Ambivalence in the World Risk Society
Keyword(s):
Risk is most often associated with danger and perceived as a harmful aspect of life, as an insidious and unwelcome threat that should be avoided. Risk-taking, however, is sometimes a singular passion, a source of pleasure that becomes a way of life. When freely pursued as a valorised activity, it can be a path to self-fulfilment, an opportunity to confront new situations, and a means for redefining one’s self, testing personal abilities, increasing self-esteem or gaining recognition. Deliberate risk-taking is a form of character building. It accommodates life’s intensities. It is extremely popular in high-risk physical activities and sports and postmodern forms of adventure.