Motivating Professional Student Behavior Through a Gamified Personal Branding Assignment

2019 ◽  
Vol 41 (2) ◽  
pp. 154-164 ◽  
Author(s):  
Karen Robson
Keyword(s):  
Higher Education ◽  
Student Behavior ◽  
Brand Image ◽  
Personal Branding ◽  
Professional Student ◽  
Marketing Educators

Gamification is increasingly being implemented in higher education to engage students. This article presents a gamified pedagogical exercise intended to motivate students to consider how their in-person and digital behaviors affect their personal brands. Students receive and lose points for various behaviors and reflect on whether these behaviors support or conflict with their desired brand image. Points can be redeemed for assignment extensions or resubmissions, and can lead to exam exemptions. Challenges and limitations of the exercise, as well as recommendations for marketing educators, are discussed.

Reasons for Student Behavior Codes: A Qualitative Study at Two Christian Liberal Arts Institutions

NASPA Journal ◽  
2005 ◽  
Vol 42 (4) ◽  
Author(s):  
Brad A. Lau
Keyword(s):  
Higher Education ◽  
Qualitative Study ◽  
Liberal Arts ◽  
Student Behavior ◽  
Codes Of Conduct ◽  
Faculty Members ◽  
Christian Higher Education ◽  
Liberal Arts Institutions ◽  
Institutional Values

One of the great challenges facing Christian higher education is the role and impact of student behavior codes in furthering institutional values and inculcating those values in the students served by such institutions. The perspectives of administrators, faculty members, and students regarding the rationale for codes of conduct at their institution are examined. To obtain data, administrators, faculty members, and students at two Christian liberal arts institutions completed questionnaires and participated in follow-up interviews based on individual responses to the questionnaire. The views of all three groups are described as they see behavior codes relating to institutional purpose and the development and implementation of such codes.

PENGARUH BRAND KNOWLEDGE TERHADAP BRAND PREFERENCE CALON MAHASISWA PASCASARJANA: BUKTI EMPIRIS PADA PROGRAM MAGISTER MANAJEMEM UNPAR

2014 ◽  
Vol 9 (2) ◽  
pp. 127
Author(s):  
Ronald Chandra Fattama
Keyword(s):  
Higher Education ◽  
Multiple Regression ◽  
Brand Image ◽  
Brand Awareness ◽  
Brand Preference ◽  
Public And Private ◽  
Brand Knowledge ◽  
Marketing Program ◽  
Catholic University ◽  
Result Show

One of nicknames that given to Bandung is city of students. It called that way, because of many institutions both public and private in Bandung. Some study estimates that higher education’s demand will increase about four times in 2025. Students that sign up to Parahyangan Catholic University Master of Management had a declining tendency. That delcining tendency is allegeldy because marketing program and promotion that used by Parahyangan Catholic University didn’t go well. The purpose of this research is generally to determine the effect of Parahyangan Catholic University’s brand knowledge on prospective student’s brand preference.The analysis of this research using multiple regression to determine the effect of Parahyangan Catholic University Master Management’s brand awareness and iamge on prosprective student’s brand preference. The findings of this result show that Parahyangan Catholic University Master of Management is recommended to enhance their marketing program and promotion. Marketing program and promotion need to be increase in order to enhance prospective student’s brand awareness and brand image, which leads to increase number of student that sign up for Master Managemen itself. Keywords: brand knowledge, brand image, brand preference, higher education

scholarly journals Color Coded Cards for Student Behavior Management in Higher Education Environments

2017 ◽  
Vol 18 (1) ◽  
Author(s):  
Wadee S. Alhalabi ◽  
Mobeen Alhalabi
Keyword(s):  
Higher Education ◽  
Behavior Management ◽  
Student Behavior ◽  
Qualitative Method ◽  
Management Tool ◽  
Class Management

<p class="3">The Color Coded Cards system as a possibly effective class management tool is the focus of this research. The Color Coded Cards system involves each student being given a card with a specific color based on his or her behavior. The main objective of the research is to find out whether this system effectively improves students’ behavior, thus leading to better class management. The research was conducted with 350 students as subjects, and the data were gathered by means of a questionnaire administered over a period of three years. A qualitative method was applied to analyze the results and draw precise conclusions. The results were interesting and promising.</p>

scholarly journals KUALITAS PELAYANAN SEKOLAH TTERHADAP KEPUASAN MAHASISWA DAN PENCIPTAAN BRAND IMAGE

2018 ◽  
Author(s):  
Lusiah
Keyword(s):  
Higher Education ◽  
High School ◽  
Brand Image ◽  
Good Service ◽  
Good Image ◽  
New Students ◽  
The Government ◽  
The Impact

The development of higher education in Indonesia is increasingly evident. It is characterized by many private colleges are spread all over Indonesia. But in recent years the government did not give permission to those who want to establish a college. One reason is the government not only menginginkankan development in terms of quantity alone, but must be accompanied by good quality of any existing college.The number of colleges that exist today is already growing its own competition. The high level of competition among private universities is happening now requires every college has the right strategy to attract the interest of new students. Each college offers the advantages of each. However, not all universities have a particular brand image compared with other universities.One of the determining factors of brand image is the satisfaction of its customers. While satisfaction itself arises as a result of service perceived by the customer.College is not only required to provide a good quality education, but they also must be able to provide good service to students as well. Good service is expected to provide satisfaction for students. Of course in the long term, the impact of satisfaction that will form a good image for the college concerned anyway.STIE IBBI Medan is one of the private high school that has a good image in the city of Medan. However, STIE IBBI still have to further improve the quality of services provided to students. It is necessary to maintain the good image that has been owned STIE IBBI today.The plan of the research will be conducted in STIE IBBI Medan. The population is all students STIE IBBI. The long term goal of this research is to STIE IBBI to increase public confidence in higher education that will take in high school applying good quality excellent service. Expected from the results of this study, STIE IBBI can also implement appropriate marketing strategies to improve the quality of service to students. In addition, the results of this research can be a good reference for prospective new students who will pursue higher education in the STIE IBBI Medan.

scholarly journals Investigating the impact of status and context on workplace incivility.

2019 ◽  
Author(s):  
Amy Irwin ◽  
Charlotte Patricia Irvine ◽  
Barbara Bekes ◽  
Emily Nordmann
Keyword(s):  
Higher Education ◽  
Student Behavior ◽  
Online Survey ◽  
Context Effects ◽  
Emotional Impact ◽  
Staff Retention ◽  
Teaching Context ◽  
Context Specific ◽  
The Uk ◽  
The Impact

Incivility has been reported as having an adverse impact on student learning, faculty staff retention and student commitment within Higher Education. As such this behaviour has the potential to reduce student achievement and could have a financial impact on institutions. The aim of this two-stage study was to examine the impact of teaching context (lecture versus tutorial) and instigator status (staff versus student) on the perception and impact of incivility in academia. Study 1 recruited participants from Scotland and utilised a vignette-based approach to evaluate status and context effects across four fictional teaching scenarios, each illustrating the uncivil behaviour of ignoring someone. Study 2 recruited participants from the UK and Ireland and used an online survey to gather quantitative and qualitative data investigating uncivil behaviours within lectures and tutorials. The combined results indicate that the uncivil behaviours absenteeism, non-participation, ignoring and unrelated behaviours were all more frequent during a lecture in comparison to a tutorial. Uncivil behaviours were associated with a higher emotional impact within tutorials as opposed to lectures and an assertive response to incivility was more likely in a tutorial than a lecture. In terms of status student behavior was perceived as more uncivil than the equivalent staff behavior, yet a higher emotional response was reported for staff as opposed to student incivility, regardless of context. These results indicate the need for a tailored context-specific approach to addressing incivility within Higher Education, with practical implications discussed.

scholarly journals MENGGAGAS COMPETITIVE ADVANTAGE MELALUI BRANDING IMAGE DI MADRASAH ALIYAH NURUL JADID PAITON PROBOLINGGO

2018 ◽  
Vol 18 (2) ◽  
pp. 225
Author(s):  
Zainur Roziqin ◽  
Hefny Rozaq
Keyword(s):  
High School ◽  
Student Achievement ◽  
Student Behavior ◽  
Brand Image ◽  
Qualitative Approach ◽  
Senior High School ◽  
Educational Institutions ◽  
The Public ◽  
Institutional Accreditation ◽  
Improve Student Achievement

Choosing the best school is important for some people. the best school benchmark is a school that has a big name brand image in view of the majority of society. Lately more and more educational institutions are emerging, every institution is competing to improve the quality in order to win the competition. Schools that have a good image in the eyes of the public will win this competition. Therefore, brand image is an important thing that must be considered by education providers. This paper aims to determine the steps to form a brand image in Islamic Senior High School of Nurul Jadid Paiton Probolinggo as an effort to improve competitiveness. This study used a qualitative approach with the method of data mining in the form of observation, interview, and tracing of related documents.The results of this study indicate that there are several steps taken by Islamic Senior High School Of Nurul Jadid institution in forming brand image, which is institutional accreditation, inculcate good student behavior, improve student achievement, improve teacher quality and graduate quality, hold excellent activities, with alumni. These steps can improve competitiveness, with school accreditation, good graduate quality, student achievement, and student behavior have attracted the attention of the community to choose to continue their studies in Islamic Senior High School of Nurul Jadid, as well as being a challenge for other institutions.

scholarly journals Teacher’s professional image: reimagining the future

2020 ◽  
Vol 87 ◽  
pp. 00063
Author(s):  
N.B. Samoylenko ◽  
L.N. Zharko ◽  
A.A. Georgiadi
Keyword(s):  
Higher Education ◽  
Brand Image ◽  
Academic Environment ◽  
Common Trends ◽  
University Teachers ◽  
The Future ◽  
Professional Image ◽  
The University

In this research, the authors aim to determine the teachers’ professional image in the present-day context. The issues of teachers’ new role, new image and professional conditions are analyzed with regard to the reforms and commercialization of higher education as the most common trends. The paper examines the data of the survey which was conducted on the basis of written questionnaire designed to investigate the university teachers’ readiness to work in the new conditions, their readiness to innovation, the factors constraining innovation in the sphere of higher education in the context of its commercialization. The research carries value to education policymakers and university authorities. They can use these findings to reflect on regulations that would ensure favorable academic environment and increase the brand image of their staff.

scholarly journals The Ethics of Big Data in Higher Education

2014 ◽  
Vol 21 ◽  
pp. 3-10
Author(s):  
Jeffrey Alan Johnson
Keyword(s):  
Higher Education ◽  
Data Mining ◽  
Big Data ◽  
Student Behavior ◽  
Predictive Analytics ◽  
Scientific Basis ◽  
Social Challenges ◽  
A Value ◽  
Institutional Researchers ◽  
Potential Benefits

Data mining and predictive analytics—collectively referred to as “big data”—are increasingly used in higher education to classify students and predict student behavior. But while the potential benefits of such techniques are significant, realizing them presents a range of ethical and social challenges. The immediate challenge considers the extent to which data mining’s outcomes are themselves ethical with respect to both individuals and institutions. A deep challenge, not readily apparent to institutional researchers or administrators, considers the implications of uncritical understanding of the scientific basis of data mining. These challenges can be met by understanding data mining as part of a value-laden nexus of problems, models, and interventions; by protecting the contextual integrity of information flows; and by ensuring both the scientific and normative validity of data mining applications.

scholarly journals Efektivitas Pembelajaran Bagi Murid Di Madrasah Ibtidaiyah

2021 ◽  
Vol 20 (2) ◽  
pp. 195-204
Author(s):  
Millata Hanifa ◽  
Rusma Permana ◽  
Miftahul Ulfah
Keyword(s):  
Higher Education ◽  
Elementary School ◽  
Student Behavior ◽  
Basic Education ◽  
The Core ◽  
Core Activity

The existence of madrasah ibtidaiyah is equivalent to elementary school as part of basic education. The core activity of a school or madrasa is learning. Children enrolled by their parents in the madrasah ibtidaiyah are so that children can easily learn a number of important basic subjects so that children become pious children. In other words, children who learn will become adults, because they master a number of subjects, or the knowledge needed according to the curriculum to live in society, or continue to higher education. For this reason the effectiveness of learning becomes the teacher’s task, because it requires professional teachers who are able to realize successful learning, especially seen from changes in student behavior, both cognitive, affective, and psychomotor.

scholarly journals Implikasi Citra Merek dalam Pemasaran Lembaga Pendidikan Islam Terhadap Hasil Rekrutmen Peserta Didik

2021 ◽  
Vol 26 (1) ◽  
pp. 21-37
Author(s):  
Harisatunisa Harisatunisa
Keyword(s):  
Higher Education ◽  
Literature Review ◽  
Brand Management ◽  
Brand Image ◽  
Student Recruitment ◽  
Marketing Management ◽  
Islamic Education ◽  
Educational Institutions

Higher number of students recruitment in Islamic Education Institutions is one indicator of an institution quality. Islamic educational institutions are currently required to be able to promote their institutions to expand the students’ recruitment. This paper aims to describe the implication of brand image in the promotion of Islamic educational institutions on student recruitment. The method used in this paper is literature review. Books, articles, websites, laws relating to brand image, brand management, higher education and marketing management are collected, read, compared, and analyzed to identify the roles of brand image in promoting the Islamic educational institutions. The results of this study indicate that there are three implications of brand image in the promotion of Islamic educational institutions on student recruitment: brand image is strengthening the position of Islamic educational institutions, brand image is illustrating the effectiveness of the institution, and the brand image can be used as a reference in designing the institution identity.

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