakeholder Collaboration ◽  
Persons With Disabilities ◽  
Content Type ◽  
Global Policy ◽  
Policy Initiatives ◽  
Delphi Approach ◽  
Key Concepts ◽  
The Future

Purpose Accessible tourism is evolving as a field of academic research and industry practice, set within a dynamic social context. The field is interdisciplinary, multidisciplinary and transdisciplinary. The purpose of this paper is to examine key concepts and global initiatives that will shape accessible tourism futures. Design/methodology/approach Three of the authors have extensive academic experience in the area and the fourth author is the Managing Director of the pre-eminent European Network for Accessible Tourism. In taking a limited Delphi approach to canvassing key areas likely to shape accessible tourism futures, the following concepts and policy initiatives were examined: motivations, dreams and aspirations of people with disability; demography; UN Convention on the Rights of Persons with Disabilities; destination competitiveness; universal design (UD); and the UN Sustainable Development Goals for 2030. Findings A discussion of each of the above areas was placed in context to accessible tourism futures and to contextualise the papers that were selected for the special issue. The latter part of the paper outlines the contribution of each empirical paper to the issue discussing the approach, findings and implications. Stakeholder collaboration was identified as the key common theme of the papers and the factor for developing accessible tourism solutions, recognising the value of the market and capitalising on it. A collaborative approach is required to recognise the complementary nature of the different paradigms; to re-shape and transform the future of the accessible tourism industry. To assist in the development of accessible tourism futures, UD principles should provide a foundation to enhance the future competitiveness of tourism destinations and organisations. Originality/value The paper’s examination of the concepts and global policy considerations provides a strong academic and practitioner foundation for considering accessible tourism futures. In doing so, accessible tourism futures are shown to be affected by key concepts related to core tourism considerations and major policy initiatives on accessibility and sustainability. Yet, accessible tourism futures also have the potential to create their own momentum and contribute unique learnings on the diversity of tourism markets that will shape tourism concepts and global policy initiatives in their own right.

Electronic Mail Security

2011 ◽  
pp. 147-160 ◽  
Author(s):  
Edwin I. Achugbue
Keyword(s):  
Electronic Mail ◽  
The Internet ◽  
Security Threat ◽  
The Future ◽  
History Of ◽  
The Individual ◽  
Mail Address ◽  
E Mail

The chapter focuses on the history of the internet system of e-mail; e-mail security; threat to e-mail security, usefulness of e-mail address and country codes, how e-mails can be secured by the individual and electronic mail policy. The future of e-mail security is also described.

Time travel with Professor Mayer

2019 ◽  
Vol 172 (1) ◽  
pp. 3-12
Author(s):  
Morry Schwartz
Keyword(s):  
Critical Issue ◽  
Time Travel ◽  
The Internet ◽  
The Future ◽  
History Of ◽  
The Media ◽  
Internet Revolution

Reading Henry Mayer’s book, The Media in Australia published in 1964, Morry Schwartz ponders what has changed since then. What would Professor Mayer made of the Internet revolution? Could he have predicted the spectacular demise of the afternoon newspapers? He was also an enthusiastic supporter of the new national paper, The Australian; so what would he have made of it 50 years later? What would he think of the future of the media if he were here today? In light of the history of the media since Mayer’s study, Morry Shwartz’s 2018 Mayer Lecture shares his ideas and strategies for the future of The Monthly and The Saturday Paper, along with his decision to keep publishing editions in print, which has much to do with today’s critical issue of trust in the news.

Corporate governance, innovation input and corporate performance

2019 ◽  
Vol 10 (1) ◽  
pp. 120-137 ◽  
Author(s):  
Meiqun Yin ◽  
Lei Sheng
Keyword(s):  
Corporate Performance ◽  
Incentive Mechanism ◽  
Estimation Method ◽  
Content Type ◽  
Research Perspective ◽  
Current Period ◽  
The Future ◽  
New Research ◽  
The Relationship ◽  
Capital Intensive

Purpose This paper aims to find the endogenous relationship between innovation input and corporate performance and deepen the study of innovation performance theory in industry and enterprise at the micro level. Design/methodology/approach This paper selects the firms listed on A shares in Shanghai and Shenzhen Stock Exchanges from 2009 to 2015 as samples. The authors cluster these samples according to the factors of production and classify the samples into three types: technology-intensive, capital-intensive and labor-intensive. After obtaining the samples and classifying them, the authors conduct a research on the endogenous relationship between the innovation input and the corporate performance through the simultaneous equations model and 3SLS estimation method. Meanwhile, they also make a study on the influence of executive incentive mechanism on the relationship between the innovation input and the corporate performance. Findings In technology-intensive industry, the increase of pre-innovation input will enhance the corporate performance in the current period, however, which will slow down the pace of innovation and lead to lower corporate performance in the future, and then increase innovation input again. In contrast, in capital-intensive industries, innovation input just improves corporate performance in the current period and the promotion of corporate performance will promote the intensity of innovation input in the future. With labor-intensive industries, innovation input also depends on early good returns, but innovation input has no significant impact on the corporate performance both at present and in the future. While in the executive incentive mechanism, salary incentive has a significant positive regulatory effect on the relationship between innovation input and corporate performance. Originality/value This paper presents a new research perspective on the relationship between innovation input and firm corporate performance, which is of great value to the listed company in balancing the R&D input with the company’s target performance and the design of executive incentive mechanism.

A mapping analytic approach to trace development of multidisciplinary research field

2015 ◽  
Vol 6 (2) ◽  
pp. 98-113 ◽  
Author(s):  
Xi Zhang ◽  
Xiangda Yan ◽  
Patricia Ordóñez de Pablos ◽  
jinghuai She ◽  
Yang Gao ◽  
...  
Keyword(s):  
Health Literacy ◽  
Health Information ◽  
Domain Knowledge ◽  
Early Stage ◽  
Research Field ◽  
Future Research ◽  
The Internet ◽  
Content Type ◽  
The Future ◽  
Practical Implications

Purpose – This paper aims to provide clear domain knowledge and recent progresses on electronic healthcare (e-healthcare). Design/methodology/approach – In this paper, the authors use citation analysis to describe the trends of study on e-health with the help of CiteSpace II, a software for visualizing citation-based analysis. By analyzing the 2,752 publications and their citation data in ISI database, the authors proposed renewable figures and tables on ranking critical people, institutes, keywords and journals. Through the most influential articles given by CiteSpace, the authors can grasp the main direction in e-health researches. Furthermore, the authors analyzed the literature at e-health literacy as a case, to better understand the development of research viewpoints. Findings – Through the analysis, the authors found that e-health is a multi-disciplinary research field and the major research about it has changed. During the early stage, health information quality on the Internet dominates. Gradually, the role of information technology (IT) becomes more important. The authors also found that some researchers, recently, have proposed the effects of IT on e-health literacy which can then improve the ability to use health information on the Internet. Research limitations/implications – This paper has some research limitations, such as using an ISI database with most English publications. The future research may be conducted for collecting local publications data in China. It also has some implications. Based on the results, the authors claimed that IT may significantly improve people’s healthcare variance, e.g. e-health literacy. It is necessary to build new IT-based healthcare theories. Practical implications – This paper also has some practical implications. Practitioners and institute may easily come to know which are the hot topics, top institutes and tendencies in the e-healthcare field. Social implications – This paper may help practitioners to find common interests with other institutions and societies. Originality/value – This paper reported the status and trend of research in this field visually, and the result will help researchers to do more in-depth research in the future.

Beyond metrics

2018 ◽  
Vol 36 (2) ◽  
pp. 306-318 ◽  
Author(s):  
Amber N. Welch ◽  
Krystal Wyatt-Baxter
Keyword(s):  
Human Ecology ◽  
Design Methodology ◽  
Mission Statement ◽  
Academic Library ◽  
Academic Research ◽  
Mission Statements ◽  
Content Type ◽  
Assessment Plans ◽  
History Of

Purpose The purpose of this paper is to describe an approach to developing a makerspace assessment plan. This approach focuses on connecting organizational and service point mission statements with outcome-based assessment plan goals, strategies, methods, and success measures. Design/methodology/approach This paper will outline the steps taken by an academic research library to design an outcomes-based assessment plan that monitors the human ecology of a makerspace. The paper includes a history of the space, the role of the library within the campus makerspace environment, the connection between mission statements and assessment plans, and how that connection can facilitate and drive space and service design. Findings Designing assessment plans that are centered on a makerspace mission statement can ensure that progress toward fulfilling the mission, values, and goals of the space is constantly monitored. Originality/value Academic library makerspace assessment literature is still in its infancy. This paper seeks to contribute to the literature on academic library makerspace management and stewardship.

Positioning historical evidences in architectural education: review of methods and contents

2020 ◽  
Vol 45 (4) ◽  
pp. 481-507
Author(s):  
Yasira Naeem Pasha ◽  
Shahla Adnan ◽  
Noman Ahmed
Keyword(s):  
Formal Education ◽  
Developmental Stages ◽  
Culturally Sensitive ◽  
Theory Model ◽  
Architectural Education ◽  
Group Discussions ◽  
Content Type ◽  
Skill Sets ◽  
The Future ◽  
History Of

Purpose This paper aims to position the evidence in the history of architectural education, which has contributed to the development of architecture as a discipline. The paper focusses on the transformational stages of architectural education through history. It builds on considering its evolution from informal stages towards formal educational discipline and then standardization as a curriculum-based model in contemporary times. Design/methodology/approach The research adopts a qualitative approach focussing on epistemological interpretations through triangulation. The qualitative data includes two main categories; first, historical research and second, interviews and focussed group discussions. It then adopts the triangulation method for the analysis of data. The exploration positions historical pieces of evidence encompassing important factors involved in the process that directed the changes while suggesting the modes of training of architects. The interviews and focus groups provide a valuable addition to historical data for connecting it to contemporary times. Significant modes examined include master pupil, apprenticeship and curriculum-based model, in addition to several fundamental skill sets such as drawing, painting and sculptures that remained constant in this process. Findings The historical pieces of evidence inform that architectural education has been inclusive and considerate towards cultural concerns throughout its developmental stages untill the currently adopted curriculum-based model. It concludes that the development of architecture as a discipline in formal education has been influenced by methods of disseminating knowledge, contents incorporated for teaching architecture, deliberate inclusion of relevant knowledge areas such as arts and cultural integrations of societies. Research limitations/implications This research is limited to a structured study to explore and position pieces of evidence in the history of architectural education considering its methods and contents. While it signifies the role of culturally sensitive contents in the architectural curricula, the scope of this research is not to focus on the development of any new theory, model or postulate regarding the inclusion of some specific contents. The implications of this research aspire to the best use of methods and contents deeply rooted in the development of the discipline, of architectural curricula in the future. It suggests the negation of possible overlooking of such content in curricula. Originality/value The study signifies the core argument of the relevance of architectural education to social and cultural concerns as an important facet in the developmental stages in the history of the discipline. The exploration of pieces of evidence is significantly important to avoid the inadvertent overlooking of the culturally sensitive content in architectural education in the future development of architectural curricula that were included purposefully.

SEC’s unwavering focus on disclosure of valuation methods and calculation of IRRs by fund sponsors

2017 ◽  
Vol 18 (4) ◽  
pp. 29-30
Author(s):  
Michael P. Earley ◽  
Jessica Panza ◽  
Katherine Thrapp
Keyword(s):  
Best Practices ◽  
Design Methodology ◽  
Performance Metrics ◽  
Investment Fund ◽  
Rates Of Return ◽  
Investment Performance ◽  
Content Type ◽  
Valuation Methods ◽  
The Future ◽  
History Of

Purpose To explain the SEC’s historical focus on the calculation of investment performance and to highlight important issues for fund sponsors in the future. Design/methodology/approach This article discusses the SEC’s recent subpoena of at least one fund sponsor for information related to the firm’s practices in calculating internal rates of return and then explains the history of SEC enforcement in this area. Findings The SEC continues to be focused on how fund sponsors calculate investment performance metrics, such as IRRs, and the related disclosure. Originality/value This article contains valuable information for fund sponsors, such as best practices for valuation methods and related investment performance disclosures, including the calculation of IRRs from experienced investment fund lawyers.

The future of the UCL’s internet services department

2016 ◽  
Vol 6 (2) ◽  
pp. 1-16
Author(s):  
Ellinami J. Minja
Keyword(s):  
Learning Outcomes ◽  
Joint Venture ◽  
Balance Sheet ◽  
Cash Flows ◽  
The Internet ◽  
Internet Services ◽  
Content Type ◽  
Business Valuation ◽  
Valuation Methods ◽  
The Future

Subject area Finance, General Business Management. Study level/applicability Postgraduate/MBA Second Year. Case overview The university-owned Universal Computing Limited (UCL) was contemplating on the future of its internet services business. Internally, the internet services department had put up a proposal on how to revamp the business. Concurrently, UCL received a joint venture proposition from a foreign telecommunication entity with which it had some business relation. The proposal was for UCL to cede its internet services department and the associated licence to the venture while the partner will finance the venture. Professor Ben Msomi, the UCL’s Managing Director knew that he had to make one of the two proposals a good sell to the board of directors’ meeting in two-weeks’ time probably before suggesting UCL to exit the internet services business. Expected learning outcomes Overall, the case aims at gaining an understanding of the sources of value of business and valuation of business. Specifically students are expected to learn how to: evaluate of the effect of various courses of action on the value of a business; apply different valuation methods – balance sheet, discounted cash-flows and market multiples in different context; establish appropriate rate for capitalization in business valuation; and handle assumptions and risks in business valuation, Expected learning outcomes Overall, the case aims at gaining an understanding of the sources of value of business and valuation of business. Specifically students are expected to learn how to: evaluate of the effect of various courses of action on the value of a business; apply different valuation methods – balance sheet, discounted cash-flows and market multiples in different context; establish appropriate rate for capitalization in business valuation; and handle assumptions and risks in business valuation, Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 1: Accounting and Finance

Knowledge and use of self-archiving options among academic librarians working in universities in Africa

2018 ◽  
Vol 119 (3/4) ◽  
pp. 145-160 ◽  
Author(s):  
Ebikabowei Emmanuel Baro ◽  
Eriye Chris Tralagba ◽  
Ebiere Joyce Ebiagbe
Keyword(s):  
Online Survey ◽  
Academic Research ◽  
The Body ◽  
Academic Librarians ◽  
Institutional Repository ◽  
Use Of Self ◽  
Content Type ◽  
Scholarly Output ◽  
Body Of Knowledge ◽  
Practical Implications

Purpose The purpose of the study is to investigate the extent to which academic librarians in African universities know and use self-archiving options to make their papers visible globally. Design/methodology/approach An online survey was designed using SurveyMonkey software to collect data from 455 academic librarians working in 52 universities in Africa. Findings The study revealed that the academic librarians in Africa are aware of ResearchGate, institutional repository, personal website/server, kudos and Mendeley and they actually upload papers to self-archiving platforms such as institutional repository, ResearchGate, academia.edu and personal websites/servers. Factors such as increased exposure of one’s previously published work, provides exposure for works not previously published (e.g. seminar papers), broadens the dissemination of academic research generally and increases one’s institutions’ visibility were among the options the academic librarians rated as very important factors that motivate them to submit their scholarly output to the self-archiving options. It was also found that majority of the academic librarians in Africa checked the publishers’ website for copyright policy compliance before submitting their papers to the platform. Practical implications The study called for academic librarians in developing countries to voluntarily sign-up to register with self-archiving options such as ResearchGate, kudos, Mendeley.com, academia.edu and others to enable them self-archive their published papers for access globally by students, researchers, etc. Originality/value The findings of this study will add to the body of knowledge by bringing to light the extent of awareness and use of self-archiving options by academic librarians in universities in Africa.

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