Shared Time Scarcity and the Pursuit of Extraordinary Experiences

2021 ◽  
pp. 095679762110269
Author(s):  
Ximena Garcia-Rada ◽  
Tami Kim
Keyword(s):  
Social Media ◽  
Pilot Study ◽  
Close Relationships ◽  
Strong Relationship ◽  
Relationship Maintenance ◽  
Maintenance Strategy ◽  
Extraordinary Experiences ◽  
Shared Time ◽  
The Relationship

This work documents a relationship-maintenance strategy that individuals use when they perceive their time with a partner as scarce (vs. abundant): choosing to share extraordinary experiences (i.e., those characterized by uniqueness and superiority; pilot study N = 57). Study 1 first tested this notion in a social media experiment ( N = 35,848 ad impressions on 25,148 adults). Study 2 ( N = 393 adults) suggested that individuals choose extraordinary experiences as a way of sustaining the focal relationship, which leads them to prioritize extraordinariness over other attributes, such as quantity (Study 3: N = 100 adults) and convenience (Study 4: N = 799 adults). Consistent with the relationship-maintenance account, results showed that this prioritization of extraordinary experiences when facing shared time scarcity occurs only when individuals have a strong relationship-maintenance goal (Study 4). Taken together, these studies advance our understanding of the antecedents of experiential choices in close relationships.

The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions

2019 ◽  
Vol 10 (4) ◽  
pp. 1-14
Author(s):  
Muhammed Alnsour ◽  
Hadeel Rakan Al Faour
Keyword(s):  
Social Media ◽  
Community Engagement ◽  
Behavioral Control ◽  
Strong Relationship ◽  
Perceived Behavioral Control ◽  
Marketing Communication ◽  
Brand Community ◽  
Cross Sectional ◽  
Social Media Networks ◽  
The Relationship

The purpose of this article is to study the relationships between brand community engagement of customers on social media networks and customer behavioral intentions with regard to visiting restaurants where the theory of planned behavior was applied. A conclusive-descriptive, cross-sectional research design was selected in order to determine the degree to which Brand Community Engagement, Attitude (ATT), Subjective Norms (SN), Perceived Behavioral Control (PBC), Restaurant's Visit Intentions (INT) and Visit Behavior (B) are interrelated and associated. The results indicated that BCE does affect customers attitude towards dining out and visiting restaurants and that SN cannot moderate the strong relationship between ATT and intention. In addition, customer intention can weakly predict their behavior of visiting restaurants. The results of this study suggest that management of restaurants should pay attention to their marketing communication strategies through social media restaurant's communities and should focus on how to increase the engagement levels of customers beside understanding and may be changing their attitudes towards experiences in restaurants. This study examined the relationship between Restaurants Brand Community Engagement on social media and customer intentions to dine out and visit restaurants.

Sport Volunteerism and Social Capital

2007 ◽  
Vol 24 (2) ◽  
pp. 206-223 ◽  
Author(s):  
Jean Harvey ◽  
Maurice Lévesque ◽  
Peter Donnelly
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Pilot Study ◽  
Strong Relationship ◽  
The Other ◽  
The Social ◽  
Precise Measure ◽  
The Relationship

This study focuses on the relationship between sport volunteerism and social capital, defined here as a resource that stems from participation in certain social networks. A position generator and a resources generator were used to measure the social capital of respondents. Results from this pilot study survey, exploring several aspects of volunteerism in sport in two Canadian communities (one in Québec, the other in Ontario), show a strong relationship between volunteerism in sport and social capital but do not allow a precise measure of the direction of this relationship. Results also show stronger relationships between sport volunteerism and social capital when we control for gender, language, and age.

scholarly journals Hubungan antara Daya Tarik Iklan Instagram Nah Project dengan Keputusan Pembelian Konsumen

2021 ◽  
Vol 1 (1) ◽  
pp. 10-15
Author(s):  
Alamsyah Nusantara Azis ◽  
Aning Sofyan
Keyword(s):  
Social Media ◽  
Research Method ◽  
Quantitative Method ◽  
Product Information ◽  
Strong Relationship ◽  
Commercial Product ◽  
Purchasing Decisions ◽  
Meaningful Relationship ◽  
The Relationship

Abstract. Instagram is a social media that is widely used to provide commercial product information. One of the business actors who carry out promotional activities through the Instagram media is a shoe product produced by NAH Project Bandung City, where promotional posts through Instagram that do it have an appeal that consists of meaningful, believable and dinstinctive aspects. The appeal can have implications for the attitude of the followers or reviewers of the content of photos and videos uploaded through the account @nah.project. The purpose of this study was to determine the meaningful relationship with consumer purchasing decisions on Instagram @ nah.project account, believable relationship with consumer purchasing decisions on Instagram @ nah.project account and distinctive relationship with consumer purchasing decisions on Instagram @ nah.project account. The research method used in this research is a quantitative method to measure the extent of the relationship between the attractiveness of NAH project advertisements on Instagram with consumer purchasing decisions. The conclusion of this study is the results of this study indicate that there is a strong relationship between the Meaningful aspect with Consumer Purchasing Decisions, there is a very strong relationship between aspects of Purchasing with consumer purchasing decisions and There is a strong relationship between Distinctive aspects with Consumer Purchasing Decisions on NAH shoe products Project.   Abstrak. Instagram merupakan salah satu media sosial yang banyak dimanfaatkan untuk memberikan informasi produk komersial. Salah satu pelaku usaha yang melakukan kegiatan promosi melalui media Instagram adalah produk sepatu yang diproduksi oleh NAH Project Kota Bandung, dimana postingan promosi melalui instagram yang dilakukannya tersebut memiliki daya tarik yang terdiri dari aspek meaningful, believable dan dinstinctive. Daya Tarik tersebut dapat memberikan implikasi sikap bagi para followers atau reviewer dari kontens foto dan video yang diunggah melalui akun @nah.project. Adapun Tujuan penelitian ini untuk mengetahui hubungan meaningful dengan keputusan pembelian konsumen pada akun Instagram @nah.project, hubungan believable dengan keputusan pembelian konsumen pada akun Instagram @nah.project dan hubungan distinctive dengan keputusan pembelian konsumen pada akun Instagram @nah.project. Metode penelitian yang di gunakan dalam penelitian ini adalah metode kuantitatif untuk mengukur sejauhmana keeratang hubungan daya Tarik iklan NAH project di Instagram dengan keputusan pembelian konsumen. Kesimpulan dari penelitian ini adalah Hasil penelitian ini menunjukkan bahwa Terdapat hubungan yang kuat antara aspek Meaningful dengan Keputusan Pembelian Konsumen, terdapat hubungan yang sangat kuat antara aspek Beliavble dengan keputusan pembelian konsumen dan Terdapat hubungan yang kuat antara aspek Distinctive dengan Keputusan Pembelian Konsumen terhadap produk sepatu NAH Project.

scholarly journals Celebrities and Microcelebrities in Quarantine: Strategies of Parasocial Communication

2021 ◽  
Vol 10 (5) ◽  
pp. 26
Author(s):  
Tetyana A. Chaiuk ◽  
Iryna O. Alyeksyeyeva ◽  
Oksana V. Borysovych ◽  
Kateryna S. Karpova ◽  
Olena V. Gayevska
Keyword(s):  
Social Media ◽  
Relationship Maintenance ◽  
Task Sharing ◽  
Communication Failure ◽  
Maintenance Strategies ◽  
The Usa ◽  
The Uk ◽  
The Relationship ◽  
Qualitative Changes ◽  
And Task

The research applies the relationship strategies and the image repair strategies frameworks to study and compare celebrities and microcelebrities’ communicative activity on social media during the lockdown in the USA and the UK in spring, 2020. For celebrities, the sample collected on social media in March – April, 2020, reveals qualitative changes: in the quarantine, first-rank celebrities attempted to reduce the assumed gap between themselves and their fans by using the strategies typically associated with microcelebrities, namely openness, positivity, task sharing, and assurance. If applied inappropriately, these strategies damaged the celebrities’ image and the famous chose either to take corrective actions or to ignore the communication failure. The microcelebrities’ messages during the lockdown did not show any qualitative shift: they held on to their typical openness, assurance and task sharing relationship maintenance strategies. Yet, the posts, where some microcelebrities, pursuing the openness strategy, sincerely reported their neglect of the quarantine restrictions, were more destructive to their image than similar posts from celebrities. The negative feedback affected microcelebrities communication on social media quantitatively and qualitatively: the number of messages dropped and the bloggers employed an extensive set of strategies to repair their image.   Received: 3 June 2021 / Accepted: 26 July 2021 / Published: 5 September 2021

scholarly journals Social Media and Intangible Cultural Heritage for Digital Marketing Communication: Case of Marrakech Crafts

2020 ◽  
pp. 121-127 ◽  
Author(s):  
Ichraq Hammou ◽  
Sabrine Aboudou ◽  
Youssef Makloul
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Marketing Research ◽  
Strong Relationship ◽  
Intangible Cultural Heritage ◽  
Media Communication ◽  
Intangible Heritage ◽  
Use Of Social Media ◽  
Social Media Communication ◽  
The Relationship

Morocco is endowed with an intangible cultural heritage of great interest at the global level, to which Moroccan craftsmanship, for which it is widely known internationally, makes a significant contribution. In today's, the notion of heritage is continuously expanding, experiencing an almost unlimited extension. The intangible heritage increasingly occupies a prominent place in the planning of several bodies, whose aim is to raise awareness among nations of the need to protect their cultural diversity and to help them to develop projects for the safeguarding and preservation of this category of heritage. The majority of marketing research has not addressed the issue of the relationship between social media communication and the promotion of intangible cultural heritage in the sense that there is an information deficit in addressing this issue. The concept of social media communication represents for professionals a lever of great importance since it has become indispensable to a good marketing strategy. It constitutes, in the context of research, a real tool for the promotion of intangible cultural heritage and the enhancement of territories. The main objective of this article is to explore the concept of intangible cultural heritage given the great importance it represents and its relationship with social media communication in the Moroccan context, especially in the promotion, transmission and even the safeguarding of this wealth. The study used a multidisciplinary exploratory in the fields of media communication and territorial marketing. Thus, the study focused on the two concepts: intangible cultural heritage and communication through social media, while analysing the nature of their interrelation in general and more specifically the relationship between communication through social media and the promotion of Marrakech handicrafts as part of Morocco's intangible cultural heritage. The results of this empirical study of an exploratory nature, conducted among 14 experts operating in the Moroccan handicrafts sector, demonstrated the existence of a strong relationship between the use of social media communication and the promotion of Moroccan intangible cultural heritage and more specifically the intangible cultural heritage of the city of Marrakech through the development and enhancement of its handicraft products. Keywords communication, intangible cultural heritage, Marrakech, Moroccan craftsmanship, social media.

scholarly journals Narcissism and Social Media: The Role of Communal Narcissism

2021 ◽  
Vol 18 (19) ◽  
pp. 10106
Author(s):  
Kolbrun Harpa Kristinsdottir ◽  
Haukur Freyr Gylfason ◽  
Rannveig Sigurvinsdottir
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Media Use ◽  
Strong Relationship ◽  
Amazon Mechanical Turk ◽  
Social Media Use ◽  
Frequency Of Use ◽  
Quality Rating ◽  
The Relationship

Agentic narcissism and vulnerable narcissism have been widely studied in relation to social media use. However, with research on communal narcissism in its early stages, the current study examines communal narcissism in relation to social media use. Specifically, the current study investigates whether communal narcissism is related to use and frequency of use of the popular social networking sites Instagram, Reddit and Twitter, and if communal narcissism relates to the importance of receiving feedback and to the quality-rating of self-presented content on those platforms. A total of 334 individuals were recruited from Amazon Mechanical Turk, with two-thirds being male (66.7%). A regression analysis showed that communal narcissism was related to increased use of Instagram and Twitter but not Reddit. Sharing content, the importance of feedback and better than average ratings had positive associations with communal narcissism. The relationship between communal narcissism and sharing on social media was fully mediated by wanting validation on social media and higher ratings of self-presented content. Communal narcissism had a notably strong relationship with wanting validation on all platforms and our results suggest that communal narcissism might be especially relevant in the context of social media use.

scholarly journals Impact of Social Media on Self-Esteem

2017 ◽  
Vol 13 (23) ◽  
pp. 329 ◽  
Author(s):  
Muqaddas Jan ◽  
Sanobia Anwwer Soomro ◽  
Nawaz Ahmad
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Comparisons ◽  
Strong Relationship ◽  
Self Esteem ◽  
Social Networking Site ◽  
The Self ◽  
Media Usage ◽  
The Relationship

Social media has gained immense popularity in the last decade and its power has left certain long-lasting effects on people. The upward comparisons made using social networking sites have caused people to have lower self-esteems. In order to test the hypothesis 150 students from institute of business management were surveyed through questionnaires and interviews. This research was limited to the students of IoBM and Facebook, being the most popular social networking site was used as the representative of social media. Correlation and regression model was applied to the data with the help of SPSS statistics to test the relationship between social media and self-esteem. The major findings suggest that approximately 88% people engage in making social comparisons on Facebook and out of the 88%, 98% of the comparisons are upward social comparisons. Further this research proves there that there is a strong relationship between social media and selfesteem. Increase in social media usage causes the self-esteem of individuals to decrease. One hour spent on Facebook daily results in a 5.574 decrease in the self-esteem score of an individual.

scholarly journals Hubungan Channel Youtube Sam Kolder terhadap Minat Membuat Vidio Travelling

2021 ◽  
Vol 1 (1) ◽  
pp. 23-28
Author(s):  
Mochamad Ismail Sabilillah ◽  
Anne Maryani
Keyword(s):  
Social Media ◽  
New Media ◽  
Strong Relationship ◽  
Communication Media ◽  
Human Communication ◽  
Distinctive Character ◽  
Correlational Approach ◽  
Technological Developments ◽  
Use Of Social Media ◽  
The Relationship

Abstract. Based on technological developments and along its development human communication media will continue to develop. One example of the development of communication media is the emergence of new media such as the internet and social media. Social media has various types such as microblog, sharing media, online journals and others. The most commonly used social media in Indonesia is YouTube social media. Youtube is a type of social media sharing type, because it facilitates its users to share in the form of videos. One of the content creators on YouTube is Sam Kolder, he is a filmmaker, videographer, and photographer from the travel company Beautiful Destination. Sam has a distinctive character from the making of a traveling video uploaded on his YouTube channel that made the attention of videography activists especially those in Indonesia such as members of the Editorest.Id group.This study seeks to explain the relationship of the Kold youtube channel owned by Sam Kolder to the interest in making a traveling video to members of the Editorest.Id group. in this study viewed in terms of the use of social media consisting of context, communication, collaboration, and connections that exist on the Kold channel. The theory used is the theory of S-R YouTube channel Sam Kolder is a variable (X) which means that the stimulus and interest in making videos traveling is a variable (Y), namely the response. A quantitative method with a correlational approach was used in this study to examine the relationship between the two variables.The results showed that (1) Kold's youtube channel has a very strong relationship with the interest in making a traveling video (2) context has a strong relationship with the interest in making a traveling video (3) communication has a strong relationship with the interest in making a traveling video (4) collaboration have a strong enough relationship with an interest in making a traveling video (5) connection has a strong enough relationship with an interest in making a traveling video.   Abstrak. Berdasarkan perkembangan teknologi dan seiring perkembangannya manusia media komunikasi akan terus berkembang. Salah satu contoh perkembangan media komunikasi adalah munculnya media baru seperti internet dan media sosial. Media sosial memiliki beragam jenis seperti microblog, media berbagi, jurnal online dan lainnya. Media sosial yang paling sering digunakan di Indonesia ada media sosial youtube. Youtube merupakan salah satu media sosial berjenis media berbagi , karena memfasilitasi penggunanya untuk berbagidalam bentuk vidio. Salah satu content creator yang ada di youtube adalah Sam Kolder, ia adalah seorang filmmaker, videographer, dan photographer dari perusahaan travel Beautiful Destination. Sam memiliki karakter tersendiri dari pembuatan sebuah vidio travelling yang di unggah di channel youtubenya yang membuat mendapat perhatian dari para penggiat videography terutama yang ada di Indonesia seperti anggota grup Editorest.Id.Penelitian ini berusaha untuk menjelaskan hubungan dari channel youtube Kold yang dimiliki oleh Sam Kolder terhadap minat membuat vidio travelling pada anggota grup Editorest.Id. dalam penelitian ini dilihat dari segi penggunaan media sosial yang terdiri dari context, communication, collaboration, dan connection yang ada pada channel Kold. Teori yang digunakan adalah teori S – R channel youtube Sam Kolder merupakan variabel (X) yang berarti stimulus dan minat pembuatan vidio travelling merupakan variabel (Y) yaitu respon. Metode kuantitatif dengan pendekatan korelasional digunakan dalam penelitian ini untuk menguji ada tidaknya hubungan antara kedua variabel. Hasil penelitian menunjukan bahwa (1) channel youtube Kold memiliki hubungan yang sangat kuat dengan minat membuat vidio travelling (2) context memiliki hubungan yang kuat dengan minat membuat vidio travelling (3) communication memiliki hubungan yang kuat dengan minat membuat vidio travelling (4) collaboration memiliki hubungan yang cukup kuat dengan minat membuat vidio travelling (5) connection memiliki hubungan yang cukup kuat dengan minat membuat vidio travelling.  

scholarly journals Emotions, moods and hyperreality: social media and the stock market during the first phase of COVID-19 pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arianna Lazzini ◽  
Simone Lazzini ◽  
Federica Balluchi ◽  
Marco Mazza
Keyword(s):  
Social Media ◽  
Stock Market ◽  
Strong Relationship ◽  
Stock Market Volatility ◽  
Content Type ◽  
Global Pandemic ◽  
Emergency Event ◽  
Two Phases ◽  
The Relationship

PurposeThis paper aims to expand the emerging literature on COVID-19 and the financial markets by searching for a relationship between the uncertainty of the first phase of the COVID-19 pandemic experienced through social media and the extreme volatility of the Italian stock market.Design/methodology/approachThe authors analyze the relationship between social media and stock market trends during the first phase of the COVID-19 pandemic through the lens of social theory and Baudrillard's simulacra and hyperreality theory. The authors conducted the data analysis in two phases: the emotional and Granger correlation analysis by using the KPI6 software to analyze 3,275,588 tweets for the predominant emotion on each day and observe its relationship with the stock market.FindingsThe research results show a significant Granger causality relation between tweets on a particular day and the closing price of the FTSE MIB during the first phase of the COVID-19 epidemic. The results highlight a strong relationship between social media hyperreality and the real world. The study confirms the role of social media in predicting stock market volatility.Research limitations/implicationsThe findings have theoretical and practical implications as they reveal the relevance of social media in our society and its relationship with businesses and economies. In an emergency, social media, as an expression of users' feelings and emotions, can generate a state of hyperreality that is strong correlated with reality. Since social media allows users to publish and share messages without any filter and mediation, the hyperreality generated is affected by highly subjective elements.Originality/valueThis research is different from the previous ones on the same topic because unlike previous studies, conducted under normal or simulated scenarios, this study is focused on the first phase of an unpredictable and unforeseen emergency event: the COVID-19 pandemic. This research adopts a multidisciplinary approach and integrates previous studies on the economic and financial effects generated by social media by applying well-known theories to a new and unexplored context. The study reveals the significant impact generated by social media on stock markets during a global pandemic.

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