Fandomization of online video or television in China

2019 ◽  
Vol 41 (7) ◽  
pp. 995-1010 ◽  
Author(s):  
Anthony YH Fung
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Discourse ◽  
Media Ecology ◽  
Online Video ◽  
Video Content ◽  
Television Industry ◽  
Television Production ◽  
Production Company ◽  
Television Market

In this article, I explain a new media ecology for online television in which the online audience or fans and their participation play a stronger role in swaying the online video content or production. I call it fandomization of online television. Dependent on the number of online users and the viewership, online television platforms have to produce programs that align with the fans’ discourse and emotions to maximize their viewership. This results in a fan-discourse-led production, as in the case of China’s huge online video or television market. Based on my study of the top online television production company, Tencent Video, and its top television program, as well as ethnographic observations of their productions, I illustrate how Tencent Video manages fans by establishing a fan-based platform that works in tandem with its television platform. The dual television and fan-based platform of the television industry forms an interlocking web of the network of fans, their idols, and social media, with the consequences that social and political public discourse are highly synchronized in China’s extremely controlled Internet.

scholarly journals Medieøkologien i SKAM

2017 ◽  
Vol 6 (2) ◽  
pp. 60-66
Author(s):  
Ruth Grüters ◽  
Knut Ove Eliassen
Keyword(s):  
Social Media ◽  
New Media ◽  
Historical Perspective ◽  
18Th Century ◽  
Media Ecology ◽  
The Other ◽  
Media Platform ◽  
The Media ◽  
Use Of Social Media ◽  
Media Practices

AbstractTo understand the success of SKAM, the series’ innovative use of “social media” must be taken into consideration. The article follows two lines of argument, one diachronic, the other synchronic. The concept of remediation allows for a historical perspective that places the series in a longer tradition of “real time”-fictions and media practices that span from the epistolary novels of the 18th century by way of radio theatre and television serials to the new media of the 21st century. Framing the series within the current media ecology (marked by the connectivity logic of “social media”), the authors analyze how the choice of the blog as the drama’s media platform has formed the ways the series succeeded in affecting and mobilizing its audience. Given the long tradition of strong pedagogical premises in the teenager serials of publicly financed Norwegian television, the authors note the absence of any explicit media critical perspectives or didacticism. Nevertheless, the claim is that the media-practices of the series, as well as the actions and discourses of its followers (blogposts, facebook-groups, etc.), generate new insights and knowledge with regards to the series’ form, content, and practices.

scholarly journals The Mediatisation of MFAS: Diplomacy in the New Media Ecology

2019 ◽  
Vol 15 (1-2) ◽  
pp. 66-92 ◽  
Author(s):  
Ilan Manor ◽  
Rhys Crilley
Keyword(s):  
Social Media ◽  
Statistical Analysis ◽  
New Media ◽  
Foreign Affairs ◽  
Media Ecology ◽  
Media Content ◽  
Profound Impact ◽  
The Press ◽  
Online Audiences

Summary The proliferation of social media has had a profound impact on the practice of diplomacy; diplomats can bypass the press and communicate their messages directly to online audiences. Subsequently, ministries of foreign affairs (MFAS) are now mediatised; they produce media content, circulate content through social media and adopt media logics in their daily operations. Through a case study of the Israeli MFA during the 2014 Gaza War, this article explores the mediatisation of MFAS. It does so by analysing how the Israeli MFA crafted frames through which online audiences could understand the war and demonstrates that these frames evolved as the conflict unfolded. It then draws attention to the important way in which MFAS are now media actors through a statistical analysis, which demonstrates that the use of images in tweets increased engagement with the Israeli MFA’s frames. Finally, the article illustrates how these frames were used to legitimize Israel’s actions, and delegitimise those of Hamas.

Conclusion

2018 ◽  
pp. 148-156
Author(s):  
Marina Dekavalla
Keyword(s):  
Social Media ◽  
New Media ◽  
Presidential Election ◽  
Public Discourse ◽  
Mainstream Media ◽  
Building Model ◽  
Frame Building ◽  
Us Presidential Election ◽  
Eu Referendum ◽  
Picture Frame

This chapter revisits the question of whether the mediation of referendum campaigns is distinctive enough to deserve dedicated analysis. It queries the extent to which the referendum analysed in this book bears similarities with the UK’s subsequent 2016 EU referendum and how that event was framed in the mainstream media. The chapter argues that the frame-building model proposed in chapter 7 appears to also provide an account for the mediation of that campaign. The chapter concludes with a wider consideration of the contribution of old and new media to our understanding of politics. It considers the changing nature of public debate following Brexit and the 2016 US Presidential election and questions the extent to which mainstream media remain key determinants of public discourse. It proposes that future avenues for frame building research would need to explore frame building processes on social media, where the gatekeepers and organizational routines that are so central in the frame building model proposed in this book are absent. It argues that in order to deliver the complete picture frame analysis needs to engage with the totality of news provision and sharing as this moves towards the internet and news aggregation, propaganda sites and social media.

Police officer or social media star? Live PD and microcelebrity

2020 ◽  
Vol 8 (3) ◽  
pp. 237-249 ◽  
Author(s):  
Alex McVey
Keyword(s):  
Social Media ◽  
New Media ◽  
Police Officers ◽  
Public Discourse ◽  
Reality Tv ◽  
Self Presentation ◽  
Visual Access ◽  
The Media ◽  
Tv Show ◽  
Fan Engagement

This article examines the rhetorical strategies of microcelebrity in the reality TV show Live PD. Live PD is an important text for understanding how police work with the entertainment industry to create selective strategies of self-presentation in the wake of the media challenges posed by the Black Lives Matter movement. It shows how police draw on new media and social media to shape public discourse about police and promote alternative images of police officers. It also shows how police mobilize the techniques of reality TV, fan engagement and social media to respond to emergent crises of police credibility. This article argues that Live PD’s rhetorics of microcelebrity use intimate visual access and fan engagement to create new modes of cultural attachment to police power while also substituting affective sensations of intimacy for substantive demands of police accountability.

scholarly journals The Problems of Media Strategy Transformation of Russian Regional Television Broadcasting Companies in the Context of the Crisis of Traditional Media

2021 ◽  
Author(s):  
Elizaveta Manskova
Keyword(s):  
New Media ◽  
Practical Experience ◽  
Video Content ◽  
Digital Platforms ◽  
Television Broadcasting ◽  
Strategy Transformation ◽  
Digital Broadcasting ◽  
Short Time ◽  
Television Market ◽  
Television Studio

The article deals with the problems faced by the regional television market in the context of the growing popularity of new media and the transition of Russia to a digital broadcasting format. Regional and municipal television broadcasting, having lost traditional platforms for promoting their content, faced the necessity to develop new platforms in a short time. The new media environment required regional TV companies to review the promotion concepts. The author of the article is the developer of one of such concepts of rebranding and relaunching a regional television studio in a new format, and, based on practical experience, analyzes the factors and difficulties of transformation of media strategies of regional TV companies.  Five blocks of problems were identified as a result of testing of the concept of a new regional broadcasting. They include: project management, its staffing and financial support, analysis and interpretation of modern media measurements, transition to new video content formats adapted to digital platforms.

scholarly journals MITOS CANTIK PADA IKLAN PERAWATAN KULIT LANEIGE

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Siti Novita Anindita, Rah Utami Nugrahani
Keyword(s):  
Social Media ◽  
New Media ◽  
Point Of View ◽  
Roland Barthes ◽  
Visual Features ◽  
Online Video ◽  
White Skin ◽  
Analysis Technique ◽  
The World ◽  
Beauty Myth

Beauty is identical with women. Beautiful has many versions depending on several factors, point of view, until the area. Laneige skincare advertisement shows signs and symbols that indicate a beautiful element. This ad uses YouTube social media which is new media. YouTube has audio-visual features and YouTube is the most popular online video community in the world. The author wants to see the beautiful myths that existed in the Laneige skin-care ad version of "Waterbank Series" in semiotics using Roland Barthes's semiology. This research uses a constructivist-descriptive paradigm with Roland Barthes Semiotics analysis technique which has three elements: the first level meaning (denotation), the second level meaning (connotation), and the myth. The results of this study are advertising shows that the standard of beauty in accordance with a beauty standard of Korea where has a bright white skin, long hair, a pointed nose and sharp chin, slim body and slim waist. This research confirms that the portrayal of models in advertisements shows the beauty myth in Korean standard of beauty. Keywords: Semiotics, Beauty Myth, YouTube Ad

scholarly journals A Turning IR Landscape in a Shifting Media Ecology: The State of IR Literature on New Media1

2018 ◽  
Vol 21 (3) ◽  
pp. 518-534 ◽  
Author(s):  
Susan T Jackson
Keyword(s):  
Social Sciences ◽  
Social Media ◽  
New Media ◽  
International Relations ◽  
Media Studies ◽  
Interdisciplinary Collaboration ◽  
Media Ecology ◽  
Research And Practice ◽  
The Social ◽  
Structural Aspects

AbstractEach year the prevalence of digitized information becomes more entrenched, not least with the amount of activity on social media. Yet, new media studies pose a number of challenges to international relations scholarship, which are only beginning to be addressed. With some exceptions IR scholars who conduct this research tend to rely on traditional qualitative methods and have been hesitant to embrace interdisciplinary collaboration—especially with those disciplines outside of the social sciences—as well as methodological pluralism across interpretive and quantitative approaches within the social sciences. This tendency shows a general lack of understanding of what new/social media might mean, not only as a source of and tool for generating information but also as a structural factor in how we conduct IR research and practice international relations. In this way, social media can provoke IR scholars to ask questions about their own discipline. This article aims to address these challenges and to provide suggestions on how to bring structural aspects of new media into IR research. In particular, it incorporates ideas centered on the shifting media ecology as fundamental to examining these structural challenges in terms of practicing international relations and in the visual turn in IR.

scholarly journals Digital Religion in China: A Comparative Perspective on Buddhism and Christianity's Online Publics in Sina Weibo

2017 ◽  
Vol 6 (1) ◽  
pp. 44-67 ◽  
Author(s):  
Yanshuang Zhang
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Discourse ◽  
New Technologies ◽  
Negotiation Process ◽  
Research Field ◽  
Religious Groups ◽  
Charitable Organizations ◽  
Sina Weibo ◽  
Politics Of Religion

The proliferation of social media in China has provided traditional religious authorities with multifarious digital features to revitalise and reinforce their practices and beliefs. However, under the authoritative political system different religions pick up the new media to varying degrees, thereby showing different characteristic and style in their social media use. This paper examines the public discourse about Buddhism and Christianity (two of the great official religions in China) on China’s largest microblogging platform-Sina Weibo, and seeks to reveal a distinct landscape of religious online public in China. Through a close look at the social media posts aided by a text analytics software, Leximancer, this paper comparatively investigates several issues related to the Buddhism and Christianity online publics, such as religious networks, interactions between involved actors, the economics and politics of religion, and the role of religious charitable organizations. The result supports Campbell’s proposition on digital religion that religious groups typically do not reject new technologies, but rather undergo a sophisticated negotiation process in accord with their communal norms and beliefs. It also reveals that in China a secular Buddhism directly contributes to a prosperous ‘temple economy’ while tension still exists between Christianity and the Chinese state due to ideological discrepancy. The paper further points out the possible direction for this nascent research field.

scholarly journals From the mass media to social media: reflections on the new media ecology

2018 ◽  
Author(s):  
A Velázquez ◽  
D Renó ◽  
AM Beltrán Flandoli ◽  
JC Maldonado Vivanco ◽  
C Ortiz León
Keyword(s):  
Social Media ◽  
Mass Media ◽  
New Media ◽  
Media Ecology ◽  
The Mass Media

scholarly journals ADAPTATION OF TRADITIONAL MEDIA ORGANS IN VIDEO CONTENT: NEW MEDIA EXAMPLE: CNN TÜRK

2021 ◽  
Vol 11 (2) ◽  
pp. 393-402
Author(s):  
Benan TOPBAŞ
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
New Media ◽  
Online News ◽  
Video Content ◽  
Media Planning ◽  
Traditional Media ◽  
The Social ◽  
Social Media Platforms ◽  
Media Channels

The way these main media organs are included in new media outlets, video journalism has been examined. For this purpose, content analysis of the videos produced on cnnturk.com.tr Youtube and social media platforms, which have both traditional and new media organs, was performed. An institutionalized interview was conducted to make the content analysis results more meaningful. In the research, the social media planning of online news videos was examined and what kind of content they had was revealed. Research On cnnturk.com.tr, online news videos are from the pool of CNN TÜRK channel and from agencies, and the channels where readers and viewers react the most are Youtube and Facebook. The site cnnturk.com.tr, a new media organ, shared the online news videos broadcast from the CNN TÜRK channel, which is the traditional media organ, on platforms such as Twitter, Youtube and Facebook, and enabled the videos active in the traditional media to adapt to new media channels.

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