scholarly journals Hubungan Channel Youtube Sam Kolder terhadap Minat Membuat Vidio Travelling

2021 ◽  
Vol 1 (1) ◽  
pp. 23-28
Author(s):  
Mochamad Ismail Sabilillah ◽  
Anne Maryani
Keyword(s):  
Social Media ◽  
New Media ◽  
Strong Relationship ◽  
Communication Media ◽  
Human Communication ◽  
Distinctive Character ◽  
Correlational Approach ◽  
Technological Developments ◽  
Use Of Social Media ◽  
The Relationship

Abstract. Based on technological developments and along its development human communication media will continue to develop. One example of the development of communication media is the emergence of new media such as the internet and social media. Social media has various types such as microblog, sharing media, online journals and others. The most commonly used social media in Indonesia is YouTube social media. Youtube is a type of social media sharing type, because it facilitates its users to share in the form of videos. One of the content creators on YouTube is Sam Kolder, he is a filmmaker, videographer, and photographer from the travel company Beautiful Destination. Sam has a distinctive character from the making of a traveling video uploaded on his YouTube channel that made the attention of videography activists especially those in Indonesia such as members of the Editorest.Id group.This study seeks to explain the relationship of the Kold youtube channel owned by Sam Kolder to the interest in making a traveling video to members of the Editorest.Id group. in this study viewed in terms of the use of social media consisting of context, communication, collaboration, and connections that exist on the Kold channel. The theory used is the theory of S-R YouTube channel Sam Kolder is a variable (X) which means that the stimulus and interest in making videos traveling is a variable (Y), namely the response. A quantitative method with a correlational approach was used in this study to examine the relationship between the two variables.The results showed that (1) Kold's youtube channel has a very strong relationship with the interest in making a traveling video (2) context has a strong relationship with the interest in making a traveling video (3) communication has a strong relationship with the interest in making a traveling video (4) collaboration have a strong enough relationship with an interest in making a traveling video (5) connection has a strong enough relationship with an interest in making a traveling video.   Abstrak. Berdasarkan perkembangan teknologi dan seiring perkembangannya manusia media komunikasi akan terus berkembang. Salah satu contoh perkembangan media komunikasi adalah munculnya media baru seperti internet dan media sosial. Media sosial memiliki beragam jenis seperti microblog, media berbagi, jurnal online dan lainnya. Media sosial yang paling sering digunakan di Indonesia ada media sosial youtube. Youtube merupakan salah satu media sosial berjenis media berbagi , karena memfasilitasi penggunanya untuk berbagidalam bentuk vidio. Salah satu content creator yang ada di youtube adalah Sam Kolder, ia adalah seorang filmmaker, videographer, dan photographer dari perusahaan travel Beautiful Destination. Sam memiliki karakter tersendiri dari pembuatan sebuah vidio travelling yang di unggah di channel youtubenya yang membuat mendapat perhatian dari para penggiat videography terutama yang ada di Indonesia seperti anggota grup Editorest.Id.Penelitian ini berusaha untuk menjelaskan hubungan dari channel youtube Kold yang dimiliki oleh Sam Kolder terhadap minat membuat vidio travelling pada anggota grup Editorest.Id. dalam penelitian ini dilihat dari segi penggunaan media sosial yang terdiri dari context, communication, collaboration, dan connection yang ada pada channel Kold. Teori yang digunakan adalah teori S – R channel youtube Sam Kolder merupakan variabel (X) yang berarti stimulus dan minat pembuatan vidio travelling merupakan variabel (Y) yaitu respon. Metode kuantitatif dengan pendekatan korelasional digunakan dalam penelitian ini untuk menguji ada tidaknya hubungan antara kedua variabel. Hasil penelitian menunjukan bahwa (1) channel youtube Kold memiliki hubungan yang sangat kuat dengan minat membuat vidio travelling (2) context memiliki hubungan yang kuat dengan minat membuat vidio travelling (3) communication memiliki hubungan yang kuat dengan minat membuat vidio travelling (4) collaboration memiliki hubungan yang cukup kuat dengan minat membuat vidio travelling (5) connection memiliki hubungan yang cukup kuat dengan minat membuat vidio travelling.  

scholarly journals Hubungan Penggunaan Fitur Insta Story Sebagai Media Promosi Dengan Minat Beli Produk Wellborn

InterKomunika ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 113
Author(s):  
Dea Permatasari
Keyword(s):  
Social Media ◽  
New Media ◽  
Significant Relationship ◽  
Research Method ◽  
Uses And Gratification ◽  
Technological Developments ◽  
Quantitative Correlational ◽  
Use Of Social Media ◽  
The Relationship

Abstract. Nowadays, the use of social media, one of which is the Instagram application in the Insta Story feature, has many advantages such as its wide coverage, because it uses online facilities, and its continuous connectivity. The presence of this new media makes it easier for humans to communicate daily. In the current era, companies need to utilize their resources optimally, and try to influence consumers' buying interest through the promotion of Wellborn products. Current technological developments make it easier for consumers to find information about a product on the market. The theory used in this research is the theory of Uses and Gratification. The research method used is quantitative correlational studies applying the rank Spearmen correlational formula to test whether there is the relationship between Attraction, Convert, and Transfrom, in using the insta story feature as a promotional medium, with the interest in buying Wellborn products. Sampling was carried out on 67 respondents as well as viewers. Based on the results of the study, it is showed that there was a significant relationship between the use of Insta Story features as a media promotion and the interest in buying Wellborn products; with a total coefficient value of 66,283.Keywords: buying interest, Instagram, Insta Story, PromotionAbstrak. Penggunaan media sosial saat ini mempunyai keunggulan salah satunya yaitu aplikasi instagram dalam fitur insta story yang cakupannya luas menggunakan fasilitas online dan terhubung kapanpun. Kehadiran media baru (new media) semakin memudahkan manusia dalam berkomunikasi sehari-hari.Di era sekarang perusahaan perlu memanfaatkan sumber dayanya dengan optimal, serta berusaha mempengaruhi minat beli konsumen melalui adanya promosi produk Wellborn. Perkembangan teknologi saat ini jauh lebih memudahkan para konsumen untuk mencari informasi tentang suatu produk yang ada di pasaran. Teori yang digunakan dalam penelitan ini adalah teori Uses and Gratification. Metode penelitian yang digunakan penulis dalam penelitian ini adalah kuantitatif studi korelasional dan menggunakan rumus korelasional rank spearmen untuk menguji apakah ada hubungan antara Attraction, Convert, dan Transfrom penggunaan fitur insta story sebagai media promosi dengan minat beli produk Wellborn. Pengambilan sample dilakukan kepada 67 orang responden followers sekaligus viewers. Berdasarkan hasil penelitian, menunjukkan bahwa terdapat hubungan yang signifikan antara Penggunaan Fitur Insta Story sebagai Media Promosi dengan Minat Beli Produk Wellborn dengan nilai total koefisien sebesar 66,283.Kata kunci: Minat beli, Instagram, Insta Story dan Promosi

Digital Marketing

2018 ◽  
pp. 18-38
Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías
Keyword(s):  
Social Media ◽  
New Media ◽  
Information Search ◽  
Communication Channels ◽  
Digital Marketing ◽  
Online Questionnaire ◽  
Football Fans ◽  
Use Of Social Media ◽  
Marketing Actions ◽  
The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

Digital Marketing

2018 ◽  
pp. 28-49
Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías
Keyword(s):  
Social Media ◽  
New Media ◽  
Information Search ◽  
Communication Channels ◽  
Digital Marketing ◽  
Online Questionnaire ◽  
Football Fans ◽  
Use Of Social Media ◽  
Marketing Actions ◽  
The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

scholarly journals Social Media and Intangible Cultural Heritage for Digital Marketing Communication: Case of Marrakech Crafts

2020 ◽  
pp. 121-127 ◽  
Author(s):  
Ichraq Hammou ◽  
Sabrine Aboudou ◽  
Youssef Makloul
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Marketing Research ◽  
Strong Relationship ◽  
Intangible Cultural Heritage ◽  
Media Communication ◽  
Intangible Heritage ◽  
Use Of Social Media ◽  
Social Media Communication ◽  
The Relationship

Morocco is endowed with an intangible cultural heritage of great interest at the global level, to which Moroccan craftsmanship, for which it is widely known internationally, makes a significant contribution. In today's, the notion of heritage is continuously expanding, experiencing an almost unlimited extension. The intangible heritage increasingly occupies a prominent place in the planning of several bodies, whose aim is to raise awareness among nations of the need to protect their cultural diversity and to help them to develop projects for the safeguarding and preservation of this category of heritage. The majority of marketing research has not addressed the issue of the relationship between social media communication and the promotion of intangible cultural heritage in the sense that there is an information deficit in addressing this issue. The concept of social media communication represents for professionals a lever of great importance since it has become indispensable to a good marketing strategy. It constitutes, in the context of research, a real tool for the promotion of intangible cultural heritage and the enhancement of territories. The main objective of this article is to explore the concept of intangible cultural heritage given the great importance it represents and its relationship with social media communication in the Moroccan context, especially in the promotion, transmission and even the safeguarding of this wealth. The study used a multidisciplinary exploratory in the fields of media communication and territorial marketing. Thus, the study focused on the two concepts: intangible cultural heritage and communication through social media, while analysing the nature of their interrelation in general and more specifically the relationship between communication through social media and the promotion of Marrakech handicrafts as part of Morocco's intangible cultural heritage. The results of this empirical study of an exploratory nature, conducted among 14 experts operating in the Moroccan handicrafts sector, demonstrated the existence of a strong relationship between the use of social media communication and the promotion of Moroccan intangible cultural heritage and more specifically the intangible cultural heritage of the city of Marrakech through the development and enhancement of its handicraft products. Keywords communication, intangible cultural heritage, Marrakech, Moroccan craftsmanship, social media.

scholarly journals The excessive use of social media and its relationship to insomnia among female students in Hail University

2021 ◽  
Vol 9 (3) ◽  
pp. 977-988
Author(s):  
Halima Mohamed, Adam
Keyword(s):  
Social Media ◽  
Statistical Correlation ◽  
Female Students ◽  
Media Usage ◽  
Insomnia Disorder ◽  
The Social ◽  
Correlational Approach ◽  
Random Manner ◽  
Use Of Social Media ◽  
The Relationship

The purpose of preparing this research paper is to explain the relationship between the excessive social media use and insomnia disorder among female students in Hail University, although identifying the differences in excessive use, and insomnia among the sample members. The descriptive-correlational approach was followed, and the sample was chosen in a stratified random manner, as the sample reached 360 students from various disciplines. Social media behavioral addiction indices were measured using the Social Media Usage Scale (SMU), and insomnia disorder measured using an (ID) scale. The results of the study show that there is a statistical correlation between the use of social media and insomnia disorders. Well as the relationship between the type of social media and the number of accounts and preferred social media and insomnia disorders, and the value of each was <0.05. The study concluded that female university students suffer from excessive use of social media, which negatively affected the quality of sleep and their mood.

scholarly journals The Communication of Cyber Public Relation (CPR) Bureaucracy in the Field of Social Media

2019 ◽  
Vol 6 (3) ◽  
pp. 693
Author(s):  
Edy Sutrisno ◽  
Ismi Dwi Astuti N ◽  
Andre Novie Rahmanto
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
New Media ◽  
Public Relations ◽  
Social Integration ◽  
Communication Media ◽  
Technological Advancement ◽  
Internet Communication ◽  
Literature Study ◽  
Use Of Social Media

Cyber Public Relations (CPR) bureaucracy is a transformation of public relations by using internet-based communication media due to the technological advancement. The internet communication media has changed, not only as a medium of information but also as a medium of interaction by the presence of social media. However, disinclination from CPR to utilize social media—which holds great potential as a medium of interaction—still exists. The New Media Theory by Mark Poster considers the use of social media using two approaches, namely the approach of social interaction and social integration. By means of literature study, this article seeks at how CPR should be integrated with social media so that it could shape social interaction and social integration.

Association between Social Media Use for Health Purpose and Depressive Symptoms: A Cross-Sectional Survey (Preprint)

2020 ◽  
Author(s):  
Hee Yun Lee ◽  
Yan Luo ◽  
Cho Rong Won ◽  
Jiyoung Lee ◽  
Jeongwon Baik
Keyword(s):  
Social Media ◽  
Depressive Symptoms ◽  
Social Networking Sites ◽  
Inverse Relationship ◽  
Age Groups ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Use Of Social Media ◽  
The Relationship ◽  
Health Purpose

BACKGROUND The use of social media or social networking sites (SNS) is increasing across all age groups, and one of the primary motives of using SNS is to seek health-related information. Although previous research examining the effect of SNS use on depression exist, studies regarding the effect of SNS use for health purpose on depression is limited. OBJECTIVE Our study aims to explore the relationship between SNS use for health purpose and depression across the four age groups (18-34 years old, 35-49 years old, 50-64 years old, and above 65 years old). METHODS A sample of 6,789 adults aged 18 and older was extracted from a 2017 and 2018 Health Information National Trends Survey (HINTS). Univariate and bivariate analyses to examine the association between each variable and four age groups were conducted. Multiple linear regression analyses to predict depression level among participants with use of SNS for health purpose were conducted. RESULTS SNS use for health purpose and depression were positively associated for three age groups but not for those 65 years or older (=0.13, P<0.05; =0.08, P<0.05; =0.09, P<0.05). Income and self-reported health status indicated an inverse relationship for all age groups. The relationship with marital status differed based on age group with 18 and 34 years old showing an inverse relationship (=-0.13, P<0.01) while 65 years or older showing a positive relationship (=0.06, P<0.05). Gender was positively associated among those in the 35-49 years old (=0.09, P<0.05) and 65 years or older (=0.07, P<0.05). Being Non-Hispanic White was positively associated with depression among 50-64 years old (=0.07, P<0.001) and 65 years or older (=0.08, P<0.05). CONCLUSIONS Age-tailored education on determining accurate and reliable information shared via SNS is needed to reduce depressive symptoms.

Therapeutic Affordances of Social Media and Associated Quality of Life Outcomes in Young Adults

2021 ◽  
pp. 089443932110329
Author(s):  
Paul Dodemaide ◽  
Mark Merolli ◽  
Nicole Hill ◽  
Lynette Joubert
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Young Adults ◽  
Well Being ◽  
Evidence Base ◽  
Social And Emotional ◽  
Perceived Quality Of Life ◽  
Use Of Social Media ◽  
The Relationship

There is a growing body of literature exploring the general population’s use of social media for assistance in dealing with stigmatized health issues. This study presents novel research examining the relationship between social media use and young adults. It utilizes a therapeutic affordance (TA) framework. Quantitative results from this study are complemented by qualitative data. The relationships between distinct social media and their TA (a–b) are presented to highlight their potential to impact positively on social and emotional well-being outcomes. Evidence includes broad support for “connection,” “narration,” and “collaboration” TAs in this context and the relationship between the use of distinct social media and perceived quality of life (QOL) outcomes (a–c). TA provides an appropriate and valuable theoretical framework which is useful for the development of an evidence-base from the analysis of young adult’s social media usage. An analysis of the association between social media and their QOL outcomes is presented according to the TA relationship pathway (a–c–b). The adoption of a TA framework enables a nuanced analysis of significant associations between specific social media, TA, and improved QOL outcomes. This study demonstrates the significant association between social media and perceived QOL outcomes in young adults.

How Political Candidates' Use of Facebook Relates to the Election Outcomes

2017 ◽  
Vol 59 (1) ◽  
pp. 77-96 ◽  
Author(s):  
Hsin-Chen Lin
Keyword(s):  
Social Media ◽  
Political Campaigns ◽  
Vote Share ◽  
Political Marketing ◽  
Political Candidates ◽  
The Past ◽  
Use Of Social Media ◽  
Municipal Election ◽  
Online Fans ◽  
The Relationship

This paper examines the relationship between political candidates' use of Facebook and their election outcomes (vote share and election success). The use of social media in political marketing campaigns has grown dramatically over the past few years. It is also expected to become even more critical to future political campaigns, as it creates two-way communication and engagement that stimulates and fosters candidates' relationships with their supporters. Online Facebook data were acquired for all 84 candidates running in a municipal election in Taiwan. Results suggest that a candidate's Facebook presence, the type of account they use, the authentication of the account, and the number of online fans they have are related to their election outcomes.

ANALISIS PENGGUNAAN MEDIA SOSIAL FACEBOOK DALAM PERKEMBANGAN UMKM GULO PUAN DI DESA BANGSAL KECAMATAN PAMPANGAN

2021 ◽  
Vol 1 (2) ◽  
pp. 125-134
Author(s):  
Anggi Julianti ◽  
Fadilla Fadilla ◽  
Moh. Faizal
Keyword(s):  
Social Media ◽  
Small Business ◽  
Major Effect ◽  
Easy Access ◽  
Business Activity ◽  
Left Behind ◽  
Technological Developments ◽  
Use Of Social Media ◽  
The Village

Small Microcus Business (UMKM) is a small business activity but is able to provide a major effect for the economy in Indonesia. That is to expand employment, play a role in the process of equity and increase in community revenue, and encourage the realization of national stability. But to realize it is necessary to be able to compete globally, by utilizing technological developments at this time not to be left behind with the development of the age. Utilization of social media especially Facebook as a promotional tool to make it easy for marketing UMKM Gulo Puan in the village of Bangsal District of District Objective is one of the strategies that are currently used. With easy access, wide tissues, fast working methods and also costs that will be able to provide positive and profitable impacts for MSME. The results of this study show that the use and use of social media as a promotional tool can increase the competitiveness of UMKM-UMKM Gulo Puan in the village of Bangsal District District in January aspects of increased sales than compared to using social media. But when revisited still many non-MSMEs that have not used and utilize social media for marketing online caused by various things.

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