Neuromarketing and Improved Understanding of Consumer Behaviour Through Brain-Based Neuro Activity

2021 ◽  
pp. 2150020
Author(s):  
Sami Alsmadi ◽  
Khaled Hailat
Keyword(s):  
Consumer Choice ◽  
Consumer Behaviour ◽  
Multidisciplinary Approach ◽  
Neural Circuit ◽  
Ethical Issues ◽  
Basic Knowledge ◽  
The Past ◽  
Marketing Activities ◽  
Magnetic Resonance Imaging Mri ◽  
The Brain

Over the past three decades, there has been a growing interest in studying consumer behaviour directly through non-traditional, brain-based, approach using the basic knowledge of human neuroscience. This multidisciplinary approach has evolved into a new marketing branch, known as Neuromarketing, which goes inside the human brain to improve our knowledge of consumer behaviour. Neuromarketing traces neural circuit activities inside the brain using Magnetic Resonance Imaging (MRI) technology. This paper explores the existing literature on Neuromarketing to provide insights into the potential for improving our understanding of consumer behaviour. The paper concludes that Neuromarketing can offer a valuable opportunity to increase precision and validity of measuring consumer reactions to marketing activities, thus improve marketing knowledge of consumer choice behaviour. The paper also addresses the main ethical issues raised by critiques on the unprecedented access to consumers’ mind, and how advocates looked at such criticisms.

scholarly journals From Retrospective to Prospective: Integrated Value Representation in Frontal Cortex for Predictive Choice Behavior

2021 ◽  
Author(s):  
Kosuke Hamaguchi ◽  
Hiromi Takahashi-Aoki ◽  
Dai Watanabe
Keyword(s):  
Decision Making ◽  
Frontal Cortex ◽  
Choice Behavior ◽  
State Transition ◽  
Neural Circuit ◽  
The Past ◽  
Preparatory Activity ◽  
Action Value ◽  
The Brain ◽  
Different Sources

Animals must flexibly estimate the value of their actions to successfully adapt in a changing environment. The brain is thought to estimate action-value from two different sources, namely the action-outcome history (retrospective value) and the knowledge of the environment (prospective value). How these two different estimates of action-value are reconciled to make a choice is not well understood. Here we show that as a mouse learns the state-transition structure of a decision-making task, retrospective and prospective values become jointly encoded in the preparatory activity of neurons in the frontal cortex. Suppressing this preparatory activity in expert mice returned their behavior to a naive state. These results reveal the neural circuit that integrates knowledge about the past and future to support predictive decision-making.

scholarly journals MRI in the assessment and monitoring of multiple sclerosis: an update on best practice

2017 ◽  
Vol 10 (6) ◽  
pp. 247-261 ◽  
Author(s):  
Ulrike W. Kaunzner ◽  
Susan A. Gauthier
Keyword(s):  
Multiple Sclerosis ◽  
Best Practice ◽  
High Sensitivity ◽  
The Past ◽  
Assessment And Monitoring ◽  
Magnetic Resonance Imaging Mri ◽  
Improved Technology ◽  
Brain And Spinal Cord ◽  
The Brain

Magnetic resonance imaging (MRI) has developed into the most important tool for the diagnosis and monitoring of multiple sclerosis (MS). Its high sensitivity for the evaluation of inflammatory and neurodegenerative processes in the brain and spinal cord has made it the most commonly used technique for the evaluation of patients with MS. Moreover, MRI has become a powerful tool for treatment monitoring, safety assessment as well as for the prognostication of disease progression. Clinically, the use of MRI has increased in the past couple decades as a result of improved technology and increased availability that now extends well beyond academic centers. Consequently, there are numerous studies supporting the role of MRI in the management of patients with MS. The aim of this review is to summarize the latest insights into the utility of MRI in MS.

Gallbladder Cancer—Current Management Options

2013 ◽  
Vol 09 (02) ◽  
pp. 102 ◽  
Author(s):  
Aslam Ejaz ◽  
Teviah Sachs ◽  
Ihab R Kamel ◽  
Timothy M Pawlik ◽  
◽  
...  
Keyword(s):  
Multidisciplinary Approach ◽  
Complex Disease ◽  
Diagnostic Techniques ◽  
Management Options ◽  
Current Management ◽  
Term Survival ◽  
The Past ◽  
Positron Emission ◽  
Magnetic Resonance Imaging Mri

Carcinoma of the gallbladder is an aggressive disease, often with a poor prognosis. Although the incidence has remained relatively stable over the past decade, an increase in laparoscopic cholecystectomy has resulted in a increase in cases detected at earlier stages offering an opportunity for better prognosis. Diagnostic techniques including ultrasound (US), endoscopic US (EUS), computed tomography (CT) with multiplanar reconstruction, magnetic resonance imaging (MRI), positron emission tomography (PET), and diagnostic laparoscopy have evolved. Surgical resection to negative microscopic margins with lymphadenectomy offers the only chance for long-term survival. Adjuvant chemotherapy and radiation may be indicated in a subset of patients, and data have suggested a beneficial effect on overall survival. A multidisciplinary approach is required for the optimal management of this complex disease.

scholarly journals A compressive survey on different image processing techniques to identify the brain tumor

2018 ◽  
Vol 7 (2.7) ◽  
pp. 1081 ◽  
Author(s):  
K Bhagavan ◽  
Dr S. Sagar Imambi ◽  
Dr Shahana Bano
Keyword(s):  
The Body ◽  
Ct Scanner ◽  
Internal Organs ◽  
X Ray ◽  
The Past ◽  
After Effect ◽  
Magnetic Resonance Imaging Mri ◽  
Processing Techniques ◽  
The Brain ◽  
Improve Patient

Medical imaging technology has revolutionized health care over the past three decades allowing doctors to detect, cure and improve patient outcomes. Medicinal imaging makes picture of the internal organs, parts, tissues and bones for therapeutic examination and research pur-poses. It can likewise be utilized to think about elements of a few organs. X-ray and CT scanner are the two greatest after-effect of headway of imaging methods supplanting 2D procedures. X-ray is the standout amongst the most critical pre-processing ventures in tumor discovery. Magnetic resonance imaging (MRI) is really an imaging procedure in the restorative field. It is utilized as a part of radiology for imagining interior structures of the body and furthermore how they work. X-ray gives you the 3D picture of the inside bits of the body which enables the specialist to dissect the infection or tumor effortlessly though old imaging procedures like x-beam imaging gives you 2D pictures. In this paper we are introducing distinctive systems for distinguishing, preparing restorative pictures. 

Confronting the grey zone after severe brain injury

2019 ◽  
Vol 3 (6) ◽  
pp. 707-711 ◽  
Author(s):  
Andrew Peterson ◽  
Adrian M. Owen
Keyword(s):  
Brain Injury ◽  
Ethical Issues ◽  
Vegetative State ◽  
Clinical Care ◽  
Grey Zone ◽  
Severe Brain Injury ◽  
New Methods ◽  
Legal Decision Making ◽  
Technological Developments ◽  
The Brain

In recent years, rapid technological developments in the field of neuroimaging have provided several new methods for revealing thoughts, actions and intentions based solely on the pattern of activity that is observed in the brain. In specialized centres, these methods are now being employed routinely to assess residual cognition, detect consciousness and even communicate with some behaviorally non-responsive patients who clinically appear to be comatose or in a vegetative state. In this article, we consider some of the ethical issues raised by these developments and the profound implications they have for clinical care, diagnosis, prognosis and medical-legal decision-making after severe brain injury.

Neuro-Clinical Signatures of Language Impairments: A Theoretical Framework for Function-to-structure Mapping in Clinics

2020 ◽  
Vol 20 (9) ◽  
pp. 800-811 ◽  
Author(s):  
Ferath Kherif ◽  
Sandrine Muller
Keyword(s):  
Brain Mapping ◽  
Theoretical Framework ◽  
Brain Regions ◽  
Language Impairments ◽  
Structure Mapping ◽  
Language Functions ◽  
The Past ◽  
Language Recovery ◽  
The Brain ◽  
Bow Tie

In the past decades, neuroscientists and clinicians have collected a considerable amount of data and drastically increased our knowledge about the mapping of language in the brain. The emerging picture from the accumulated knowledge is that there are complex and combinatorial relationships between language functions and anatomical brain regions. Understanding the underlying principles of this complex mapping is of paramount importance for the identification of the brain signature of language and Neuro-Clinical signatures that explain language impairments and predict language recovery after stroke. We review recent attempts to addresses this question of language-brain mapping. We introduce the different concepts of mapping (from diffeomorphic one-to-one mapping to many-to-many mapping). We build those different forms of mapping to derive a theoretical framework where the current principles of brain architectures including redundancy, degeneracy, pluri-potentiality and bow-tie network are described.

Is Healthcare Special?

2018 ◽  
Author(s):  
Gordon Moore ◽  
John A. Quelch ◽  
Emily Boudreau
Keyword(s):  
Consumer Choice ◽  
Special Relationship ◽  
Individual Choice ◽  
Health Consequences ◽  
Critical Question ◽  
The Past ◽  
Different Types ◽  
Collective Benefit ◽  
Patient Ethics

Chapter 2 asks the critical question of whether healthcare is different from other consumer-driven markets. In the past, many pushed back on the notion that healthcare could be a consumer-driven industry, arguing that it is fundamentally different from other markets. This chapter acknowledges and reviews these critiques, highlighting four areas that might present challenges to increasing consumer choice in healthcare: the special relationship between doctor and patient, ethics and morality, individual choice versus collective benefit, and the health consequences of consumer choice. In doing so, this chapter also presents a schematic for thinking about the different types of healthcare choices, arguing that not all choices are equal and consumers may be more prepared to make decisions in some areas as opposed to others. In presenting the counterargument to consumer choice, this chapter asks the reader to consider the drawbacks and potential limitations of consumer choice in healthcare.

Concussion, neuroethics, and sport: Policies of the past do not suffice for the future

2017 ◽  
Author(s):  
Brad Partridge ◽  
Wayne Hall
Keyword(s):  
Mental Health ◽  
Head Trauma ◽  
Mental Health Problems ◽  
Ethical Issues ◽  
Cognitive Impairments ◽  
Concussion Management ◽  
Design And Implementation ◽  
The Past ◽  
Management Policies

Concussion management policies have become a major priority worldwide for sports that involve frequent collisions between participants because repeated head trauma has been associated with long-term cognitive impairments, mental health problems, and some forms of neurological degeneration. A number of concussion management policies have been developed by professional bodies and subsequently adopted by various sporting leagues. These have offered little guidance on how to navigate ethical issues in identifying and managing concussion. This chapter discusses ethical issues that arise in the diagnosis of concussion, debates about the longer-term consequences of repeated concussion injuries, and the design and implementation of policies that aim to prevent and manage concussion injuries in sporting matches.

Neuroethics

2017 ◽  
Keyword(s):  
Brain Function ◽  
Ethical Issues ◽  
Wearable Technologies ◽  
Definition Of Death ◽  
Populations At Risk ◽  
The Future ◽  
Aging Adults ◽  
Definition Of ◽  
The Brain ◽  
New Criteria

We have new answers to how the brain works and tools which can now monitor and manipulate brain function. Rapid advances in neuroscience raise critical questions with which society must grapple. What new balances must be struck between diagnosis and prediction, and invasive and noninvasive interventions? Are new criteria needed for the clinical definition of death in cases where individuals are eligible for organ donation? How will new mobile and wearable technologies affect the future of growing children and aging adults? To what extent is society responsible for protecting populations at risk from environmental neurotoxins? As data from emerging technologies converge and are made available on public databases, what frameworks and policies will maximize benefits while ensuring privacy of health information? And how can people and communities with different values and perspectives be maximally engaged in these important questions? Neuroethics: Anticipating the Future is written by scholars from diverse disciplines—neurology and neuroscience, ethics and law, public health, sociology, and philosophy. With its forward-looking insights and considerations for the future, the book examines the most pressing current ethical issues.

Recruitment Policies of Non-EU/EEA Nurses and Ethical Issues

2018 ◽  
Author(s):  
Angèle Flora Mendy
Keyword(s):  
Public Opinion ◽  
Health Professionals ◽  
Ethical Issues ◽  
Health Workers ◽  
Ethical Considerations ◽  
Host Countries ◽  
Ethical Argument ◽  
The Past ◽  
The United Kingdom ◽  
Institutional Legacies

By examining policies of recruiting non-EU/EEA health workers and how ethical considerations are taken into account when employing non-EU/EEA nurses in the United Kingdom, France, and Switzerland, this chapter intends to show that the use of the so-called ‘ethical’ argument to convince national public opinion of the relevance of restrictive recruitment policies is recent (since the 1990s). The analysis highlights the fact that in addition to the institutional legacies, qualification and skills—through the process of their recognition—play an important role in the opening or restriction of the labour market to health professionals from the Global South. The legacy of the past also largely determines the place offered to non-EU/EEA health professionals in the different health systems of host countries.

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