Impact of Information Communication Technology in Implementation of Integrated Marketing Communication at Fast Food Outlet

2015 ◽  
Vol 21 (4) ◽  
pp. 727-730
Author(s):  
Santoso Budijono ◽  
. Nelly
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Fast Food ◽  
Food Industry ◽  
Communication Process ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Fast Food Industry ◽  
Information And Communication

Information and Communication Technology in 21st century is an ancillary tool for several aspects in business area. Most company of fast food industry in developing countries regards this kind of Technology as a cost and tries to reduce their use. In fast food industry, marketing is one of the important parts to propagate information products sold by the company; this information must be able to reach these consumers and the corresponding target desired by the company. Integrated Marketing Communication can be use for fast food industry to increase brand awareness, customer satisfaction, greater profitability, and increase the sale. This paper discusses how to use Information and Communication Technology with limited cost as a tools for company in fast food industry to ancillary their Integrated Marketing Communication process to increase sales and profit. The methodology used by this paper are using literature for gather preliminary information and using limited data from fast food company that runs limited Integrated Marketing Communication process. The result of this limited study is company can run Integrated Marketing Program using limited cost in Information and Communication Technology, and Fast Food Company can differentiate marketing program within company outlets. Using web analysis, this paper can be use for deeper research in implementation Low Cost Information and Communication Technology in fast food industry, especially as an ancillary tools for run more accurately Integrated Marketing Communication program within outlets in company.

scholarly journals Ethnomethodology Study of Digitalized Social Communication Apprehension in Basmala Youth Community Members

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Tuti Widiastuti ◽  
Rajab Ritonga
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Social Communication ◽  
Communication Apprehension ◽  
Communication Process ◽  
Community Members ◽  
Face To Face ◽  
Information And Communication ◽  
Youth Community

In the era of Society 5.0, the role of communication technology was further enhanced so that it made it easier for humans in various aspects, such as economic, social, cultural, educational, health, business, and so on. However, the sophistication of information and communication technology causes interpersonal to interact less rarely face to face and face to face because it is more comfortable interacting through cyberspace through social media. This research was conducted to illustrate how social communication from understanding anxiety in the digital age. In conducting interactions, each individual can experience communication fears where individuals tend to experience anxiety because too much information is received. The group can be one of the very positive spheres of communication. The object of this research is Basmala members, who have various backgrounds as members of Islamic spiritual groups who uphold religious values. This research uses a qualitative research method with an ethnomethodology type that looks at how the disclosure of reality in people's lives and how individuals receive, learn, apply information provided in the community. Basmala is an Islamic spiritual organization whose members are students. As a religious organization where the culture and activities of the organization also have characteristics that can lead to the basic rules of religion that are expected to familiarize its members to deal with differences in the communication process to overcome the causes of communication apprehension

scholarly journals Pembudayaan Teknologi Informasi Dan Komunikasi Di Sekolah

2013 ◽  
pp. 75-83
Author(s):  
Oos M. Anwas Oos M. Anwas
Keyword(s):  
Human Resources ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Communication Process ◽  
Education Quality ◽  
Top Down ◽  
Bottom Up ◽  
Phase Development ◽  
Joint Planning ◽  
Information And Communication

Abstrak: Upaya pemanfaatan teknologi informasi dan komunikasi (TIK) di sekolah tidak cukup hanya menyediakan infrastruktur dan konten saja, akan tetapi perlu disiapkan sumber daya manusia pengguna melalui upaya pembudayaan. Pembudayan TIK di sekolah berarti proses mengubah perilaku semua insan di sekolah dan pihak terkait lainnya untuk memanfaatkan TIK menjadi suatu kebiasaan. Budaya TIK di sekolah dapat diwujudkan dalam bentuk gagasan, aktivitas, dan artefak. Kebiasaan pemanfaatan TIK ini dilakukan baik untuk keperluan pembelajaran, administrasi, komunikasi, dan kegiatan lainnya dalam mendukung peningkatan kualitas pendidikan di sekolah. Walaupun TIK hasil suatu inovasi, namun dalam pembudayaan perlu menggunakan pendekatan top down dan bottom up, sehingga saling melengkapi dan melahirkan joint planning yang dapat mengakomodir kebutuhan, permasalahan, dan potensi sekolah. Pembudayaan TIK dilakukan secara holistik. Adapun strateginya dilakukan secara terprogram, dimulai dari yang sederhana dan mudah, sosialisasi dan bimbingan pemanfaatan secara variatif dan kontinyu, memberikan recognation/apresiasi, serta melibatkan sasaran mulai dalam setiap tahapan. Proses komunikasinyadilakukan mulai dari tahapan awal, tahap pembinaan, tahap pelembagaan, dan tahap reward.Kata kunci: pembudayaan, teknologi informasi dan komunikasi, pemanfaatan TIKAbstract: Utilization of information and communication technology (ICT) in school needs more efforts than just by providing infrastructure and content. Other effort is preparing human resources (users) by cultivation. Cultivation of ICT in schools means changing the attitude of people and other parties at school in ICT utilization to become habit. ICT culture in schools presents in the form of ideas, activities, and artifacts. The ICT utilization habit is conducted for learning, administration, communication as well as for other purposes that support the improvement of education quality in school. Even though ICT is the result of innovation, its cultivation in schools needs to use both top-down and bottom-up approaches, so that the two approaches can be complementary and bring about a joint planning that is able to accommodate needs, problems, and potentials of school. ICT cultivation is conducted holistically, performed programmatically, starting from the simple and easy, socialization and guidance of utilization diversely and constantly, recognition/appreciation, and involving targetsin each phase. The communication process is conducted in the early phase, development phase, institutional phase and rewarding phase.Keywords: Cultivation, information and communication technology, utilization of ICT

Modeling Integrated Marketing Communications for SME Environments

2019 ◽  
pp. 69-98
Keyword(s):  
Empirical Study ◽  
Service Marketing ◽  
Communication Process ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Communication Tools ◽  
First Time

This chapter explores the concept and planning of integrated marketing communication (IMC) in the context of the SME environment. The chapter explains the communication process in SME context along with above-the-line, below-the-line, through-the-line channels and different communication tools. Relevant examples and empirical study are addressed in this chapter, and a proper guideline of IMC in the field of SME for the very first time in the area of service marketing is developed. Policymakers, entrepreneurs, and even academicians will get the insights and impactful ideas from this SME context IMC study.

The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry

2021 ◽  
pp. 255-267
Author(s):  
Albérico Travassos Rosário ◽  
Ricardo Gomes Raimundo ◽  
Rui Cruz
Keyword(s):  
Digital Technologies ◽  
Tourism Industry ◽  
Mobile Marketing ◽  
Marketing Communication ◽  
Competitive Advantages ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Information And Communication ◽  
The One ◽  
The Impact

The growing openness between regions accompanied by the rising of the tourism industry enhances its importance and the ensuing search for competitive advantages in terms of communication, marketing, and technology. It, therefore, gave rise to the concept of integrated marketing communication (IMC) that together with information and communication technology (ICT) could highlight tourist experiences. This literature review (LR) attempts to unveil how digital technologies determine marketing and communication in the tourism industry and, conversely, what industry areas should be targeted by those digital technologies. The study employs a scoping review approach based on a search of literature through the SCOPUS database. Ten articles were selected. On the one hand, this LR concludes that digital technologies are filling the gap concerning the needs of tourists through, for instance, mobile marketing. On the other hand, it discloses that digital technologies are essential for the tourism industry as it improves marketing communication by diverse means.

Gamification as a Communication Technology in the Strategy of Promoting International Brands

2020 ◽  
Vol 9 (4) ◽  
pp. 61-67
Author(s):  
A. Pryahina ◽  
A. Syrkina
Keyword(s):  
Communication Technology ◽  
Fast Food ◽  
Food Industry ◽  
Fast Food Industry ◽  
Brand Promotion

The article deals with gamification as a technology for involving the consumer audience in the brand's activities, and the effectiveness of using gamification technology in the strategy of brand promotion in the fast food industry.

scholarly journals PENERAPAN STRATEGI E-MARKETING COMMUNICATION DAN EKUITAS MEREK SIARANKU.COM TERHADAP LOYALITAS VIEWERS

InterKomunika ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 58
Author(s):  
Putri Dewi Ikhsana ◽  
Guntur Freddy Prisanto ◽  
Rosita Anggraini
Keyword(s):  
Communication Technology ◽  
Brand Equity ◽  
Communication Technologies ◽  
Simple Random Sampling ◽  
Human Interaction ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Survey Strategy ◽  
Processing Techniques

The development of communication technology has brought changes to the patterns of human interaction behavior which continue competing to innovate in developing and utilizing increasingly sophisticated communication technologies. In this study, researchers were using theories and concepts that support the basis of being integrated, such as Integrated Marketing Communication, Brands, Brand Equity, and Consumer Loyalty. Researchers were using a supportive method to be used as a methodology such as positivistic paradigm, quantitative approach, survey strategy using questionnaires, sampling techniques using the formula taro yamane, and data processing techniques using probability sampling - simple random sampling. The results showed that e-marketing communication and brand equity have a strong influence on the loyalty of siaranku.com viewers and have a validity level that meets the requirements. 

scholarly journals IMPLEMENTASI KOMUNIKASI PEMASARAN TERPADU PADA YAYASAN NURUL IBAD JAKARTA TIMUR

2017 ◽  
Vol 2 (02) ◽  
Author(s):  
Ruzqiyah Ulfa ◽  
Rustono Farady Marta
Keyword(s):  
Communication Strategy ◽  
Process Models ◽  
Communication Process ◽  
Communication Model ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Non Profit ◽  
The Public ◽  
New Generation

<p>Study about Integrated Marketing Communication or IMC has become a common issues. Not just profit-oriented institutions, non-profit institutions also need to know the communication strategy of the "new generation". The strategy in this integrated marketing communications that drive every aspect of the communication process to reach customers or the public with a message of unity in offering a benefit and ideas. Certainly not an easy thing when having a lot of media, ideas, activities and plans, but should have one "message" only. The integration process of marketing communication activities summarized simply by Chriss Fill (1995) through the integration of process models and marketing communication activities Hermawan Kertajaya in "3i Marketing Triangle" and "3² Values-Based Matrix". The Practice of marketing and social marketing products by Andreason, the emphasis is on the wider community that directly affect to the behavior and the needs or interests of the target as a basis. Yayasan Nurul Ibad as a non profit organization builds its brand image through their service by using marketing communication mix that consists of eight major communication model proposed by Philiph Kotler.<br />Keywords: Integrated Marketing Communication, Message, Nurul Ibad</p>

Integrated Marketing Communication in Government Programmes: A Look at Rural Development Programmes in India

Metamorphosis ◽  
2014 ◽  
Vol 13 (1) ◽  
pp. 1-15
Author(s):  
Abhishek Nirjar ◽  
Manaswini Acharya ◽  
Dhirendra Ojha
Keyword(s):  
Public Relations ◽  
Rural Development ◽  
Rural Areas ◽  
Vital Role ◽  
Customer Relationship ◽  
Communication Process ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Government

Governments of any country, province or state propagate information about their various development programmes and activities of the government through a variety of media. The effectiveness of communication is critical as it determines the success of such government programmes. This also plays a vital role in building a strong and lasting government-citizen relationship. Integrated Marketing Communication (IMC) involves an optimum utilisation of activities such as advertising, public relations, sponsorship of events and exhibitions in a synergistic manner to build a durable customer relationship. In India, both central and state governments operate programmes for the development of urban and rural areas. This research aims at investigating the nature and extent to which IMC is utilised for (i) promoting rural development programmes in the northern state of UP; and (ii) fostering government-citizen relationship. The perception of customers (citizens) was captured through a survey and the government view was captured through interaction with officials. Research reveals that the government employs multiple media for informing and communicating about the self-employment generation schemes to the rural population. There are complementarities in the messages that are propagated but they lack in consistency. Integration of customers in the communication process and strategies may remove such inconsistencies, which is the suggestion the research has come out with.

Integrated Marketing Communication and the Ethics of Advertising

2019 ◽  
pp. 1-27
Author(s):  
Manuela Epure ◽  
Lorena Clara Mihăeş
Keyword(s):  
Ethical Issues ◽  
Self Regulation ◽  
Communication Process ◽  
Advertising Research ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Raising Awareness ◽  
Vulnerable Consumers ◽  
Emotional Level

This chapter explores the marketing communication process at all its stages, unveiling the vulnerable aspects and raising awareness about ethical issues. Advertising is a billion-worth worldwide industry, with implications at the rational and emotional level of the targeted audience. Therefore, more advertising research is needed. The authors' analysis tackles the message constructs, their impact on the audience and how ethical issues can be addressed, from self-regulation to ad banning, as well as all the necessary measures that should be taken to protect vulnerable consumers. Useful insights were provided by looking at the current research and best practices in the field. To better illustrate the authors' perspective, a set of case studies are discussed, and recommendations with a clear, practical value are drafted.

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