Hepatitis a Vaccine Promotion Using Facebook Ads to Reach At-Risk Groups

2021 ◽  
pp. 089011712110445
Author(s):  
Pamela Schwartz ◽  
Jennifer L. Sedillo ◽  
Jessica L.C. Sapp
Keyword(s):  
United States ◽  
At Risk ◽  
Social Media ◽  
Hepatitis A ◽  
Pearson Correlation ◽  
Risk Groups ◽  
The United States ◽  
Health Campaign ◽  
General Audience ◽  
The Social

Purpose To evaluate using Facebook ads to promote hepatitis A vaccination to at-risk groups. Design This descriptive research study used Facebook ads and posts to deliver a social media health campaign. Setting The social networking site Facebook was used to target audiences in the United States. Subjects Adults in the United States with Facebook accounts were the general audience with at-risk audiences having interests or profile attributes in either LGBTQ or food service groups. Measures Facebook Ads Manager was used to determine impressions, engagement rates, link clicks, and cost per result of the ads. These metrics were measured to examine the use of Facebook ads and targeting audiences. Analysis Quantitative data were analyzed using descriptive statistics, and the Pearson correlation coefficient analysis was used to determine if the amount spent on each ad had any correlation with reach, results, cost per result, or impressions. Results The campaign resulted in a reach of 53 422 users, 70 542 impressions, 457 unique link clicks (483 link clicks), an average cost per results of $0.92 USD, and the total amount spent of $445.68 USD. The amount spent was positively correlated with reach (r = .969), results (r = .994), cost per result (r = .841), and impressions (r =.957). Conclusion The social media health campaign was effective in reaching an audience about hepatitis A vaccination. Using interest groups was not more cost-effective than a using a general audience for link clicks.

Sleep Among Children

2019 ◽  
pp. 93-118 ◽  
Author(s):  
Judith Owens ◽  
Monica Ordway
Keyword(s):  
United States ◽  
Social Media ◽  
Screen Time ◽  
The United States ◽  
Sleep Health ◽  
Developmental Issues ◽  
Infancy And Childhood ◽  
The Social ◽  
Relationship Of ◽  
The Relationship

This chapter focuses on the developmental issues that impact sleep during infancy and childhood and link to adult sleep. For example, it examines differences in sleep across childhood as well as the relationship of pediatric and adult sleep health and specific issues such as mother–child bedsharing. The chapter discusses the social determinants of sleep for children—for example, increasing screen time and social media involvement, impact of bedtime routines, the mismatch of school hours to the biology of sleep in teenagers (e.g., highlighting that a reason that high schools start at 8 AM in the United States is so that parents can drop them off before they take off on their long commutes to work).

scholarly journals Susceptibility to Hepatitis A Virus Infection in the United States, 2007–2016

2020 ◽  
Vol 71 (10) ◽  
pp. e571-e579 ◽  
Author(s):  
Shaoman Yin ◽  
Laurie Barker ◽  
Kathleen N Ly ◽  
Greta Kilmer ◽  
Monique A Foster ◽  
...  
Keyword(s):  
United States ◽  
Hepatitis A ◽  
Hepatitis A Virus ◽  
Risk Groups ◽  
The United States ◽  
Poverty Level ◽  
Health And Nutrition ◽  
National Immunization ◽  
Vaccination Recommendations ◽  
Sex With Men

Abstract Background Despite national immunization efforts, including universal childhood hepatitis A (HepA) vaccination recommendations in 2006, hepatitis A virus (HAV)–associated outbreaks have increased in the United States. Unvaccinated or previously uninfected persons are susceptible to HAV infection, yet the susceptibility in the US population is not well known. Methods Using National Health and Nutrition Examination Survey 2007–2016 data, we estimated HAV susceptibility prevalence (total HAV antibody negative) among persons aged ≥2 years. Among US-born adults aged ≥20 years, we examined prevalence, predictors, and age-adjusted trends of HAV susceptibility by sociodemographic characteristics. We assessed HAV susceptibility and self-reported nonvaccination to HepA among risk groups and the “immunization cohort” (those born in or after 2004). Results Among US-born adults aged ≥20 years, HAV susceptibility prevalence was 74.1% (95% confidence interval, 72.9–75.3%) during 2007–2016. Predictors of HAV susceptibility were age group 30–49 years, non-Hispanic white/black, 130% above the poverty level, and no health insurance. Prevalences of HAV susceptibility and nonvaccination to HepA, respectively, were 72.9% and 73.1% among persons who reported injection drug use, 67.5% and 65.2% among men who had sex with men, 55.2% and 75.1% among persons with hepatitis B or hepatitis C, and 22.6% and 25.9% among the immunization cohort. Susceptibility and nonvaccination decreased over time among the immunization cohort but remained stable among risk groups. Conclusions During 2007–2016, approximately three-fourths of US-born adults remained HAV susceptible. Enhanced vaccination efforts are critically needed, particularly targeting adults at highest risk for HAV infection, to mitigate the current outbreaks.

scholarly journals Prevalence of Celiac Disease in At-Risk and Not-At-Risk Groups in the United States

2003 ◽  
Vol 163 (3) ◽  
pp. 286 ◽  
Author(s):  
Alessio Fasano ◽  
Irene Berti ◽  
Tania Gerarduzzi ◽  
Tarcisio Not ◽  
Richard B. Colletti ◽  
...  
Keyword(s):  
United States ◽  
At Risk ◽  
Celiac Disease ◽  
Risk Groups ◽  
The United States ◽  
Not At Risk

scholarly journals #aintnobodygottimeforthat: cultural appropriation, stylization and the social life of hashtag interjectionality

2019 ◽  
Vol 10 (1) ◽  
pp. 85-97
Author(s):  
Anne H. Fabricius
Keyword(s):  
United States ◽  
Social Media ◽  
African American ◽  
Social Life ◽  
Language Use ◽  
American English ◽  
The United States ◽  
Cultural Appropriation ◽  
The Social ◽  
The Future

Th is paper will discuss a particular hashtag meme as one example of a potential new manifestation of interjectionality, engendered and fostered in the written online context of social media. Th e case derives from a video meme and hashtag from the United States which ‘went viral’ in 2012. We will ask to what extent hashtags might perform interjectional-type functions over and above their referential functions, thereby having links to other, more prototypically interjectional elements. Th e case will also be discussed from multiple sociolinguistic perspectives: as an example of the (indirect) signifying of ‘whiteness’ through ‘black’ discourse, as cultural appropriation in the context of potential policing of these racial divides in the United States, and as a case of performative stylization which highlights grammatical markers while simultaneously downplaying phonological markers of African American English. We will end by speculating as to the implications of the rise of (variant forms of) hashtags for processes of creative language use in the future.

scholarly journals Analisis Video Comments to Likes Ratio Tiktok Pada 7 Youtuber PUBG Mobile

2022 ◽  
Author(s):  
adi suantara
Keyword(s):  
United States ◽  
Social Media ◽  
Quantitative Methods ◽  
The United States ◽  
Online Game ◽  
Good Account ◽  
The Social ◽  
Short Video ◽  
Chinese Company

Tik Tok is a short video platform developed by a Chinese company. The social media application Tiktok allows its users to be creative with music, filters, and several other features with video durations from 15 seconds to 1 minute. The United States occupies the top rank of Tik Tok users with 65.9 million, while Indonesia ranks fourth with 30.7 million users in 2020. The large number of active Tik Tok users in Indonesia can certainly provide opportunities for online game YouTubers. especially PUBG Mobile to make tik tok social media a marketing medium. There are 7 PUBG Mobile Youtubers who use tik tok social media as marketing media, including; Bang Alex, EJ Gaming, Kimi Hime, Benny Moza,Sarah Vilod, Bang Pen, and Zuxxy Gaming. This study aims to calculate the credibility of the tik tok 7 Youtuber PUBG Mobile account performance using quantitative methods. The results of this study show that youtubers from the Zuxxy Gaming account get the first rank and have good account performance credibility.

Using Memes to Carve a Space for Undocumented Latino/a Visibility and to Tackle Fossilized Myths

2021 ◽  
Vol 3 (4) ◽  
pp. 12-34
Author(s):  
Kaitlin E. Thomas
Keyword(s):  
United States ◽  
Social Media ◽  
Nonprofit Organization ◽  
The United States ◽  
Generation Z ◽  
The Social ◽  
Online Activism ◽  
Cultural Functions ◽  
The Impact

This article considers the impact of memes shared among Millennial and Generation Z–oriented Latino/a social media outlets during the years 2014–17, and proposes reading memes as viable microliterary texts. Through the examination of many dozens of memes and hundreds of Facebook posts from the nonprofit organization UndocuMedia, I have identified two themes that reoccur with notable frequency: (in)visibility and knowledge. As expressed within the memetic platform, these themes have cultural functions beyond superficial banter: humor detracts from political absurdity, arguing points permits one to assume defensive and protective postures, and connecting with friends expands the network of allies. I first define memes and explain how they might be read as socially conscious microliterary texts. I then examine selected meme examples to illustrate how they are shared with the intent to challenge the social and political marginalization that has long plagued the undocumented Latino/a demographic in the United States and to debunk long–held fossilized myths. I conclude by discussing the role of accompanying hashtags and emoji in the process of transplanting online activism to the offline world.

scholarly journals Walls and Cows: Social Media, Vigilante Vantage, and Political Discourse

2020 ◽  
Vol 6 (2) ◽  
pp. 205630512092851
Author(s):  
Megan Ward
Keyword(s):  
United States ◽  
Social Media ◽  
Case Studies ◽  
Political Discourse ◽  
The United States ◽  
Political Movement ◽  
Mob Violence ◽  
The Social ◽  
The Impact ◽  
Trump Administration

Vigilante groups in the United States and India have used social media to distribute their content and publicize violent spectacles for political purposes. This essay will tackle the spectacle of vigilante lynchings, abduction, and threats as images of vigilante violence are spread online in support of specific candidates, state violences, and election discourse. It is important to understand the impact of not only these vigilante groups, but understand the communicative spectacle of their content. Using Leo R. Chavez’s understanding of early 2000s vigilante action as spectacle in service of social movements, this essay extends the analysis to modern vigilante violence online content used as dramatic political rhetoric in support of sitting administrations. Two case studies on modern vigilante violence provide insight into this phenomenon are as follows: (1) Vigilante nativist militia groups across the United States in support of border militarization have kidnapped migrants in the Southwest desert, documenting these incidents to show support for the Trump Administration and building of a border wall and (2) vigilante mobs in India have circulated videos and media documenting lynchings of so-called “cow killers”; these attacks target Muslims in the light of growing Hindu Nationalist sentiment and political movement in the country. Localized disinformation and personal video allow vigilante content to spread across social media to recruit members for militias, as well as incite quick acts of mob violence. Furthermore, these case studies display how the social media livestreams and video allow representations of violence to become attention-arresting visual acts of political discourse.

Disinformation as a Threat to Deliberative Democracy

2020 ◽  
pp. 106591292093814
Author(s):  
Spencer McKay ◽  
Chris Tenove
Keyword(s):  
United States ◽  
At Risk ◽  
Social Media ◽  
Deliberative Democracy ◽  
Communication Systems ◽  
Democratic Theory ◽  
The United States ◽  
System Level ◽  
2016 Election ◽  
Social Media Platforms

It is frequently claimed that online disinformation threatens democracy, and that disinformation is more prevalent or harmful because social media platforms have disrupted our communication systems. These intuitions have not been fully developed in democratic theory. This article builds on systemic approaches to deliberative democracy to characterize key vulnerabilities of social media platforms that disinformation actors exploit, and to clarify potential anti-deliberative effects of disinformation. The disinformation campaigns mounted by Russian agents around the United States’ 2016 election illustrate the use of anti-deliberative tactics, including corrosive falsehoods, moral denigration, and unjustified inclusion. We further propose that these tactics might contribute to the system-level anti-deliberative properties of epistemic cynicism, techno-affective polarization, and pervasive inauthenticity. These harms undermine a polity’s capacity to engage in communication characterized by the use of facts and logic, moral respect, and democratic inclusion. Clarifying which democratic goods are at risk from disinformation, and how they are put at risk, can help identify policies that go beyond targeting the architects of disinformation campaigns to address structural vulnerabilities in deliberative systems.

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