scholarly journals Hubungan antara Daya Tarik Iklan Instagram Nah Project dengan Keputusan Pembelian Konsumen

2021 ◽  
Vol 1 (1) ◽  
pp. 10-15
Author(s):  
Alamsyah Nusantara Azis ◽  
Aning Sofyan
Keyword(s):  
Social Media ◽  
Research Method ◽  
Quantitative Method ◽  
Product Information ◽  
Strong Relationship ◽  
Commercial Product ◽  
Purchasing Decisions ◽  
Meaningful Relationship ◽  
The Relationship

Abstract. Instagram is a social media that is widely used to provide commercial product information. One of the business actors who carry out promotional activities through the Instagram media is a shoe product produced by NAH Project Bandung City, where promotional posts through Instagram that do it have an appeal that consists of meaningful, believable and dinstinctive aspects. The appeal can have implications for the attitude of the followers or reviewers of the content of photos and videos uploaded through the account @nah.project. The purpose of this study was to determine the meaningful relationship with consumer purchasing decisions on Instagram @ nah.project account, believable relationship with consumer purchasing decisions on Instagram @ nah.project account and distinctive relationship with consumer purchasing decisions on Instagram @ nah.project account. The research method used in this research is a quantitative method to measure the extent of the relationship between the attractiveness of NAH project advertisements on Instagram with consumer purchasing decisions. The conclusion of this study is the results of this study indicate that there is a strong relationship between the Meaningful aspect with Consumer Purchasing Decisions, there is a very strong relationship between aspects of Purchasing with consumer purchasing decisions and There is a strong relationship between Distinctive aspects with Consumer Purchasing Decisions on NAH shoe products Project.   Abstrak. Instagram merupakan salah satu media sosial yang banyak dimanfaatkan untuk memberikan informasi produk komersial. Salah satu pelaku usaha yang melakukan kegiatan promosi melalui media Instagram adalah produk sepatu yang diproduksi oleh NAH Project Kota Bandung, dimana postingan promosi melalui instagram yang dilakukannya tersebut memiliki daya tarik yang terdiri dari aspek meaningful, believable dan dinstinctive. Daya Tarik tersebut dapat memberikan implikasi sikap bagi para followers atau reviewer dari kontens foto dan video yang diunggah melalui akun @nah.project. Adapun Tujuan penelitian ini untuk mengetahui hubungan meaningful dengan keputusan pembelian konsumen pada akun Instagram @nah.project, hubungan believable dengan keputusan pembelian konsumen pada akun Instagram @nah.project dan hubungan distinctive dengan keputusan pembelian konsumen pada akun Instagram @nah.project. Metode penelitian yang di gunakan dalam penelitian ini adalah metode kuantitatif untuk mengukur sejauhmana keeratang hubungan daya Tarik iklan NAH project di Instagram dengan keputusan pembelian konsumen. Kesimpulan dari penelitian ini adalah Hasil penelitian ini menunjukkan bahwa Terdapat hubungan yang kuat antara aspek Meaningful dengan Keputusan Pembelian Konsumen, terdapat hubungan yang sangat kuat antara aspek Beliavble dengan keputusan pembelian konsumen dan Terdapat hubungan yang kuat antara aspek Distinctive dengan Keputusan Pembelian Konsumen terhadap produk sepatu NAH Project.

scholarly journals Analisis Social Media Marketing Melalui Instagram Terhadap Keputusan Pembelian Pada Produk Clothing Linkswear

2021 ◽  
Vol 12 (3) ◽  
pp. 397
Author(s):  
Kania Siti Sarah ◽  
Ratih Hurriyati ◽  
Heny Hendrayati
Keyword(s):  
Social Media ◽  
Research Method ◽  
Quantitative Method ◽  
Sampling Method ◽  
Sampling Technique ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Simple Regression ◽  
Test For Normality

<div><div><p class="1eAbstract-text"><em>This study aims to analyze the effect of social media marketing through instagram on purchasing decisions on clothing linkswear products. </em><em>The result of the study found that all research, namely social media marketing through instagram and purchase decision, were declared valid and reliable. To test for normality that the value of all variables is declared to be normally distributes.</em> <em>The research method used is a quantitative method with explanatory research techniques using a questionnaire. The sampling technique used is purposive sampling method. The sample used is 100 consumers of clothing linkswear products. The data collected was then analyzed using a simple regression technique with SPSS version 25. The results showed that social media marketing through instagram had a positive and significant effect on purchasing decisions. This finding implies that to improve online purchasing decisions, companies need to pay more attention to instagram account quality indicators so that consumers can be more interested in seeing instagram social media accounts which ultimately increase good sales for the company.</em><em></em></p></div><p class="1eAbstract-text"><em><br /></em><em></em></p></div>

scholarly journals PENGARUH PENGGUNAAN MEDIA SOSIAL, WORD OF MOUTH MARKETING DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA DISTRO MUTIMUV STORE SAMARINDA

2021 ◽  
Vol 9 (2) ◽  
pp. 161
Author(s):  
Fitri Yani
Keyword(s):  
Social Media ◽  
Quantitative Method ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Statistical Software ◽  
Independent Variables ◽  
Use Of Social Media ◽  
Dominant Influence

In this study, there are four variables, namely Social Media (X1), Word Of Mouth Marketing (X2), Trust (X3) and Purchasing Decision (Y) variables at Mutimuv Store Samarinda Distro. The purpose of this study was to determine and test the effect of the use of social media, word of mouth marketing and trust on purchasing decisions at the Mutimuv Store Samarinda distribution, either partially or simultaneously. The analysis tool used is multiple linear regression with the help of statistical software SPSS version 25.0. The sampling technique in this study is an accidental sampling technique based on who was found when the author conducted the research and the sample used was 75 consumers at the Mutimuv Store Samarinda Distro. This research is a survey research, in which the information collected from respondents using a questionnaire. The method used in this research is quantitative method. The results showed that Social Media, Word of Mouth Marketing and Trust together had a significant influence on purchasing decisions at Mutimuv Samarinda Distro. These results mean that variations in purchasing decisions are jointly influenced by Social Media, Word of Mouth Marketing and Trust. Partially, individual Word of Mouth Marketing has no significant effect on purchasing decisions at Mutimuv Samarinda Distro. Of the three independent variables that have a dominant influence on purchasing decisions are social media variables.

scholarly journals FAKTOR- FAKTOR YANG BERHUBUNGAN DENGAN KEPUTUSAN PEMBELIAN KOPI DI BANARAN 9 JAMBU GEMAWANG

2020 ◽  
Vol 14 (1) ◽  
pp. 55
Author(s):  
Ida Riana Wati ◽  
Bayu Nuswantara ◽  
Hendrik Johanes Nandapdap
Keyword(s):  
Significant Relationship ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Strong Relationship ◽  
Business Owners ◽  
Purchasing Decisions ◽  
Location Factor ◽  
Coffee Powder ◽  
Product Factor ◽  
The Relationship

 On the other hand, with concern from this research, it can encourage coffee business owners themselves to produce better and quality ground coffee to increase consumers to buy the Banaran coffee powder products. This study aims to analyze the relationship between marketing mix factors such as price, product, promotion, and location to the decision to purchase Kopi Bubuk Banaran in cafee restaurant Banaran Gemawang. This research was carried out in July-August 2018. The location located in the area of ??the Coffee Plantation road. Raya Semarang Yogyakarta Gemawang, Jambu District, Semarang Regency. The type of research conducted is descriptive quantitative research. The sampling technique uses accidental sampling. Respondents in this study were 50 respondents who visited and bought Banaran powder coffee. Data collection is obtained by means of interviews, questionnaires, documentation and literature. The results show that the price factor (X1) has a positive and significant relationship with the purchasing decision (Y), and a strong level of relationship. Product factor (X2) has a positive and significant relationship with purchasing decisions (Y), as well as a strong level of relationship. Location factor (X4) has a positive and significant relationship with purchasing decisions (Y), as well as a strong relationship level. Promotion factor (X3) does not have a significant relationship with purchasing decisions (Y).

The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions

2019 ◽  
Vol 10 (4) ◽  
pp. 1-14
Author(s):  
Muhammed Alnsour ◽  
Hadeel Rakan Al Faour
Keyword(s):  
Social Media ◽  
Community Engagement ◽  
Behavioral Control ◽  
Strong Relationship ◽  
Perceived Behavioral Control ◽  
Marketing Communication ◽  
Brand Community ◽  
Cross Sectional ◽  
Social Media Networks ◽  
The Relationship

The purpose of this article is to study the relationships between brand community engagement of customers on social media networks and customer behavioral intentions with regard to visiting restaurants where the theory of planned behavior was applied. A conclusive-descriptive, cross-sectional research design was selected in order to determine the degree to which Brand Community Engagement, Attitude (ATT), Subjective Norms (SN), Perceived Behavioral Control (PBC), Restaurant's Visit Intentions (INT) and Visit Behavior (B) are interrelated and associated. The results indicated that BCE does affect customers attitude towards dining out and visiting restaurants and that SN cannot moderate the strong relationship between ATT and intention. In addition, customer intention can weakly predict their behavior of visiting restaurants. The results of this study suggest that management of restaurants should pay attention to their marketing communication strategies through social media restaurant's communities and should focus on how to increase the engagement levels of customers beside understanding and may be changing their attitudes towards experiences in restaurants. This study examined the relationship between Restaurants Brand Community Engagement on social media and customer intentions to dine out and visit restaurants.

Shared Time Scarcity and the Pursuit of Extraordinary Experiences

2021 ◽  
pp. 095679762110269
Author(s):  
Ximena Garcia-Rada ◽  
Tami Kim
Keyword(s):  
Social Media ◽  
Pilot Study ◽  
Close Relationships ◽  
Strong Relationship ◽  
Relationship Maintenance ◽  
Maintenance Strategy ◽  
Extraordinary Experiences ◽  
Shared Time ◽  
The Relationship

This work documents a relationship-maintenance strategy that individuals use when they perceive their time with a partner as scarce (vs. abundant): choosing to share extraordinary experiences (i.e., those characterized by uniqueness and superiority; pilot study N = 57). Study 1 first tested this notion in a social media experiment ( N = 35,848 ad impressions on 25,148 adults). Study 2 ( N = 393 adults) suggested that individuals choose extraordinary experiences as a way of sustaining the focal relationship, which leads them to prioritize extraordinariness over other attributes, such as quantity (Study 3: N = 100 adults) and convenience (Study 4: N = 799 adults). Consistent with the relationship-maintenance account, results showed that this prioritization of extraordinary experiences when facing shared time scarcity occurs only when individuals have a strong relationship-maintenance goal (Study 4). Taken together, these studies advance our understanding of the antecedents of experiential choices in close relationships.

scholarly journals Hubungan Penggunaan Fitur Insta Story Sebagai Media Promosi Dengan Minat Beli Produk Wellborn

InterKomunika ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 113
Author(s):  
Dea Permatasari
Keyword(s):  
Social Media ◽  
New Media ◽  
Significant Relationship ◽  
Research Method ◽  
Uses And Gratification ◽  
Technological Developments ◽  
Quantitative Correlational ◽  
Use Of Social Media ◽  
The Relationship

Abstract. Nowadays, the use of social media, one of which is the Instagram application in the Insta Story feature, has many advantages such as its wide coverage, because it uses online facilities, and its continuous connectivity. The presence of this new media makes it easier for humans to communicate daily. In the current era, companies need to utilize their resources optimally, and try to influence consumers' buying interest through the promotion of Wellborn products. Current technological developments make it easier for consumers to find information about a product on the market. The theory used in this research is the theory of Uses and Gratification. The research method used is quantitative correlational studies applying the rank Spearmen correlational formula to test whether there is the relationship between Attraction, Convert, and Transfrom, in using the insta story feature as a promotional medium, with the interest in buying Wellborn products. Sampling was carried out on 67 respondents as well as viewers. Based on the results of the study, it is showed that there was a significant relationship between the use of Insta Story features as a media promotion and the interest in buying Wellborn products; with a total coefficient value of 66,283.Keywords: buying interest, Instagram, Insta Story, PromotionAbstrak. Penggunaan media sosial saat ini mempunyai keunggulan salah satunya yaitu aplikasi instagram dalam fitur insta story yang cakupannya luas menggunakan fasilitas online dan terhubung kapanpun. Kehadiran media baru (new media) semakin memudahkan manusia dalam berkomunikasi sehari-hari.Di era sekarang perusahaan perlu memanfaatkan sumber dayanya dengan optimal, serta berusaha mempengaruhi minat beli konsumen melalui adanya promosi produk Wellborn. Perkembangan teknologi saat ini jauh lebih memudahkan para konsumen untuk mencari informasi tentang suatu produk yang ada di pasaran. Teori yang digunakan dalam penelitan ini adalah teori Uses and Gratification. Metode penelitian yang digunakan penulis dalam penelitian ini adalah kuantitatif studi korelasional dan menggunakan rumus korelasional rank spearmen untuk menguji apakah ada hubungan antara Attraction, Convert, dan Transfrom penggunaan fitur insta story sebagai media promosi dengan minat beli produk Wellborn. Pengambilan sample dilakukan kepada 67 orang responden followers sekaligus viewers. Berdasarkan hasil penelitian, menunjukkan bahwa terdapat hubungan yang signifikan antara Penggunaan Fitur Insta Story sebagai Media Promosi dengan Minat Beli Produk Wellborn dengan nilai total koefisien sebesar 66,283.Kata kunci: Minat beli, Instagram, Insta Story dan Promosi

scholarly journals Pengaruh Iklan Media Sosial Dan Word Of Mouth Terhadap Keputusan Pembelian

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 307
Author(s):  
Jecky Jecky ◽  
Rezi Erdiansyah
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Word Of Mouth ◽  
Strong Relationship ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Social Media Data ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Media Data

This study aims to determine the effect of advertising on social media and word of mouth on purchasing decisions using a quantitative descriptive approach. Researchers took samples using google form with a total of 145 respondents who were distributed via social media. Data analysis was conducted by researchers using the program of statistical product and service solutions (SPSS) version 15. Based on the results of the research that has been obtained and has been explained by the author regarding advertising on social media and word of mouth on purchasing decisions. It is known that the coefficient of determination in the R Square table is 0.475, indicating that 47.5% of purchasing decisions are influenced by advertising on social media and the word of mouth. It is known that the correlation coefficient value of 0.60-0.799 means that advertising on social media and Word of Mouth has a strong relationship to purchasing decisions. then from the results obtained, the authors can provide several conclusions. The conclusion is that advertising on social media and word of mouth has a positive and significant effect on purchasing decisions.Penelitian ini bertujuan untuk mengetahui pengaruh Iklan Media Sosial dan word of mouth  terhadap Keputusan Pembelian dengan menggunakan pendekatan deskriptif kuantitatif. Peneliti mengambil sampel dengan menggunakan google form dengan total 145 responden yang di sebarkan melalui media sosial. Analisis data yang dilakukan peneliti menggunakan program statistical product and service solutions (SPSS) versi 15. Berdasarkan hasil penelitian yang telah diperoleh dan telah dijelaskan oleh penulis mengenai Iklan Media Sosial dan word of mouth terhadap keputusan pembelian. Diketahui bahwa nilai koefisien determinasi pada tabel R Square sebesar 0.475 menunjukkan bahwa 47,5% keputusan pembelian dipengaruhi oleh Iklan Media Sosial dan Word of Mouth. Diketahui bahwa nilai koefiesien korelasi 0,60-0,799 artinya Iklan Media Sosial dan Word of Mouth  mempunyai hubungan yang kuat terhadap keputusan pembelian. maka dari hasil yang didapat tersebut penulis dapat memberikan beberapa kesimpulan. Kesimpulannya adalah Iklan Media Sosial dan Word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.

scholarly journals Fanatisme dan Perilaku Agresif Verbal di Media Sosial pada Penggemar Idola K-Pop

2018 ◽  
Vol 3 (1) ◽  
pp. 59 ◽  
Author(s):  
Jenni Eliani ◽  
M. Salis Yuniardi ◽  
Alifah Nabilah Masturah
Keyword(s):  
Social Media ◽  
Aggressive Behavior ◽  
Quantitative Method ◽  
Positive Relationship ◽  
Data Retrieval ◽  
Social Scale ◽  
The Social ◽  
Relationship Of ◽  
The Relationship ◽  
Media Forum

<p class="IABSTRAK"><strong>Abstract: </strong>Verbal aggressive behavior that often occurs in social media is usually triggered by fanaticism on certain objects. The purpose of this research is to look at the relationship of fanaticism with verbal aggressive behavior in social media conducted by fans-idol of K-pop. This research used correlational quantitative method. The subjects of this study are fans-idol of K-pop numbered 915 people. Data collected with fanaticism scale and verbal aggression in media social scale. The data retrieval is done by using google forms application which contains the research instrument, which is disseminated through the social media forum of fans-idol of K-pop. This study showed there was a positive relationship of fanaticism with verbal aggressive behavior in social media on fans-idol of K-pop (r = 0.626 and p = 0,000). Fans-idol of K-pop who have high fanaticism will have high verbal aggressive behavior, otherwise fans-idol of K-pop who have low fanaticism will have a low verbal aggressive behavior.</p><strong>Abstrak: </strong>Perilaku agresif verbal yang sering terjadi di media sosial biasanya dipicu oleh fanatisme pada objek tertentu. Tujuan dari penelitian ini adalah untuk melihat hubungan fanatisme dengan perilaku agresif verbal di media sosial yang dilakukan oleh penggemar-idola K-pop. Penelitian ini menggunakan metode kuantitatif korelasional. Subjek penelitian ini adalah penggemar-idola <em>K-pop</em> berjumlah 915 orang. Data dikumpulkan dengan skala fanatisme dan agresi verbal dalam skala sosial media. Pengambilan data dilakukan dengan menggunakan aplikasi formulir google (<em>google form</em>) yang berisi instrumen penelitian, yang disebarkan melalui forum media sosial penggemar-idola <em>K-pop</em>. Penelitian ini menunjukkan ada hubungan positif fanatisme dengan perilaku agresif verbal di media sosial pada penggemar-idola <em>K-pop</em> (r = 0,626 dan p = 0,000). Fans-idola <em>K-pop</em> yang memiliki fanatisme tinggi akan memiliki perilaku agresif verbal yang tinggi, jika tidak penggemar-idola <em>K-pop</em> yang memiliki fanatisme rendah akan memiliki perilaku agresif verbal yang rendah.

scholarly journals RESEARCH ON THE RELATIONSHIP BETWEEN THE PERCEPTION OF SOCIAL MEDIA MARKETING ACTIVITIES AND THE FEAR OF COVID19

2021 ◽  
Vol 11 (2) ◽  
pp. 606-616
Author(s):  
Murat SEYFİ ◽  
Zeynep Merve ŞIVGIN
Keyword(s):  
Social Media ◽  
Relevant Literature ◽  
Business Owners ◽  
Social Media Marketing ◽  
Online Questionnaire ◽  
Meaningful Relationship ◽  
Important Interaction ◽  
Marketing Activities ◽  
Questionnaire Method ◽  
The Relationship

While Covid19 and its effects are spreading fast around the world, it is important to understand the effects of this period in order to create a sustainable community. During the epidemic, daily life has rapidly become digital and social media has increased its effectiveness as an important interaction area. The interaction skills and tendencies of both consumers and business owners have started to change in the meantime. Social media users' perceptions of marketing activities in this platform begin to have interaction with the fear of Covid19. This study differs from other studies in terms of examining social media marketing activities from the perspective of Covid19 fear. In this respect, it is expected that the study will contribute to the field. In this context, the purpose of the research is to investigate the relationship between the fear of Covid19 and the perception of social media marketing activities, and identify the relationship between the low/high fear of Covid19 and the perception of social media marketing activities. Therefore online questionnaire method is selected as the data collection method in this study. The sample of the questionnaire consists of 757 (N=757) people. As a result of the research, it has been identified that there is a meaningful relationship between the fear of Covid19 and the perception of social media marketing activities. The obtained data is examined within the relevant literature.

scholarly journals Hubungan Antara Kebersyukuran dengan Kebahagiaan pada Guru Honorer

PSYCHE 165 ◽  
2021 ◽  
pp. 158-163
Author(s):  
M. Khairullah ◽  
Nina Zulida Situmorang ◽  
Ahmad Muhammad Diponegoro
Keyword(s):  
Elementary School ◽  
Data Analysis ◽  
Data Collection ◽  
Research Method ◽  
Quantitative Method ◽  
The State ◽  
Significance Level ◽  
Coefficient Of Correlation ◽  
Analysis Technique ◽  
The Relationship

This reseach aims to determine the relationship between thanksgiving and happiness in honorary teachers. The research method is a quantitative method. The data collection techniques used scale of gratitude and scale of happiness. The subjects of this research were 105 teachers of the State Elementary School in Masbagik sub-district, East Lombok district. The analysis technique used is Product Moment Correation analysis by using SPSS 23.00 For Windows. The result of data analysis showed that the coefficient of correlation was R = 0.690 with a significance level of 0.000 (p <0.01). This research indicated that the contribution which is given by gratitude to happiness is 47,6 %, it means the relationship between the variables of gratitude and happiness for honorary is very significant.

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